Black Propeller

BACKGROUND

Please describe your company and position.

I am the President of Sage Veterinary Imaging

Describe what your company does in a single sentence.

We get answers for pets with human-quality diagnostic imaging technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Promote us as a thought leader across our marketing channels
• Promote our services across our marketing channels
• Educate our audience about their pets and our services

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

• High ratings
• Great culture fit

What was the size of Black Propeller’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Harmonize messaging across search, social, SEO, and website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Very detailed data are provided and outcomes are clearly measured. There is no question about the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive team with a very responsive project lead. Adaptable, curious, motivated to succeed.

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate their creativity and their responsiveness. We received a very tailored solution with continuous optimizations prompted by evolving market conditions.

Are there any areas for improvement or something Black Propeller could have done differently?

No, I believe that this project has run as smoothly as possible and has achieved its goals.

BACKGROUND

Please describe your company and your position there.

We are a manufacturer of carbide cutting tools and offer repair services for spindle repairs, live tools, and aggregate milling heads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller, and what were your goals?

Assistance with paid per click marketing and SEO and website development

SOLUTION

How did you select this vendor and what were the deciding factors?

We located on google and they seemed to have an excellent team concept focused on what we required.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Assistance with paid per click marketing and SEO and website development. Improve our ROI with Google and Bing and grow that into SEO and improved website.

How many people from the vendor's team worked with you, and what were their positions?

6 - Project Manager, Marketing, Website Design, PPC Team Member

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased revenue over the period, 20% plus rev increase. Addition of new customers that will continue to be customers over time. Improved ROI on the PPC sites

Describe their project management style, including communication tools and timeliness.

Excellent response in emails, bi monthly meetings, and meeting commitments. No turnover in employees handling our project.

What did you find most impressive or unique about this company?

The fact that Black Propeller truly cares about our growth and our business is impressive, both short term and long term.

Are there any areas for improvement or something they could have done differently?

I don't see room for improvement at this time. Everything is going well.

BACKGROUND

Please describe your company and your position there.

Personal Injury law firm in Rhode Island, I am a partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller, and what were your goals?

PPC campaign, build a campaign that allows us to scale up.

SOLUTION

How did you select this vendor and what were the deciding factors?

Online searches, wanted someone that doesn't just work with law offices who could bring fresh ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Built out ppc campaign, landing pages and monitored results.

How many people from the vendor's team worked with you, and what were their positions?

3+, designers, project managers, intake coordinator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Cases have been coming in which hopefully will allow for more advertising budget once they are resolved.

Describe their project management style, including communication tools and timeliness.

They provide good communication. They're quick to respond to concerns, and they're proactive in setting up calls.

What did you find most impressive or unique about this company?

knowledge professionalism communication

Are there any areas for improvement or something they could have done differently?

Nothing at the moment.

BACKGROUND

Please describe your company and your position there.

We are a beverage manufacturer based out of Baltimore, Maryland. I am one of the co-founders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller, and what were your goals?

We hired Black Propeller to help increase online sales of our sparkling yerba maté teas. Our goal is to continue to grow the e-commerce side of the business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through an online search of local marketing and PPC companies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Black propeller is responsible for running ads on social media platforms as well as google to help drive e-commerce sales.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with several members of their team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The initial email campaign was extremely successful in gathering an email list and generating awareness.

How effective was the workflow between your team and theirs?

Their workflow is very effective. They communicate clearly and directly.

What did you find most impressive or unique about this company?

They are an honest company that sets realistic expectations and goals.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

OPTEX is a manufacturer of Sensors for Security, Automatic Door and Factory Automation applications. I am the President of the North American Branch

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller, and what were your goals?

We hired Black Propeller to improve our overall visibility online and to assist with the launch of a new sensor designed for Industrial Doors.

SOLUTION

How did you select this vendor and what were the deciding factors?

Black Propeller came highly recommended by one of our loyal customers who had used them and had great results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Black Propeller is handling all of our digital presence and recommending strategies to increase traffic and leads.

How many resources from the vendor's team worked with you, and what were their positions?

Annie Y. is the Project Manager and she has several skilled team members under her. Very happy with their support so far.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far the results have been limited because of our budgetary constraints. However, we are positive that over time we will see a big response and increased demand.

How effective was the workflow between your team and theirs?

Very good.

What did you find most impressive or unique about this company?

I am impressed with their positive attitude and can-do mentality.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller?

Google Ads Management

What were your goals for this project?

create a strong ROAS and build monthly ad spend

SOLUTION

How did you select Black Propeller?

Online Search

Describe the scope of their work in detail.

Build out shopping campaigns on Google Ads

What was the team composition?

I spoke with the owner and dealt with 2 team members on a weekly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Black Propeller worked hard to create the ads needed in a timely manner. They monitored growth and offered suggestions.

How effective was the workflow between your team and theirs?

The had great communication.

What did you find most impressive about this company?

Quick turnaround on projects.

Are there any areas for improvement?

I did not notice any.

BACKGROUND

Please describe your company and your position there.

Ecommerce / President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller?

Google ads management

What were your goals for this project?

We wanted to access more unbranded search and shopping traffic

SOLUTION

How did you select Black Propeller?

We looked at a few companies and felt that Black Propeller understood our needs best.

Describe the scope of their work in detail.

Manage all Google Ads campaigns

What was the team composition?

$950/month

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

3x increase in unbranded conversion value

How effective was the workflow between your team and theirs?

Excellent! They took great care of us.

What did you find most impressive about this company?

Attention to detail, personability, and overall effectiveness

Are there any areas for improvement?

Nope!

BACKGROUND

Please describe your company and your position there.

I am the owner of Willow Hill Supply, LLC. We are a manufacturer of embroidered patches and other goods and a reseller of high quality tactical and police gear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller?

We hired Black Propeller to manage our Google ads, SEO and Facebook advertising.

What were your goals for this project?

We were looking to increase our sales.

SOLUTION

How did you select this vendor?

I googled Google Ad firms and they were one of three I contacted.

Describe the scope of their work in detail.

Manage Google ads, maintain and build SEO for one of our websites, manage and post Facebook ads.

What was the team composition?

I had a great opening call with the owner and then was assigned an account manager and SEO manager. They are a great small team and a huge benefit to work with the same team members month after month.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning with Black Propeller, they have increased our sales and social media presence. They cleaned up a lot of little issues and expanded on our existing ads to make them better and improve the ROI.

How effective was the workflow between your team and theirs?

They are extremely responsive to emails and schedule bi-weekly calls to go over progress. Any fixes or changes needed are done almost immediately.

What did you find most impressive about this company?

Their responsiveness and willingness to try new things and see what works.

Are there any areas for improvement?

No. Everything they have done so far has been great.