We are a dedicated digital marketing partner empowering SMBs and small/mid-sized enterprises to achieve sustainable growth by functioning as a true extension of your team. We go beyond simply identifying problems to become deeply invested stakeholders in your long-term success.
Why Partner with Black Propeller:
Strategic Roadmap for Growth: We provide a clear strategic direction, not just campaign management, to drive tangible and lasting business results.
Deep Business & Audience Insight: We understand your entire business and target audience to craft truly resonant and effective strategies.
Optimized Multi-Platform Execution: We strategically deploy your message across Paid Search, Paid Social, and SEO for maximum impact and ROI.
Comprehensive Customer Journey Focus: We build strategic journeys that convert prospects at every touchpoint with consistent and compelling messaging.
Empowering Technology for Results: We leverage strategic automation and data-driven tools to provide sophisticated capabilities and achieve significant returns.
Our Key Services:
Paid Search (PPC): Strategic campaign development and management to drive qualified traffic and conversions.
Search Engine Optimization (SEO): Comprehensive strategies to improve organic visibility and long-term search rankings.
Paid Social: Targeted advertising campaigns on social media platforms to reach key audiences and achieve specific goals.
Performance Creative: Development of high-impact visuals and messaging designed to drive conversions and engagement.
HubSpot Implementation: Strategic setup, management, and optimization of your HubSpot platform for marketing and sales alignment.
Curious to see your business in a whole new light with a strategic marketing partner by your side? Let's chat! Schedule a free consultation and explore how we can help you unlock lasting growth.
Min project size
$1,000+
Hourly rate
$100 - $149 / hr
Employees
50 - 249
Locations
Bel Air, MD
Year founded
Founded 2012
Languages
Timezones
1 Language that we service
English
5 Timezones that we service
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
MST
Mountain Standard Time (MST)
PNT
Phoenix Standard Time (PNT)
PST
Pacific Standard Time (PST)
1 Locations
Bel Air , MD
No have been added yet...
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
4.7
/5
What Clients Have Said
Black Propeller offers competitive pricing with a focus on value for cost, achieving significant ROI for clients. Project costs vary, with some clients investing upwards of $12,500, while others report effective campaigns at lower budgets. Overall, clients praise their proactive communication and timely delivery.
Black Propeller has demonstrated expertise in managing PPC campaigns across various platforms, leading to successful outcomes such as increased ROAS, lower CPA, and higher conversion rates. Clients report a noticeable improvement in lead quality and business growth due to their strategic ad management.
Strong Client Communication
Clients appreciate Black Propeller's effective communication, noting their responsiveness and transparency. The team maintains regular updates through virtual meetings and emails, ensuring clients are informed and involved in the process.
Room for Improvement in Transparency
While generally positive, some feedback suggests Black Propeller could enhance transparency in communication, particularly regarding project expectations and outcomes. Ensuring alignment on deliverables from the outset could improve client satisfaction.
Highly Recommended by Clients
Numerous clients have recommended Black Propeller to others, citing their professionalism, expertise, and positive impact on business performance as reasons for their endorsement.
Customizable and Tailored Services
Black Propeller is praised for providing tailored marketing strategies that align with client goals. Their ability to understand and adapt to specific business needs has been highlighted as a key strength by clients from various industries.
Positive Client Relationships
The team at Black Propeller is commended for building strong client relationships, characterized by personal attention and a genuine interest in client success. This approach has fostered long-term partnerships and client loyalty.
"There’s really nothing for us to worry about when they’re in charge."
Aug 16, 2021
Digital Marketing Manager, Valet Living
Mariela Estrada
Verified
Real estate
Tampa, Florida
1,001-5,000 Employees
Phone Interview
Verified
Black Propeller heads the lead generation efforts of an amenities provider through digital marketing. The team generates social media and PPC campaigns and tracks the client's statistics via Google Analytics.
Proving themselves to be a reliable marketing partner, Black Propeller continues to reward their client with lucrative results, including a lowered cost per lead and an evident increase in qualified leads. The team swears by a thorough yet collaborative approach, ensuring an agreeable engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the digital marketing manager at Valet Living, a full-service family amenities provider.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We needed their expertise in digital marketing.
SOLUTION
What was the scope of their involvement?
We initially hired Black Propeller to take over our PPC marketing pipeline as our previous partner didn’t deliver our desired results. They quickly met our expectations, so we also decided to task them with handling our social media marketing efforts.
Black Propeller currently manages our Google campaigns and social media ads, specifically for Youtube and Facebook. As part of their support for our lead generation efforts, Black Propeller generates wide-ranging graphic ads and landing pages for our online platforms. Additionally, their team documents our ad spend and marketing statistics through Google Analytics. We’re planning to have them handle our SEO marketing pipeline soon.
What is the team composition?
We work with three resources from Black Propeller, including John (CEO), Annie (Account Director), and Mary (Paid Search Manager).
How did you come to work with Black Propeller?
Black Propeller topped the Google search list for digital marketing agencies, and I took that as a sign that they were a capable team with reputable experience. I reached out to John and immediately found them to be a good fit for us because he understood our needs — we were on the same page with everything we discussed.
How much have you invested with them?
We’ve spent about $20,000 so far.
What is the status of this engagement?
We started in March 2021, and our collaboration is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Black Propeller has recently presented our quarterly review, which states that our cost per lead (CPL) went down by almost $300. We’ve acquired 101 qualified leads in a matter of five months — this is an impressive metric as we’ve already surpassed last year’s total of 74 leads. Black Propeller continues to do their part in driving lucrative results to our business, and that’s why we still rely on their services.
How did Black Propeller perform from a project management standpoint?
We communicate via email and hold regular virtual meetings. Black Propeller is a communicative team with a thorough work process — there’s really nothing for us to worry about when they’re in charge.
What did you find most impressive about them?
Black Propeller is a collaborative and responsive team. We’re confident that we’re always in good hands because we can always reach them, unlike our previous partners that lacked professional communication skills.
Are there any areas they could improve?
They hit all our targets and deliver our needs on time — there’s nothing to complain about at this point.
Do you have any advice for potential customers?
Choose Black Propeller. They may seem too good to be true, but don’t let that stop you from hiring a proactive partner to deliver your exact needs.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Ad Spend Management, SMM, & PPC for Amenities Provider
AdvertisingPay Per ClickSocial Media Marketing
$10,000 to $49,999
Apr. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Black Propeller is a communicative team that’s keen on delivering data-driven results."
Aug 11, 2021
Director of Public Relations and Social Media, Valet Living
Nikita Bhappu
Verified
Other Industry
Tampa, Florida
1,001-5,000 Employees
Phone Interview
Verified
Black Propeller manages the lead generation pipeline of an amenities provider through Google Ads and ad spend management. The team also handles the client's social media and PPC ads to drive more revenue.
Exemplifying utter control of their expertise, Black Propeller's efforts have quickly rewarded their client with lucrative results. Apart from lowering the client's CPL by 30%, they've also escalated the total qualified leads and conversion rate. The team is lauded for their goal-oriented approach.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of public relations and social media at Valet Living, a full-service amenities provider in the multifamily housing industry.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We needed their team’s help in lead generation.
SOLUTION
What was the scope of their involvement?
We’ve initially engaged Black Propeller to handle our Google Ads efforts. They manage our ad spend by allocating it to different campaigns, so we can strategically capture more leads. Recently, we've tasked them with handling our social media and PPC ads to help us acquire additional avenues for lead generation and recruitment.
What is the team composition?
We work with a team comprised of 4–6 resources, including an account director and a social media manager.
How did you come to work with Black Propeller?
We weren’t pleased with the results we were getting with a previous agency, so we searched for similar service providers online. Black Propellerwas one of the ten teams we shortlisted, and we decided to onboard them because of their reputable profile.
How much have you invested with them?
We’ve spent about $25,000–$30,000 so far.
What is the status of this engagement?
We started our ongoing engagement with Black Propeller in April 2021.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve only worked with Black Propeller for a few months, but they’ve already driven substantial upticks in our business. Their team lowered cost per lead (CPL) by 30%, doubled our conversion rate, and escalate our total qualified leads. Overall, we’re pleased with the lucrative results they’ve been delivering.
How did Black Propeller perform from a project management standpoint?
We mainly communicate via email and Google Meet. Black Propeller is a highly collaborative partner. They go above and beyond to address our needs and make it a point to secure our approval before implementing anything.
What did you find most impressive about them?
Black Propeller is a communicative team that’s keen on delivering data-driven results. They have an inquisitive and goal-oriented approach, which unfailingly helps them meet our expectations.
Are there any areas they could improve?
There’s nothing they can improve. We’re pleased to be working with such a reliable and responsive team.
Do you have any advice for potential customers?
Trust Black Propeller’s team to meet your needs with their dependable skill set. You’ll only need to define your goals clearly if you want to make the most of your engagement.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for IT Service Company
Digital Strategy
$10,000 to $49,999
Feb. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They're a team that could manage our projects so we can spend time on operational matters."
Jul 23, 2021
Digital Marketing & Creative Lead, IT Service Company
Anonymous
Verified
IT Services
Jacksonville, Florida
51-200 Employees
Online Review
Verified
Black Propeller was outsourced to manage an IT service company's digital marketing efforts. They now manage their PPC strategies.
Black Propeller offers an excellent workflow that has seen an increase in the client's lead count. They also effectively communicate through emails with biweekly and quarterly meetings. They have shown the ability to take and cultivate existing projects.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are a technology support company. We support organizations who are looking for assistance with cloud migration, modern workplace, cloud optimization and security, data & insights, managed services, and more.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Black Propeller?
Due to the size of our team, we are not able to appropriately give enough time and attention to manage our own digital campaign strategy at the campaign level. We have been looking to expand out brand awareness in the marketplace, but also increase our flow of qualified leads into the pipeline.
SOLUTION
How did you select this vendor and what were the deciding factors?
We decided on this vendor because of their solutions they offered. Black Propeller had some stellar expertise in the areas of PPC, keyword analysis, competitive analysis, and campaign management - which is what we were looking for.
Describe the project in detail and walk through the stages of the project.
Since beginning with Black Propeller, they have managed our PPC campaign strategy. It began with a deep dive into our goals and offerings and then came the planning stage where they offered their keyword recommendations before pushing the campaign live. From that point on, we meet on a regular basis and then make adjustments and increase the number of campaigns since then.
How many resources from the vendor's team worked with you, and what were their positions?
We had an account management team that has been meeting with us on a regular basis. There is also a design team that helps with landing page development when needed.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Since beginning our campaigns with Black Propeller, we have definitely seen an increase in our lead flow and steadily as campaigns progress we have seen a cost per lead go down as the campaigns become more optimized.
How effective was the workflow between your team and theirs?
Workflow is excellent. At the meeting we met on a weekly basis to get things off the ground and make sure both parties are happy with how campaigns are progressing. Then we have eased back and meet every two weeks with a quarterly review every quarter. But we also communicate effectively through email in between those meetings as needed. BP also created a dashboard for us to live track our campaign outcomes between our meetings.
What did you find most impressive or unique about this company?
Their ability to take the project and run with it.They're a team that could manage our projects so we can spend time on operational matters.
Are there any areas for improvement or something they could have done differently?
I can't think of anything right now.
RATINGS
5.0
"It has been a great experience working with Black Propeller."
Quality
5.0
Service & Deliverables
"great results, better lead flow"
Schedule
5.0
On time / deadlines
"Meeting cadence is great with great communication between the meetings"
Cost
5.0
Value / within estimates
"Cost is fair to the industry"
Willing to Refer
5.0
NPS
"Very good service and expertise
SEO, PPC & Digital Marketing for Manufacturing Company
AdvertisingPay Per Click
$50,000 to $199,999
Mar. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They add value to our company, which is why we continue to work with them.”
May 27, 2021
Marketing Manager, Electric Manufacturing Company
Anonymous
Verified
Manufacturing
Hialeah, Florida
1-10 Employees
Phone Interview
Verified
Black Propeller works with an electronic manufacturing company on their digital marketing strategy. The team has designed landing pages and is now responsible for PPC and Google ads campaigns.
Black Propeller delivers a marketing strategy that exceeds expectations, increasing traffic and reducing cost per conversion rates. The team’s collaborative nature and tenacity facilitate a smooth process. On top of that, their availability and professionalism are hallmarks of their work.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a marketing manager for an electric manufacturing company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We wanted to expand our business and get more visibility.
SOLUTION
What was the scope of their involvement?
Black Propeller is responsible for providing web design, PPC, and a marketing strategy for us. They’ve established great landing pages that outline what our business is about and make it easy to target correct clients. Their team has also helped us increase leads across different platforms by launching Google ads and PPC campaigns.
What is the team composition?
We work directly with John (Founder & CEO), Kelsey (Paid Social Manager), and Delaney (Account Manager).
How did you come to work with Black Propeller?
A friend who uses Black Propeller’s services recommended them to us.
How much have you invested with them?
We’ve spent over $60,000.
What is the status of this engagement?
Our engagement began in March 2020, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our partnership has been very successful — numbers speak for themselves. We’ve seen an increase in traffic and a reduction in the cost per conversion. Every time we get certified with a company, we expand our work with Black Propeller, and they’ve always been readily available. They add value to our company, which is why we continue to work with them.
How did Black Propeller perform from a project management standpoint?
We communicate through phone calls and have Zoom meetings once every three months. Their team has performed very well; they work together and have set meeting times, which they’ve never missed.
What did you find most impressive about them?
Their performance has been very professional. Moreover, they deliver on their promises.
Are there any areas they could improve?
I can’t think of anything right now, but there’s always room for improvement.
Do you have any advice for potential customers?
Give them a shot — they’re awesome.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO & PPC for Advertising, Consulting & Marketing Company
Pay Per Click
$200,000 to $999,999
Nov. 2019 - Ongoing
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"Their hands-on experience distinguishes them."
Dec 4, 2020
Owner, Mad Girl Marketing
Nicole Hearn
Verified
Advertising & marketing
Baltimore, Maryland
1-10 Employees
Phone Interview
Verified
Black Propeller mainly handles PPC efforts for the business’ clients. They occasionally do display advertising, remarketing, and video content creation.
Black Propeller’s work has resulted in high sales, record-breaking growth, increased leads, and decreased cost per click. The team regularly provides comprehensible reports and maintains clear communication. They’re an engaged, accessible, and skilled partner who is dedicated to the project.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of an advertising, consulting, and marketing company called Mad Girl Marketing.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
I don’t handle any PPC or SEO myself, and neither does my team. So, I brought on Black Propeller to handle that for one of my lead-driven clients.
SOLUTION
What was the scope of their involvement?
Black Propeller does a number of things. They do display advertising, which they’re also providing for my client, video content for social platforms, and remarketing. I primarily use them for PPC services.
What is the team composition?
I worked with John (Founder & CEO) at the beginning, but I now primarily work with Annie (Senior Account Manager).
How did you come to work with Black Propeller?
I heard great things from other clients who had worked with Black Propeller, so I thought I’d reach out and vet them. I spoke with Annie and John, and we hit it off at the beginning.
Besides their capabilities, I felt an instant connection. John was very friendly and forthcoming, and he provided all of the information that I was looking for. We’re also both small businesses, which we have in common, and we both give our clients a hands-on experience.
How much have you invested with them?
My clients have spent about $350,000 on the PPC, as well as another $50,000 on fees.
What is the status of this engagement?
We’ve been working with them since November 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Black Propeller has played an instrumental role in the growth and success of my client. We sold over 900 confidence plans and we’re in a record-breaking year. Our leads are constantly going up and our cost per click is really low.
I can attribute this success to them because this particular client doesn’t use any other media outlets apart from billboards. Black Propeller has come to the table and has done what they said they would do.
How did Black Propeller perform from a project management standpoint?
They perform very well. They communicate clearly, and they have a clear, concise plan of how they’re going to handle things. The plans that they put in front of us are accurate and backed up by their expertise. They always convey why we should take certain steps, even though our clients don’t.
Every Tuesday, my client and I receive a simplistic report from them. Their reports are very straightforward, and we can see our spend, conversions, and what we’re getting week-to-week. Black Propeller recaps everything and specify’s each campaign that we’re involved in.
I’m a little different than who they’re normally used to working with because I’m the middleman between their company and my clients, but we’ve navigated through it extremely well.
What did you find most impressive about them?
Their hands-on experience distinguishes them. When I have an issue, I can call Annie and we can discuss it that day. The ability to reach them and not getting handed off to other people is great. Black Propeller is responsive and cares. They also take responsibility and know what they’re good at.
Are there any areas they could improve?
Black Propeller could make sure that they have their T’s crossed and I’s dotted in terms of paperwork, which Annie and I talked about. Verbal agreements don’t always work out the way you like, so everything should be written down.
Do you have any advice for potential customers?
Be transparent about what you’re looking for. People are only as good as the information given to them. Black Propeller is good at what they do, but you need to make sure that expectations are set up upfront.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC Campaign for Pre-School
Pay Per Click
Less than $10,000
Jan. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Definitely could not ask for anything more from this awesome team."
Dec 3, 2020
CEO & Founder, The Garden Montessori
Ellen Graham
Verified
Education
Pinehurst, North Carolina
11-50 Employees
Online Review
Verified
A pre-school hired Black Propeller to manage their PPC efforts and increase leads for their business.
Thanks to the efforts of the Black Propeller team, the company increased their traffic to the site and generated more leads resulting in more enrollments. The company is most impressed by the team's professionalism especially their communication which is their strong suit.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO and Founder of The Garden Montessori school, which is a private preschool serving students ages 18m-5yrs.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Black Propeller, and what were your goals?
PPC, increase leads for enrollment
SOLUTION
How did you select Black Propeller and what were the deciding factors?
I interviewed them along with several other companies and found them to be cost effective, professional and honest. Ultimately, they seemed to be the most knowledgeable and confident in producing real results.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
I met with them and discussed the priorities of the project, laid out our goals and their strategies for achieving those results. From there, they put together a Google ads campaign that ultimately delivered great results.
How many people from the vendor's team worked with you, and what were their positions?
I worked with the CEO directly.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Increased site traffic, gained multiple leads that led directly to enrollment.
Describe their project management style, including communication tools and timelines.
We met by phone and email and their communication was always clear and consistent. They set forth clear timelines and answered all questions without hesitation.
What did you find most impressive or unique about this company?
They are extremely professional and communication is definitely their strong suit, but I think their knowledge base sets them apart from other companies. I also felt they are extremely honest and reliable and genuinely care about getting their customers the best results possible.
Are there any areas for improvement or something they could have done differently?
I don't have any complaints at all. I'll continue to work with John & his team for all of my future needs. Definitely could not ask for anything more from this awesome team.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Very detailed and knowledgeable."
Schedule
5.0
On time / deadlines
"Easy and accommodating."
Cost
5.0
Value / within estimates
"Affordable and worth every penny."
Willing to Refer
5.0
NPS
"You will not regret teaming up with BP.
PPC for Microscope Sales & Service Company
Pay Per Click
Confidential
Aug. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their knowledge of digital marketing is profound."
Dec 3, 2020
Marketing Manager, Microscope Central
Patrick Rissmiller
Verified
Chemicals & Biotechnology
Feasterville, Pennsylvania
11-50 Employees
Online Review
Verified
Black Propeller provides ongoing PPC for a microscope sales and service company. The team reorganizes and manages to client's Google Ads campaign with the goal of efficiently driving sales.
The client's cost per click had decreased and sales volume increased since the collaboration with Black Propeller started. The team proactively communicates and identifies challenges and opportunities for the client. They are responsive to questions and conduct bi-weekly meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the marketing manager for a microscope sales and service company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Black Propeller, and what were your goals?
We hired Black Propeller to reorganize and manage our Google Adwords Campaign with the goal of efficiently driving an increased volume of sales.
SOLUTION
How did you select Black Propeller and what were the deciding factors?
We conducted a search for a PPC partner, and based on Black Propeller's reputation, opened discussions. They evaluated our existing campaign to identify opportunities, proved to be very flexible (based on our needs) and offered a reasonably priced proposal.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
After a "download" of our business needs and goals and the initial evaluation of our existing campaign, we met with the Account Manager to discuss each phase of a complete reorganization, including:
Keyword analysis
Development of negative keywords
Optimization of settings
Re-alignment of sub-campaigns
Development of ads
Bidding strategy
After this work was completed, Black Propeller has continued to optimize our campaign, making adjustments to bidding, keywords, and architecture as needed.
How many people from the vendor's team worked with you, and what were their positions?
Account Manager with a supporting team
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since implementing the changes to our campaign, we have seen a substantial decrease in our Cost Per Click coupled with a significant increase in sales volume.
Describe their project management style, including communication tools and timelines.
Our Account Manager is proactive in indentifying/communicating both challenges and opportunities and responsive to our questions. We have bi-weekly status meetings, however, we are in contact throughout the week.
What did you find most impressive or unique about this company?
Their knowledge of digital marketing is profound which engenders trust and a willingness on our part to explore new approaches to the project.
Are there any areas for improvement or something they could have done differently?
We are seeing great results, however, simplified reporting would help reinforce this.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC Services for Law Firm
Pay Per ClickSearch Engine Optimization
$10,000 to $49,999
Sep. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their commitment to me hasn’t wavered. They are deeply connected to my business's success."
Dec 2, 2020
Principal, Law Firm
Anonymous
Verified
Legal
Seattle, Washington
11-50 Employees
Online Review
Verified
A law firm hired Black Propeller to refine and expand their online presence. The goal was to become more efficient with their spending.
Since onboarding the Black Propeller team, the company has seen 20% growth in their business despite the stiffer competition as a result of the COVID-19 pandemic. The company appreciates the team's direct style of communication to any of their concerns.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Owner of a midsize firm.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Black Propeller, and what were your goals?
We were looking to expand and refine our online presence. We were spending too much on AdWords through google and not seeing enough return for our money.
SOLUTION
How did you select Black Propeller and what were the deciding factors?
I get approached my agencies wanting to help me with my advertising on a daily basis. Black propeller didn’t seek out my business, I researched the industry and was impressed with their results and reached out to them. I liked their boutique size and found them to be direct and honest.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
They handle my cost per click marketing in a very competitive field.
How many people from the vendor's team worked with you, and what were their positions?
Typically one but now and then an addition team member is brought in to help with particular pieces.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I’ve seen over 20% growth since bringing black propeller on. I expect continued growth, despite the market becoming more and more competitive and going through a pandemic.
Describe their project management style, including communication tools and timelines.
Direct communication, immediate responses to any questions or suggestions I have.
What did you find most impressive or unique about this company?
Their commitment to me hasn’t wavered. They are deeply connected to my businesses success. Our market requires a constant and vigilant watch, it requires being smart and creative to get ahead of the competition. Black propeller gives me that edge.
Are there any areas for improvement or something they could have done differently?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC Management for Teddy Bear Company
Other Digital MarketingPay Per Click
Less than $10,000
Sep. - Nov. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They were passionate about what they do and really wanted to see us succeed."
Dec 1, 2020
CEO, ZZZ Bears
Justin Baum
Verified
Retail
Winston-Salem, North Carolina
1-10 Employees
Online Review
Verified
Black Propeller handled the PPC efforts of a teddy bear company. The team utilized Facebook, Google, and Instagram to increase the client's conversation rate and reduce their customer acquisition costs.
Black Propeller was able to boost the company's sales and average order value. They delivered weekly performance reports and were always open to feedback. The client liked that they had the freedom to end the partnership anytime. Overall, it was a successful engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the founder and CEO of a teddy bear company called ZZZ Bears. We make teddy bears that represent our nation's heroes (military, police, fire and healthcare) and gives back to the children of fallen heroes by donating bears to children who have lost a parent in the line of duty. As the sole owner, I am responsible for all aspects of the business.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Black Propeller?
ZZZ Bears is a side hustle for me and the truth is I don't have the expertise or time to handle our digital marketing. I've hired other digital marketing agencies in the past with mixed results. More often than not, their set up fees and monthly fees alone make it difficult to turn a profit, even if the advertising itself works. I was soured on the prospect of hiring another digital marketing agency when someone I trusted recommended Black Propeller to me. BP had tripled their sales within months.
What were your goals for this project?
Our goals for the project were simple. Create a digital marketing strategy using Facebook, Google and Instagram ads with high conversion rates and low cost of customer acquisiton. I wanted Black Propeller to handle all aspects of the campaign including copywriting and design. We gave them a large bank of photos and videos they could pull from and gave them the flexibility to create their own assets as well.
SOLUTION
How did you select Black Propeller?
A company that we regularly do business with told me about Black Propeller. They said that BP had tripled their sales within months. I figured it was at least worth a conversation with them so I emailed John and set up a consultation call. What I liked about them (besides the fact that they were likable) was that there was no set up fee and no contracts. Meaning that if they didn't perform to my standards, I could walk away at any time. That's quite an incentive for an agency. With a solid referral in hand and a what-do-I-have-to-lose-mentality, I decided to give them a try.
Describe the scope of their work in detail.
After we officially selected BP, we had a kickoff call with the the people who would be directly managing our account. We talked in depth about our company, our history with digital advertising, our goals, existing assets, etc. They took about a week to look through our account, conduct market research and a competitive analysis and develop a plan. That plan included Facebook, Google and Instagram as the main platforms.
What was the team composition?
I was immediately assigned an account manager - the same one that tripled sales for the company I mentioned earlier. From what I could tell, she was responsbile for almost every aspect of the account (besides design) - developing strategy, placing the ads, interfacing with me, etc. About a month or two into our relationship we were assigned a second manager who handled the Google side of our business.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The first month saw an uptick in sales but was largely a learning phase. In month two sales went up and cost of acquisiton went down. In the third month, they really hit their stride with a significant increase in sales and average order value and a decrease in COA.
How effective was the workflow between your team and theirs?
Every Monday, I'd receive a weekly performance report and every Wednesday was a 30 minute status call. However, I didn't have to wait for Wednesdays for access to my account manager. She was extremely responsive to my emails and open to listening to any ideas and answering any questions at any time.
What did you find most impressive about this company?
We're a super small business with a relatively small ad spend. Most digital agencies would likely hand us over to the intern. With Black Propeller, I felt like I was just as important as any of their other, larger accounts and I truly believe they were motivated to help us for all the right reasons. They were passionate about what they do and really wanted to see us succeed.
Are there any areas for improvement?
Nothing comes to mind.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
"Their price is certainly fair but for a super small business, even a reasonable monthly fee is a major spend."
Willing to Refer
5.0
NPS
PPC & Web Dev for Salesforce Implementation Firm
Pay Per ClickSearch Engine Optimization
$10,000 to $49,999
Mar. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They always over-perform for us. They provide phenomenal work for us for what we pay.”
Jun 11, 2020
Director of Business Development, CUBE84
Tom Mavrovic
Verified
Information technology
Arlington, Virginia
11-50 Employees
Phone Interview
Verified
Black Propeller took over a Google Ad campaign, doing keyword research and competitor analysis for Salesforce firm. They also developed new landing pages and have started redesigning the website.
The Google Ad campaign has been extremely successful, increasing the number of leads per month. The well-designed landing pages have increased the conversion rate as well. Black Propeller goes above and beyond to support their partners and ensure a productive engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Here at CUBE84, I’m the director of business development. I oversee our marketing efforts as well.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We had a poor experience with other firms working on Google Ads, so we looked for another firm to support our marketing efforts.
SOLUTION
What was the scope of their involvement?
They redid our entire Google Ads campaign. They took the time to do completely new keyword research and competitor analysis. Whenever somebody clicks on the ads, it takes them to a landing page rather than our website, and that helps with our conversion rate. We noticed that the landing page was phenomenal compared to our website, so we engaged with them to build a custom site for us.
What is the team composition?
Annie (Senior Account Manager) is my pain point of contact, and I work with two other team members- Bill (Project Manager) and John (Founder & CEO).
How did you come to work with Black Propeller?
I went on Google and searched for a few firms and connected with them. I honestly hired them for their attention to detail and the preparation they put in before the call blew me away. Ultimately, the cost was unreal. For the quality of the service they provide, their fee is low. I thought it was too good to be true.
How much have you invested with them?
We’ve roughly spent $12,000 and the website was the bulk of that.
What is the status of this engagement?
We started working together in March 2020 and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The project has been extremely successful. My organization has never had these results with their Google Ad campaigns until we brought in Black Propeller. Before I came in, we didn’t have a marketing place and we were getting about five leads a month. Now we’re getting about five leads a week.
They always over-perform for us. They provide phenomenal work for us for what we pay. We recouped our costs within the first two months of working with them and continue to see massive ROI. We’ve actually doubled our ad spend because the engagement has been so successful.
With the result they’re generating, their experience with Google Ads has to be their biggest strength. The difference between them and their competitors is night and day.
How did Black Propeller perform from a project management standpoint?
They’re really nice, cool people. I look forward to our weekly check-ins with them. Since we started working with them, they haven’t increased our rate. We communicate with them via email or Google Chat in addition to our calls. For documentation and proposals they use Panda Docs.
What did you find most impressive about them?
I can’t say enough good things about Black Propeller. We’ve become friendly with our points of contact. It’s not solely a business engagement. They’re an awesome small team. They truly want us to succeed. They know if they give us good work, we will continue to work with them and give them referrals.
I also like that they’re available to talk through challenges with them. Even if it’s a one-off task and isn’t a part of the scope of our project, such as a graphic design project, they are willing to help us out and introduce us to their graphic designer. The biggest takeaway is that they go above and beyond.
Are there any areas they could improve?
If I was being nit-picky, there have been a few times that I’ve asked to reschedule meetings, and I just get a calendar invite. If it was me, I’d also send a response saying that it wasn’t a problem/ It’s such a minimal thing.
Do you have any advice for potential customers?
Trust their experience, insights, and recommendations. That’s how you can get the best results. They’re the experts.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 31-40 of
78 Reviews
Services provided
SEO
Web Development
Pay Per click
Web design
Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.