We are a dedicated digital marketing partner empowering SMBs and small/mid-sized enterprises to achieve sustainable growth by functioning as a true extension of your team. We go beyond simply identifying problems to become deeply invested stakeholders in your long-term success.
Why Partner with Black Propeller:
Strategic Roadmap for Growth: We provide a clear strategic direction, not just campaign management, to drive tangible and lasting business results.
Deep Business & Audience Insight: We understand your entire business and target audience to craft truly resonant and effective strategies.
Optimized Multi-Platform Execution: We strategically deploy your message across Paid Search, Paid Social, and SEO for maximum impact and ROI.
Comprehensive Customer Journey Focus: We build strategic journeys that convert prospects at every touchpoint with consistent and compelling messaging.
Empowering Technology for Results: We leverage strategic automation and data-driven tools to provide sophisticated capabilities and achieve significant returns.
Our Key Services:
Paid Search (PPC): Strategic campaign development and management to drive qualified traffic and conversions.
Search Engine Optimization (SEO): Comprehensive strategies to improve organic visibility and long-term search rankings.
Paid Social: Targeted advertising campaigns on social media platforms to reach key audiences and achieve specific goals.
Performance Creative: Development of high-impact visuals and messaging designed to drive conversions and engagement.
HubSpot Implementation: Strategic setup, management, and optimization of your HubSpot platform for marketing and sales alignment.
Curious to see your business in a whole new light with a strategic marketing partner by your side? Let's chat! Schedule a free consultation and explore how we can help you unlock lasting growth.
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Min project size
$1,000+
Hourly rate
$100 - $149 / hr
Employees
50 - 249
Locations
Bel Air, MD
Year founded
Founded 2012
Languages
Timezones
1 Language that we service
English
5 Timezones that we service
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
MST
Mountain Standard Time (MST)
PNT
Phoenix Standard Time (PNT)
PST
Pacific Standard Time (PST)
1 Locations
Bel Air , MD
No have been added yet...
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
4.7
/5
What Clients Have Said
Black Propeller offers competitive pricing with a focus on value for cost, achieving significant ROI for clients. Project costs vary, with some clients investing upwards of $12,500, while others report effective campaigns at lower budgets. Overall, clients praise their proactive communication and timely delivery.
Black Propeller's expertise in SEO and ad strategy has been well-received, contributing to improved search engine rankings and targeted ad performance. Clients have seen substantial improvements in website traffic and lead generation.
Positive Impact on Business Growth
Many clients report significant business growth and increased sales as a direct result of Black Propeller's marketing efforts. The team's strategic campaigns have led to improved digital presence and higher engagement rates.
Customizable and Tailored Services
Black Propeller is praised for providing tailored marketing strategies that align with client goals. Their ability to understand and adapt to specific business needs has been highlighted as a key strength by clients from various industries.
Positive Client Relationships
The team at Black Propeller is commended for building strong client relationships, characterized by personal attention and a genuine interest in client success. This approach has fostered long-term partnerships and client loyalty.
Highly Recommended by Clients
Numerous clients have recommended Black Propeller to others, citing their professionalism, expertise, and positive impact on business performance as reasons for their endorsement.
Room for Improvement in Transparency
While generally positive, some feedback suggests Black Propeller could enhance transparency in communication, particularly regarding project expectations and outcomes. Ensuring alignment on deliverables from the outset could improve client satisfaction.
Meta & Google Ads PPC Campaigns for E-Commerce Company
Ecommerce MarketingPay Per ClickSocial Media Marketing
Confidential
Oct. 2023 - Feb. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team is extremely professional and efficient."
Jan 12, 2024
Co-Owner, Zia Martina
Jayoon Yi
Verified
Food & Beverage
Brooklyn, New York
1,001-5,000 Employees
Online Review
Verified
Black Propeller manages an e-commerce company's PPC campaigns on Meta and Google Ads. Black Propeller manages the client's paid marketing for a seasonal bakery product.
Thanks to Black Propeller's efforts, the client has hit record sales and had a great season for their product. The client has learned about paid media, and the team is extremely professional and efficient. Black Propeller meets deadlines and is great at answering questions and addressing concerns.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-owner of Zia Martina
Describe what your company does in a single sentence.
We do E-Commerce for Italian confection
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
We were looking for a paid marketing push for holiday season, so we hired Black Propeller to help us achieve this
SOLUTION
How did you find Black Propeller?
We found Black Propeller via an Online Search
Why did you select Black Propeller over others?
Their high ratings were a main reason we chose them as our provider
How many teammates from Black Propeller were assigned to this project?
We worked with 2-5 Employees from Black Propeller
Describe the scope of work in detail. Please include a summary of key deliverables.
They supported our paid marketing efforts across both Google and Meta for one of our seasonal bakery products
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We hit a record sale and had a great season for our product. We also learned a ton about paid media and how to plan and execute from seasoned professionals. The scope included high performing creatives as well.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered on time and our needs were met in a timely manner. The team was great at answering our questions, addressing any concerns, and proactively adjusting the tactics and pivoting the strategy.
What was your primary form of communication with Black Propeller?
We primarily communicated with Black Propeller via:
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The team from Black Propeller is extremely professional and efficient. The communication between our teams was super clean and straightforward.
Are there any areas for improvement or something Black Propeller could have done differently?
No feedback.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO, PPC & SMM for Law Firm
Pay Per ClickSearch Engine OptimizationSocial Media Marketing
$200,000 to $999,999
Apr. 2021 - Apr. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Black Propeller genuinely took the time to understand my business."
Jan 5, 2024
Managing Partner, Law Firm
Mary Cullen
Verified
Legal
Minneapolis, Minnesota
1-10 Employees
Online Review
Verified
Black Propeller provides SEO, PPC, and SMM services for a law firm. The team conducted competitor research and developed SEO, PPC, and social media campaigns for the client.
Thanks to Black Propeller, the client increased qualified lead volume by 250% within the first month. Black Propelle went above and beyond to understand and meet the client's business needs. Their extensive knowledge, collaborative attitude, and client-oriented approach were commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Managing Partner of Law Firm
Describe what your company does in a single sentence.
We are a law firm that handles arbitration & litigation matters for clients across the United States.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
Increase qualified lead volume
Improve my website's SEO
Increase brand awareness for my business
SOLUTION
How did you find Black Propeller?
Referral
Why did you select Black Propeller over others?
High ratings
How many teammates from Black Propeller were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Black Propeller built and managed my PPC campaigns, social media & SEO campaigns.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
My qualified lead volume went up by 250% in the first four months of our partnership. My team at Black Propeller showed me how much money I wasted due to a poor strategy and execution in my campaigns previously.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Black Propeller genuinely took the time to understand my business. My team was fantastic to work with, especially Hannah from the design team, who worked with me through multiple landing page iterations to find one that resonated with me.
What was your primary form of communication with Black Propeller?
Virtual Meeting
What did you find most impressive or unique about this company?
Their genuine care towards my business and their strong knowledge of PPC. The care really stood out to me. All the way from the sales process through to working with the team, they went above and beyond by taking time to learn my business, research ALL of my competitors, and create a truly thoughtful and unique strategy.
Are there any areas for improvement or something Black Propeller could have done differently?
Not that I think think of. Working with them was far and away better than past agency experiences.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC & Social Media Marketing for Fitness Company
Pay Per ClickSocial Media Marketing
$50,000 to $199,999
July 2022 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They're very responsive and deliver items on time."
Jan 3, 2024
Chief Growth Officer, Energy Fitness
Jeff Sanders
Verified
Wellness & Fitness
Saint James, New York
51-200 Employees
Online Review
Verified
Black Propeller provides PPC and social media marketing services for a fitness company. The team has optimized the client's Google and Meta advertising efforts, optimizing existing ads and creating new ones.
Thanks to Black Propeller's efforts, the client's ads have ranked higher on Google, and the client has gained more Meta leads at an equal or lower cost than before. Black Propeller is open to feedback while also giving valuable recommendations. They've also offered help beyond the scope of work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Chief Growth Officer of Energy Fitness
Describe what your company does in a single sentence.
Provide a reimagined fitness experience based on every person getting a personal fitness coach and never paying for a gym membership, amenities, classes, etc. Only paying for the time with their coach
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
Increase our ranking position for google ads
increase leads
explore ad sources we are not using but should
SOLUTION
How did you find Black Propeller?
Online Search
Why did you select Black Propeller over others?
Annie dropped everything to talk with me initially and impressed me
How many teammates from Black Propeller were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The work was to optimize our Google and Meta advertising efforts. In Google we wanted to rank higher than anyone else when being searched for and wanted to be there when someone searches out key competitors. Meta we wanted to increase our leads and find the threshold between quantity and quality.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We ranked higher in google and they were able to optimize some existing ads and create new ones. Meta we got more leads at the same or lower cost than prior.. now we are having to find the perfect blend of quality and quantity and they are working on that now.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They're very responsive and deliver items on time.
What was your primary form of communication with Black Propeller?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They are open to your feedback and ideas and thoughts but also don't mind standing firm on something they know is best for the results. They also helped on other things we needed in Google like pixels and other needs as they popped up.
Are there any areas for improvement or something Black Propeller could have done differently?
If there is something it might be trying to be more creative or thinking outside of the box to try and get different results. Sometimes our catch ups become more about the stats of what has happened versus them digging in to find different or new ways to get better results or making suggestions on how to do it differently what creative we should try or wording or sources etc.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
"1/3 of my ad spend is what I am spending on for their services and if I spend more the price seems pretty good but at the low end it is a bit higher than I like"
Willing to Refer
5.0
NPS
PPC, Web Dev & Branding for Automotive Restyling Company
BrandingContent MarketingPay Per ClickWeb Development
$50,000 to $199,999
Aug. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They understood my business and my business goals."
Jan 3, 2024
Executive, Tint My Ride
Anonymous
Verified
Automotive
80231 Denver, CO
1-10 Employees
Online Review
Verified
Black Propeller has managed a PPC marketing strategy for an automotive restyling services company. The team has also created ad landing pages, crafted content, and helped the client build a brand name.
Black Propeller has generated high-quality leads at a reasonable cost for the client. The team has efficiently delivered the tasks on or ahead of schedule and kept the client updated throughout the engagement. Black Propeller's patience, trustworthiness, and understanding approach are commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at Tint My Ride
Describe what your company does in a single sentence.
Tint My Ride specializes in window tinting, vinyl wrap, PPF (Paint Protection Film, taillight and headlight tinting, ceramic coating, detailing and other automotive restyling services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
More Leads
Branding
Content
SOLUTION
How did you find Black Propeller?
Online Search
Clutch Site
Why did you select Black Propeller over others?
High ratings
Good value for cost
Company values aligned
How many teammates from Black Propeller were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We were looking for a company to take control of our PPC marketing. We needed to generate more leads with a cost efficient strategy. We also needed to build our brand name and get it known in Colorado. We also started a new company which Black Propeller helped us transition into easily.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We have gained many leads with an efficient budget. The team at Black Propeller specifically Bill and Dalton have been amazing to work with, they were patient with me during the hard times and always kind. They understood my business and my business goals. They created many different landing pages for our ads to ensure as many leads as possible at a great cost while also ensuring high quality leads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Bill and Dalton from Black Propeller delivered everything on time and even before the deadlines. This is the only team I trust to run my PPC. They have earned my trust through their hard work and understanding of my company and also completing tasks very quickly and efficiently.
What was your primary form of communication with Black Propeller?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What I found most impressive was the fact that they are able to understand so quickly and unlike other companies they actually care, even if they are busy with larger clients. They are also very good at keeping up to date with all the algorithms and making sure that I am aware of the ever evolving world of technology.
Are there any areas for improvement or something Black Propeller could have done differently?
In my opinion the only issue I have is just a little more meeting time with them, other than this, I am extremely happy with the results I have gotten from this company and I plan on continuing my business with them. If it's not broke, don't fix it.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Paid Search & Ad Content Creation for Global Staffing Firm
Pay Per ClickSocial Media Marketing
Confidential
Dec. 2022 - Jan. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“The company worked well with our stringent company policies and processes."
Jan 2, 2024
Former Digital Advertising Manager, Aston Carter
Anonymous
Verified
Consulting
Hanover, Maryland
1,001-5,000 Employees
Online Review
Verified
A global staffing solutions firm hired Black Propeller to manage their paid search and display channels. The team’s tasks included strategy creation, campaign management, budget planning, and content creation.
Black Propeller successfully helped the client find leads, customers, and job seekers, resulting in a good ROI. The team delivered tasks on time and participated in weekly calls. They were always accessible and had great synergy with the client’s staff. Overall, they were an impressive partner.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the former Digital Advertising Manager of Aston Carter
Describe what your company does in a single sentence.
Aston Carter provides global staffing and workforce solutions.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
We hired Black Propeller to:
Acquire and retain clients
Acquire and retain job seekers
Help us increase brand awareness
SOLUTION
How did you find Black Propeller?
We found Black Propeller by searching online
Why did you select Black Propeller over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Black Propeller were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
They provided management of paid search and display channels including strategy, campaign management, budget pacing, and reporting
Ad copy, display ad creative concepting and creation
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We tracked the following metrics when judging the success of our engagement with Black Propeller:
client leads
client reqs
job seeker applications
job seeker starts
spread
ROI
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The BP team delivered the items in a timely manner. We scheduled weekly review calls to discuss action items and review performance and campaign recommendations. They were also available via email.
What was your primary form of communication with Black Propeller?
Virtual Meeting
What did you find most impressive or unique about this company?
We had great collaboration and synergy with our account team. The company worked well with our stringent company policies and processes and helped us pioneer a B2B advertising program for the first time. In-person QBRs and a friendly account team helped establish and grow our working relationships.
Are there any areas for improvement or something Black Propeller could have done differently?
Bring more account/campaign ideas/platform optimizations to the table
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC & SMM Services for Mixed Martial Arts Training Center
Pay Per ClickSocial Media Marketing
$10,000 to $49,999
Sep. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They genuinely care about my business."
Dec 26, 2023
Managing Director, Mavericks Wrestling
Demetrios Gourgoulianis
Verified
Fitness
Forest Hill, Maryland
1-10 Employees
Online Review
Verified
Black Propeller provides ongoing PPC and social media marketing services for a mixed martial arts training center. The team manages and optimizes campaigns on Google Ads, Facebook, and Instagram.
Thanks to Black Propeller's efforts, the client increased their membership by 65% in 2022 and is on pace to boost it to 80% in 2023. The team meets deadlines and has successfully expanded the client's social media. Moreover, they communicate every two weeks and stand out for their excellent service.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Managing Director of Mavericks Wrestling
Describe what your company does in a single sentence.
We're mixed martial arts training center and apparel company.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
Help us increase our membership.
Help us expand our advertising strategy to social media channels.
SOLUTION
How did you find Black Propeller?
Referral
Clutch Site
Why did you select Black Propeller over others?
High ratings
Close to my geographic location
Pricing fit our budget
How many teammates from Black Propeller were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired Black Propeller to optimize our campaigns on Google Ads and to helps us launch new advertising campaigns on Facebook and Instagram. In addition to the technical optimization on the campaigns, Black Propeller also assisted with the creative side of things by designing new ads and landing pages for us.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We launched our gym in mid-2019, not an ideal time for a business like ours. We were able to get some traction early on with Google Ads but we quickly hit a wall with what we were able to do on our own. That's when we decided to bring in the help of an agency and we found Black Propeller.
They helped us build on what we already had in place, and then eventually helped us expand to Facebook and Instagram. These campaigns definitely had an impact on our growth. We increased our membership by 65% in 2022 and and were on pace to grow almost 80% in 2023. We ended up having to move to a new location to accommodate the increased membership, which was an awesome milestone for us as a young business.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We meet with out account team once every two weeks to discuss current projects/initiatives, and results. Deadlines have generally been met along the way, and if they are not going to meet a deadline they will let us know.
What was your primary form of communication with Black Propeller?
Virtual Meeting
What did you find most impressive or unique about this company?
I feel like they genuinely care about my business.
Are there any areas for improvement or something Black Propeller could have done differently?
We've been very happy with the service and results we have received, but it come at a bit higher cost that what I've paid in the past. However they've proven to be worth the additional cost so no complaints here.
RATINGS
5.0
"Highly recommend."
Quality
5.0
Service & Deliverables
"The results have been great."
Schedule
5.0
On time / deadlines
"Strong communication and effort to meet deadlines."
Cost
5.0
Value / within estimates
"Pricey but worth it."
Willing to Refer
5.0
NPS
Web Dev & PPC for Law Firm
Pay Per Click
$10,000 to $49,999
Aug. - Dec. 2023
0.5
Quality
1.0
Schedule
0.5
Cost
1.0
Willing to Refer
1.0
"This company hires managers with little or no experience and education in PPC ads."
Dec 24, 2023
Partner, Flora Templeton Stuart Accident Injury Lawyers
Flora Stuart
Verified
Legal
Bowling Green, Kentucky
11-50 Employees
Online Review
Verified
Black Propeller developed a landing page for a law firm. The team was also responsible for creating PPC ads on Google and Bing for the client.
Black Propeller delivered the landing page within four months instead of the agreed-upon 60-day timeline. They exceeded the client's 16,000$ budget by 35%. Furthermore, their managers exhibited a lack of experience and expertise, and made decisions independently without keeping the client informed.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the partner of flora templeton stuart accident injury lawyers
Describe what your company does in a single sentence.
We are a personal injury law firm representing clients primarily in vehicle accidents.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
ppc
new car accident clients
meet budget
little wasted spend
SOLUTION
How did you find Black Propeller?
Clutch Site
Why did you select Black Propeller over others?
Company values aligned
How many teammates from Black Propeller were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Black Propeller promised services to include the creation of a landing page, PPC on Google/Bing and a fixed rate that would be a reduced cost with experienced managers in PPC for PI Lawyers.This was to result in more success in obtaining new car accident clients with consults weekly to start while establishing the campaigns.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
My PPC campaigns were basically an experiment with inexperienced managers.The one assigned to me took off after the first month for a two week leave and another briefly managed the account fixing some of the mistakes with campiagn set up.My first manager returned and could never meet my budget of 16,000 mth met so the fixed price resulted a a 35 % charge. The landing page was not created for months and when it was it was an automated page that could not function well with no custom ability or matching the location shown.The first manager created automated ads that repeated the same words in ads ..when he;left my account the last one realized this was a mistake and tried to create new ads. They were incapable of using call ads,could never get my ads to be successful,and added locations without my knowledge outside my client base resulting in my loss of thousands with clients calling me from out of state or hours away. This company hires managers with little or no experience and education in PPC ads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The landing page promised the fist 60 days was created four months laterusing a "Smart automated Builder" that according to Black Propeller "saved them hours " but sacrificed a custom look...in aother words an automated page that took them a short time to throw together that looked like a hodgepodge mess with teh wrong locations of my practice. Bing as promisec was never set up not anything in four minths except search ads that were first set up automated to save them time and after custom but not effective. Very little if anything was delivered as promised.They wasted thousands in "conversions' that cost me close to.2,000.00 a call from clients too far away to represent or unrealted cases. In the entire last month with BP I got one viable soft tissue case after paying them 3,500.00 plus about 12,000 in Google charges.so.15,500.00 for one small case.
What was your primary form of communication with Black Propeller?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
nothing
Are there any areas for improvement or something Black Propeller could have done differently?
They need to hire PPC managers who have a background in working on PPC and if personal injury lawyers managers not only with an education in the field but at least two years working on PI campaigns with lawyers. The best companies have an experienced team working accounts..not one lone manager.
RATINGS
1.0
Quality
1.0
Service & Deliverables
Schedule
0.5
On time / deadlines
Cost
1.0
Value / within estimates
Willing to Refer
1.0
NPS
Search & Social Advertising for Hunting Lease Broker
AdvertisingConversion OptimizationEcommerce MarketingMarket ResearchMarketing StrategyPay Per ClickSearch Engine OptimizationSocial Media Marketing
Confidential
Nov. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have the best of both worlds — we are not just a number to them."
Aug 9, 2023
Marketing Manager, Base Camp Leasing
Connor Hermesch
Verified
Other Industry
Fishers, Indiana
11-50 Employees
Online Review
Verified
Black Propeller manages search and social media advertising for a hunting lease broker on Google, Bing, Facebook, Instagram, YouTube, and LinkedIn. They've also set up Google Tag Manager and Google Analytics.
Black Propeller's work has decreased the client's cost per led and substantially increased lead generation while keeping or increasing the leads' quality. The team is punctual, responsive through email, and efficient in leading biweekly meetings. Their personalized attention and results stand out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Manager of Base Camp Leasing
Describe what your company does in a single sentence.
Base Camp Leasing is the nations leading hunting lease broker for the last 25 years. We broker the hunting lease rights between landowners and hunters across the country.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
Increase leads
Lower CPL
Increase ROI
Strengthen tracking
SOLUTION
How did you find Black Propeller?
Online Search
Why did you select Black Propeller over others?
High ratings
Pricing fit our budget
Great culture fit
Company values aligned
How many teammates from Black Propeller were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Black Propeller has managed our search (Google and Bing) and social media (Facebook, Instagram, YouTube and LinkedIn) advertising and has done nothing but proven results. They have also helped with the correction of our Google Tag Manager and Google Analytics set-ups and tracking.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Black Propeller has substantially increased generated leads through search and social while keeping, if not increasing the quality of the leads as well. They have also decreased our cost per lead to the range we have always hoped to work towards. Our ROI has also increased because of their efforts as well.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Black Propeller's punctuality is on par with the best. They are excellent at responding to emails no matter which team member it is to while answering the questions we might have no matter how small or big they are. Their bi-weekly meetings are always important and efficient. I have no complaints at all.
What was your primary form of communication with Black Propeller?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They provide the attention and personalization of a small company that is always there for you but create outcomes of a large state-of-the-art corporation. They have the best of both worlds — we are not just a number to them.
Are there any areas for improvement or something Black Propeller could have done differently?
I have no areas of improvement. If there is anything I think of, it is where can I improve to better help them help us.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"You will not find another company out there that would be better for you.
Paid Search & Social Media Advertising for Pet Insurance Co
Pay Per ClickSocial Media Marketing
$1,000,000 to $9,999,999
Jan. - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They truly cared about the work they were producing."
Aug 8, 2023
Paid Media Manager, Embrace Pet Insurance
Sydney Collins
Verified
Other industries
Warrensville Heights, Ohio
201-500 Employees
Online Review
Verified
Black Propeller provided paid search and social media advertising to a pet insurance company. The work included marketing strategy, copywriting, Google Data Studio setup, and campaign management and monitoring.
The client saw an 11% decrease in cost per acquisition, a 47% increase in sales, a 310% increase in click-through rates, and a 4% increase in brand impressions for key terms. Black Propeller was professional, strategic, responsive, and always ready. Moreover, they were easy to communicate with.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Paid Media Manager of Embrace Pet Insurance
Describe what your company does in a single sentence.
Pet Insurance
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
Paid Search performance management
Paid Social performance management
SOLUTION
How did you find Black Propeller?
I personally was not at the company yet when they started
Why did you select Black Propeller over others?
High ratings
Pricing fit our budget
Good value for cost
How many teammates from Black Propeller were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Our Black Propeller team was responsible for all day to day account management across Paid Search & Paid Social.
Daily monitoring to reach company KPIs
Took the lead in short to long term marketing strategy Paid Search
Worked to improve CPAs and CPCs when taking over the account from our previous agency.
Constructed a detailed plan consisting of ad copy refreshes, bid strategy updates and implementing lead scoring data
Created a Google data studio dashboard that displayed consolidated real time data across all platforms.
Paid Social
New account needed to be activated/expanded by BP
Produced creative assets to launch the initial retargeting campaign and monitored performance
Assisted in working through a full creative refresh
Launched prospecting audience campaign
Worked through tight timelines on ad hoc campaign launches
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
QoQ Nonbrand campaigns were ramped up efficiently (+32% spend, -11% CPA) while also increasing policy purchase scale (+47% purchases)
310% increase in Brand CTR in May to June due to optimizations in Microsoft
CPL and CPAs managed to remain efficient in June after pausing California activity (internal decision) which was our leading driver of traffic
Brand Impression Share has increased by 4% YoY and we are seeing Search demand for the term "Embrace Pet Insurance" the highest this month than it has been in the last 5 years
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The entire BP team was very professional, timely and educated in their strategic recommendations. Even with ad hoc requests and short turnaround times, they responded to emails quickly and made sure the work was completed when needed. They are always ready to assist with anything requested from my senior leadership and delivered high quality material. If one person was unavailable, someone else was always there to help when needed.
What was your primary form of communication with Black Propeller?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I found BP was very transparent and easy to communicate with throughout the partnership. We never felt that work was slacking or they were pulled heavily to other clients. We always felt like a priority and that they truly cared about the work they were producing for Embrace. That definitely showed in the results that were delivered as well.
Are there any areas for improvement or something Black Propeller could have done differently?
I really don't have any negative feedback. We did not decide to end the partnership due to any type of relationship or performance issues. It was strictly a financial decision to bring the majority of media management in house. If we feel that we have the resources to use them again at some point in the future, I would be happy to bring the team on again.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SMM & Google Ads Management for Ski Resort
Pay Per ClickSocial Media Marketing
$10,000 to $49,999
Aug. 2022 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"We found their willingness to help to be the most impressive part."
Apr 19, 2023
Marketing Director, Nordic Mountain
Brandon Wagner
Verified
Sports
Slinger, Wisconsin
201-500 Employees
Online Review
Verified
Black Propeller provides social media marketing and Google Ads management for a ski resort. The team works on Facebook and Google Ads campaigns to promote the client's brand and sell tickets.
Thanks to Black Propeller's efforts, the client has seen an improvement in their ROAS; their ROAS on Facebook is now 23.52 and their Google ROAS is 12.76. The team is dedicated to supporting the client and has resolved any issues the client has brought up. They meet deadlines and communicate well.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Director of Little Switzerland, Nordic Mountain, and The Rock Snowpark
Describe what your company does in a single sentence.
We own and operate ski hills across Wisconsin.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
Increase Skier Visits (Especially Introducing New Skiers)
Fix our Revenue Tracking Issue
SOLUTION
How did you find Black Propeller?
Online Search
Why did you select Black Propeller over others?
High ratings
What was the size of Black Propeller’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Our team prioritized Facebook and Google ads. We had a number of different campaigns running for special promos, general branding, and general tickets and sales. The bulk of our special promos was run through Facebook ads while we utilized for search ads for general branding. Overall, we saw a great ROAS through the Black Propeller team.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Google ROAS of 12.76 and Facebook ROAS of 23.52.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
All of the deadlines were reached on time. There were numerous deadlines that were all met and even last minute changes we needed that were finished in a timely manner. Communication was always strong throughout our projects.
What was your primary form of communication with Black Propeller?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We found their willingness to help to be the most impressive part. We've worked with other companies in the past where we felt they weren't putting everything they could into our company, but Black Propeller worked with us to fix every issue or need that we had.
Are there any areas for improvement or something Black Propeller could have done differently?
Honestly, no.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-20 of
78 Reviews
Services provided
SEO
Web Development
Pay Per click
Web design
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