White Bunnie

BACKGROUND

Please describe your company and position.

I am the Founder of Tidal Construction Group

Describe what your company does in a single sentence.

Tidal Construction Group specializes in high-quality commercial and residential construction, delivering innovative building solutions with a focus on craftsmanship and reliability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Bunnie to accomplish?

• With an increasing number of potential clients searching for construction services online, our goal was to optimize our website’s search engine rankings and attract high-quality leads. We wanted to ensure that when businesses or homeowners searched for commercial and residential construction services in our region, Team would appear at the top of the results. White Bunnie was brought on board to implement an effective SEO strategy that would drive organic traffic, improve keyword rankings, and establish us as an authority in our field.

SOLUTION

How did you find White Bunnie?

Online Search

Why did you select White Bunnie over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from White Bunnie were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was extensive, focusing on both technical SEO and content strategy to maximize our digital reach. White Bunnie started with an in-depth audit of our website, identifying technical issues, broken links, slow-loading pages, and areas for improvement. Their strategy included:

Comprehensive SEO Audit – Identifying technical issues that could impact rankings.
Keyword Research & Strategy – Targeting high-intent search terms related to construction services.
On-Page Optimization – Enhancing meta descriptions, title tags, headers, and content to improve search visibility.
Content Strategy & Development – Optimizing existing pages and creating new, valuable content.
Local SEO Enhancements – Strengthening our presence on Google My Business and local directories.
Backlink Strategy – Building high-quality, relevant backlinks to boost domain authority.
Performance Tracking & Reporting – Delivering detailed analytics and progress reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were tangible and impressive. Within a few months, we saw:

•  Increased Website Traffic – A significant rise in organic visitors.
• Higher Search Rankings – Improved rankings for key search terms related to our services.
• Boost in Leads & Inquiries – More calls and form submissions from potential clients.
• Enhanced Local Visibility – Higher rankings in Google Maps and local search results.
• Faster Website Performance – Technical optimizations improved site speed and usability.

These measurable improvements proved that their strategic SEO execution directly impacted our business’s online presence and lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the start, White Bunnie displayed exceptional project management skills. Their team was well-organized, ensuring that all deliverables were met on schedule. They provided regular updates, insightful reports, and proactive recommendations to keep us informed about our website’s progress.

Whenever we had questions or needed adjustments, their responsiveness was outstanding. The team was always available to address concerns, refine strategies, and implement changes without delays. Their collaborative approach made working with them seamless and stress-free.

What was your primary form of communication with White Bunnie?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out about White Bunnie was their deep industry expertise and their ability to tailor solutions to our specific needs. Rather than applying a generic SEO approach, they took the time to understand our industry, competitors, and market dynamics.

Additionally, their data-driven decision-making and commitment to continuous improvement ensured that we weren’t just getting short-term results but a long-term digital strategy that would keep us ahead in the industry. Their ability to balance technical SEO with compelling content was truly impressive.

Are there any areas for improvement or something White Bunnie could have done differently?

We have no major areas for improvement. White Bunnie delivered everything they promised with professionalism and efficiency. The only consideration for future work would be expanding our strategy into advanced digital marketing, which we trust them to handle effectively.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a digital marketing company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Bunnie?

We needed help in web development. 

SOLUTION

What was the scope of their involvement?

White Bunnie is developing our WordPress website based on our existing Squarespace platform. They’re also implementing SEO improvements on our site. The site has automated customer engagement capabilities. 

In addition, White Bunnie is providing us with digital marketing support, working on our Facebook and Instagram accounts. I give them an idea of what I want to see, and they handle everything.  

What is the team composition?

Neha (Founder & CEO) is our point of contact, but more people work behind the scenes. 

How did you come to work with White Bunnie?

My mentor introduced White Bunnie to me. 

What is the status of this engagement?

We’ve started working together in November 2019, and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

White Bunnie’s work has increased our website traffic — we’ve had 15,000 views last month. Additionally, we have over 10,000 followers on both Facebook and Instagram. 

White Bunnie is drawing so much attention to our platform without us having to spend money. Before working with them, we’ve been spending $1,000 per month on Google Ads, and we haven’t been getting numbers as good as we have right now. 

How did White Bunnie perform from a project management standpoint?

White Bunnie’s project management is thorough, and they’re doing their work properly. We communicate through WhatsApp, Zoom, and email.

What did you find most impressive about them?

White Bunnie’s team has a broad and diverse specialization. They’re not coming in blind on projects.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Listen to White Bunnie’s team. They have so much experience and know what they're doing that you’ll be wasting your breath if you tell them how to do their job.