Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$25 - $49 / hr2 - 9
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Grow Marketing Services is a pay per click agency launched in 2020. In San Antonio, Texas, the team specializes in Pay Per Click and Web Design.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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Bluehour Digital Marketing, a small SEO company, is based in Denver, Colorado. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+< $25 / hr2 - 9
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Digi saathi is a social media marketing firm headquartered in delhi, India. They offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Digitalblisshub is a social media marketing firm. Their team is in Pune, India and Pune, India. The agency focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Dundalk, Ireland
Services provided
SEO agency Trove Digital Ireland provides Search Engine Optimization and Mobile App Development. They are located in Dundalk, Ireland.
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$1,000+$50 - $99 / hr2 - 9Villa Rica, GA
Services provided
SEO company Creative Cowboys was established in 2022. The small team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Abilene, TX
Services provided
Key City Digital, a SEO agency, focus on Search Engine Optimization and Pay Per Click. They were founded in 2023.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+$150 - $199 / hr2 - 9Villach, Austria
Services provided
Marketing Strategy company Nordsteg OnlineMarketing was launched in 2009. The small team specializes in Marketing Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Headquartered in Manchester, England, Arriba is a SEO company. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$1,000+$100 - $149 / hr2 - 9
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Practice Boost is a Digital Strategy company. The small Maroubra, Australia-based team provides Digital Strategy and Pay Per Click. The agency was established in 2018.
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Undisclosed$25 - $49 / hr2 - 9Coolaroo, Australia
Services provided
Nakul Chadha is a SEO company. The Coolaroo, Australia-based firm was founded in 2012. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Penal Marketing is a SEO company. Their small team is headquartered in Calgary, Canada and specializes in Search Engine Optimization and Pay Per Click. The agency was founded in 2021.
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UndisclosedUndisclosed2 - 9
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BRBD Marketing is a Cape Town, South Africa-based social media marketing firm. Established in 2019, the team focuses on Social Media Marketing and Sales Outsourcing.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Hvac Digital Marketing is a Phoenix, Arizona-based Email Marketing company. They focus on Email Marketing and Pay Per Click and were established in 2025.
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$5,000+$50 - $99 / hr2 - 9Battaglia Terme, Italy
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Agenzia Kreativeweb is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were established in 2011. The agency is located in Battaglia Terme, Italy.
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$1,000+$150 - $199 / hr2 - 9
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Webie.ch is a pay per click company in Chavornay, Switzerland. They provide Pay Per Click and Artificial Intelligence.
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Undisclosed$25 - $49 / hr2 - 9
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BIO expertos en marketing digital is a pay per click agency. They are headquartered in Quito, Ecuador, and their services include Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Warwick, England
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Located in Warwick, England, Hero SEO Ltd is a small pay per click agency. Their services include Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Techpros Marketing, a web design agency, is based in Ogden, Utah. They offer Web Design and Pay Per Click and were founded in 2015.
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$10,000+$200 - $300 / hr50 - 249
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See all 1 projectsAmerican web nerds is a web development company that has been critically reviewed, with negative feedback comprising 100% of the review content. Clients highlight significant issues, such as project delays, poor communication, and unprofessional behavior, leading to incomplete deliverables and unmet project goals. Reviewers explicitly advise against engaging with this company due to their inefficiency and failure to process refunds.
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$1,000+$50 - $99 / hr10 - 49Auckland, New Zealand
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Headquartered in Auckland, New Zealand, Adcelerate LTD Digital Marketing Agency is a SEO agency. They offer Search Engine Optimization and Conversion Optimization and were founded in 2012.
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$5,000+$50 - $99 / hr10 - 49Mississauga, Canada
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Digital Strategy company Website Management Services was founded in 1996. The team focuses on Digital Strategy and Social Media Marketing and is based in Mississauga, Canada.
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$1,000+< $25 / hr50 - 249Gurugram, India
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Digital Upshot is a midsize SEO agency established in 2017. Their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Excel Digital Marketing, a social media marketing firm, is based in Vaughan, Canada. Their services include Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Hodgson Agency LLC, a branding company, is headquartered in Houston, Texas. Founded in 2005, the team offers Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9
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Crayon HQ is a branding agency located in New York, New York. The team focuses on Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Panaji, India
Services provided
Brizzo Digital is a branding company. They were founded in 2015 and offer Branding and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
List and Found is a small Digital Strategy company. Founded in 2021, the team focuses on Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Lahore, Pakistan
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See all 8 projectsHello Future Technologies (Private) Limited is a registered IT company in Pakistan & Ukraine and a proud Registered Supplier with the United Nations Global Marketplace (UNGM), and a
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$5,000+Undisclosed2 - 9Buenos Aires, Argentina
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Founded in 2024, Vison Studios is a branding company. The team offers Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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See all 2 projectsCDK Labs Inc. specializes in enhancing online presence through SEO and digital marketing services. Clients commend the company for its transparent communication, punctuality, and effective strategies that significantly improve website rankings and traffic. The reviews consistently highlight the team's dedication to understanding clients' needs and delivering measurable growth, with no notable areas for improvement mentioned.
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$1,000+$100 - $149 / hr2 - 9
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Established in 2020, Kripi is a Digital Strategy company. The small team specializes in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Srinagar, India
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ERP consulting and SI company Raybit Technologies is in Srinagar, India. They offer ERP consulting and SI and Custom Software Development and were established in 2018.
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$1,000+$25 - $49 / hr2 - 9Kolkata, India
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Digital design is a Kolkata, India-based SEO services firm. They offer Search Engine Optimization and Pay Per Click and were established in 2022.
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$1,000+$50 - $99 / hr10 - 49Bangkok, Thailand
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CMYK [SEO/SEM] Agency is an Advertising company. The agency is based in Bangkok, Thailand. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Hyderabad, India
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Crazy Thoughts & Branding Pvt Ltd, a branding company, is based in Hyderabad, India. They provide Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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Zizzy Technologies, a SEO company, is located in Ahmedabad, India. They specialize in Search Engine Optimization and Digital Strategy and were launched in 2020.
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$1,000+$100 - $149 / hr2 - 9Bella Vista, Australia
Services provided
See all 1 projectsDigitalzoop offers customized web design and development, API integration, SEO, and social media marketing services. Overall, clients commend the company for its professional approach, flexibility, and commitment to timelines, with notable success in enhancing student enrollment and outreach through effective SEO and social media strategies.
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Undisclosed< $25 / hr2 - 9Madhapur, India
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Packaging Design company Creatlive Studios focuses on Packaging Design and Pay Per Click. They are located in Madhapur, India.
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$1,000+$200 - $300 / hrFreelancer
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The Revenue Ronin is a branding agency. They offer Branding and Marketing Strategy and were established in 2009.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2024, Adfinity Techwave is a small Cuttack, India-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Founded in 2022, RankUp Digitals, a small Advertising company, is located in Naya Nangal, India. Their team specializes in Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249
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See all 1 projectsSEO Company Experts offers a range of SEO services including keyword research, on-page and technical optimization, content creation, backlink acquisition, and local SEO. Reviews highlight their effective communication, timely delivery, and customized strategies, indicating a positive impact on website visibility, organic traffic, and conversions. Clients appreciate their expertise, innovative approach, and commitment to ethical SEO practices.
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Undisclosed$150 - $199 / hr10 - 49Blisworth, England
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Loop Digital Marketing Ltd is a SEO company. Launched in 2014, their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Montréal, Canada
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Founded in 2020, EZShop is a SEO company. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Boulder, CO
Services provided
Adutem Innovation Marketing is a social media marketing agency. Based in Boulder, Colorado, the team provides Social Media Marketing and Web Development.
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$1,000+< $25 / hr10 - 49T'bilisi, Georgia
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Web Business Marketing | WBM is a PPC agency. They were founded in 2013 and offer Pay Per Click and Advertising.
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$1,000+$25 - $49 / hrFreelancerJohannesburg, South Africa
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Blue Key Digital Marketing is a social media marketing agency located in Johannesburg, South Africa. The team offers Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49Hyderabad, India
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Smart creative solutions is a social media marketing company launched in 2017. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
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Lein Digital is a social media marketing company. They were founded in 2016 and offer Social Media Marketing and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.