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Get a custom proposalSpecialist Paid Ads Agency
HeroSEO is a UK-based PPC and SEO consultancy founded by Andy Williams, a Google Ads certified specialist with over 20 years of paid search and organic experience. We work with businesses across the UK and Europe, with deep sector expertise in insurance, healthcare, and legal digital marketing.
We are a small, senior team — strategy is led directly by Andy, and day-to-day campaign management and client success is handled by Dominique, our dedicated success manager. You won't be passed to a rotating team of juniors or lose continuity when an account manager moves on. The people you meet at the start are the people running your account.
What we do:
- Google Ads management (search, display, remarketing, Performance Max)
- SEO (technical, content strategy, local, and sector authority)
- Google Ads audits and account recovery
- AI-assisted content and campaign optimisation
Sector specialisms:
We have built dedicated PPC and SEO programmes for car, health, life, home, pet, and travel insurers; dental, cosmetic surgery, physiotherapy, private GP, and mental health providers; and personal injury, family law, conveyancing, employment, commercial, and wills & probate solicitors. This isn't surface-level experience — it's years of working inside these verticals, understanding compliance requirements, buyer behaviour, and the specific keyword economics that drive profitable campaigns.
Proven results:
- Car insurance CPE reduced from £62.85 to £12.60 — 80% cost reduction in 90 days
- Life insurance CPL reduced by 98%, from £98 to £2
- Health insurance: 32.34% conversion rate at £4.14 CPL
- Over £5 million in Google Ads spend managed across 1,100+ clients
How we work:
Flexible monthly contracts. Fixed management fees with no percentage-of-spend markups. Every engagement starts with a free audit so you understand exactly where budget is being lost before committing to anything.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
2 - 9
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Locations
Warwick, England
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Year founded
Founded 2020
1 Locations
- Warwick , England
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Our Story
Built for specialists, by a specialist Andy Williams started in paid search before Google Analytics existed — back when tracking a campaign meant a phone call and a spreadsheet. Over the next two decades he ran digital strategy for businesses across insurance, healthcare, legal, e-commerce and beyond, managing millions in ad spend. HeroSEO was founded in 2020 on a simple premise: the clients who needed specialist expertise the most — regulated industries, niche sectors, high-CPM verticals
Meet the Team
Andrew WilliamsCEO
Andy has been running paid search and SEO campaigns since before Google Analytics was a product. He founded HeroSEO in 2020 after nearly two decades managing digital strategy across insurance, healthcare, legal and beyond — including over £5M in Goog
Locations (1)
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