Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed2 - 9Montevideo, Uruguay
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Easton is a PPC agency. They are based in Montevideo, Uruguay and have small team. Their services include Pay Per Click and Public Relations.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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Wuala is a PPC agency. They are headquartered in Córdoba, Argentina and have small team. Their services include Pay Per Click and E-Commerce Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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IngeniarSoft is a PPC company. In Córdoba, Argentina, the firm was launched in 2016. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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Publicaciones Cordoba is a pay per click company. They are based in Córdoba, Argentina. Their team focuses on Pay Per Click and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Established in 2015, Peucom, a small pay per click agency, is headquartered in Córdoba, Argentina. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sydney, Australia
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Muzaara is a pay per click agency launched in 2015. The agency offers Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9
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ROSSIWeb Limited is a small pay per click agency located in London, England. Their services include Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Relat is a small PPC agency in Los Angeles, California. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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NicholasChou.com is a PPC agency located in New York, New York. The team specializes in Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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UndisclosedUndisclosed2 - 9Oldenburg, Germany
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Pay per click agency SEA-Man was launched in 2019. The agency focuses on Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed2 - 9Mandaue City, Philippines
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Bright Strategies Marketing and Consulting is a pay per click agency. They specialize in Pay Per Click and Social Media Marketing and were established in 2016.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Target Media Solutions, Inc. Is a small pay per click agency based in Atlanta, Georgia. Their services include Pay Per Click and Market Research.
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UndisclosedUndisclosed2 - 9
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PPC company Online Essentials SEM was established in 2016. The company specializes in Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Bernard Beacon Marketing Technology, LLC, a PPC agency, was launched in 2018. The team focuses on Pay Per Click and Email Marketing and is headquartered in Lafayette, Louisiana.
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UndisclosedUndisclosed2 - 9
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Small pay per click agency UCX Global, is headquartered in Dover, Delaware. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Small PPC company SaleSpider Media, is based in Toronto, Canada. The team offers Pay Per Click and Email Marketing.
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UndisclosedUndisclosed2 - 9Wellesley, MA
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Adsonica is a PPC company. Established in 2012, the team offers Pay Per Click and Web Development. The firm is headquartered in Wellesley, Massachusetts.
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UndisclosedUndisclosed2 - 9
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Koncius Digital Marketing, LLC, a pay per click agency, is located in Topsfield, Massachusetts. Their services include Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Banyan Marketing is a Toronto, Canada-based PPC company. Launched in 2022, the team provides Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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PPC company INNOVEX UA was founded in 2015. Based in Kyiv, Ukraine, the team provides Pay Per Click and Public Relations.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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MAD Data Agency is a pay per click company. Headquartered in Kyiv, Ukraine, the firm was established in 2017. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Houston, TX
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JAM Idea Agency is a PPC agency. Founded in 2018, the team offers Pay Per Click and Branding.
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UndisclosedUndisclosed2 - 9Plano, TX
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Dealership Partners LLC is a PPC agency. In Plano, Texas, the agency was launched in 2016. Their services include Pay Per Click and Market Research.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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MerchantWords, INC., a pay per click company, was established in 2012. Located in Los Angeles, California, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Login2Profits LLC is a PPC agency headquartered in Las Vegas, Nevada. Established in 2018, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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Headquartered in San Diego, California, Web Narwhal is a web design agency. They provide Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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See all 3 projectsIT Plus offers a range of services, including e-commerce development, mobile app development, website design, software development, and digital marketing. Overall feedback highlights their effective project management, impressive design and development work, and ease of collaboration. Clients have praised IT Plus for their professional approach and ability to deliver impactful, user-friendly solutions.
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$5,000+Undisclosed10 - 49Denver, CO
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HIVE Digital Strategy is a small Content Marketing company launched in 2014. Their services include Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Boise, ID
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Established in 2011, WebMarkets is a SEO services firm. Their team offers Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49
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Established in 2013, Digital Prisma is a small Noida, India-based social media marketing agency. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsTechcelerant offers services in logo design, branding, web development, and SEO. Reviews highlight their professionalism, attention to detail, and timely delivery, with significant measurable outcomes such as increased brand awareness, website traffic, and improved search engine rankings. Clients particularly commend their client handling and effective communication.
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$1,000+$50 - $99 / hr10 - 49Sheridan, WY
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Founded in 2017, Digital Wit is a small Sheridan, Wyoming-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49London, Canada
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Student Direct Digital, a Market Research company, was founded in 2021. The company offers Market Research and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Wichita, KS
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Wichita Advertising Agency is an Advertising company in Wichita, Kansas. They specialize in Advertising and Pay Per Click and were founded in 2016.
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UndisclosedUndisclosed10 - 49
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Founded in 2015, FINSBURY MEDIA is a Digital Strategy company. The team focuses on Digital Strategy and Conversion Optimization.
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$10,000+< $25 / hr50 - 249Stafford, England
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KnotSync, a SEO services firm, offer Search Engine Optimization and E-Commerce Development. They were launched in 2020.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
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Forthea Digital Marketing is a SEO agency. They are headquartered in Houston, Texas, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Kochi, India
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Skymines Digital Marketing Consultancy is a Digital Strategy company. Their small team of employees is in Kochi, India. Their team focuses on Digital Strategy and Mobile & App Marketing.
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$1,000+< $25 / hr50 - 249St. Petersburg, FL
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Power Moves Digital Marketing, a social media marketing agency, was launched in 2017. The team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9North Miami Beach, FL
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Advertising Dudes Inc., a Conversion Optimization company, was founded in 2019. The team focuses on Conversion Optimization and Graphic Design and is in North Miami Beach, Florida.
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UndisclosedUndisclosed50 - 249Chandigarh, India
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Cbitss Technologies - SEO Training Chandigarh is a midsize pay per click company founded in 2002. Their team provides Pay Per Click and Search Engine Optimization.
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Undisclosed$50 - $99 / hr50 - 249Dubai, United Arab Emirates
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Incubeta MENA is a social media marketing agency. Based in Dubai, United Arab Emirates, the agency was launched in 2015. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Hauppauge, NY
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Founded in 1992, Austin Williams is a branding firm. The midsize team specializes in Branding and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49
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Ecommerce Data Soution is a web development firm. They are located in New Delhi, India and have small team of experts. Their services include Web Development and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Delhi, India
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See all 2 projectsGrowthype Private Limited offers a comprehensive suite of services, including website development, social media management, and most notably, PPC and paid search strategies, with a focus on Google Ads. The reviews highlight their innovative approach, effective teamwork, and ability to deliver substantial growth and cost-effective marketing solutions, which have resulted in significantly improved outcomes for their clients.
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$1,000+< $25 / hr2 - 9Petaling Jaya, Malaysia
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See all 1 projectsMFMY SEO Service Malaysia offers comprehensive digital marketing services, including SEO and e-commerce website development, with a focus on enhancing online visibility and presence. The reviews highlight the company's effective project management and impressive results, such as improved Google SERP rankings and increased sales. Clients appreciate the value for cost and the strategic alignment with their business goals.
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$1,000+$100 - $149 / hr2 - 9
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Bold-X is a Digital Strategy company. They were founded in 2019, and their services include Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Elx, Spain
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Berzerk, a SEO services firm, is in Elx, Spain. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr50 - 249Downey, CA
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Midsize Advertising company Float Media House, is in Downey, California. Their services include Advertising and Media Planning & Buying.
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$1,000+$150 - $199 / hr2 - 9West Perth, Australia
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See all 1 projectsPathfinder Marketing offers PPC services, focusing on Google Ads, Microsoft, and Facebook platforms to enhance market presence and online sales. Reviews highlight their commitment to business growth through carefully crafted ads and effective tracking, demonstrating early success and strong client communication.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.