Top Branding Companies
A strong brand is the foundation of how your business is perceived. The right branding partner can help you define your identity, stand out in your market, and build long-term loyalty.
Clutch connects you with the best branding agencies backed by verified client reviews, data-driven rankings, and real business outcomes. Browse our curated list of top branding companies to find the right agency partner for your timeline and budget. Whether you’re in need of corporate branding or startup branding services, there's a Clutch agency that's a perfect match.
Looking for branding agencies in the US? Check our Top Branding Agencies in the US
Looking for services focused on branding strategy? Check out our global directory of Top Brand Strategy Companies.
Need a logo design partner instead? Browse Top Logo Design Companies. Or, if you are looking for design companies in general, why not check out our Top Design Agencies?
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Featured
What are Featured Providers?
$25,000+Undisclosed2 - 9Montréal, CanadaServices provided
See all 17 projectsBrandlucent is a boutique agency specializing in brand development and corporate identity, offering services such as brand strategy, logo design, and visual identity design. The company is lauded for its high consultative abilities, creativity, and project management skills, with over 90% of reviews highlighting their impressive understanding of clients' core values and needs. Reviewers frequently praise their exceptional creativity and ability to deliver on time and within budget.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 71 projectsThe Bureau Of Small Projects is a marketing and branding agency specializing in brand development, logo design, and corporate identity services. Across their reviews, clients consistently praise their project management, responsiveness, and dedication to client satisfaction, with 100% positive feedback. Approximately 75% of reviewers highlight their professionalism and communication skills, underscoring their commitment to delivering high-quality, tailored branding solutions.
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 7 projectsDigital Surgeons is a branding and marketing agency specializing in brand identity development, visual identity design, and brand strategy. Reviews show a strong emphasis on creativity, modern design, and effective project management, with 100% positive feedback for their ability to enhance brand positioning and improve user engagement and lead quality. They have delivered cohesive brand identities and modern websites that align with their clients' strategic objectives.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Crown Creative is a small Packaging Design company based in New York, New York. The team specializes in Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Long Island City, NY
Services provided
Dash Design is a Packaging Design company. The team is located in Long Island City, New York, and their services include Packaging Design and Branding.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Kyiv, UkraineServices provided
See all 51 projectsQream is a branding and design agency that excels in creating distinct brand identities and visual communication across various platforms. The agency consistently receives positive feedback, with 100% of reviewers highlighting their creativity, responsiveness, and project management skills. Their services include brand identity development, visual identity design, and corporate branding, all delivered with exceptional quality and efficiency.
$25,000+$200 - $300 / hr10 - 49Vancouver, CanadaServices provided
See all 33 projectsTakt is a Branding agency specializing in Brand Strategy, Logo Design, and Brand Identity Development. Reviews highlight the company's exceptional attention to detail and professionalism, with 100% of feedback praising their project management and responsiveness to client needs. Notably, 75% of reviewers commend Takt's ability to align creative solutions with client vision, underscoring their expertise in crafting tailored branding strategies.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 14 projectsSavage Creative is a versatile branding agency specializing in brand strategy, development, and visual identity design. Their clients commend their exceptional creativity, collaborative approach, and ability to deliver projects on time and within budget. Approximately 90% of reviews highlight their effective brand positioning and identity development. Clients consistently praise their strategic insights and personalized service, though they occasionally suggest deeper client consultations for even greater alignment.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Russell Communications Group, a PR company, is based in Los Angeles, California. They provide Public Relations and Advertising and were founded in 1981.
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UndisclosedUndisclosed2 - 9Portland, OR
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The Study is a Portland, Oregon-based graphic design company. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Burlington, VT
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Urban Rhino is a video production agency. They were established in 2005, and their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9New York, NY
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BrandNewSchool, a graphic design company, is in New York, New York. They provide Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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The Seventh Art is a Packaging Design company. They are located in New York, New York and have small team. Their services include Packaging Design and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 25 projectsFishfinger Creative Agency is a specialized branding and visual identity agency, offering services such as brand strategy, logo design, and corporate branding. Reviewers consistently appreciate their creativity, project management, and ability to deliver high-quality outputs on time. Notably, 90% of reviews highlight their impressive brand identity development and visual design capabilities. Clients commend their collaborative culture and service-driven approach, with no significant areas for improvement noted.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 33 projectsPolar is a branding agency specializing in brand development, corporate branding, and visual identity design. With high ratings and a strong culture fit, they are praised for their strategic marketing expertise and effective project management, consistently delivering on time. Polar's commitment to client collaboration and creativity has resulted in a 100% satisfaction rate across reviews, highlighting their success in brand identity development and corporate identity projects.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
ApertureOne, a video production company, was launched in 2013. The team offers Video Production and Branding.
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UndisclosedUndisclosed2 - 9
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Sublime Designs Media is a small branding company established in 2002. Their team focuses on Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 109 projectsDD.NYC® is a comprehensive branding and visual identity design agency specializing in brand strategy, corporate branding, and website design and development. With 75% of reviews highlighting their exceptional brand development and strategy, clients praise their ability to craft cohesive brand identities. While 85% of feedback commends their project management and responsiveness, one reviewer noted project delays in e-commerce site development. Overall, DD.NYC® is recognized for its creative excellence and commitment to client success.
$10,000+$150 - $199 / hr2 - 9New York, NYServices provided
See all 58 projectsGreyBox Creative is a branding agency specializing in brand identity development, visual identity design, and brand strategy. Reviews highlight their professionalism, responsiveness, and ability to deliver high-quality, visually compelling brand solutions. The agency consistently meets or exceeds expectations, with 100% of reviewers noting their ability to translate complex ideas into cohesive brand narratives and visual identities, often delivering projects on or ahead of schedule.
$10,000+< $25 / hr10 - 49Gurugram, IndiaServices provided
See all 21 projectsFlight Mode Studio is a branding and marketing agency known for its comprehensive brand identity development, innovative marketing strategies, and visual identity design. The company has received overwhelmingly positive feedback, with clients praising their creativity, attention to detail, and commitment to delivering exceptional results. Key themes in reviews include their effective brand strategy and seamless project management, with over 90% of reviews highlighting their ability to blend technical expertise with a deep understanding of brand positioning.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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BLAIRCOMM, a branding company, was founded in 1994. The agency specializes in Branding and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Bigstar is a Marketing Strategy company launched in 2014. The company offers Marketing Strategy and Branding, and is small.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Ahmedabad, IndiaServices provided
See all 50 projectsSeekThem Design Agency is a branding and design firm specializing in creating unique brand identities, visual identity design, and comprehensive brand strategies. Across their reviews, 100% of clients praised their professionalism, timely delivery, and creativity in services such as logo design, brand guidelines, and digital assets. Approximately 80% highlighted their exceptional project management and ability to align with client values and needs.
$10,000+$300+ / hr10 - 49Littleton, COServices provided
See all 35 projectsTaillight is a branding and marketing firm that excels in brand identity development, brand strategy, and visual identity design. They boast a 100% positive feedback rate, with clients consistently praising their expertise in creating cohesive brand systems and strategic brand positioning, often noting their seamless project management and deep strategic insights. Keywords such as brand positioning, visual identity design, and corporate branding are frequently mentioned in their reviews, reflecting their strong capabilities in these areas.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
T Brand Studio is a Marketing Strategy company. Their small team is based in New York, New York. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Montréal, Canada
Services provided
Based in Montréal, Canada, The Red Eye Design Agency is a small Logo company. Their services include Logo and UX/UI Design.
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UndisclosedUndisclosed2 - 9Mesa, AZ
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Graphic design agency ACTIVATE DESIGN LLC provides Graphic Design and Branding. They are in Mesa, Arizona.
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UndisclosedUndisclosed2 - 9Montreal, Canada
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Polygraphe Studio, a small graphic design company, is in Montreal, Canada. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Urbandale, IA
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Branding company McLellan Marketing Group is in Urbandale, Iowa. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Located in Indianapolis, Indiana, Thunderlight Studios, Inc is a small branding agency. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9
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The Darkly Agency is a graphic design agency launched in 2009. The team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Tempe, AZ
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Parker Madison is a small Tempe, Arizona-based graphic design agency. The team provides Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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The Forty Group is a branding company. They are based in Indianapolis, Indiana and have small team. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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OrangeSky Websites is a Phoenix, Arizona-based graphic design company. They focus on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9
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CATYWAMPUS is a graphic design agency. Their small team is located in. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Eeko studio is a graphic design company. The Phoenix, Arizona-based firm focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Glendale, AZ
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EIEIO Marketing is a Marketing Strategy company launched in 2017. The agency provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Owensboro, KY
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Red Pixel Studios is a branding agency. The Owensboro, Kentucky-based agency focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9
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A-Z Digital Marketing is a small Marketing Strategy company based in. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Austin, TX
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CAMIO PR LLC is a small PR firm. They focus on Public Relations and Branding and were established in 2013.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Back Us is a small Phoenix, Arizona-based Market Research company. The team specializes in Market Research and Branding.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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Strategic Growth Advisors is a small Tucson, Arizona-based Marketing Strategy company. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9
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Founded in 2017, Mammoth Web Solutions is a small -based Marketing Strategy company. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Eugene, OR
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Launched in 2009, Oslund Design is a branding company. The team provides Branding and Graphic Design and is based in Eugene, Oregon.
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UndisclosedUndisclosed2 - 9
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Located in Phoenix, Arizona, WAKE brand media is a small Marketing Strategy company. The team specializes in Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9
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Launched in 2012, Outpost PHX is a small Packaging Design company based in. Their team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Creative Printing Packaging, a Packaging Design company, was founded in 1983. The team focuses on Packaging Design and Branding and is in Phoenix, Arizona.
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UndisclosedUndisclosed2 - 9
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Squad Ink is a Packaging Design company. They are headquartered in and have small team. Their team focuses on Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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Launched in 2008, Saywells Design Co is a small Packaging Design company located in Tucson, Arizona. Their team offers Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Clyint is a Packaging Design company. They are based in Phoenix, Arizona and have small team. Their team specializes in Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9
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Concept2 Completion, LLC. Is a graphic design agency. Launched in 2015, the team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Englewood, CO
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Harmony Design is a small Englewood, Colorado-based graphic design agency. The team focuses on Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9London, England
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The Division is a Product Design company founded in 2011. Their services include Product Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Launched in 2013, 818 is a small branding firm. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9
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The Absolute Group Ltd is a small Packaging Design company established in 2012. Their team specializes in Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Ankeny, IA
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Advertising company julsdesign was founded in 1992. The team offers Advertising and Branding and is in Ankeny, Iowa.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Established in 1993, Marleah Leslie & Associates is a small public relations company. Their team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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COWE CONSULTING is a Business Consulting company. Established in 2015, the firm is based in Los Angeles, California. Their services include Business Consulting and Branding.
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UndisclosedUndisclosed2 - 9Rosemère, Canada
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Cyclone Design Communication is a graphic design company. They were launched in 1996, and their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
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In Dallas, Texas, O&H Brand Design is a branding firm. Their services include Branding and Advertising.
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$5,000+$25 - $49 / hr2 - 9
Services provided
B8X is a Digital Strategy company. They are based in Belo Horizonte, Brazil and have small team. They specialize in Digital Strategy and Branding.
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UndisclosedUndisclosed2 - 9London, England
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Not Another Design Agency is a Logo company. Their team is in London, England and specializes in Logo and Branding.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Mammal is a graphic design agency established in 2013. Their services include Graphic Design and Branding.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Branding Agencies
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$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
75% Branding25% Other -
$10,000+$150 - $199 / hr2 - 9New York, NY
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.1/40.019.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding -
$25,000+Undisclosed2 - 9Montréal, Canada
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr10 - 49
Ability to deliver
36.2/40.016.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
60% Branding40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.2/40.017/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Branding50% Other -
$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.8/40.019.2/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
35.8/40.018.6/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$200 - $300 / hr2 - 9Toronto, Canada
Ability to deliver
35.6/40.016.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
90% Branding10% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.3/40.019.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Branding70% Other -
$25,000+$100 - $149 / hr10 - 49Faro, Portugal
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.2/40.016.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies based on a proprietary methodology. The top branding agencies for 2026 include:
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience