Top Branding Companies
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 12 projectsSavage Creative is a branding agency specializing in brand development, brand strategy, corporate identity, and marketing services. Across diverse projects, clients consistently praise their creativity, strategic insights, and ability to tailor solutions to specific needs. With over 90% positive feedback, Savage Creative is lauded for delivering on time and budget, enhancing brand positioning and identity development, while maintaining strong client relationships.
$25,000+$150 - $199 / hr50 - 249Portland, ORServices provided
See all 54 projectsWatson Creative is a branding agency specializing in brand development, brand strategy, and corporate branding. The firm consistently receives positive feedback, with a majority of clients highlighting their strategic thinking, creative execution, and ability to manage complex projects. Approximately 80% of reviewers commend Watson Creative for their collaborative approach and alignment with company values, while many appreciate their ability to integrate storytelling with visual identity design.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 67 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Reviewers consistently praise their exceptional project management, responsiveness, and capability to deliver creative branding solutions on time, with 100% satisfaction noted in many reviews. The Bureau's commitment to understanding client needs and aligning with company values is a recurring theme, mentioned in nearly every review.
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$5,000+$100 - $149 / hrFreelancerDenver, CO
Services provided
Denver Business Design Consulting, LLC, a SEO company, specialize in Search Engine Optimization and Web Design. They were founded in 2015.
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$10,000+$150 - $199 / hrFreelancerGlasgow, Scotland, Scotland
Services provided
Doug Summers Graphics is a graphic design agency launched in 2010. Their team provides Graphic Design and Advertising.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 29 projectsTakt is a branding and visual identity agency noted for its expertise in brand repositioning, corporate identity, and brand strategy. Their clients consistently highlight their organized and professional approach, with 100% positive feedback remarking on their excellent project management and collaborative workshops. Reviewers frequently mention the agency's ability to deliver exceptional branding and website solutions on time and within budget.
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 101 projectsDD.NYC® is a digital design agency specializing in Branding, Corporate Identity, and Visual Identity Design. They have consistently received positive feedback, with over 90% of reviews highlighting their impressive brand development capabilities and commitment to client success. Clients commend DD.NYC® for their creativity, project management, and alignment with client values, making them a highly recommended partner for comprehensive branding solutions.
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$5,000+$100 - $149 / hrFreelancerCornell, WI
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Elizabeth Carollo Graphics is an user experience agency in Cornell, Wisconsin. They provide UX/UI Design and Graphic Design and were launched in 2011.
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$10,000+$150 - $199 / hrFreelancerStratford upon Avon, England
Services provided
Creative Pearson is a small web design company established in 2014. Their services include Web Design and Web Development.
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$10,000+$150 - $199 / hrFreelancerLeeds , England
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Small Advertising company OnFire, is in Leeds , England. The team provides Advertising and Graphic Design.
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$5,000+$100 - $149 / hrFreelancerDenver, CO
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EnZed Design is a Content Marketing company. The team is located in Denver, Colorado, and their services include Content Marketing and Graphic Design.
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$5,000+$100 - $149 / hrFreelancerGolden, CO
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Mile High Marketing is a Digital Strategy company. The team is in Golden, Colorado, and their services include Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Rancho Cucamonga, CAServices provided
See all 21 projectsHueman Studio is a dynamic branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With 100% positive feedback, clients commend their exceptional project management, timely delivery, and seamless communication. Although some desire more creative diversity, Hueman Studio's ability to enhance brand awareness and create unique brand positioning consistently impresses.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 38 projectsQream is a branding and design agency specializing in brand identity development, logo design, and visual identity design. The agency consistently receives positive feedback, with reviewers praising their creativity, project management, and alignment with client values. Approximately 100% of reviews highlight their responsiveness and ability to deliver projects on time, while 80% emphasize their high-quality results and transformative branding strategies.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 24 projectsFishfinger Creative Agency is a specialized branding company offering a wide array of services including brand strategy, visual identity design, logo design, and brand identity development. The reviews highlight their creativity, responsiveness, and strong project management, with 100% of clients noting their timely delivery and impressive cultural fit. They excel in developing unique and compelling brand identities that resonate with diverse markets.
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$5,000+$100 - $149 / hrFreelancer
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Xtra Mile Marketing is a small branding agency headquartered in Nashville, Tennessee. The team focuses on Branding and Public Relations.
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$5,000+$100 - $149 / hrFreelancerAlexandria, VA
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Visual Transformer Media, LLC is a small Alexandria, Virginia-based Digital Strategy company. Their services include Digital Strategy and Web Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a comprehensive branding and marketing firm excelling in brand identity development, corporate branding, and digital marketing solutions. With 100% positive feedback, clients commend their creative prowess, strategic insight, and exceptional project management, resulting in enhanced brand awareness and impactful corporate rebranding. Their commitment to client satisfaction and ability to execute innovative solutions are frequently highlighted by reviewers.
$1,000+$50 - $99 / hr2 - 9Redfern, AustraliaServices provided
See all 61 projectsCUT THRU is a branding and marketing agency renowned for its expertise in brand strategy, corporate identity, and visual identity design. Across various projects, clients consistently praise the company for its creative approach, responsiveness, and ability to deliver high-quality results on time, with over 90% of reviewers highlighting their innovative brand development and strategy services.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 32 projectsPolar is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. The company is highly praised for its strategic marketing expertise and creative capabilities, with 100% of reviewers expressing satisfaction and highlighting Polar's excellent communication and project management. Approximately 87.5% of clients noted their alignment with company values and culture fit as significant factors in choosing Polar.
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$5,000+$100 - $149 / hrFreelancerNew Orleans, LA
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Performance First Digital is a SEO services firm. Their team is based in New Orleans, Louisiana. The company provides Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hrFreelancerHamburg, Germany
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Rocket & Wink GmbH, a graphic design agency, was founded in 2011. The team specializes in Graphic Design and Packaging Design.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 48 projectsDuck.Design is a branding and design agency specializing in brand identity development, corporate branding, and visual identity design. They received overwhelmingly positive feedback, with clients noting a 30% increase in engagement and conversions due to their work. Approximately 80% of reviewers praised their creativity, responsiveness, and ability to deliver high-quality designs on time. Most clients highlighted the exceptional value and fit within their budget.
$25,000+$50 - $99 / hr10 - 49London, EnglandServices provided
See all 1 projectsBranding by Garden is a branding agency specializing in Brand Identity Development, Visual Identity Design, and Brand Strategy. Across their reviews, they are highly praised, with 100% of feedback noting their creativity, passion, and ability to differentiate brands effectively. Clients appreciate their timely delivery and alignment with company values.
$10,000+$50 - $99 / hr2 - 9Services provided
See all 8 projectsIktomi is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Reviews consistently highlight their creativity, professionalism, and effective project management. Clients appreciate Iktomi's collaborative approach and ability to align deliverables with company goals, with 100% of feedback underscoring their dedication to producing innovative results while maintaining open communication.
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$5,000+$100 - $149 / hrFreelancerTel Aviv-Yafo, Israel
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Machisto is an UX design company. Headquartered in Tel Aviv-Yafo, Israel, the agency specializes in UX/UI Design and Mobile App Development.
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$5,000+$100 - $149 / hrFreelancer
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Shorian is a mobile app development company. Based in Dubai, United Arab Emirates, the firm offers Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Feelcodes, an UX agency, was founded in 2016. They focuses on UX/UI Design and Graphic Design.
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UndisclosedUndisclosedFreelancer
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Social Media Co5 is an Advertising company. They are headquartered in Panamá, Panama. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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F3 Marketing. Is a small Marketing Strategy company headquartered in Monterrey, Mexico. The team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerGlasgow, Scotland
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S. O. Creative is an Advertising company. Founded in 2005, the team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancerCirencester, England
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Launched in 2005, Whistle and Taylor Creative Agency is an Advertising company. The team offers Advertising and Graphic Design.
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UndisclosedUndisclosedFreelancerUlleskelf, England
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Founded in 2013, Beetle Green Ltd, a small graphic design company, is in Ulleskelf, England. Their services include Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerTampa, FL
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J2 Studio is a graphic design company founded in 2000. Their services include Graphic Design and Logo.
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UndisclosedUndisclosedFreelancer
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Techxonic is a small Dubai, United Arab Emirates-based web design agency. The team provides Web Design and Web Development.
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UndisclosedUndisclosedFreelancer
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Small graphic design agency Matthew Carleton Design, is located in Canada. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosedFreelancerSpokane, WA
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Media Fusion, LLC is a video production company. They are headquartered in Spokane, Washington and have small team. Their team specializes in Video Production and Business Consulting.
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UndisclosedUndisclosedFreelancerBeaverton, OR
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Brook Design Services is a graphic design company. In Beaverton, Oregon, the team offers Graphic Design and Print Design.
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UndisclosedUndisclosedFreelancer
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Headquartered in Springfield, Oregon, amy bremner design is a graphic design company. Their services include Graphic Design and Social Media Marketing.
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UndisclosedUndisclosedFreelancerOakland, CA
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SOME DAYS is a small Oakland, California-based Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosedFreelancerPortland, OR
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PR company Perez Public Relations was launched in 2004. The agency specializes in Public Relations and Marketing Strategy, and is small.
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UndisclosedUndisclosedFreelancer
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Located in Aurora, Illinois, B2b Interactive Marketing, Inc. Is a Marketing Strategy company. Founded in 2003, the team focuses on Marketing Strategy and Branding.
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UndisclosedUndisclosedFreelancerSan Francisco, CA
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33Grafix, a graphic design company, specializes in Graphic Design and Logo. The firm is in San Francisco, California.
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UndisclosedUndisclosedFreelancerLittle Rock, AR
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Creative Stream Graphics is a graphic design company. Founded in 2001, the company is headquartered in Little Rock, Arkansas. Their team provides Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerSan Francisco, CA
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James DeKoven is a San Francisco, California-based Content Marketing company. Founded in 1999, the team provides Content Marketing and Graphic Design.
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UndisclosedUndisclosedFreelancer
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Loopy Gypsy is a graphic design agency. Headquartered in Jacksonville, Arkansas, the company was established in 2005. Their services include Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerHopkins, MN
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Waryan Design is a small graphic design company based in Hopkins, Minnesota. The team provides Graphic Design and Print Design.
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UndisclosedUndisclosedFreelancerHouston, TX
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Hello Experiential Marketing is a small Houston, Texas-based Event Marketing company. Their services include Event Marketing and Branding.
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UndisclosedUndisclosedFreelancerColumbia, SC
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Tim McKeever is a Packaging Design company established in 1981. The team specializes in Packaging Design and Advertising.
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UndisclosedUndisclosedFreelancerColumbus, OH
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DPI Graphic Design is a graphic design company. Established in 2002, the company provides Graphic Design and Print Design.
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UndisclosedUndisclosedFreelancerEdmond, OK
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Founded in 2007, Seehawk Design is a small Edmond, Oklahoma-based graphic design company. Their team offers Graphic Design and Print Design.
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UndisclosedUndisclosedFreelancerNorman, OK
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Headquartered in Norman, Oklahoma, Quite Right Studio is a small graphic design agency. The team provides Graphic Design and Branding.
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UndisclosedUndisclosedFreelancerMilwaukie, OR
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Launched in 2013, Thot Communications is a small graphic design company. Their services include Graphic Design and Logo.
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UndisclosedUndisclosedFreelancer
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Emily Frock Graphic Design is a graphic design agency. The team is headquartered in NEW ORLEANS, Louisiana, and their services include Graphic Design and Print Design.
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UndisclosedUndisclosedFreelancerSmyrna, GA
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WSI eBiz Solutions is a branding firm established in 2004. The firm specializes in Branding and Public Relations, and is small.
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UndisclosedUndisclosedFreelancerWest Fargo, ND
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Ludvik Herrera, a Corporate Photography company, was established in 2006. They provides Corporate Photography and UX/UI Design.
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UndisclosedUndisclosedFreelancerAlameda, CA
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Established in 2008, Jessica Warren is a small Alameda, California-based graphic design company. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosedFreelancerGenova, Italy
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Stegani is a graphic design company. Founded in 2014, the agency is headquartered in Genova, Italy. Their team focuses on Graphic Design and Web Design.
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UndisclosedUndisclosedFreelancer
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Established in 2011, Flobidesign is a graphic design company. Located in Genoa, Italy, the team provides Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerTemecula, CA
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TheWebDesignShop, a web design agency, is in Temecula, California. Established in 2000, the team provides Web Design and Web Development.
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UndisclosedUndisclosedFreelancerBrea, CA
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Founded in 2011, EIM Marketing is a PR firm. The team specializes in Public Relations and Video Production and is headquartered in Brea, California.
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UndisclosedUndisclosedFreelancer
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Melissa Consultant is a small web design company headquartered in Vaughan, Canada. Their services include Web Design and Digital Strategy.
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UndisclosedUndisclosedFreelancerSpringfield, MA
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Todd M. LeMieux is a graphic design company. They provide Graphic Design and Marketing Strategy and were established in 1990.
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UndisclosedUndisclosedFreelancer
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Based in Grafton, Wisconsin, Andrew Feller Photography is a small Corporate Photography company. Their services include Corporate Photography and Advertising.
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List of the Best Branding Agencies
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$25,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.7/40.019.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.3/40.019/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
65% Branding35% Other -
$5,000+$50 - $99 / hr50 - 249Kraków, Poland
Ability to deliver
37.3/40.018.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
37/40.018.2/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Branding25% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.6/40.016.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.6/40.017.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$100 - $149 / hr10 - 49Faro, Portugal
Ability to deliver
36.5/40.017.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding50% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
36.2/40.017/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?