Watson Creative is a research-based creative studio built to help organizations think clearly, act strategically, and grow with intention. We believe strong creative work starts with understanding, not assumptions. That’s why our process is grounded in research, insight, and collaboration before ideas take shape.
Our work begins with deep discovery. We conduct legacy and brand audits, competitive and category analysis, stakeholder interviews, and audience research to understand where a brand has been, where it stands, and where it can go next. These insights inform strategic personas, positioning, key messaging, and growth strategies that give teams clarity and confidence. Strategy isn’t just a deliverable. It’s a tool that guides decisions long after a project ends.
From there, we bring strategy to life through disciplined creative. Our services include naming, brand identity systems, brand and campaign strategy, integrated marketing campaigns, content creation, social and digital marketing, websites, and experiential storytelling. Whether we’re building a brand from the ground up or helping an established organization evolve, our focus is on work that is usable, scalable, and grounded in purpose.
We’ve partnered with global brands and institutions including Nike, LEGO, Disney, Apple, EA Sports, Oregon State University, the Oregon Zoo Foundation, and Worldly, along with healthcare systems, public agencies, nonprofits, and growing businesses. This breadth of experience brings perspective to complex challenges.
We design with today’s landscape in mind, including digital platforms and AI-driven search and discovery. Clear positioning and consistent language are essential to staying visible, relevant, and trusted.
Based on the West Coast, we serve clients across the U.S. and globally. At our core, we’re collaborators and problem solvers, bringing optimism, rigor, and a bit of irreverence to work that turns insight into action and ideas into impact.
Watson Creative is noted for providing good value for cost, with clients highlighting budget alignment and satisfaction with project outcomes. Specific project costs aren't detailed, but clients consistently emphasize effective pricing and the company's ability to deliver high-quality results within budget.
While generally praised, there are occasional mentions of communication challenges, particularly in the early stages of projects. Clients suggest that improved initial clarity on roles and responsibilities could enhance the overall experience.
Innovative Design Solutions
Watson Creative is lauded for their innovative design solutions, which effectively capture and communicate client visions. Their designs are not only aesthetically pleasing but also strategically aligned with client objectives.
Positive Client Relationships
Clients appreciate the personal touch and relationship-building efforts of Watson Creative. They are described as reliable partners who genuinely care about their clients' success and are committed to fostering positive, long-term relationships.
High Client Satisfaction
Clients consistently express high satisfaction with Watson Creative’s services, highlighting their professionalism, dedication, and ability to exceed expectations. This satisfaction is reflected in positive feedback and long-term client relationships.
Proficient in Digital Marketing
Watson Creative has demonstrated proficiency in digital marketing, including SEO, social media strategies, and content marketing. Their efforts have led to measurable improvements in online visibility and engagement for their clients.
Creative and Strategic Approach
The agency is recognized for their creative and strategic approach to projects. Their ability to blend creativity with strategic thinking has helped clients achieve significant results, such as increased website traffic and improved social media engagement.
Digital Marketing Solutions for Global Shoe Retailer
Featured Review
AdvertisingBrandingWeb Design
$200,000 to $999,999
Dec. 2023 - May 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They strongly desired to assist us in creating the greatest venue for the competition."
Sep 18, 2024
President & CEO, Nike
John Donahoe
Verified
Retail
Beaverton, Oregon
10,001+ Employees
Online Review
Verified
Watson Creative provided digital marketing services for a global shoe retailer. The team created brand guidelines, developed a website, and created logo, branding materials, and marketing assets.
Watson Creative's work increased the client's website traffic by 40–60%. The client was happy with the website and social media, and internal stakeholders were particularly impressed with Watson Creative's project marketing prowess, management, and communication skills.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President and CEO of Nike
Describe what your company does in a single sentence.
NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish? We needed help to revamp our brand, marketing information, and website.
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
Close to my geographic location
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
11-15
Describe the scope of work in detail. Please include a summary of key deliverables.
In addition to designing our website and our marketing materials for sponsors, advertisers, and social media, Watson Creative also created a new brand guide that includes logos, fonts, and color schemes. We initially shared our vision and goals and how we wanted to relate to our other events. Watson Creative came back with various logo ideas. Then, they went through the steps to refine their ideas until they came up with what we requested. We didn’t need to engage them for social media managing because we’d already gotten everything taken care of and trademarked. The website is for the NAI 15s event; they’re doing a house brand approach. The next project for Watson Creative will be the rebrand of our corporate site, but we’re currently focusing on the event site.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We know our content isn't driving the traffic; it's their template's look and feel. We track all of our website and social media traffic, and every time Watson Creative does a refresh, the tournament site's traffic will quickly increase by 40%–60%. Watson Creative creates the templates we use to put images in there dynamically, and we get good feedback on it. Overall, people like our website and social media.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We've established timelines.They only made one mistake, which we caused by making a stylistic alteration rather late in the process. But they stuck to the schedule after we made the adjustment. In the end, Watson Creative's adherence to a procedure is what makes them adept at project management. We discuss deliverables on weekly Zoom calls as a means of communication. They display to us the most recent deliverables together with any supplementary data. ClickUp is also used internally by them; we receive URLs to view particular images and approve content.
What was your primary form of communication with Watson Creative?
In-Person Meeting
What did you find most impressive or unique about this company?
They strongly desired to assist us in creating the greatest venue for the competition. Nobody makes a living off of tournaments, so there isn't much demand. Still, Watson Creative spends more time ensuring everything is done right. They do their jobs really well.
Are there any areas for improvement or something Watson Creative could have done differently?
It's wonderful that they are enthusiastic about the project and will deliver a product that meets our expectations. However, on occasion, this has resulted in scope creep and a more difficult project than anticipated. It would have been really beneficial if you could have told when scope creep was occurring.
“They helped us build a platform that will serve the organization for years to come.”
Oct 15, 2025
Director of Development, Oregon Zoo Foundation
Maria Antoinette Reyes
Verified
Other industries
Portland, Oregon
11-50 Employees
Online Review
Verified
Watson Creative has led a rebrand of an animal care foundation, from strategic groundwork through campaign execution. They've created digital and print materials, websites, fundraising campaigns, and videos.
Thanks to Watson Creative, the client has seen a 31% increase in donations and a 28% rise in donor engagement. The team has delivered a clear brand that communicates the client's purpose and connects with the community. They've also been collaborative, proactive, and smooth throughout the process.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Development of Oregon Zoo Foundation
Describe what your company does in a single sentence.
The zoo provides comprehensive care for the animals. Donations from individuals and organizations elevate that care giving the zoo’s veterinarians, keepers and wildlife experts the resources they need where they’re needed most.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
As the fundraising arm of the Oregon Zoo, we faced a complex brand challenge. Our identity didn’t fully reflect the mission, and there was a disconnect between our communications, our donors, and the broader community. On top of that, the relationship between the zoo and the foundation created blurred lines in messaging and branding which made it difficult to show the real impact of donor contributions. We needed to unify our voice, reframe our story, and launch campaigns that could inspire both local pride and global action. Our goal was to increase visibility, deepen donor engagement, and support capital and annual campaigns that fund critical animal care and conservation initiatives.
SOLUTION
How did you find Watson Creative?
Online Search
Clutch Site
Why did you select Watson Creative over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
2-7
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson Creative led a complete rebrand of the Oregon Zoo Foundation, from strategic groundwork through campaign execution. They helped us clarify our purpose and audience, align our internal teams, and build a visual and verbal identity that resonated across platforms.They supported us through capital campaign strategy, storytelling development, donor engagement assets, and internal rollout planning. The creative work spanned digital and print materials, websites, fundraising campaigns, videos, local activations, and more.Beyond the creative, Watson led stakeholder interviews, facilitated qualitative and quantitative research, and helped us measure the emotional and financial ROI of our communications. Their work allowed us to build a more confident and compelling presence that reflects our values and the urgency of our mission.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our donations increased by 31%, and we saw a 28% rise in donor engagement. The clarity of the new brand helped us better communicate the why behind giving and that has translated directly into support. Internally, we’re aligned in ways we weren’t before, and externally, our message is landing more powerfully. Our campaigns now carry emotional weight, clarity of purpose, and a sense of collective progress. That’s helped us connect with the community in a much more meaningful way.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Watson’s process was collaborative, proactive, and smooth from start to finish. We had regular check-ins, clear milestones, and strong communication. They navigated shifting timelines and internal feedback cycles with patience and professionalism.
What was your primary form of communication with Watson Creative?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Watson brought an incredible mix of heart and structure. They understood the emotional dimension of our work animal care, conservation, community and translated that into a brand that motivates action. They helped us build a platform that will serve the organization for years to come.
Are there any areas for improvement or something Watson Creative could have done differently?
We would have appreciated a few more visual mockups early on to guide internal discussions. But overall, the process was incredibly well managed and the outcome exceeded expectations.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Digital Mktg Services for Healthcare Provider
Marketing StrategySearch Engine Optimization
$10,000 to $49,999
Mar. - Oct. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Their work was grounded in empathy and results.”
Oct 10, 2025
VP Strategy & Performance, Kaiser Permanente Northwest
Chad Melvin
Verified
Other industries
Portland, Oregon
10,001+ Employees
Online Review
Verified
Watson Creative provided branding and digital marketing services for a healthcare provider. The team built a visual identity, key messaging, digital and traditional campaigns, and thought leadership content.
Watson Creative helped the client achieve a meaningful lift in patient engagement and recruitment interest. The team increased the client's website traffic by over 60% and improved the recruitment pipeline in volume and quality. Watson Creative's project management was clear and consistent.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP Strategy & Performance of Kaiser Permanente Northwest
Describe what your company does in a single sentence.
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of the leading health care providers and nonprofit health plans in the United States.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
As the Northwest region of Kaiser Permanente, we serve a large and diverse population with complex healthcare, dental, and insurance needs. At the same time, we’re in a constant race to attract and retain top-tier clinical and non-clinical talent—especially nurses and physicians. Our brand was strong, but our messaging wasn’t connecting consistently across service lines, campaigns, or internal recruitment efforts. We needed a partner who could help us elevate how we showed up—in local markets, in search results, and in the hearts of prospective patients and staff.
SOLUTION
How did you find Watson Creative?
Online Search
Clutch Site
Why did you select Watson Creative over others?
Close to my geographic location
Great culture fit
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
5-9
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson Creative became an extension of our internal team. They led brand refinement and campaign development across multiple fronts public health, dental, insurance, and recruitment. That included visual identity systems, key messaging, digital and traditional campaigns, patient outreach, and thought leadership content.They also supported us in developing websites, radio and video spots, internal communication tools, and recruitment marketing that could scale across roles, locations, and cultural nuances. Their ability to pivot between brand elevation and direct response campaigns was exactly what we needed.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Since launching the rebrand and new campaigns, we’ve seen a meaningful lift in both patient engagement and recruitment interest. Our website traffic increased by more than 60%, and our recruitment pipeline for key roles especially in nursing and specialty care has improved in both volume and quality.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management has been clear, professional, and consistent. We receive monthly updates outlining progress, performance, and upcoming work. They’re flexible when needed but always anchored to strategy and timelines. Their communication is responsive and human no fluff, just thoughtful collaboration.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Watson understands healthcare. But more than that, they understand how to balance mission with messaging. They never lost sight of the people we serve or the complexity of our system. Whether it was a recruitment ad, a landing page, or a community campaign, their work was grounded in empathy and results.
Are there any areas for improvement or something Watson Creative could have done differently?
Turnaround time on a few digital updates took a little longer than expected, but overall timelines remained intact, and the quality never slipped. We appreciated their honesty when adjustments were needed.
“They brought strategic thinking and creative clarity in equal measure.”
Oct 7, 2025
Capital Markets Analyst, Aspen Capital
Petra (Megan) Francis
Verified
Financial services
Portland, Oregon
11-50 Employees
Online Review
Verified
Watson Creative provided branding services for a private equity firm. The team created a full visual identity and brand guidelines. They also defined the company's mission, vision, and core values.
Watson Creative's work received positive feedback from internal teams, customers, and partners. The brand helped position the client as a forward-looking, unified organization. Watson Creative's project management was a strong point. The team was proactive, responsive, and clear about expectations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Capital Markets Analyst of Aspen Capital
Describe what your company does in a single sentence.
Aspen Capital is a private equity firm based in Portland, OR. We utilize data and technology to enhance business insight, propel growth, transform our investment strategies and business operations, and execute industry leading deals.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Following our acquisition by another financial services organization, we were given a unique opportunity and a big challenge. Although we were the acquired company, our name and presence were chosen to carry the combined brand forward. That meant building a new identity that honored both legacies while setting a strong course for future growth. We needed help unifying the brand story, aligning internal teams, and creating a visual system that could scale.
SOLUTION
How did you find Watson Creative?
Online Search
Clutch Site
Why did you select Watson Creative over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
7-12
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson led the entire branding process from research through rollout. They began with deep discovery work, combining interviews, surveys, and competitive research to understand both the internal culture and external perception of the two companies. That foundation informed everything that followed.They developed a full visual identity: logo, color systems, typography, and brand guidelines. But they also went beyond design. They helped us define our mission, vision, values, and behaviors ensuring the brand wasn’t just seen, but lived.Watson also supported the internal launch of the brand across more than 6,500 employees. From immersive workshops to ambassador training, they helped our teams internalize the brand and make it their own.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The internal response has been incredibly positive teams feel seen, heard, and excited about the new direction. We’ve also received strong external feedback from customers, partners, and our communities. The brand has helped position us not just as a continuation of what we were, but as a forward looking, unified organization. We even won an industry award for best visual identity in the financial sector, which speaks to the level of thought and quality behind the work. While the campaign is still running, early results suggest the brand is gaining meaningful traction.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was a strong point. Weekly check ins kept things moving, and timelines and budgets were consistently on track. Their team was proactive, responsive, and clear about expectations. Everything from workshops to final asset delivery was handled seamlessly, even in a fully remote environment.
What was your primary form of communication with Watson Creative?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Watson understands the dual nature of branding both analytical and emotional. They brought strategic thinking and creative clarity in equal measure. They know how to lead, but also how to listen. That made them true partners in this process.
Are there any areas for improvement or something Watson Creative could have done differently?
Nothing stands out. It was a smooth engagement from beginning to end, and we’d work with them again in a heartbeat.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Real Estate Company
BrandingMarketing StrategyWeb Design
$10,000 to $49,999
Apr. - Sep. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They delivered at a high level across every channel.”
Sep 19, 2025
VP Acquisitions, Urban Development + Partners
Preston Greene
Verified
Real estate
Portland, Oregon
11-50 Employees
Online Review
Verified
Watson Creative provided branding services for a real estate company. They conducted brand research and developed the full brand identity, messaging, and creative direction for the client.
Watson Creative successfully generated strong awareness and interest in the market among prospective tenants and the broader community. They were organized, transparent, and proactive at every stage. The team provided regular updates and was flexible in order to keep the project on track.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Acquisitions of Urban Development + Partners
Describe what your company does in a single sentence.
I am the VP of Acquisitions at Urban Development Partners, Urban Development + Partners has raised the bar for green building practices, community focused investing, and customer service.
We are proud to carry out our founding partners’ shared interest in adaptive reuse and shared vision for a sustainable business model one in which the interests of the company align with the interests of investors, tenants, the local community, and the environment.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
We set out to do more than lease apartments we wanted to tell a story. Luella Q Street wasn’t just another multifamily development in Sacramento’s R Street District; it was an opportunity to create a place grounded in civic legacy, artistic culture, and modern urban living. We needed a partner who could help us bring this vision to life through branding, strategy, digital experiences, environmental design, and storytelling. The goal was to build a residential brand that resonated with renters, honored local history, and stood out in a competitive market.
SOLUTION
How did you find Watson Creative?
Online Search
Clutch Site
Why did you select Watson Creative over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson Creative led the entire creative and strategic process. They started with brand research and naming strategy, ultimately landing on “Luella” a name inspired by the first woman elected to Sacramento’s City Council. That name set the tone for everything that followed.From there, Watson developed the full brand identity, messaging, and creative direction across all mediums environmental graphics, signage, murals, interior storytelling, a robust campaign rollout, photo and video production, and a beautifully designed website.They also consulted on interior design direction and experiential elements, ensuring every touchpoint aligned with the brand’s vision of progress, empowerment, and place.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Watson brought a unique ability to integrate storytelling, place based branding, and real estate marketing into a seamless experience. They listened carefully, translated our goals into meaningful creative, and pushed our thinking in ways that elevated the final product. It’s rare to find a team that can stretch across so many disciplines without losing quality or heart.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excellent. The team was organized, transparent, and proactive at every stage. Regular updates, clear schedules, and thoughtful feedback loops kept us on track even when internal decision-making stretched timelines. Their flexibility was key to keeping momentum while still honoring the integrity of the work.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Luella has generated strong awareness and interest in the market both among prospective tenants and the broader Sacramento community. The name and brand have become conversation starters. The mural by Franceska Gamez, developed in coordination with the brand story, is a landmark in its own right. Internally, our team feels aligned and excited about what we’ve built. The materials have made it easier to connect with partners, promote the building, and offer a cohesive, elevated experience for residents. We’ve positioned Luella not just as a place to live, but as part of a larger civic and cultural story.
Are there any areas for improvement or something Watson Creative could have done differently?
None that come to mind. They delivered at a high level across every channel. It was a true partnership.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Biotechnology Company
Architectural DesignBrandingMarketing Strategy
$50,000 to $199,999
Feb. - Aug. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their creative work was strong."
Sep 15, 2025
CEO, InVivo Biosystems
Kat McCormick
Verified
Other industries
Eugene, Oregon
11-50 Employees
Online Review
Verified
Watson Creative provided branding services for a biotechnology company. The vendor conducted a competitive analysis, developed a visual and verbal identity, created a brand story, and provided training.
Thanks to Watson Creative's work, the client unified multiple teams under a shared framework and gave them the tools to communicate their sustainability priorities with confidence. The vendor kept everything on track, and their solution-oriented approach, creativity, and responsiveness stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of InVivo Biosystems
Describe what your company does in a single sentence.
InVivo Biosystems accelerates drug discovery for neurological, metabolic, and rare monogenic diseases through its premier proprietary platform, RapidGen. By harnessing cutting edge omics data and multiplexed CRISPR technology, the RapidGen platform streamlines target identification and enables multimodal therapeutic screening with precision.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
We brought in Watson Creative to help us define and launch the sustainability brand architecture for our company. With five distinct business units operating across global markets and highly technical subject matter it was clear we needed an experienced external partner to drive alignment, clarity, and creative cohesion. Internally, we also recognized that an outside voice would carry more weight with key stakeholders. We needed a team who could bridge strategy with storytelling, and help unify multiple perspectives under one clear brand.
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
7-10
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson led the full branding effort from research through rollout. They began with a competitive analysis, looking at how sustainability is positioned across similar industries. Then, they conducted internal interviews, advisory council meetings, and focus groups to get a clear read on what mattered most to our organization.From there, Watson developed a complete visual and verbal identity for the sustainability platform logo systems, color palette, templates, graphic language, and brand voice. They introduced seven brand pillars and helped us refine, trademark, and validate them across internal teams.In addition to messaging guides and a brand story, they provided a governance model to help our business units stay aligned. They also facilitated training for our internal brand ambassadors to carry the work forward, ensuring it sticks long after the initial launch.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
While the external launch is still forthcoming, the internal impact has been significant. This project helped unify multiple teams under a shared framework, and gave us tools to communicate our sustainability priorities with confidence. The clarity and consistency of the work will make a difference as we expand externally. We’ve done branding projects before but this one felt especially thoughtful, pragmatic, and aligned with how our organization works.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management was strong across the board. They kept us on schedule, adapted to leadership needs, and used collaborative tools that worked well with our internal systems. Despite the size and complexity of the organization, they remained steady and organized.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Watson made a complex process feel manageable. Their team was solution oriented, responsive, and grounded in real world experience. Their creative work was strong, but more importantly, it was right for our business and our audience. They balanced structure with flexibility something that’s often hard to find.
Are there any areas for improvement or something Watson Creative could have done differently?
The only minor issue was timing. We probably entered the messaging phase a little early, and some refinements were needed later on. But with a project this layered, that was almost inevitable.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Brand Development for Banking Operation System Co
BrandingDigital StrategyUX/UI Design
$200,000 to $999,999
Mar. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They’ve been thoughtful, reliable, and consistently on point across a range of needs."
Sep 12, 2025
Founder & CEO, Capstack Technologies
Michal Cieplinski
Verified
Financial services
San Francisco, California
11-50 Employees
Online Review
Verified
Watson Creative has developed a brand for a banking operating system company. The team has created the client's brand messaging, visual identity, UX/UI designs, and digital assets for outreach and social media.
Watson Creative has delivered a brand that has helped the client gain traction with key institutional partners and positioned them as a credible and forward-thinking solution in their industry. The team has a clear, efficient, and well-structured process and moves fast without sacrificing quality.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder & CEO of Capstack Technologies
Describe what your company does in a single sentence.
I am the CEO anf Founder of Capstack Technologies a redefining banking first integrated operating system for banks enabling cooperation across banks and other financial services institutions in order to drive profitability and asset diversification.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
CapStack was preparing to launch a first of its kind platform: a secure, bank to bank loan marketplace built by bankers, for bankers. We needed more than just a logo we needed a brand that could speak to the financial industry’s appetite for innovation, while still projecting trust, credibility, and clarity. Our challenge was simple but high stakes: how do you make something revolutionary feel like a safe bet?
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
10-13
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson Creative led us through a full brand strategy and launch. That included messaging, visual identity, content creation, website design, UI/UX, and creative campaigns. They helped clarify our voice, align our mission, and build assets that communicated both strength and forward momentum.Their team also helped develop investor decks, social assets, and tools for outreach that were grounded in strategy but flexible enough to adapt as we scaled. Their digital work emphasized usability, collaboration, and security all critical features for our banking partners. From big picture positioning to the smallest design decisions, they were fully engaged.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The response has been overwhelmingly positive. The brand has helped position CapStack as a credible and forward thinking solution in a traditionally conservative space. We’ve gained traction with key institutional partners, and the clarity of our messaging has been a significant factor in our growth. Watson helped us translate a bold idea into a brand that people trust and that has made all the difference.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their process is clear, efficient, and well structured. We had weekly check ins, detailed updates, and full transparency throughout the engagement. They moved quickly when needed but never sacrificed quality. Their communication style is direct and honest, which we appreciated.
What was your primary form of communication with Watson Creative?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Watson brings a rare mix of strategy, design, and business acumen. They don’t just create things that look good they create things that work. Their team knows how to listen, align, and execute at a high level. That’s why we’ll continue working with them.
Are there any areas for improvement or something Watson Creative could have done differently?
No real concerns. They’ve been thoughtful, reliable, and consistently on point across a range of needs.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Marketing Strategy for Manufacturing Company
BrandingMarketing StrategyVideo Production
$200,000 to $999,999
Mar. - Sep. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They've been collaborative, responsive, and invested in our success from day one."
Sep 10, 2025
Marketing Manager, ESCO Group LLC
Laura Pietrok
Verified
Manufacturing
Portland, Oregon
5,001-10,000 Employees
Online Review
Verified
Watson Creative provided branding and marketing services for a manufacturing company. The team created a suite of global marketing assets and a 3D animated video for the client.
Watson Creative's work increased engagement for the client, and the campaign content performed 45% better than previous posts, and the PR outreach tripled engagement. The team kept the process running smoothly, was respectful of the client's time, and was always calm, clear, and thoughtful.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Manager of ESCO Group LLC
Describe what your company does in a single sentence.
We specialise on developing and manufacturing of engineered wear parts and replacement products used in mining, construction, and industrial applications.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
With the launch of Nexsys, our new Ground Engaging Tools system, we needed a campaign that could carry weight across global markets—without losing relevance at the local level. This wasn’t just about marketing a product; it was about shifting perception in a highly technical, competitive B2B space. We needed help positioning Nexsys in a way that felt confident, modern, and grounded in real operational advantages.
SOLUTION
How did you find Watson Creative?
Online Search
Referral
Why did you select Watson Creative over others?
Close to my geographic location
Pricing fit our budget
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
6-7
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson came on board as our strategic and creative partner for the full campaign lifecycle. They helped us define Nexsys from the ground up—starting with brand positioning, naming strategy, and key messaging, and expanding into a full suite of global marketing assets. That included campaign identity, ads, trade show booths, sales collateral, and digital content—plus a 3D animated video that brought the product to life in a way our audiences could instantly understand.They also supported our PR strategy, social media rollout, and internal communications to help align our global sales team. This was a big lift, and Watson brought the right balance of strategic rigor and creative spark to every touchpoint
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Engagement has increased significantly. On social, our new campaign content is performing 45% better than previous posts. PR outreach around trade shows saw triple the engagement of past efforts. More importantly, the brand now tells a clearer story—one that sales teams and customers alike are responding to. The campaign isn’t just visually strong—it’s strategically sound.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Watson kept the process running smoothly, even with tight timelines and shifting needs. Weekly calls kept us on track, and their documentation and communication were sharp. They’re transparent, proactive, and respectful of our time.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Matt Watson and our account lead were standouts—always calm, always clear, and always thoughtful in how they approached both strategy and execution. The design and video team also deserve credit for turning complex technical ideas into compelling creative work.
Are there any areas for improvement or something Watson Creative could have done differently?
No complaints. They've been collaborative, responsive, and invested in our success from day one.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Design & Dev & SEO Services for Travel Bag Company
Search Engine OptimizationWeb DesignWeb Development
$200,000 to $999,999
May - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are reliable, trustworthy, friendly, laid back, but always professional."
Oct 2, 2024
Owner & CEO, Eagle Creek
Travis Campbell
Verified
Other industries
Steamboat Springs, Colorado
51-200 Employees
Online Review
Verified
Watson Creative provided web design and development services for a travel bag company. The team redesigned and developed the client's WordPress website and improved local SEO by optimizing content.
Watson Creative's work increased page load speed and organic traffic. They also optimized web pages for local SEO, meeting the client's business objectives. The team was responsive to questions, helpful, and easy to work with. The client also praised their work ethic and professionalism.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner & CEO of Eagle Creek
Describe what your company does in a single sentence.
Eagle Creek has been committed to equipping travelers with the most responsibly-designed, durably-built, functionally superior adventure travel bags, luggage, packs, organizers, and gear.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Local SEO
SOLUTION
How did you find Watson Creative?
Online Search
Referral
Why did you select Watson Creative over others?
High ratings
Close to my geographic location
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
11-15
Describe the scope of work in detail. Please include a summary of key deliverables.
Website redesign:
Design
web development
WordPress development
SEO content creation.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased page load speed
higher/more organic traffic
optimized web pages for SEO.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project was always on time, if not ahead of time. Watson Creative were super easy to work with! They employ people who clearly enjoy what they do. They were responsive, helpful, and always willing to help with additional questions. They assigned a project manager( Ana ) who you could always reach out to. It was like working with a team member, that's how good the experience was.
What was your primary form of communication with Watson Creative?
In-Person Meeting
What did you find most impressive or unique about this company?
I love how Watson Creative are never pushy. They are not there to upsell you (though they have tons of additional services they offer). They are there to help you solve your own digital problems. The people who work there have a great work ethic: They are reliable, trustworthy, friendly, laid back, but always professional.
Are there any areas for improvement or something Watson Creative could have done differently?
No. I'm always delighted with their services, expertise, and communication.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Naming & Branding for Private Athletic & Social Club
BrandingGraphic DesignLogo
$200,000 to $999,999
Feb. - July 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have a highly streamlined process that ensures the whole creative process is cohesive."
Sep 30, 2024
General Manager, Multnomah Athletic Club
Charles Leverton
Verified
Recreation
Portland, Oregon
501-1,000 Employees
Online Review
Verified
Watson Creative provided naming and branding services for a private athletic and social club. The team was responsible for creating logos, graphic designs, social media assets, and business cards.
Watson Creative successfully delivered a complete branding that surpassed the client's expectations. The team's work was highly rated by focus groups. The team was responsive and receptive to the client's needs, delivered on time, and communicated through virtual and in-person meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the General Manager of Multnomah Athletic Club
Describe what your company does in a single sentence.
MAC is a private not-for-profit athletic and social club located in downtown Portland, Oregon, at 18th and SW Salmon streets.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Naming and Branding
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
High ratings
Close to my geographic location
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
10-14
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson Creative was hired to help with naming and overall branding development for our startup company. Deliverables included logos and icons, graphic elements, color palette, verbal ID, as well as out-of-home, social media frames and assets, merch, and print-out goods (business cards).
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The final delivery of the brand surpassed all client expectations and was measured/rated extremely high with the focus groups that it was tested on.we received above and beyond what we expected.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The whole team at Watson Creative is extremely responsive and receptive to our needs, and every single step of the process was delivered exactly on the dates that were agreed.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
How well they’re able to understand their client needs, and translate them into impactfuland original designs. They have a highly streamlined process that ensures the whole creative process is cohesive, innovative, and, most importantly, impactful.
Are there any areas for improvement or something Watson Creative could have done differently?
The whole process was a joy. Could not have picked better partners to work with.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Brand Campaigns Mgmt & Photoshoots for Ballet Theater
AdvertisingBrandingSports Marketing
$200,000 to $999,999
Oct. 2023 - July 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We’re very satisfied with the services they rendered."
A ballet theater hired Watson Creative to manage their brand campaigns and organize photoshoots. The team was responsible for various tasks, such as casting, location scouting, lighting, and video production.
Thanks to Watson Creative, the client received positive feedback about their campaigns and improved their digital engagement. The team met the client’s timeline requirements and didn’t charge hidden costs. They were also willing to do last-minute edits and had friendly and talented team members. This review is an update by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing, Branding & Communications Expert of Oregon Ballet Theatre
Describe what your company does in a single sentence.
Oregon Ballet Theatre is committed to sharing our passion for the expressive power of ballet, inspiring an enduring appreciation of dance, and connecting in meaningful ways to our community through excellence in performance, training and educational programs.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Manage the production of our brand campaigns
Organise photoshoots for global campaigns
SOLUTION
How did you find Watson Creative?
Referral
Clutch Site
Why did you select Watson Creative over others?
High ratings
Close to my geographic location
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
10-12
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson creative successfully managed a number of our brand campaigns, organising the shoots right through to delivering the assets. Every little detail was covered such as casting, location recce, photographers, mood boards, health and safety, videos and lighting teams and much more. We have worked together on a number of shoots and they are always impeccably organised no matter where the location. This makes them an incredibly easy and fun agency to work with.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Since working with Watson creative the feedback we have received globally about our campaigns has significantly improved, customers wanting to use the assets in store and an increase in digital engagement since launching these various campaigns.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Watson creative always met the timeline, even when it was a last-minute brief. I really appreciated working with an agency that didn’t add any surprise costs - they have always been very transparent with the budget. When delivering assets, they are always very willing to make any last-minute edits until all are finalized and approved.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
Above the great service, Watson creative have an incredible team with a friendly, down-to-earth culture which made working with this agency so easy and a lot of fun. I always had confidence that they would meet/exceed our expectations, and they became a natural extension of our in-house team. Watson creative also have great connections with freelancers in the industry, and you can tell they have been carefully selected to meet the standard and team fit.
Are there any areas for improvement or something Watson Creative could have done differently?
No. We’re very satisfied with the services they rendered.
UPDATED REVIEW
This review was published on 04/10/23 Natasha Kautsky Director of Marketing & Comms, Oregon Ballet TheatreArts, entertainment & music
Portland, Oregon
51-200 Employees
Apr 2016 - Ongoing
$50,000 to $199,999
Verified Project summary Watson Creative provides branding and marketing services for a ballet theater. The team continuously updates the client's brand and has supported photo shoots, written copy, and designed event collateral.
Feedback summary The client's ticket revenue demonstrates the success of Watson Creative's work. They produce creative ideas, care about the client, and collaborate well via email and remote and in-person meetings. All projects have been delivered on time. The client values the long-term partnership. BACKGROUND
Please describe your company and position.
I am the Director of Marketing and Communications of Oregon Ballet Theatre
Describe what your company does in a single sentence.
About Oregon Ballet Theatre OBT is the largest professional ballet company in Oregon, employing nearly 200 people and attracting artists from around the globe with our reputation for excellence.
The company is rooted in the traditions of classical ballet, with a repertoire that ranges from the great classics to premieres from some of the most exciting choreographic voices in the field today. Our mission is dedicated to the vitality of, and access to, world-class ballet performance and training in our region.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
brand overhaul
ongoing season marketing campaign
strategic support during Covid
SOLUTION
How did you find Watson Creative?
Online Search
Referral
Why did you select Watson Creative over others?
Pricing fits our budget
Great culture fit
Referred to me
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
Rebranding and ongoing brand refresh
Strategic support during Covid as company pivoted from in-person performance to an all digital season presentation
Annual gala copy and design concepts
Annual brochure photo shoot support
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Ticket revenue
Describe their project management. Did they deliver items on time? How did they respond to your needs?
timely delivery
What was your primary form of communication with Watson Creative?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Original thinkers - innovative, bold.
Connected very well with everyone at our organization
They were interested in a long-term partnership and genuinely cared about the organization.
Are there any areas for improvement or something Watson Creative could have done differently?
We are Watson Creative — a people-first, creatively led agency founded in 2013. Our tight-knit team of designers, strategists, writers, developers and filmmakers blends observation, craft and grit to build purposeful brands across industries from outdoor and lifestyle to finance and nonprofit. Guided by integrity, diverse voices, and proactive insight, we deliver strategy-led creative, campaigns, web and content—work launched in 19 countries and sustained client relationships over a decade.
Meet the Team
Matt WatsonCEO
Founder & CEO of Watson Creative, Matt Watson built his career at Lippincott and spent over a decade shaping Nike’s brand. He’s led work for Apple, Disney, LEGO, EA Sports, and public sector leaders, blending strategy, design, and business impact.
Mike TerryDirector of Accounts and Growth
Mike Terry is Director of Accounts and Growth at Watson Creative, bringing over 30 years of experience leading some of Portland’s top agencies and building trusted client partnerships that drive long-term growth.
What Sets Us Apart
Strategy Before Execution
We don’t start with deliverables. We start with clarity. Our work is grounded in research, stakeholder insight, and business context, ensuring every creative decision ladders up to measurable outcomes—not just good-looking work.
Built by Big-Brand Experience
Our leadership comes from Lippincott and over a decade at Nike, shaping global brands at scale. That experience informs how we partner with clients today—from Apple and Disney to public institutions navigating complexity and growth.
Senior Teams, Real Partners
Clients work directly with senior strategists, designers, and leaders—not a bait-and-switch team. We stay close, collaborative, and accountable, acting as long-term partners invested in results, not just project completion.
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