Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsZipline B2B Marketing is a dynamic digital marketing agency specializing in SEO, digital marketing consulting, and B2B lead generation. Overall feedback highlights their excellent project management and responsiveness, with 100% of reviewers praising their ability to deliver high-quality work on time. A notable 75% of reviews emphasize their deep understanding of B2B marketing, while minor content optimization issues were noted by one reviewer.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
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UndisclosedUndisclosed10 - 49Bethlehem, PA
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Meris, Inc. Is an Advertising company. Their small team is headquartered in Bethlehem, Pennsylvania. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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North Star Marketing, Inc. (Lancaster, Pennsylvania, a small Advertising company, is based in Lancaster, Pennsylvania. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 341 projectsJives Media is an advertising agency specializing in SEO and paid media services, assisting with Google Ads and PPC management. Reviews indicate mixed feedback, with 80% citing positive results, such as improved SEO strategies and ad performance, while 20% note communication and strategy misalignment issues. Clients often commend their project management and responsiveness, although some suggest room for strategic improvement.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49Lititz, PA
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Donovan connective marketing is a small Advertising company in Lititz, Pennsylvania. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Wormleysburg, PA
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Varsity (Wormleysburg, PA) is a Wormleysburg, Pennsylvania-based Advertising company. They specialize in Advertising and Branding and were established in 2006.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Imperial Marketing Concepts, Inc. Is a small Advertising company. They provide Advertising and Branding and were established in 2005.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Small Advertising company LocalBiz360, is based in San Francisco, California. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49New Albany, OH
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Catchweight is an Advertising company. They are headquartered in New Albany, Ohio and have small team. Their services include Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 18 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid marketing strategies. Their reviews highlight a 100% positive feedback rate, showcasing their commitment to emotional consumer connection, timely project delivery, and proactive communication. Clients appreciate their adaptability and insight for better results, although minor improvements in communication tools were suggested.
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UndisclosedUndisclosed10 - 49New York, NY
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Brigade Marketing, LLC is a small Advertising company headquartered in New York, New York. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Millbrae, CA
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Social media marketing agency Performance Media Marketing provides Social Media Marketing and Advertising. They were founded in 2008.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 15 projectsMediacharge is a distinguished advertising agency specializing in paid marketing and media buying. Their services have garnered overwhelmingly positive feedback, with 100% of reviewers praising their professionalism, customization, and data-driven approach. Clients, including those in diverse sectors, commend their expertise in PPC and advertising campaigns, noting significant improvements in lead generation, transparency, and campaign performance.
$50,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 10 projectsinBeat Agency is a specialized advertising agency focusing on influencer marketing, adept at expanding brand awareness and engagement through strategic influencer recruitment and content creation. Reviews highlight their exceptional project management, clear communication, and ability to generate significant impressions and engagement, with 100% of reviewers noting their effectiveness in reaching niche audiences despite occasional timeline challenges.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed10 - 49Lewisville, TX
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The Carbon Agency, an Advertising company, was established in 2013. They provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Turlock, CA
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Headquartered in Turlock, California, AC&C Marketing is an Advertising company. They offer Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Jameson Management & Marketing is a small Oklahoma City, Oklahoma-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Kaukauna, WI
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Befrank Digital is an Advertising company. They were founded in 2016 and provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Neenah, WI
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Spark Advertising is an Advertising company. The company is headquartered in Neenah, Wisconsin. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Miami, FL
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Launched in 2011, RED CARROT INC is an Advertising company. The team offers Advertising and Graphic Design and is headquartered in Miami, Florida.
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UndisclosedUndisclosed10 - 49Astoria, NY
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Founded in 2005, Mediamorphosis Advertising & Technology Inc is an Advertising company. The firm specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49West Hollywood, CA
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Headquartered in West Hollywood, California, Commando is a social media marketing company. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Hey Frankie is a small Advertising company headquartered in Charlotte, North Carolina. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mishawaka, IN
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Federated Digital Solutions is an Advertising company. They focus on Advertising and Branding and were launched in 2010.
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UndisclosedUndisclosed10 - 49New York, NY
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Main Street Direct is a small New York, New York-based Advertising company. The team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Established in 2018, Full Sail Media is an Advertising company. The small team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Wilmington, NC
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IronStride Marketing & Digital Co. Is a small Advertising company headquartered in Wilmington, North Carolina. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Notice U marketing is an Advertising company founded in 1998. Their team specializes in Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Millburn, NJ
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Premiere Creative, an Advertising company, is located in Millburn, New Jersey. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Advertising company Mktghub is located in Atlanta, Georgia. They focus on Advertising and Public Relations and were established in 2013.
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UndisclosedUndisclosed10 - 49Chapel Hill, NC
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Triangle Digital Partners, an Advertising company, was launched in 2021. The firm offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Nashville, TN
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MOTUS Consumer Insights (a Vi Labs Company) is an Advertising company. They are headquartered in Nashville, Tennessee and have small team. Their team offers Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Livonia, MI
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Full Circle Strategic Marketing is a small Advertising company based in Livonia, Michigan. The team specializes in Advertising and Video Production.
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UndisclosedUndisclosed10 - 49Bridgeport, CT
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The Mags & Marrelli Agency is a small Advertising company launched in 2019. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Marketing SI Inc. Is a small Advertising company. They offer Advertising and Branding and were established in 2015.
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UndisclosedUndisclosed10 - 49Lakeland, FL
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Promopoint is an Advertising company. Founded in 2000, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Weehawken, NJ
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IdeaBox Consulting, an Advertising company, is headquartered in Weehawken, New Jersey. Launched in 2013, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Rohnert Park, CA
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Bay Area Digital Solutions, an Advertising company, was launched in 2016. The agency provides Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Razzle Media Group is an Advertising company. Based in Colorado Springs, Colorado, the agency specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Evansville, IN
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MWC Advertising is an Advertising company. Headquartered in Evansville, Indiana and Knoxville, Tennessee, the firm was founded in 1958. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Based in Minneapolis, Minnesota, Demand Quest, Inc. Is a small SEO company. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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J. Wade Public Relations is a small Advertising company located in San Francisco, California. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Chattanooga, TN
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Advertising company Local Fare Marketing Group is based in Chattanooga, Tennessee. They focus on Advertising and Direct Marketing and were established in 2003.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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SaaSseo is an Advertising company. The Raleigh, North Carolina-based firm was launched in 2008. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Panda Bear Creative is an Advertising company. The Scottsdale, Arizona-based company provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Advertising company Glyphix Advertising is headquartered in Los Angeles, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Santee, SC
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Based in Santee, South Carolina, Stryker-Munley Group is an Advertising company. Their services include Advertising and Public Relations.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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Commit is a branding agency headquartered in New York, New York. The team offers Branding and Graphic Design.
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$75,000+$200 - $300 / hr2 - 9Brooklyn, NY
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Event Marketing company Early Spring focuses on Event Marketing and Branding. They were launched in 2019.
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$1,000+$50 - $99 / hr2 - 9Macomb, MI
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See all 1 projectsLJB Marketing Agency specializes in branding, advertising strategies, and media buying, providing comprehensive marketing solutions. The agency's attention to detail and expertise in niche markets are highly praised, with clients experiencing significant increases in foot traffic. Their collaborative approach and flexibility contribute to a smooth workflow, making them a valued partner for businesses seeking effective promotional strategies.
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$1,000+$50 - $99 / hr2 - 9Killeen, TX
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Operate Creative, a social media marketing agency, was founded in 2022. The agency provides Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr2 - 9Titusville, PA
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Arrow & East, Inc. Is a small Titusville, Pennsylvania-based Advertising company. Their services include Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Shark Jockey Digital is an Advertising company. Headquartered in Louisville, Kentucky, the company specializes in Advertising and Graphic Design.
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$1,000+$300+ / hr2 - 9Los Angeles, CA
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+49 Media is an Advertising company founded in 2019. The small team offers Advertising and Business Consulting.
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$5,000+Undisclosed2 - 9Roswell, GA
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Launched in 2023, Context is an Advertising company. The company specializes in Advertising and Digital Strategy, and is small.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.6/40.020/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
33.1/40.016.4/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
31.7/40.020/20 Reviews7.5/10 Clients & Experience4.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
32.2/40.016.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.1/40.016.2/20 Reviews8.7/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
31.4/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising75% Marketing -
UndisclosedUndisclosed10 - 49Mill Valley, CA
Ability to deliver
33.5/40.016.8/20 Reviews9.9/10 Clients & Experience6.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.6/40.017.8/20 Reviews9.4/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.3/40.017.6/20 Reviews9.7/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising70% Marketing -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.2/40.017/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.2/40.016.4/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
29.7/40.016.2/20 Reviews8.4/10 Clients & Experience5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49Spokane, WA
Ability to deliver
29.6/40.017/20 Reviews7.7/10 Clients & Experience4.9/10 Market PresenceService focus
50% Advertising50% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
29.6/40.015.6/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
32/40.018.6/20 Reviews9.4/10 Clients & Experience4/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
34.1/40.020/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+Undisclosed10 - 49Las Vegas, NV
Ability to deliver
30.6/40.018.6/20 Reviews6/10 Clients & Experience5.9/10 Market PresenceService focus
30% Advertising60% Marketing10% Other
Latest Advertising Articles
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How To Advertise on ChatGPT Without Losing User Trust
New Clutch data shows 65% of AI assistant users find ads hard to distinguish from real answers. Learn how to advertise on ChatGPT without losing user trust.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.