Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$150 - $199 / hr2 - 9Riverview, FL
Services provided
WARO Creative LLC, an Advertising company, provide Advertising and Social Media Marketing. They were founded in 2010.
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$1,000+$100 - $149 / hr2 - 9Avon, IN
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Founded in 2003, CN Creative Strategy is a small Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$25,000+$25 - $49 / hr10 - 49Great Neck, NY
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See all 2 projects<p>📚 Trinity Publishing Press – Your story, professionally published.<br class="html-br">We help authors write, publish, and market their books with impact. From idea to
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$5,000+$50 - $99 / hr10 - 49Redwood City, CA
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TecAvy is an Advertising company located in Gurugram, India and Redwood City, California. They focus on Advertising and Back Office Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
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Headquartered in Sheridan, Wyoming, Orange MonkE is a small SEO agency. Their services include Search Engine Optimization and Content Writing Services.
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$25,000+$150 - $199 / hr10 - 49Long Beach, CA
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Launched in 2018, Charts+Darts is an Advertising company. The team focuses on Advertising and Media Planning & Buying and is located in Long Beach, California.
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$10,000+$150 - $199 / hr10 - 49Las Vegas, NV
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WG Communications Group is a media planning & buying agency launched in 2000. The team provides Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Sioux City, IA
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Established in 2023, Painting Pros is an Advertising company. The team provides Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Lexington, KY
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Based Agency, an Advertising company, is in Lexington, Kentucky. The team focuses on Advertising and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$25 - $49 / hr10 - 49North Fort Myers, FL
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Established in 2002, Meridian social, a small Advertising company, is headquartered in North Fort Myers, Florida. Their services include Advertising and Social Media Marketing.
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$5,000+$200 - $300 / hr10 - 49Miami Beach, FL
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Established in 2022, BBCo Studio is an Advertising company. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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Undisclosed$50 - $99 / hr10 - 49Plainview, NY
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EBook Publishers USA is a Content Writing Services company. They are located in Plainview, New York. Their team specializes in Content Writing Services and Content Marketing.
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Undisclosed< $25 / hr10 - 49Miami, FL
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Digitall Paisa is a SEO services firm. They were launched in 2022, and their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Buena Park, CA
Services provided
Universal Mailworks is an Advertising company. Founded in 2010, the company specializes in Advertising and Direct Marketing.
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$1,000+$25 - $49 / hr10 - 49Somerville, NJ
Services provided
Outside ROI is a Digital Strategy company. They were established in 2015, and their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Austin, TX
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In Austin, Texas, NextGloblewave is a small Video Marketing company. The team specializes in Video Marketing and Advertising.
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$5,000+$25 - $49 / hr10 - 49St. Petersburg, FL
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Ecom Eternals is a Product Marketing company. Their small team is in St. Petersburg, Florida. Their services include Product Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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SEO agency Benzify was founded in 2024. The firm focuses on Search Engine Optimization and Advertising, and is small.
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$10,000+Undisclosed2 - 9Dallas, TX
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Kickstand is an Advertising company. Based in Dallas, Texas, the firm was launched in 2014. Their team offers Advertising and Print Design.
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Undisclosed< $25 / hr2 - 9Raymore, MO
Services provided
See all 1 projectsBlue Door Marketing offers comprehensive website development and social media management services. Clients have praised the company for its responsiveness, timely project delivery, and collaborative approach. Blue Door Marketing is noted for its personalized service, ensuring direct interactions with the owner and delivering high-quality results that elevate social media engagement.
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$1,000+$150 - $199 / hr50 - 249Newark, NJ
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Founded in 2005, craftiveweb, a midsize Advertising company, is in Newark, New Jersey. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Shelby Township, MI
Services provided
Smash Creative is an Advertising company. They focus on Advertising and Graphic Design and were launched in 2019.
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Undisclosed$300+ / hr50 - 249Helena, MT
Services provided
American Writing Services is a midsize Advertising company established in 2017. Their services include Advertising and Marketing Strategy.
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$1,000+Undisclosed50 - 249Austin, TX
Services provided
PromotEdge Digital is a SEO agency. Based in Austin, Texas, their team focuses on Search Engine Optimization and Performance Marketing.
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$10,000+$150 - $199 / hr2 - 9Folcroft, PA
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My Biz Consulting LLC, a SEO agency, is headquartered in Folcroft, Pennsylvania. Their services include Search Engine Optimization and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Folsom, CA
Services provided
Creative Marketing Arts is a Digital Strategy company. They are in Folsom, California and have small team of experts. Their services include Digital Strategy and Marketing Strategy.
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$1,000+$200 - $300 / hr2 - 9Scranton, PA
Services provided
Tribal Media is a media planning & buying company. Established in 2010, the team specializes in Media Planning & Buying and Digital Strategy. The agency is based in Scranton, Pennsylvania.
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Undisclosed$150 - $199 / hr10 - 49Chicago, IL
Services provided
Multiple Inc. Is a branding firm. Launched in 2013, the team specializes in Branding and Print Design. The agency is located in Chicago, Illinois and.
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$10,000+$150 - $199 / hr10 - 49Boston, MA
Services provided
Video production agency Black Math is located in Boston, Massachusetts. Founded in 2012, the team focuses on Video Production and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49North Chicago, IL
Services provided
StudioNorth, an Advertising company, was founded in 1978. The small team provides Advertising and UX/UI Design.
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$1,000+< $25 / hr10 - 49Everett, WA
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Danika Plumbing & Electric is a small Engineering company established in 2009. Their team focuses on Engineering and Advertising.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
D343K Creative Management, INC. Is a small Los Angeles, California-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
Services provided
See all 1 projectsTeleos Marketing is a digital marketing firm specializing in brand development, social media management, and marketing collateral creation. While 100% of reviewers acknowledge their strong project management skills and accountability, 100% also express concerns about their lack of strategic initiative and creativity, highlighting a need for clients to provide clear direction to capitalize on their execution capabilities.
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$50,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
In Denver, Colorado, Grit. Is a small branding company. Their services include Branding and Video Production.
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$1,000+$100 - $149 / hr2 - 9La Veta, CO
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Launched in 2018, SOCO Advertising, a small Marketing Strategy company, is based in La Veta, Colorado. Their team focuses on Marketing Strategy and Direct Marketing.
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UndisclosedUndisclosed2 - 9Fort Wayne, IN
Services provided
ST Digital, a small Advertising company, is headquartered in Fort Wayne, Indiana and Indianapolis, Indiana. The team provides Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Norfolk, MA
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Advertising company AMW Marketing is headquartered in Norfolk, Massachusetts. Founded in 2002, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Franklin, TN
Services provided
Be Better Advertising is an Advertising company. They were established in 2010 and provide Advertising and Direct Marketing.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
Services provided
Mutt Industries is a small Advertising company based in Portland, Oregon. The team provides Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Curator is a public relations agency launched in 2010. Their team focuses on Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Fathom Communications is a small Advertising company founded in 2001. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Jackson, WY
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Circ Design is an Advertising company. The team offers Advertising and Branding and is headquartered in Jackson, Wyoming.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Fraser Communications is an Advertising company. Launched in 1998, the agency is located in Los Angeles, California. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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HOLLAND COMMUNICATIONS INC. Is a small Los Angeles, California-based Advertising company. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Carrollton, TX
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Red7 Creative is a small Advertising company. Launched in 2009, the team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Davenport, IA
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Advertising company TAG Communications focuses on Advertising and Search Engine Optimization. They were launched in 1990.
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UndisclosedUndisclosed10 - 49Iowa City, IA
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Advertising company PIP Printing and Marketing Services was launched in 1980. The agency specializes in Advertising and Direct Marketing, and is small.
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UndisclosedUndisclosed10 - 49Rockford, IL
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ColinKurtis Advertising & Design is an Advertising company. They are located in Rockford, Illinois and have small team. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Omaha, NE
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Founded in 1962, Smith Kroeger is an Advertising company. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Lodge Design is a branding company. They were established in 1999 and offer Branding and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.