Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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GRM Works is an Advertising company. Based in Atlanta, Georgia, the agency was launched in 2006. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Nelson Schmidt, Inc. Is an Advertising company launched in 1971. The company specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed10 - 49Newark, NJ
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Based in Newark, New Jersey, Missing Piece Group is a small PR firm. The team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New Orleans, LA
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Beuerman Miller Fitzgerald is a small Advertising company in New Orleans, Louisiana. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Washington, DC
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Launched in 1996, Strauss Media Strategies is a PR company. Located in Washington, District of Columbia, the team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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The Waite Company is a PR company. They are in Albuquerque, New Mexico. Their team provides Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Mako Consultants Inc is an Advertising company launched in 2016. Their team provides Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Advertising company TDW+Co was founded in 2004. In Seattle, Washington and New York, New York, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Mobile, AL
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Davis South Barnette & Patrick is an Advertising company. The Mobile, Alabama-based agency was launched in 2013. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Launched in 2001, Team Soapbox is a small Advertising company. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Miami, FL
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Beber Silverstein Group, a small Advertising company, is based in Miami, Florida. The team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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ThreeSixty Group is an Advertising company based in Indianapolis, Indiana. Founded in 1960, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dallas, TX
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PYRO, a branding company, is based in Dallas, Texas. They focus on Branding and Advertising and were launched in 1994.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Branding company Beacon Advertising was founded in 2015. The firm provides Branding and Advertising.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Koeppel Direct is an Advertising company. They are headquartered in Dallas, Texas, and their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Boulder, CO
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Marketing Strategy company School. Specializes in Marketing Strategy and Advertising. They are located in Boulder, Colorado.
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UndisclosedUndisclosed10 - 49Tuscaloosa, AL
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TotalCom Marketing Communications is a Marketing Strategy company. They specialize in Marketing Strategy and Advertising and were launched in 1983. The agency is based in Tuscaloosa, Alabama.
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UndisclosedUndisclosed10 - 49Montgomery, AL
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Stamp Idea Group, LLC, an Advertising company, is in Montgomery, Alabama. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Gulf Shores, AL
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Launched in 1986, Compass Media LLC is an Advertising company. In Gulf Shores, Alabama, the team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Oneonta, AL
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In Oneonta, Alabama, Alpine Advertising is a small Advertising company. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Founded in 1979, Flex-Marketing Inspired is an Advertising company. Their team offers Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Established in 2010, Coast to Coast Events, Inc, a small Advertising company, is in Birmingham, Alabama. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lubbock, TX
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Launched in 1988, RD Thomas Advertising is an Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Carrollton, TX
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PR company A. Larry Ross Communications was established in 1994. The team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Addison, TX
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Shiroma Southwest is a small Advertising company. Founded in 1981, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Founded in 2013, Liquid Iron is a small media planning & buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Sioux City, IA
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Blue Earth Marketing, a Marketing Strategy company, was founded in 2004. The small team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Houston, TX
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Dancie Perugini Ware Public Relations (DPWPR) is a public relations company. They are based in Houston, Texas and have small team. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Granbury, TX
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GreenFox Marketing is an Advertising company. The Granbury, Texas-based agency was founded in 2016. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Abilene, TX
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Zachry Associates is an Advertising company founded in 1970. The firm focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Bend, OR
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Launched in 1990, DVA Advertising & PR is a small Advertising company based in Bend, Oregon. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Den Aviary, an Email Marketing company, was established in 2011. The small team offers Email Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Tigard, OR
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Located in Tigard, Oregon, Moving Mountains Advisors is a SEO agency. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Avon, CT
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Headquartered in Avon, Connecticut, Mintz + Hoke is an Advertising company. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Headquartered in Charlotte, North Carolina, Spark Strategic Ideas is an Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Advertising company Lead Advantage Inc was established in 2003. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Naperville, IL
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Modern Marketing Partners is an Advertising company. They were founded in 2011, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Portland, OR
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Mandate Media is a small Portland, Oregon-based Advertising company. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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Estey-Hoover Advertising & Public Relations, an Advertising company, was established in 1975. Located in Newport Beach, California, the team offers Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Santa Cruz, CA
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Founded in 2007, Yellow Bus is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Headquartered in Los Angeles, California, SHO+CO is a small Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Santa Barbara, CA
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Founded in 1986, EvansHardy+Young is a small Advertising company. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Asheville, NC
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Asheville Radio Group, a small Advertising company, is located in Asheville, North Carolina. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Bear Claw Events, Inc. Is an Advertising company located in Charlotte, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Asheville, NC
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JB Media Group, LLC, an Advertising company, was launched in 2010. The agency offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Charity Advertising and Marketing Partners is a Direct Marketing company. Their team is headquartered in Dallas, Texas and offers Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Traveling Storytellers is a media planning and buying company founded in 2012. The team focuses on Media Planning & Buying and Advertising and is headquartered in Greenville, South Carolina.
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UndisclosedUndisclosed10 - 49Mission, KS
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Walz Tetrick Advertising is an Advertising company. They were founded in 1967 and focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Springfield, MO
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Vietti Marketing Group is an Advertising company. The Springfield, Missouri-based team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Southington, CT
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Advertising company Signature Brand Factory was established in 1990. The team offers Advertising and Branding and is in Southington, Connecticut.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.