Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
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Versant, an Advertising company, was launched in 1971. The team offers Advertising and Branding and is based in Milwaukee, Wisconsin.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
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Trinity Marketing and Consulting is an Advertising company headquartered in Boston, Massachusetts and United Arab Emirates. They provide Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$5,000+$100 - $149 / hr10 - 49Katy, TX
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PushFire, a small pay per click agency, is based in Katy, Texas. The team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Louisville, KY
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Advertising company Bisig Impact Group was launched in 2002. The small team offers Advertising and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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Macleod & Co. Is an Advertising company launched in 2014. Their team offers Advertising and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Cary, NC
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R+M, a branding firm, was launched in 1992. The small team provides Branding and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Dallas, TX
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The Dealey Group is an Advertising company. Their small team is based in Dallas, Texas. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$100 - $149 / hr10 - 49Annapolis, MD
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Weitzman Agency, an Advertising company, is based in Annapolis, Maryland. They provide Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Memphis, TN
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DCA is an Advertising company. Their small team of employees is located in Memphis, Tennessee. Their team provides Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$100 - $149 / hr10 - 49Austin, TX
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Headquartered in Austin, Texas, Fosforus is an Advertising company. They specialize in Advertising and Branding and were established in 2001.
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$5,000+$100 - $149 / hr10 - 49Grapevine, TX
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Ascend Marketing is an Advertising company. Based in Grapevine, Texas and Austin, Texas, their small team offers Advertising and Branding. The company was founded in 2004.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$100 - $149 / hr10 - 49San Jose, CA
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Demand Boost is an Advertising company. The small San Jose, California-based team specializes in Advertising and Social Media Marketing. The agency was established in 2010.
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$5,000+$100 - $149 / hr10 - 49Lexington, KY
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Right Place Media is an Advertising company launched in 2002. The company provides Advertising and Marketing Strategy, and is small.
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$5,000+$100 - $149 / hr10 - 49Reno, NV
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Estipona Group is an Advertising company. The Reno, Nevada-based team offers Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Tampa, FL
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Ad Partners is an Advertising company located in Tampa, Florida. They offer Advertising and Market Research and were established in 2004.
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$5,000+$100 - $149 / hr10 - 49Laguna Beach, CA
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Firebrand Media LLC is an Advertising company. The Laguna Beach, California-based firm was launched in 2003. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49New York, NY
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Advertising company Arrow Promotional is based in New York, New York. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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In San Diego, California, Olive Creative Strategies is an Advertising company. They specialize in Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Advertising company Magnum Integrated Marketing specializes in Advertising and Branding. They are in Philadelphia, Pennsylvania.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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Headquartered in San Antonio, Texas, FPO Marketing & Advertising is a small Advertising company. The team provides Advertising and Branding.
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$10,000+$200 - $300 / hr10 - 49San Antonio, TX
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Established in 2005, Boss Creative Agency is a branding company. The team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Annex Experience is an Advertising company. Located in Chicago, Illinois, their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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Interlex Communications, Inc is an Advertising company located in San Antonio, Texas. Launched in 1995, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Aaaza is a small Los Angeles, California-based Advertising company. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Blr | further is an Advertising company. They were established in 1986 and provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Headquartered in Birmingham, Alabama, Cayenne Creative is an Advertising company. Established in 2004, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boise, ID
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Located in Boise, Idaho, CLM Marketing & Advertising is an Advertising company. Launched in 1980, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Touchpoint Communications is a Charleston, South Carolina-based Advertising company. They focus on Advertising and Media Planning & Buying and were founded in 2005.
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UndisclosedUndisclosed10 - 49Great Falls, MT
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The Wendt Agency is an Advertising company. Launched in 1929, the agency is in Great Falls, Montana. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Charleston, WV
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The Manahan Group is an Advertising company. Headquartered in Charleston, West Virginia, their team provides Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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Crossroads - Real Communication is an Advertising company. They are based in Kansas City, Missouri and have small team. They specialize in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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GRM Works is an Advertising company. Based in Atlanta, Georgia, the agency was launched in 2006. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Nelson Schmidt, Inc. Is an Advertising company launched in 1971. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Newark, NJ
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Based in Newark, New Jersey, Missing Piece Group is a small PR firm. The team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New Orleans, LA
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Beuerman Miller Fitzgerald is a small Advertising company in New Orleans, Louisiana. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Washington, DC
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Launched in 1996, Strauss Media Strategies is a PR company. Located in Washington, District of Columbia, the team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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The Waite Company is a PR company. They are in Albuquerque, New Mexico. Their team provides Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Advertising company TDW+Co was founded in 2004. In Seattle, Washington and New York, New York, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Mobile, AL
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Davis South Barnette & Patrick is an Advertising company. The Mobile, Alabama-based agency was launched in 2013. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Launched in 2001, Team Soapbox is a small Advertising company. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Miami, FL
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Beber Silverstein Group, a small Advertising company, is based in Miami, Florida. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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ThreeSixty Group is an Advertising company based in Indianapolis, Indiana. Founded in 1960, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dallas, TX
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PYRO, a branding company, is based in Dallas, Texas. They focus on Branding and Advertising and were launched in 1994.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Koeppel Direct is an Advertising company. They are headquartered in Dallas, Texas, and their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Boulder, CO
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Marketing Strategy company School. Specializes in Marketing Strategy and Advertising. They are located in Boulder, Colorado.
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UndisclosedUndisclosed10 - 49Tuscaloosa, AL
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TotalCom Marketing Communications is a Marketing Strategy company. They specialize in Marketing Strategy and Advertising and were launched in 1983. The agency is based in Tuscaloosa, Alabama.
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UndisclosedUndisclosed10 - 49Montgomery, AL
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Stamp Idea Group, LLC, an Advertising company, is in Montgomery, Alabama. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Gulf Shores, AL
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Launched in 1986, Compass Media LLC is an Advertising company. In Gulf Shores, Alabama, the team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Oneonta, AL
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In Oneonta, Alabama, Alpine Advertising is a small Advertising company. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Founded in 1979, Flex-Marketing Inspired is an Advertising company. Their team offers Advertising and Email Marketing.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.