Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Small media planning & buying agency Kazoo Marketing, is based in Kansas City, Missouri. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Boise, ID
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Stratus Marketing is an Advertising company. Established in 2001, the agency is headquartered in Boise, Idaho. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Small Marketing Strategy company Blank Page Marketing (BLNKPG), is located in Indianapolis, Indiana. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Post Falls, ID
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Strategic Mobili is a Post Falls, Idaho-based Advertising company. Established in 2012, the team offers Advertising and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Launched in 2007, Ginger Consulting is an Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Palatine, IL
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Bernard & Company is a small Advertising company. They provide Advertising and Market Research and were launched in 1976.
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UndisclosedUndisclosed2 - 9Wilmington, NC
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Colonial Marketing Group is a Wilmington, North Carolina-based Advertising company. They specialize in Advertising and Media Planning & Buying and were founded in 2002.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Thiensville, WI
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C Squared Media is an Advertising company. They offer Advertising and Marketing Strategy and are located in Thiensville, Wisconsin.
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UndisclosedUndisclosed2 - 9Chula Vista, CA
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INgage Marketing is an Advertising company in Chula Vista, California. They focus on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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WilsonMcGuire Creative is an Advertising company. The company is in Winston-Salem, North Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lawrence, MA
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EEP Marketing is a Lawrence, Massachusetts-based Advertising company. They provide Advertising and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9Cedar Point, NC
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DayngrZone Media, an Advertising company, is based in Cedar Point, North Carolina. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Broderick Communications, LLC, an Advertising company, is located in Richmond, Virginia. Established in 2007, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tustin, CA
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Launched in 2011, Spotlight Marketing Communications is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Marietta, GA
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Mammoth Solutions is an Advertising company. They specialize in Advertising and Marketing Strategy and were founded in 2015.
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UndisclosedUndisclosed2 - 9Boston, MA
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Foster & Create, an Advertising company, was founded in 2003. The team specializes in Advertising and Branding and is headquartered in Boston, Massachusetts.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Gil Media Co., a small Advertising company, is located in Los Angeles, California. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Essex, VT
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MC Media, LLC is an Advertising company. Based in Essex, Vermont, the firm was established in 2014. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Kalaheo, HI
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Kahuna Marketing is an Advertising company. Established in 2013, the agency specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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The Amici Group is an Advertising company launched in 2017. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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Bright Horizons Media is an Advertising company. Established in 2011, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Advertising company REBELLA was founded in 2018. The agency offers Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Houston, TX
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Stackrabbit is an Advertising company. They provide Advertising and Media Planning & Buying and were founded in 2020.
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$5,000+$200 - $300 / hr10 - 49Newark, NJ
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Launched in 2018, OMNIblvd is a small Newark, New Jersey-based Advertising company. Their team offers Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
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Established in 2023, Ai Houston Production is an Advertising company. The agency offers Advertising and Social Media Marketing, and is small.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Ready Set Rocket is a Digital Strategy company. They are in New York, New York and Los Angeles, California, and their services include Digital Strategy and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
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L.A. Design Studio is a small web design company. They focus on Web Design and Video Production and were founded in 1998.
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$10,000+$150 - $199 / hr2 - 9Siesta Key, FL
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McGuire Marketing LLC is an Advertising company. The Siesta Key, Florida-based agency offers Advertising and Web Design.
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$5,000+$150 - $199 / hr2 - 9Irvine, CA
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RICHTER CREATIVE is an Advertising company. In Irvine, California, the firm specializes in Advertising and Branding.
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Undisclosed$50 - $99 / hr2 - 9Nashville, TN
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Cinematicfocus Video Productions, a video production agency, is headquartered in Nashville, Tennessee. Established in 2010, the team offers Video Production and Advertising.
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$10,000+$200 - $300 / hr10 - 49New York, NY
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Thinkso Creative is a branding company. The team specializes in Branding and Web Design and is located in New York, New York.
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$10,000+$150 - $199 / hr10 - 49Phoenix, AZ
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ON Advertising is an Advertising company. They provide Advertising and Digital Strategy and were established in 1993.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Pantoo is a Boston, Massachusetts-based web development company. They specialize in Web Development and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Grand Rapids, MI
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In Grand Rapids, Michigan, Hypeline is a small Advertising company. The team specializes in Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
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SEO company 7 Bridges Marketing specializes in Search Engine Optimization and Web Design. They are headquartered in Tulsa, Oklahoma.
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UndisclosedUndisclosed2 - 9Richardson, TX
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Founded in 1994, Agency 50, a small Advertising company, is headquartered in Richardson, Texas. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Seneca, SC
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Upstate Digital Marketing LLC is a social media marketing agency. They are located in Seneca, South Carolina. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9El Paso, TX
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EFO Media, an Advertising company, is based in El Paso, Texas. The team specializes in Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Nutley, NJ
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Locate Marketing is a Digital Strategy company. They offer Digital Strategy and Marketing Strategy and were launched in 2018.
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Undisclosed$100 - $149 / hr2 - 9Fresno, CA
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Headquartered in Fresno, California, Social Spark is a small Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Northlake, TX
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Predictive Online Marketing is a PPC company based in Northlake, Texas. They focus on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Far Post Media, a public relations company, provide Public Relations and Advertising. They were established in 2018.
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$5,000+$100 - $149 / hr2 - 9Worthington, OH
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P48 Marketing is an Advertising company. The team is headquartered in Worthington, Ohio, and their services include Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Puppet Master Marketing is an Advertising company. Their small team is in Los Angeles, California and offers Advertising and Marketing Strategy. The company was founded in 2018.
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$1,000+Undisclosed2 - 9Elizabeth, NJ
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Advertising company Steadfast Agency, LLC is in Elizabeth, New Jersey. They focus on Advertising and Search Engine Optimization and were established in 2018.
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$1,000+Undisclosed2 - 9Denver, CO
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Denver Marketing Group is an Advertising company. Launched in 2010, the team specializes in Advertising and Web Design.
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Undisclosed$50 - $99 / hr2 - 9Downers Grove, IL
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Established in 2019, The Digital Hawks is an Advertising company. The team specializes in Advertising and Social Media Marketing and is located in Downers Grove, Illinois.
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$10,000+$100 - $149 / hr2 - 9Santa Monica, CA
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Sprout Media is an Advertising company. The company is based in Santa Monica, California. Their team focuses on Advertising and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Mukilteo, WA
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In Mukilteo, Washington, Smart Brand Ideas is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9St. Petersburg, FL
Services provided
Adboex, a Direct Marketing company, was founded in 2026. The agency focuses on Direct Marketing and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.