Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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Undisclosed$100 - $149 / hr2 - 9Novi, MI
Services provided
Based in Novi, Michigan, Blue Lake Web Design is a SEO agency. The team focuses on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Draper, UT
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Groove Marketers is an Advertising company. The firm is based in Draper, Utah. Their team provides Advertising and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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Undisclosed$100 - $149 / hr2 - 9Murfreesboro, TN
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Adams + Swann is an Advertising company. Founded in 2014, the team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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232 CREATIVE, an Advertising company, provide Advertising and Branding. They were founded in 2015.
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UndisclosedUndisclosed2 - 9Princeton, NJ
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SP Studios is a graphic design agency. Their team is in Princeton, New Jersey. The firm specializes in Graphic Design and Advertising.
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$25,000+Undisclosed2 - 9Chandler, AZ
Services provided
Bishamon Media is an Advertising company located in Chandler, Arizona. The team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Founded in 2017, TurnKey Mate is an Advertising company. Based in Miami, Florida, the team focuses on Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+< $25 / hr2 - 9Dallas, TX
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Behemyth is an Other Marketing company. Their team is located in Dallas, Texas. The agency focuses on Other Marketing and Advertising.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
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Standard is a branding company. Established in 2012, the company is based in Portland, Oregon. Their team specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$100 - $149 / hr2 - 9Murrieta, CA
Services provided
Savvy Branding Group is a branding agency. They are located in Murrieta, California and have small team of experts. Their services include Branding and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Branding firm TEAEL was established in 2021. The company focuses on Branding and Advertising, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$10,000+$150 - $199 / hr2 - 9Astoria, NY
Services provided
Design Diem, a branding agency, was established in 2021. The team offers Branding and Web Design and is located in Astoria, New York.
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$1,000+$50 - $99 / hr2 - 9Brooklyn, NY
Services provided
Founded in 2021, LSC International Media is a social media marketing company. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Georgetown, KY
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PICS, LLC is a branding firm. Launched in 2007, the team offers Branding and Social Media Marketing. The company is located in Georgetown, Kentucky.
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$10,000+Undisclosed2 - 9West Palm Beach, FL
Services provided
Enfocal is an Advertising company headquartered in West Palm Beach, Florida and Northbrook, Illinois. They offer Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Virginia Beach, VA
Services provided
Local Rank Agency is an Advertising company. In Virginia Beach, Virginia, the company was launched in 2023. Their team provides Advertising and Marketing Strategy.
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$1,000+Undisclosed2 - 9Laredo, TX
Services provided
Adoomz is a SEO company. They provide Search Engine Optimization and Advertising and were founded in 2023.
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$5,000+$300+ / hr2 - 9Nocatee, FL
Services provided
FiFuel is a small media planning & buying company launched in 2017. Their team focuses on Media Planning & Buying and Advertising.
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$1,000+$100 - $149 / hr2 - 9Menifee, CA
Services provided
Located in Menifee, California, Global Mclien Software Solutions is a Mobile & App Marketing company. Launched in 2019, the team focuses on Mobile & App Marketing and Advertising.
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$1,000+< $25 / hr2 - 9Orlando, FL
Services provided
Bark is an Advertising company based in Orlando, Florida. Their services include Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Waterford, MI
Services provided
Established in 2024, The Quill Company LLC is a small Advertising company. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9Albuquerque, NM
Services provided
Mrktrs is an Advertising company. They were founded in 2026 and offer Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Louisville, KY
Services provided
Insight Media 360, a Marketing Strategy company, is based in Louisville, Kentucky. The team provides Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Chula Vista, CA
Services provided
Studio Thryve is a web design company. The Chula Vista, California-based company was established in 2026. Their services include Web Design and Advertising.
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$5,000+Undisclosed10 - 49Newport Beach, CA
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Be the Buzz is a small Newport Beach, California-based Demand Generation Marketing company. Their services include Demand Generation Marketing and Advertising.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
Services provided
The Giles Agency is a SEO services firm. Their small team of employees is located in Indianapolis, Indiana. Their team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
SEO agency Beth Interactive is in Chicago, Illinois. Founded in 2005, the team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Envision Marketing is a SEO services firm. Based in Houston, Texas, the firm was launched in 2006. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
NICHEZ is a small branding firm based in Denver, Colorado. The team provides Branding and Advertising.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Established in 2017, Not Another Agency is a small New York, New York-based Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Traverse City, MI
Services provided
Maneuver Up is a SEO services firm. Their team is located in Traverse City, Michigan and focuses on Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
Services provided
MCS Advertising is a media planning & buying company. Established in 1989, the agency is based in Idaho Falls, Idaho. Their services include Media Planning & Buying and Graphic Design.
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UndisclosedUndisclosed2 - 9Overland Park, KS
Services provided
Branding company candid marketing was established in 2005. The team offers Branding and Marketing Strategy and is in Overland Park, Kansas.
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UndisclosedUndisclosed2 - 9Greenville, NC
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The Click Firm is a pay per click agency. They provide Pay Per Click and Conversion Optimization and were launched in 2016. The firm is located in Greenville, North Carolina and.
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UndisclosedUndisclosed2 - 9Hephzibah, GA
Services provided
Adams Digital Services is a Hephzibah, Georgia-based social media marketing company. The team focuses on Social Media Marketing and Email Marketing.
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$10,000+$50 - $99 / hr2 - 9Long Island City, NY
Services provided
In Long Island City, New York, Seven Circle Media is a branding firm. Established in 2014, the team offers Branding and Advertising.
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UndisclosedUndisclosed2 - 9Grosse Pointe Farms, MI
Services provided
Savvy Advertising Solutions Inc. Is an Advertising company launched in 2007. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Waitsfield, VT
Services provided
Advertising company Element Marketing, Inc was launched in 2010. In Waitsfield, Vermont, the team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Buffalo Grove, IL
Services provided
PromoMonster, Inc. Is a Marketing Strategy company. They are in Buffalo Grove, Illinois. Their team focuses on Marketing Strategy and Advertising.
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$1,000+Undisclosed2 - 9New Orleans, LA
Services provided
BlueLight Marketing & Advertising is a social media marketing company. The team provides Social Media Marketing and Advertising and is headquartered in New Orleans, Louisiana.
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$1,000+$50 - $99 / hr2 - 9Mahomet, IL
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Peyton Marie Marketing is a social media marketing agency. The small Mahomet, Illinois-based team provides Social Media Marketing and Advertising. The firm was founded in 2017.
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$1,000+$25 - $49 / hr2 - 9Medford, MA
Services provided
Mylar Marketing is a social media marketing agency. They were established in 2018 and specialize in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Lakewood, OH
Services provided
CMT Consulting is an Advertising company. Located in Lakewood, Ohio, the company was founded in 2009. Their services include Advertising and Market Research.
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$10,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
August Allen is a Marketing Strategy company. The Denver, Colorado-based team specializes in Marketing Strategy and Advertising.
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$1,000+$50 - $99 / hr2 - 9Bridgeport, CT
Services provided
Founded in 2016, SaaSQL is an Advertising company. Their team focuses on Advertising and Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Atlanta, GA
Services provided
Deeg Consulting LLC is an Advertising company. Headquartered in Atlanta, Georgia, the agency was launched in 2013. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Carmel, IN
Services provided
Launched in 1999, Cassis is a small Advertising company. Their services include Advertising and Branding.
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$10,000+Undisclosed10 - 49Dallas, TX
Services provided
RBA is a small Advertising company based in Dallas, Texas. Their services include Advertising and Branding.
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$5,000+Undisclosed10 - 49New Orleans, LA
Services provided
Firmidable, an Advertising company, focus on Advertising and Branding. They were established in 1991.
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$1,000+< $25 / hr10 - 49Los Angeles, CA
Services provided
BrandBoost is an Advertising company. In Los Angeles, California, the agency was founded in 2018. Their services include Advertising and UX/UI Design.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.