Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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UndisclosedUndisclosed2 - 9New York, NY
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Circus Maximus is a Marketing Strategy company. Their small team is based in New York, New York and specializes in Marketing Strategy and Advertising. The agency was established in 2013.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Axis is a public relations firm. They offer Public Relations and Advertising and were launched in 2005.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed2 - 9Culver City, CA
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Located in Culver City, California, BARÚ Advertising is a small Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Russell Communications Group, a PR company, is based in Los Angeles, California. They provide Public Relations and Advertising and were founded in 1981.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Small PR agency Cavazos Public Relations and Advertising Inc., is based in San Antonio, Texas. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Alameda, CA
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Media planning and buying company Bautista Direct Marketing provides Media Planning & Buying and Advertising. They are headquartered in Alameda, California.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Brainbow is a small Los Angeles, California-based branding agency. The team specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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UndisclosedUndisclosed2 - 9Santa Barbara, CA
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Launched in 1993, Epic Ad Group is a small Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Aurora, IL
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Bakers Marketing Group is a small Marketing Strategy company. They provide Marketing Strategy and Public Relations and were established in 1965.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed2 - 9Southington, CT
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Triumph Marketing is a branding agency. They are headquartered in Southington, Connecticut and have small team of experts. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Advertising company BBA & Beyond Advertising and Marketing was launched in 2008. The firm specializes in Advertising and Market Research, and is small.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 5 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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UndisclosedUndisclosed2 - 9Gurnee, IL
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Positive Impact Advertising is an Advertising company. Their team is located in Gurnee, Illinois and provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sioux Center, IA
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Agency Two Twelve is an Advertising company based in Sioux Center, Iowa. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9New Orleans, LA
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Markit360 is a small Advertising company. They focus on Advertising and Branding and were founded in 2010.
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UndisclosedUndisclosed2 - 9Grand Haven, MI
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Branding firm HAVEN is in Grand Haven, Michigan. Launched in 2017, the team specializes in Branding and Advertising.
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UndisclosedUndisclosed2 - 9Boise, ID
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Jasper Advertising and Marketing is a small Advertising company located in Boise, Idaho. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Austin, TX
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Yvonne Tocquigny Branding Group is a branding firm. They are located in Austin, Texas. Their team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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CCI Louisiana, a PR company, focus on Public Relations and Advertising. They were founded in 1984.
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UndisclosedUndisclosed2 - 9Hoffman Estates, IL
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Phoenix Solutions Group is a Marketing Strategy company. The team focuses on Marketing Strategy and Advertising and is in Hoffman Estates, Illinois.
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UndisclosedUndisclosed2 - 9Grass Valley, CA
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7 Rays Marketing is an Advertising company. Launched in 2015, their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Carol Stream, IL
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Creative Technology Corporation is a Market Research company. They are based in Carol Stream, Illinois and have small team. They provide Market Research and Advertising.
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UndisclosedUndisclosed2 - 9Richmond, VA
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RVA Media Group is a Marketing Strategy company. The small Richmond, Virginia-based team specializes in Marketing Strategy and Advertising. The company was launched in 2012.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Whalehook is a Marketing Strategy company. They focus on Marketing Strategy and Advertising and were founded in 2018. The firm is located in Richmond, Virginia.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Hot in the Kitchen is a social media marketing company. Launched in 2009, the company is headquartered in St. Louis, Missouri. Their team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9San Ramon, CA
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MerchantCircle, an Advertising company, was established in 2005. The small team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Plainview, NY
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Public relations agency Full Scale Media is headquartered in Plainview, New York. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Plano, TX
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BOWHEAD BUSINESS AND TECHNOLOGY SOLUTIONS, LLC, a small Advertising company, is headquartered in Plano, Texas. The team offers Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Riverside, CA
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Vizard Marketing & PR is a Direct Marketing company. The agency is located in Riverside, California. Their services include Direct Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Shasta Lake, CA
Services provided
OM Guarantee - Certifying Social Good, a branding company, is located in Shasta Lake, California. They offer Branding and Public Relations and were founded in 2018.
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$10,000+Undisclosed10 - 49Portland, ME
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Garrand Moehlenkamp is an Advertising company. Established in 1987, the team provides Advertising and Branding.
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$25,000+$200 - $300 / hr10 - 49New York, NY
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Tidal Health Group is a Digital Strategy company. Established in 2011, the team provides Digital Strategy and Marketing Strategy. The firm is headquartered in New York, New York.
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$5,000+$25 - $49 / hr10 - 49Lewes, DE
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MCI Agency, a social media marketing agency, was established in 2013. The team focuses on Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Lithia Springs, GA
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Nelly IS Marketing is an Advertising company. Their team is in Lithia Springs, Georgia and focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Carmel, IN
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Headquartered in Carmel, Indiana, QBall Digital is a branding agency. They focus on Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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Commit is a branding agency headquartered in New York, New York. The team offers Branding and Graphic Design.
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$75,000+$200 - $300 / hr2 - 9Brooklyn, NY
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Event Marketing company Early Spring focuses on Event Marketing and Branding. They were launched in 2019.
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UndisclosedUndisclosed2 - 9York, PA
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Cut Once, Inc., an Advertising company, is headquartered in York, Pennsylvania. They focus on Advertising and Branding and were launched in 2008.
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$1,000+$50 - $99 / hr2 - 9Killeen, TX
Services provided
Operate Creative, a social media marketing agency, was founded in 2022. The agency provides Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr2 - 9Kissimmee, FL
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Headquartered in Kissimmee, Florida and Kissimmee, Florida, Maven Brand Group is an Advertising company. They offer Advertising and Social Media Marketing and were founded in 2014.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
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Fox Web Creations is a SEO agency. They are in Kansas City, Missouri. Their team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
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Established in 2005, Substance151 is a SEO agency. The small team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
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DNA Seattle is an Advertising company. The small Seattle, Washington-based team offers Advertising and Branding. The firm was founded in 1998.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Established in 1977, Borders Perrin Norrander is an Advertising company. Headquartered in Portland, Oregon, the team focuses on Advertising and Video Production.
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$5,000+$100 - $149 / hr10 - 49Orlando, FL
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Findsome & Winmore is an Advertising company. Located in Orlando, Florida, the company was established in 1995. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Scottsdale, AZ
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Established in 1996, PrimeView is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Phoenix, AZ
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Kitchen Sink Studios, Inc. Is an Advertising company. They are headquartered in Phoenix, Arizona and have small team of experts. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
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D Custom is a Dallas, Texas-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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Apogee Results is an Advertising company. They are located in Austin, Texas, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
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Tractorbeam is an Advertising company. The Dallas, Texas-based agency focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Launched in 2005, Perspective Branding is an Advertising company. Their services include Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
38.2/40.019/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
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How to Measure Advertising Effectiveness
Learn how to measure advertising effectiveness using recall, brand lift, purchase intent, and engagement, and choose the metric that best supports your goals.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.