Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsZipline B2B Marketing is a dynamic digital marketing agency specializing in SEO, digital marketing consulting, and B2B lead generation. Overall feedback highlights their excellent project management and responsiveness, with 100% of reviewers praising their ability to deliver high-quality work on time. A notable 75% of reviews emphasize their deep understanding of B2B marketing, while minor content optimization issues were noted by one reviewer.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
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UndisclosedUndisclosed2 - 9Nashville, TN
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Founded in 2011, Gild Creative Group is an Advertising company. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Silver Spring, MD
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Big Gains Media - Marketing Recovery, an Advertising company, was launched in 2018. They offers Advertising and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 341 projectsJives Media is an advertising agency specializing in SEO and paid media services, assisting with Google Ads and PPC management. Reviews indicate mixed feedback, with 80% citing positive results, such as improved SEO strategies and ad performance, while 20% note communication and strategy misalignment issues. Clients often commend their project management and responsiveness, although some suggest room for strategic improvement.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Established in 2015, Converset Design is a branding agency. The agency specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Good Bear Creative is an Advertising company. They were established in 2019 and offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Digital Genius is an Advertising company based in Las Vegas, Nevada. They specialize in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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AIDIA STUDIO is an Advertising company. Their small team is based in Honolulu, Hawaii. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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RISE- is an Advertising company. The team is based in New York, New York, and their services include Advertising and Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 18 projectsMake Us Care is an Advertising Agency specializing in comprehensive branding, marketing strategies, and paid media services. The company is praised for its strong project management, timely delivery, and ability to effectively align with client values and objectives. Impressively, 100% of reviews highlight their collaborative approach and capacity to adapt quickly to client feedback, while 75% commend their strategic and creative capabilities in enhancing brand presence.
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UndisclosedUndisclosed2 - 9Smithtown, NY
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Founded in 2015, Social Vibe Marketing, Inc. Is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Montclair, NJ
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Branding company UP Design, LLC is in Montclair, New Jersey. The team focuses on Branding and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 15 projectsMediacharge is a distinguished advertising agency specializing in paid marketing and media buying. Their services have garnered overwhelmingly positive feedback, with 100% of reviewers praising their professionalism, customization, and data-driven approach. Clients, including those in diverse sectors, commend their expertise in PPC and advertising campaigns, noting significant improvements in lead generation, transparency, and campaign performance.
$50,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 10 projectsinBeat Agency is an Advertising Agency that excels in paid marketing and influencer collaborations, providing comprehensive advertising services. Client feedback highlights their strategic approach, resulting in effective paid media campaigns and influencer engagement. With 100% positive reviews, clients commend their professionalism, project management, and tailored strategies that match specific business needs, resulting in impressive outcomes such as increased impressions and engagement.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed2 - 9Ruston, LA
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The AdZilla Agency is a small Advertising company based in Ruston, Louisiana. Their services include Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Milton, DE
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Advertising company SugarFly Studios is in Milton, Delaware. Launched in 2009, the team focuses on Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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UndisclosedUndisclosed2 - 9Half Moon Bay, CA
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Coastside Media is a small Advertising company launched in 2017. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Millsap, TX
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BPUBLIC is an Advertising company. The firm is in Millsap, Texas. Their team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Mankato, MN
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Erudite Media, a small Advertising company, is headquartered in Mankato, Minnesota. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Columbus, OH
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In Columbus, Ohio, Perfectly One Marketing, LLC is a small Advertising company. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Portland, OR
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Big Deal Digital is an Advertising company in Portland, Oregon. They focus on Advertising and Branding and were founded in 2014.
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UndisclosedUndisclosed2 - 9Wheaton, IL
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Penguin E-Commerce is a SEO services firm. Founded in 2019, the team offers Search Engine Optimization. The firm is in Wheaton, Illinois.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Lake Effect Digital is an Advertising company. They are based in Traverse City, Michigan and have small team. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Conroe, TX
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Small Advertising company Mitchell Marketing, is located in Conroe, Texas. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9West Chester, PA
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Process Social LLC., an Advertising company, was founded in 2020. The company specializes in Advertising and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Laguna Niguel, CA
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Advertising company Semtrak Inc. Was established in 2007. The agency focuses on Advertising and Content Marketing, and is small.
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UndisclosedUndisclosedFreelancerCarteret, NJ
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StarrComm Strategies is a PR firm. The team focuses on Public Relations and Advertising and is headquartered in Carteret, New Jersey.
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UndisclosedUndisclosedFreelancerMankato, MN
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Advertising company Mediar Marketing, LLC specializes in Advertising and Branding. They were established in 2017.
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UndisclosedUndisclosedFreelancerRochester, NY
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Investors Stock Daily, Inc. Is a Content Marketing company. The Rochester, New York-based firm was founded in 2000. Their services include Content Marketing and Advertising.
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$1,000+$100 - $149 / hr2 - 9Aventura, FL
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Based in Aventura, Florida, X5 Studios is a graphic design company. Established in 2005, the team specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Duluth, GA
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ULTIM Marketing is an Advertising company. Their team is based in Duluth, Georgia. The agency offers Advertising and Branding.
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$1,000+$50 - $99 / hrFreelancerRaleigh, NC
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Headquartered in Raleigh, North Carolina, Indigo Graphic Design is a graphic design company. Established in 2004, the team provides Graphic Design and Branding.
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$1,000+$25 - $49 / hrFreelancerFremont, CA
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SEO25 is an Advertising company. They specialize in Advertising and Logo and were established in 2000.
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$1,000+$100 - $149 / hr2 - 9Georgetown, TX
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Precious Gems Marketing is a Demand Generation Marketing company. Located in Georgetown, Texas, the agency specializes in Demand Generation Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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See all 1 projectsConway Marketing is a web development company that appears to have challenges in delivering on their commitments, as reflected in the reviews. The feedback indicates dissatisfaction with their communication and project execution, with 100% of reviewers expressing disappointment and noting a lack of adherence to agreements and poor internal coordination.
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$5,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
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A Work Of Art, Inc. Is an Advertising company. Their small team of employees is located in Fort Lauderdale, Florida. Their team provides Advertising and Web Design.
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UndisclosedUndisclosed10 - 49Westerville, OH
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Inspire PR Group is a small Westerville, Ohio-based PR firm. The team provides Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Tradewind Markets, Inc. Is an Accounting company. The New York, New York-based company provides Accounting and Advertising.
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UndisclosedUndisclosed10 - 49Wasilla, AK
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Optima Public Relations is an Advertising company in Wasilla, Alaska. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bentonville, AR
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Elkins Design is an Advertising company. They are headquartered in Bentonville, Arkansas. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Wheeling, WV
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Wheelhouse Creative LLC is an Advertising company based in Wheeling, West Virginia. They provide Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49High Point, NC
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KEMP Advertising + Marketing is a Marketing Strategy company. Located in High Point, North Carolina, the company specializes in Marketing Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Founded in 2002, Century Marketing, Inc., a small Advertising company, is headquartered in Overland Park, Kansas. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Manchester, NH
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Wedu is an Advertising company. The company is based in Manchester, New Hampshire. Their services include Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Centerton, AR
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Based in Centerton, Arkansas, Bravis Marketing Agency is a branding company. They provide Branding and Advertising.
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UndisclosedUndisclosed10 - 49Westport, CT
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Streetmarc Advertising & Marketing, LLC is an Advertising company. Founded in 2004, the firm is in Westport, Connecticut. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Mission, KS
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Launched in 1969, Moss Printing is an Advertising company. The agency focuses on Advertising and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49Springfield, MO
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Frank & Maven is an Advertising company. Their small team is in Springfield, Missouri. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Denver, CO
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Wordbank LLC is a small Translation company. They specialize in Translation and Advertising and were established in 1988.
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UndisclosedUndisclosed10 - 49Citra, FL
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PC House Productions is a small Advertising company. Launched in 1995, the team specializes in Advertising and Other Marketing.
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UndisclosedUndisclosed10 - 49Portland, OR
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Caffelli is a web design agency. Their small team is located in Portland, Oregon. Their services include Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Sioux Falls, SD
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JamesDugan, Inc. Is a web design company established in 2002. In Sioux Falls, South Dakota, the team focuses on Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Graphic design agency The Corporate Image offers Graphic Design and Advertising. They are located in Nashville, Tennessee.
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UndisclosedUndisclosed10 - 49Northborough, MA
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Carlson Communications, an Advertising company, is located in Northborough, Massachusetts. They provide Advertising and Video Production.
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UndisclosedUndisclosed10 - 49Merrimack, NH
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Tripjoy Advantage, a Digital Strategy company, focus on Digital Strategy and Advertising. They were launched in 2011.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.6/40.020/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
33.1/40.016.4/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
31.7/40.020/20 Reviews7.5/10 Clients & Experience4.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
32.2/40.016.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.1/40.016.2/20 Reviews8.7/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
31.4/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising75% Marketing -
UndisclosedUndisclosed10 - 49Mill Valley, CA
Ability to deliver
33.5/40.016.8/20 Reviews9.9/10 Clients & Experience6.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.6/40.017.8/20 Reviews9.4/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.3/40.017.6/20 Reviews9.7/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising70% Marketing -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.2/40.017/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.2/40.016.4/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
29.7/40.016.2/20 Reviews8.4/10 Clients & Experience5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49Spokane, WA
Ability to deliver
29.6/40.017/20 Reviews7.7/10 Clients & Experience4.9/10 Market PresenceService focus
50% Advertising50% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
29.6/40.015.6/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
32/40.018.6/20 Reviews9.4/10 Clients & Experience4/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
34.1/40.020/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+Undisclosed10 - 49Las Vegas, NV
Ability to deliver
30.6/40.018.6/20 Reviews6/10 Clients & Experience5.9/10 Market PresenceService focus
30% Advertising60% Marketing10% Other
Latest Advertising Articles
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How To Advertise on ChatGPT Without Losing User Trust
New Clutch data shows 65% of AI assistant users find ads hard to distinguish from real answers. Learn how to advertise on ChatGPT without losing user trust.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.