Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an advertising agency specializing in paid marketing, branding, and social media management. They have received a mix of feedback, with around 67% positive reviews highlighting improved lead quality, efficient ad spend, and strong project management. However, 33% of the reviews indicate issues with campaign execution and communication. Ninja Promo is noted for aligning closely with client goals and delivering comprehensive advertising solutions.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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$10,000+$100 - $149 / hr2 - 9Carrboro, NC
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Sprocket House, a small Advertising company, is located in Carrboro, North Carolina. The team provides Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Orlando, FL
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Advertising company Ignite Media Works is in Orlando, Florida. Founded in 2013, the team provides Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Alchemist Media Inc., an Advertising company, provide Advertising and Branding. They were launched in 2002.
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$5,000+$100 - $149 / hr2 - 9Santa Cruz, CA
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FSIMF, an Advertising company, was established in 1998. Headquartered in Santa Cruz, California, the team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Santa Clara, CA
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Online Advantages, an Advertising company, is based in Santa Clara, California. They specialize in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Lakewood, CA
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Big Media is an Advertising company. They are located in Lakewood, California and have small team. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Beverly Hills, CA
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SEO Noble Agency is a small Beverly Hills, California-based Advertising company. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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E Marketing Hub is an Advertising company. They are headquartered in Los Angeles, California and have small team. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Social Punch Marketing, an Advertising company, provides Advertising and Branding. The agency is in Los Angeles, California.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$100 - $149 / hr2 - 9Minnetonka, MN
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Advertising company Twin Vision Studios was established in 1996. The team provides Advertising and Branding and is based in Minnetonka, Minnesota.
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$5,000+$100 - $149 / hr2 - 9Saint Paul, MN
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Lower Town Group LLC is an Advertising company. The agency is headquartered in Saint Paul, Minnesota. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency offering services in brand development, online digital marketing, PR, and social media management. The reviews highlight their strong project management skills and results-driven approach, with 100% positive feedback emphasizing their ability to meet KPIs and deliver high-quality work, such as achieving nearly 50 press clips against a KPI of 30.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a prominent Advertising Agency specializing in digital marketing, advertising services, and paid media. With an impressive 100% positive feedback rate, clients commend their effective project management, responsiveness, and ability to increase sales and leads. Approximately 70% of reviewers highlight their expertise in SEO and PPC, while others appreciate their collaborative and personalized approach.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
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Clearspace Creative, an Advertising company, was launched in 2008. The firm offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
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Advertising company Dvorak Designs is headquartered in Minneapolis, Minnesota. They offer Advertising and Branding and were founded in 2009.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
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Midwest Web Design Inc., an Advertising company, is headquartered in Minneapolis, Minnesota. The team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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San Diego SEO Marketing Solutions, an Advertising company, was founded in 2011. Headquartered in San Diego, California, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Select Mailing, a Marketing Strategy company, is located in San Diego, California. They offer Marketing Strategy and Advertising and were established in 1990.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Founded in 2009, Element Five is an Advertising company. The agency provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Oakland, CA
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BAY SEO is an Advertising company. Their small team is in Oakland, California. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Clovis, CA
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Clovis Webmasters is a small Advertising company in Clovis, California. The team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Based in Los Angeles, California, Techtris is a small Advertising company. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Relevante Marketing LLC is an Advertising company. The team specializes in Advertising and Branding, and the company is headquartered in Minneapolis, Minnesota.
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$5,000+$100 - $149 / hr2 - 9East Los Angeles, CA
Services provided
Executive Decision Marketing is an Advertising company. They were launched in 1996, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Small Advertising company Shane Daniels, is located in San Antonio, Texas. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
HelpALocalBusiness Miami Local Internet Marketing Services is an Advertising company in Miami, Florida. They offer Advertising and Branding and were established in 1999.
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$10,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
GFTB Digital, an Advertising company, specialize in Advertising and Branding. They were established in 2016.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Plug Media Group is an Advertising company. The Houston, Texas-based agency offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Launched in 1997, Metheney Consulting is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
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Brisk Advertising is an Advertising company. They were founded in 2013, and their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
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Digital Strategy company Dot Xero was founded in 2000. Located in Las Vegas, Nevada, the team provides Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Redondo Beach, CA
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Advertising company Blu Echo Design was founded in 2008. Based in Redondo Beach, California, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Buffalo, NY
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Future Buffalo Website Design is an Advertising company. The small Buffalo, New York-based team focuses on Advertising and Search Engine Optimization. The company was established in 2014.
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$10,000+Undisclosed2 - 9Manhattan Beach, CA
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Chaosmap Advertising Agency, a Business Consulting company, was founded in 2007. The firm provides Business Consulting and Advertising, and is small.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
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Kayzoe is a SEO agency. The Seattle, Washington-based company offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
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Points North Design, an Advertising company, is headquartered in Baltimore, Maryland. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Englewood, CO
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Mail Masters of Colorado, Inc. Is an Advertising company. They were established in 1996 and specialize in Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Spindletop Design, an Advertising company, is based in Houston, Texas. They offer Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr2 - 9El Paso, TX
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Small web design company Site Design El Paso, is headquartered in El Paso, Texas. Their services include Web Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
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Brandwise is an Advertising company located in Fort Worth, Texas. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
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In Memphis, Tennessee, Vales Advertising is an Advertising company. They focus on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Riverview, MI
Services provided
The Gallery Sites is an Advertising company. Their small team is headquartered in Riverview, Michigan. Their team specializes in Advertising and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Established in 2001, CorInteractive is a Marketing Strategy company. The team offers Marketing Strategy and Digital Strategy and is based in Minneapolis, Minnesota.
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$5,000+$100 - $149 / hr2 - 9Holland, MI
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Small Advertising company 31 Creative, is headquartered in Holland, Michigan. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Aventura, FL
Services provided
The Badimon Group is an Advertising company. They were launched in 2016 and specialize in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
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Terrakon Marketing is a PPC company launched in 2004. The team focuses on Pay Per Click and Advertising and is in St. Louis, Missouri.
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$10,000+$150 - $199 / hr2 - 9Tampa, FL
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McShane Communications is an Advertising company. The team provides Advertising and Branding and is headquartered in Tampa, Florida.
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$1,000+$150 - $199 / hr2 - 9Kirkland, WA
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Advertising company Monster Design, Inc. Is in Kirkland, Washington. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Tampa, FL
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Part Pixel is an Advertising company. Headquartered in Tampa, Florida, their team focuses on Advertising and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Towson, MD
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BeaconFey is an Advertising company. Their small team of employees is located in Towson, Maryland. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Salt Lake City, UT
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Orton Group Inc is an Advertising company. Their small team is headquartered in Salt Lake City, Utah and offers Advertising and Email Marketing. The company was founded in 1985.
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UndisclosedUndisclosed2 - 9New York, NY
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PS is an Advertising company. The team focuses on Advertising and Branding, and the firm is based in New York, New York.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.