Innovative and fresh marketing solutions
Here’s a frightening statistic, especially if you’re a marketer: According to the National Center for Biotechnology Information, in 2013 our average attention span dropped to just 8 seconds! By the way, according to the same study, goldfish have an attention span of 9 seconds.
It gets worse. Given the sheer volume of messages bombarding consumers today, complicated by absurdly low attention spans, your brand has precious few seconds to make a favorable impression on your target.