Perfectly One Marketing, LLC

Marketing and Sales Team Leadership: Management of Agencies, Alliances, Business Development, Contractors, Demand Generation, Lead Generation, Marketing Operations, Partners/Partnerships, Sales and Vendors. Hiring, mentoring and reviewing diverse teams up to 50. Business development, pre-sales support, revenue enablement, revenue generation, sales enablement, sales processes and collateral, prospecting, presentations, new account acquisition, customer acquisition, account management, referrals. Partnerships with Amazon, Home Depot and Disney.

Marketing and Sales Strategy: Brand evolution, brand positioning, B2B, B2C, buyer personas, customer experience journeys, competitive analysis, pricing strategy, messaging and marketing communications, change management, products and services launches, loyalty and referral programs. Integrated, omni-channel go-to-market strategies, budgets, media, press releases, owned, paid and earned media, eCommerce (mobile apps, native websites, Instacart), marketing automation, channels and creative content creation, content calendars, social media (Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, TikTok, Google Local Services, Google Business Profiles), advertising, paid ads and retargeting, organic SEO and inbound links, email marketing, inbound marketing, outbound marketing, phone tracking lines, loyalty and referral programs.

Marketing and Sales Campaigns: Integrated marketing and sales campaign development (creation through execution), field marketing, local store marketing, performance marketing, media advertising, digital advertising (Facebook and Google paid social ads, Google Local Services, CTV/OTT TV, marketing materials, direct mail, radius mailers, broadcast TV), events and trade shows, A/B testing, comprehensive channel revenue KPI analysis (share of voice, cost per lead, CPM, marketing cost, ROAS, et al).