Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr2 - 9Salt Lake City, UT
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Penna Powers Brian Haynes is a Salt Lake City, Utah-based Advertising company. They specialize in Advertising and Branding and were launched in 1984.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
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Located in Tulsa, Oklahoma, Ambitious Web Services is a small SEO company. The team specializes in Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$5,000+$100 - $149 / hr2 - 9Thousand Oaks, CA
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Imagistic is a SEO company established in 1997. Their team specializes in Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
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SEO company Adogan Design was launched in 2009. Headquartered in Tulsa, Oklahoma, the team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Bixby, OK
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Located in Bixby, Oklahoma, SEO of Tulsa is a small SEO services firm. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
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Sapien - Out Of Business is a small SEO company launched in 2013. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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M5 Agency is a Phoenix, Arizona-based Advertising company. Founded in 2012, the team offers Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Beverly Hills, CA
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Based in Beverly Hills, California, Clive Hoffman Associates is a public relations agency. They focus on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Small Advertising company Susan Jacobs, Inc., is headquartered in Dallas, Texas. The team focuses on Advertising and Event Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Bloomington, IN
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Advertising company Blackberry Press is based in Bloomington, Indiana. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Established in 1991, One Alliance Communications is an Advertising company. Headquartered in Lexington, Kentucky, the team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Windstorm Marketing is an Advertising company. Their small team is located in Traverse City, Michigan. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Launched in 2016, Feigley Communications is a small Advertising company based in Baton Rouge, Louisiana. Their team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Randy Rice & Associates is an Advertising company. The small Baton Rouge, Louisiana-based team specializes in Advertising and Graphic Design. The agency was launched in 1995.
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UndisclosedUndisclosed2 - 9Houston, TX
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In Houston, Texas, Stout Marketing Strategies is a small Marketing Strategy company. The team focuses on Marketing Strategy and Event Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Dragonfly Strategy, a small branding firm, is in Houston, Texas. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Houston, TX
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Small Advertising company True Blue Media Group, is located in Houston, Texas. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New Orleans, LA
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ImplictedMEDIA is a small Advertising company launched in 2000. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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CMW Agency - Cox Minshall Winans is a small Little Rock, Arkansas-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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KAR Group, LLC is an Advertising company. The company is based in Charlotte, North Carolina. Their team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Next Level Communications, Inc. Is an Advertising company. Headquartered in Winston-Salem, North Carolina, the team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9High Point, NC
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Founded in 1988, McNeill Communications Group is a small PR firm. Their team provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Mullane Public Relations + Marketing is an Advertising company. They are based in Greensboro, North Carolina. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Pineapple Tweed Public Relations and Marketing is a public relations agency. They specialize in Public Relations and Graphic Design and are located in Honolulu, Hawaii.
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UndisclosedUndisclosed2 - 9Columbia, SC
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ISite Multimedia is a media planning and buying agency. Established in 2010, the company is in Columbia, South Carolina. Their team provides Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Chesterfield, MO
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VOG Advertising is an Advertising company. They are based in Chesterfield, Missouri and have small team. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sidney, OH
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Launched in 2001, Creative Marketing Strategies is an Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Warrenton, VA
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Founded in 1994, Brand Design, Inc. Is a Marketing Strategy company. Their team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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In Kansas City, Missouri, Puente Marketing & Advertising is an Advertising company. Established in 2003, the team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Gloucester, VA
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Proximo Marketing Strategies is a small Gloucester, Virginia-based Marketing Strategy company. Their services include Marketing Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Established in 2008, NeoNiche Strategies, LLC, a small Marketing Strategy company, is in Alexandria, Virginia. Their team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9North Andover, MA
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Bulldog Communications, an Advertising company, is based in North Andover, Massachusetts. Launched in 2006, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bozeman, MT
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Insight Creative Business Solutions is an Advertising company. The Bozeman, Montana-based company was launched in 2006. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Boston, MA
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Polvora Advertising is a small Advertising company in Boston, Massachusetts. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Sutton & Watkins is an Advertising company. The Las Vegas, Nevada-based team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Waukegan, IL
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Eduardos Marketing is an Advertising company. The Waukegan, Illinois-based team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bloomingdale, IL
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Advertising company Group 365 Chicago Llc was established in 2018. Headquartered in Bloomingdale, Illinois, the team offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Based in Anchorage, Alaska, Alaska Search Marketing, LLC is a small SEO company. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Mobile, AL
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Launched in 1998, Agency VERGE is an Advertising company. The small team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Biloxi, MS
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Advertising company The Guice Agency was established in 1976. The company provides Advertising and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Eugene, OR
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Baden & Co., a branding company, was founded in 1979. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Seabrook, NH
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Arnold Communications is an Advertising company. They are headquartered in Seabrook, New Hampshire and have small team of experts. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Clarks Green, PA
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Established in 2004, Sweda Advertising is an Advertising company. The agency specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Atkinson, NH
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Pyxis Communications is an Advertising company. The Atkinson, New Hampshire-based firm was founded in 2011. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Palatine, IL
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Richard Stadler Design, Inc. Is an Advertising company. Located in Palatine, Illinois, the firm focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9West Jordan, UT
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Swivelhead Design Works is a branding agency launched in 2001. The firm specializes in Branding and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Tactics Branding is an Advertising company. They are located in Richmond, Virginia and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Denver, CO
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TeamMJMarketing is a small branding agency in Denver, Colorado. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Sterling, VA
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Mirza PR is a branding agency. The Sterling, Virginia-based agency was launched in 2007. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9Columbus, GA
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In Columbus, Georgia, Double M Marketing is a small Advertising company. Their services include Advertising and Search Engine Optimization.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.