Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an advertising agency specializing in paid marketing, branding, and social media management. They have received a mix of feedback, with around 67% positive reviews highlighting improved lead quality, efficient ad spend, and strong project management. However, 33% of the reviews indicate issues with campaign execution and communication. Ninja Promo is noted for aligning closely with client goals and delivering comprehensive advertising solutions.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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$5,000+$100 - $149 / hr2 - 9New Orleans, LA
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Converse Digital, a social media marketing firm, was established in 2010. The team offers Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Hare Communication is a Marketing Strategy company based in Birmingham, Alabama. Their services include Marketing Strategy and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Austin, TX
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Zaragoza Marketing is an Email Marketing company launched in 2011. The team provides Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Houston, TX
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WardCC is a public relations firm established in 1990. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Houston, TX
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Stevens Group, a small PR company, is in Houston, Texas. The team offers Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Established in 2005, The Media Shops is a small Charlotte, North Carolina-based Digital Strategy company. Their services include Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Kailua-Kona, HI
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Re: Sales & Marketing is a branding company. Founded in 2010, the agency is headquartered in Kailua-Kona, Hawaii. Their team specializes in Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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UndisclosedUndisclosed2 - 9Asheville, NC
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ClearPoint Marketing Communications is an Asheville, North Carolina-based Marketing Strategy company. Established in 2003, the team provides Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Herndon, VA
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Vizual Inc. Is a Marketing Strategy company. The Herndon, Virginia-based agency was founded in 1994. Their team provides Marketing Strategy and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Billings, MT
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Gibson Advertising, Marketing & Public Relations is a graphic design company headquartered in Billings, Montana. Established in 1984, the team specializes in Graphic Design and Market Research.
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UndisclosedUndisclosed2 - 9Providence, RI
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Vsble, LLC is a branding company. Founded in 2016, the firm is in Providence, Rhode Island. Their team provides Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency offering services in brand development, online digital marketing, PR, and social media management. The reviews highlight their strong project management skills and results-driven approach, with 100% positive feedback emphasizing their ability to meet KPIs and deliver high-quality work, such as achieving nearly 50 press clips against a KPI of 30.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a prominent Advertising Agency specializing in digital marketing, advertising services, and paid media. With an impressive 100% positive feedback rate, clients commend their effective project management, responsiveness, and ability to increase sales and leads. Approximately 70% of reviewers highlight their expertise in SEO and PPC, while others appreciate their collaborative and personalized approach.
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UndisclosedUndisclosed2 - 9Northampton, MA
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Pure Branding is a Northampton, Massachusetts-based branding company. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9Waukesha, WI
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Alan L. Gaudynski, APR, Fellow PRSA is a PR agency. Launched in 1990, the team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Boston, MA
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Waverider Communications is a Market Research company. The Boston, Massachusetts-based company was established in 2012. Their services include Market Research and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Fishers, IN
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Social media marketing firm Collective Publishing LLC was launched in 2012. In Fishers, Indiana, the team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Boston, MA
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BC Media Group is a social media marketing agency founded in 2009. The small team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Founded in 2015, Advisory Concepts Evolvers, a small social media marketing firm, is based in Philadelphia, Pennsylvania. Their services include Social Media Marketing and Search Engine
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UndisclosedUndisclosed2 - 9Boonton, NJ
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Headquartered in Boonton, New Jersey, Cornerstone SEO is a small Market Research company. Their services include Market Research and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Covington, LA
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Founded in 2020, AGENCY22 Marketing is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerAshland, OH
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BrandLumo LLC, an Advertising company, was established in 2019. The company focuses on Advertising and Branding, and is small.
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$1,000+$50 - $99 / hrFreelancerHendersonville, TN
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Daniel King Designs, an Advertising company, was launched in 2020. The firm focuses on Advertising and Branding, and is small.
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$1,000+$100 - $149 / hrFreelancerLargo, FL
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Launched in 2019, Direct Contact Marketing is an Advertising company. The team focuses on Advertising and Market Research.
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$1,000+$50 - $99 / hrFreelancerHopkins, MN
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Evoke Agency is a small Marketing Strategy company launched in 2025. Their services include Marketing Strategy and Pay Per Click.
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$25,000+Undisclosed10 - 49Los Angeles, CA
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Green Rock Media Ltd is a Marylebone, London,, England-based video production agency. Launched in 2009, the team focuses on Video Production and Marketing Strategy.
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UndisclosedUndisclosedFreelancerPhiladelphia, PA
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Golden Griffin is a small Philadelphia, Pennsylvania-based pay per click company. The team offers Pay Per Click and Advertising.
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UndisclosedUndisclosedFreelancerDenver, CO
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Based in Denver, Colorado, Supernova Digital Marketing is a small SEO agency. The team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49Jackson, AL
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See all 1 projectsElvanex Digital Agency empowers businesses, brands, and individuals with world-class digital marketing, SEO-ready web design, creative branding, and strategic business solutions. We help you unlock
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$1,000+$100 - $149 / hrFreelancerCranston, RI
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Crystal Clear Marketing is a social media marketing firm. The Cranston, Rhode Island-based firm was established in 2023. Their services include Social Media Marketing and Other Digital Marketing.
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$5,000+$100 - $149 / hr10 - 49Fort Myers, FL
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HotBrands is a branding company. Their small team is headquartered in Quito, Ecuador and Fort Myers, Florida. Their services include Branding and AI Agents.
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$1,000+$25 - $49 / hr2 - 9Elkridge, MD
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Biorach Marketing is a Digital Strategy company. They are located in Elkridge, Maryland and have small team. They focus on Digital Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Peachtree Marketing is an Advertising company. They were founded in 2022, and their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Folsom, CA
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TRESPASSER™ Productions is a small video production company launched in 2008. Their team specializes in Video Production and Advertising.
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UndisclosedUndisclosedFreelancerSioux Falls, SD
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Chad Theisen - Your Seasoned Agent at Berkshire Hathaway HomeServices MidWest Realty is a Commercial Brokerage Services company. Their team focuses on Commercial Brokerage Services.
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$5,000+$100 - $149 / hr2 - 9Bellaire, TX
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Bernstein & Associates is a Digital Strategy company. The small Bellaire, Texas-based team provides Digital Strategy and Search Engine Optimization. The agency was established in 1983.
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$5,000+$100 - $149 / hr10 - 49Scottsdale, AZ
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Media Glint is a Scottsdale, Arizona-based Advertising company. Founded in 2007, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Santa Fe, NM
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Graphic design company Cisneros Design was established in 1994. The team focuses on Graphic Design and Advertising and is located in Santa Fe, New Mexico.
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UndisclosedUndisclosed10 - 49Denver, CO
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Launched in 2015, 3C – Comprehensive Cannabis Consulting is a small Denver, Colorado-based Business Consulting company. Their services include Business Consulting and Advertising.
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UndisclosedUndisclosed10 - 49Potomac Falls, VA
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Headquartered in Potomac Falls, Virginia, TJ Westlake, LLC is an Advertising company. Established in 2007, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Fairfax, VA
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Call center company PerfectBPOSolutions is in Fairfax, Virginia. Launched in 2021, the team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Louisville, KY
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KERTIS is a video production agency. Their small team is located in Louisville, Kentucky and specializes in Video Production and Corporate Photography. The company was founded in 2009.
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UndisclosedUndisclosed10 - 49Daytona Beach, FL
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Midlantic Marketing Solutions, a small print design company, is based in Daytona Beach, Florida. Their services include Print Design and Web Development.
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$1,000+$50 - $99 / hrFreelancerRoswell, GA
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Established in 2019, Good Fellas Technology is a web design company. The company provides Web Design and Advertising, and is small.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Launched in 2010, Luko Designs is a small branding firm. Their services include Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Lexington, KY
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SpiderSavvy is a web design agency. They are based in Lexington, Kentucky and have small team of experts. Their services include Web Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9Henderson, KY
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CINESTYLE MEDIA is a video production company launched in 2022. Their services include Video Production and Advertising.
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UndisclosedUndisclosed50 - 249Springfield, IL
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Headquartered in Springfield, Illinois, Disrupting Ads is a Business Consulting company. The team specializes in Business Consulting and Advertising.
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$1,000+$25 - $49 / hrFreelancerMary Esther, FL
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Over Java Branding & Design, an Advertising company, is located in Mary Esther, Florida. The team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancerSt. Charles, IL
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Located in St. Charles, Illinois, Parker Lee Creative is a small branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerMedford, OR
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Advertising company Boundaryless Marketing was established in 2018. The company provides Advertising and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerMadison, WI
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Thrive Social Solution is a SEO agency. They are in Madison, Wisconsin. Their team provides Search Engine Optimization and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.