Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Newport News, VA
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Located in Newport News, Virginia, Talon Local Marketing Group is an Advertising company. They focus on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Saratoga Springs, NY
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Advertising company Regional Advertising Expos & Conferences was established in 2017. The team provides Advertising and Event Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Boston, MA
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Wolfson + Partners is a small Advertising company launched in 1993. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Brick Township, NJ
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Virgilio Media is a small PR agency located in Brick Township, New Jersey. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bee Cave, TX
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Iridescent Media, an Advertising company, was established in 2018. The team offers Advertising and Corporate Photography and is based in Bee Cave, Texas.
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UndisclosedUndisclosed2 - 9Houston, TX
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Web4Market is an Advertising company. They are headquartered in Houston, Texas and have small team. Their team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Rolling Meadows, IL
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Warthog Advertising & Internet, Inc. Is an Advertising company. They offer Advertising and Search Engine Optimization and were founded in 2007. The agency is located in Rolling Meadows, Illinois.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Spring, TX
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Small Advertising company Native Nurture, is based in Spring, Texas. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Denver, CO
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Halperin Creative, LLC is an Advertising company. Founded in 2005, the firm offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Holtwood, PA
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Launched in 2002, Sharper Creative Group is a small Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9HUNTINGDON VALLEY, PA
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R S B SOLUTIONS, LLC, a Marketing Strategy company, was founded in 2010. The firm specializes in Marketing Strategy and Advertising, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9Monroe, CT
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On The Mark Marketing, LLC is an Advertising company. The team is in Monroe, Connecticut, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Levittown, NY
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Tera Consulting Inc is an Advertising company launched in 2011. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Redmond, WA
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Founded in 2014, Hartje, Cori Hartje & Associates is a Marketing Strategy company. The small team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Bryans Road, MD
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Black Girl Health is an Advertising company established in 2014. The team offers Advertising and Digital Strategy and is headquartered in Bryans Road, Maryland.
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UndisclosedUndisclosed2 - 9Oviedo, FL
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Established in 2006, Capital Communications & Consulting, a small PR firm, is located in Oviedo, Florida. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Burlington, VT
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Torque Media is an Advertising company. In Burlington, Vermont, their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
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C.W. Harris Chicago, LLC is a Chicago, Illinois-based Advertising company. They offer Advertising and Branding and were launched in 2015.
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UndisclosedUndisclosed2 - 9Providence, RI
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Launched in 2020, LevelUP Digital Solutions is a small Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Gallatin Gateway, MT
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Penguin Network is an Advertising company. Their small team is based in Gallatin Gateway, Montana. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Farmington Hills, MI
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Strategic Communication Group (SCG) is an Advertising company. They are headquartered in Farmington Hills, Michigan and have small team. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Boise, ID
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NETCLIX MARKETING is a small Boise, Idaho-based SEO company. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Huntsville, AL
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Gabriel Standard is an Advertising company. They were founded in 2008, and their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Plainfield, IN
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Scott Flood Writing is an Advertising company. They are headquartered in Plainfield, Indiana and have small team. They specialize in Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Santa Rosa, CA
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Advertising Identity is an Advertising company founded in 1998. Based in Santa Rosa, California, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Hilo, HI
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Founded in 2014, ATEK Digital Marketing is a small Hilo, Hawaii-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santa Maria, CA
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Emerald Wave Media is a small Advertising company headquartered in Santa Maria, California. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Savannah, GA
Services provided
Fiction Films GmbH, a video production agency, was established in 2002. The firm focuses on Video Production and Broadcast Video.
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$1,000+UndisclosedFreelancerBel Air, MD
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Your Own Marketing Department is an Advertising company located in Bel Air, Maryland. They offer Advertising and Marketing Strategy.
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Undisclosed$100 - $149 / hr2 - 9Los Angeles, CA
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Located in Los Angeles, California, Workprint is a video production agency. Their services include Video Production and Advertising.
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UndisclosedUndisclosedFreelancerSterling Heights, MI
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NARU Systems, a web design company, was founded in 2025. The team specializes in Web Design and Advertising and is based in Sterling Heights, Michigan.
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$5,000+$100 - $149 / hr2 - 9Palmetto Bay, FL
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RK Answers, an Advertising company, is headquartered in Palmetto Bay, Florida. The team focuses on Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Saggio Alaska is an Advertising company founded in 2015. The small team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Concord, NH
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V12 MARKETING is a small Advertising company established in 2017. Their team provides Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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X10 Marketing Agency is an Advertising company. Based in Albuquerque, New Mexico, the team specializes in Advertising and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Myrtle Beach, SC
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963 Film Group is a video production company. They are based in Myrtle Beach, South Carolina, and their services include Video Production and Advertising.
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$1,000+< $25 / hr2 - 9Torrance, CA
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Established in 2020, SocialHyperZone is a social media marketing agency. In Torrance, California, the team offers Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49Alafaya, FL
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Shopify Digital Agency LLC is an Advertising company. The Alafaya, Florida-based company was established in 2019. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49San Mateo, CA
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WishYoo is a Demand Generation Marketing company. They were established in 2017, and their services include Demand Generation Marketing and Advertising.
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$1,000+$100 - $149 / hrFreelancerAstoria, NY
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Design by Jorge Nieves is an Advertising company based in Astoria, New York. They focus on Advertising and Branding.
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$1,000+$25 - $49 / hrFreelancerHollywood, FL
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South florida lead seo is a small Hollywood, Florida-based Advertising company. Their services include Advertising and Direct Marketing.
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$1,000+UndisclosedFreelancerCharleston, SC
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Republic Media Group, a Marketing Strategy company, offers Marketing Strategy and Advertising. The firm is located in Charleston, South Carolina.
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UndisclosedUndisclosedFreelancerFort Lauderdale, FL
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Marketing Service Pros is a SEO company. The firm is headquartered in Fort Lauderdale, Florida. Their services include Search Engine Optimization and Advertising.
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$1,000+$50 - $99 / hrFreelancerFort Lauderdale, FL
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Founded in 2020, IAMedia is a small video production agency. Their team offers Video Production and Social Media Marketing.
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UndisclosedUndisclosedFreelancerSt. Louis, MO
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Headquartered in St. Louis, Missouri, Street Genius is a small Advertising company. The team provides Advertising and Branding.
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$1,000+< $25 / hrFreelancerAnchorage, AK
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White Wolf Marketing, an Advertising company, is headquartered in Anchorage, Alaska. The team focuses on Advertising and Branding.
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Undisclosed$50 - $99 / hrFreelancerSanta Rosa, CA
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Volume Branding, a small Marketing Strategy company, is based in Santa Rosa, California. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerMount Pleasant, SC
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Seo Latte is a SEO services firm. The Mount Pleasant, South Carolina-based company was established in 2023. Their services include Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hrFreelancerLansing, MI
Services provided
Trumpet Marketing Technologies Inc is an Advertising company. Their small team of employees is headquartered in Lansing, Michigan. Their team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hrFreelancerVallejo, CA
Services provided
Lamb Consulting - Small Biz Marketing is an Advertising company headquartered in Vallejo, California. The team focuses on Advertising and Graphic Design.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.