Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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96.5 FM KPEL is an Advertising company located in Lafayette, Louisiana. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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DC Design and Media is a small Advertising company located in Virginia Beach, Virginia. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Westerville, OH
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Advantage Media & Digital is a Westerville, Ohio-based Advertising company. Established in 2000, the team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Belgrade, MT
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Pendleton Communications is a small public relations agency in Belgrade, Montana. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Kennewick, WA
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Founded in 2012, Free Rein Marketing is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Elgin, IL
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PR Strategies & Communications/PmS advertising, inc. Is a PR company. The team is based in Elgin, Illinois, and their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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The Sisk Company is a small Mobile & App Marketing company located in Fort Worth, Texas. The team focuses on Mobile & App Marketing and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Denver, CO
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AlphaMind Studios, Inc. Is an Advertising company based in Denver, Colorado. They provide Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Venice, FL
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H2 Concierge Marketing, LLC is an Advertising company. They were established in 2016, and their services include Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Oxford, MS
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Victor Marketing, LLC is an Advertising company. Located in Oxford, Mississippi, the agency was launched in 2017. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ocean Springs, MS
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Loyalty Systems, an Advertising company, was established in 2013. In Ocean Springs, Mississippi, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9Mobile, AL
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The Bellwether Group is an Advertising company. They focus on Advertising and Public Relations and were established in 2001. The agency is based in Mobile, Alabama.
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UndisclosedUndisclosed2 - 9Hollister, MO
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Ozarks Marketing Group is an Advertising company established in 2010. The team focuses on Advertising and Other Digital Marketing and is in Hollister, Missouri.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Springboard Advertising/Design is a Fort Lauderdale, Florida-based Advertising company. Founded in 2009, the team focuses on Advertising and Other Marketing.
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UndisclosedUndisclosed2 - 9Osage Beach, MO
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365 Advertising is an Advertising company. They are located in Osage Beach, Missouri and have small team. Their team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Hattiesburg, MS
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McAlister Creative, an Advertising company, is in Hattiesburg, Mississippi. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Londonderry, NH
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Aspect Virtual is an Advertising company. In Londonderry, New Hampshire, the agency was established in 2017. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bedford, NH
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MICA Consulting Group is an Advertising company. Located in Bedford, New Hampshire, the team focuses on Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Launched in 2001, The Branding Firm is an Advertising company. The small team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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The Gravy Lab is a Portsmouth, New Hampshire-based Advertising company. They provide Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Richmond, NH
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Launched in 2008, Matukka Marketing is an Advertising company. The company specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Dublin, NH
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SCM Associate is a Dublin, New Hampshire-based Advertising company. They provide Advertising and Event Marketing and were founded in 1990.
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UndisclosedUndisclosed2 - 9Peterborough, NH
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Fletcher and Wilder Communications is an Advertising company established in 1995. Their team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Montclair, NJ
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Small Advertising company Foley Marketing Advisors, is located in Montclair, New Jersey. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Marshfield, MA
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Viamark Video is an Advertising company launched in 2001. The team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Bedford, NH
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Contented Media, an Advertising company, is headquartered in Bedford, New Hampshire. Launched in 2013, the team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Windham, NH
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Mutagen Advertising is an Advertising company. Located in Windham, New Hampshire, the team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Oak Creek, WI
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Detour Marketing, LLC is a small Advertising company based in Oak Creek, Wisconsin. The team specializes in Advertising and Other Marketing.
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UndisclosedUndisclosed2 - 9Tinley Park, IL
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Effective Signs Tinley Park is an Advertising company. Established in 1992, the agency is in Tinley Park, Illinois. Their services include Advertising and Logo.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Plexamedia is an Advertising company. They are in Birmingham, Alabama and have small team. Their team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Gainesville, FL
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Advertising company David Greenberg Communications, Inc. Was founded in 1999. The small team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Mansfield, OH
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Crundwell Digital Marketing is an Advertising company. They offer Advertising and Search Engine Optimization and are in Mansfield, Ohio.
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UndisclosedUndisclosed2 - 9Boynton Beach, FL
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Advertising company Digital Media Motion is based in Boynton Beach, Florida. They specialize in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Located in West Palm Beach, Florida, The Mosaic Group™ is an Advertising company. The team focuses on Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Reston, VA
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Myers Public Relations, a PR agency, specializes in Public Relations and Advertising. The firm is located in Reston, Virginia.
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UndisclosedUndisclosed2 - 9Victoria, TX
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Victoria Web Design is an Advertising company founded in 1998. The small team focuses on Advertising and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Cambridge, MA
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Small Mammal Advertising is a Cambridge, Massachusetts-based Advertising company. Established in 2012, the team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Global SEO Group, an Advertising company, is located in Los Angeles, California. They focus on Advertising and Search Engine Optimization and were launched in 2017.
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UndisclosedUndisclosed2 - 9Oakland Park, FL
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Established in 2008, A Better Concept, Inc. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Cary, NC
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Established in 2016, Media Marketer Pro is an Advertising company. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Longview, TX
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Forbes & Butler is an Advertising company. Launched in 2001, the company is headquartered in Longview, Texas. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lynchburg, VA
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Rockit Creative Solutions is a small Advertising company headquartered in Lynchburg, Virginia. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Chico, CA
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Headquartered in Chico, California, Klages Web Design is a small Advertising company. The team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Macon, GA
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Advertising company The Park Group is located in Macon, Georgia. They specialize in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Law Firm Marketing Solutions is an Advertising company. They are in Delray Beach, Florida and have small team. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Columbia, MO
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MayeCreate Design is a small Advertising company in Columbia, Missouri. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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ICE MEDIA ENTERTAINMENT, a small Advertising company, is in Richmond, Virginia. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Temecula, CA
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Founded in 2017, Pivotal Interactive is an Advertising company. The agency offers Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Willard, MO
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Impulsar Marketing is a Willard, Missouri-based Advertising company. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9McHenry, IL
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DMI ~ Dynamic Marketing Ideas, an Advertising company, provide Advertising and Marketing Strategy. They were established in 2009.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.