In Your Face Branding dba Stephen E. Terrell

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In Your Face Branding is the practice of Stephen E. Terrell, a creative director, brand strategist and fractional CMO with more than three decades of experience building brands people trust.

For 23 years he led marketing at The Lifeline Program, helping grow the company from zero employees to 64. In 2005 he proposed hiring Betty White as the company's brand spokesperson and directed her national campaigns for the decade that followed, including "I'm Still Hot," which earned a 2012 Silver Telly Award and a 2012 Communicator Award of Excellence. He also created and directed a planned national campaign with Barbara Eden for WeBuy75.com, photographed by Mike Ruiz.

Services:
- Concept-stage consulting: positioning, naming and campaign architecture, decided before the brief hardens
- Brand reinvention: reposition, redesign and relaunch in a defined engagement with a beginning and an end
- Fractional CMO leadership: senior marketing direction without the full-time seat
- Celebrity spokesperson and talent pairing, working through talent representation
- Selected websites built end to end: strategy, identity, copy, design and build

For broader campaigns, he leads creative direction and works with the client's in-house team, agency or specialist production partners.

He writes for Ad Age and is an opinion columnist for Cleveland.com and The Plain Dealer. His work has been covered by the Los Angeles Times, Billboard and NBC Los Angeles. Based in Ohio, working nationally.