Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Lafayette, LA
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Founded in 1979, Graham Group is a small Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Lafayette, LA
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Right Angle is an Advertising company. They are based in Lafayette, Louisiana, and their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed10 - 49Madisonville, LA
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Advertising company The Ad House is located in Madisonville, Louisiana. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Monroe, LA
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Newcomer, Morris, and Young, Inc is an Advertising company. In Monroe, Louisiana, the agency provides Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Beverly Hills, CA
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Headquartered in Beverly Hills, California, Davies Associates, Inc. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Fuquay-Varina, NC
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Founded in 2003, Galvanek and Wahl, a small Advertising company, is based in Fuquay-Varina, North Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Cary, NC
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Contrast Creative, Inc. Is a branding firm. The Cary, North Carolina-based firm provides Branding and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Creative Force Studios is a small Advertising company based in Raleigh, North Carolina. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Paw Paw, MI
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Capwise Digital Media is an Advertising company. They specialize in Advertising and Graphic Design and are in Paw Paw, Michigan.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49Winooski, VT
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Fuse is an Advertising company. Launched in 1995, the team provides Advertising and Branding. The agency is based in Winooski, Vermont.
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UndisclosedUndisclosed10 - 49Burlington, VT
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Advertising company DesignPartner was founded in 1996. The small team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed10 - 49Waltham, MA
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617MediaGroup is a small Advertising company headquartered in Waltham, Massachusetts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Burlington, VT
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Union Street Media is an Advertising company. The Burlington, Vermont-based company was launched in 1999. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Pensacola, FL
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Appleyard Agency is an Advertising company located in Pensacola, Florida. Founded in 1959, the team provides Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Winter Haven, FL
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CNP, an Advertising company, is headquartered in Winter Haven, Florida. They specialize in Advertising and Digital Strategy and were launched in 1991.
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UndisclosedUndisclosed10 - 49Sarasota, FL
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Grapevine Communications is a small Advertising company. They offer Advertising and Digital Strategy and were founded in 1988.
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UndisclosedUndisclosed10 - 49Wilton, CT
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NicheQuest is an Advertising company. In Wilton, Connecticut, the team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Middletown, CT
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Caruso Digital is a small web design company headquartered in Middletown, Connecticut. The team provides Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Orlando, FL
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BMDM Digital Direct Marketing is a small Orlando, Florida-based Advertising company. The team specializes in Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Laurel, MS
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Established in 2008, Roberts Creative Group is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Your Marketing Liaison is an Advertising company. Their small team is based in Las Vegas, Nevada. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Pembroke Pines, FL
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In Pembroke Pines, Florida, Genius Advertising and Print Agency is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Madison, MS
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Advertising company Raborn Media was established in 2013. The team offers Advertising and Social Media Marketing and is headquartered in Madison, Mississippi.
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UndisclosedUndisclosed10 - 49Madison, MS
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The Hightower Agency is an Advertising company. Based in Madison, Mississippi, their small team focuses on Advertising and Branding. The agency was founded in 1990.
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UndisclosedUndisclosed10 - 49Rockville, MD
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Advertising company GKA a creative agency specializes in Advertising and Digital Strategy. They are located in Rockville, Maryland.
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UndisclosedUndisclosed10 - 49Cleveland, MS
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Small Advertising company Coopwood Communications, is headquartered in Cleveland, Mississippi. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Concord, NH
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Headquartered in Concord, New Hampshire, Sprout for Business, LLC is an Advertising company. They provide Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Arlington Heights, IL
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To Engage Marketing, LLC is an Event Marketing company. They are in Arlington Heights, Illinois and have small team. They specialize in Event Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Cape Girardeau, MO
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Advertising company Digital Fire Media is headquartered in Cape Girardeau, Missouri. They specialize in Advertising and Pay Per Click and were founded in 2014.
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UndisclosedUndisclosed10 - 49Rollinsford, NH
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VFX Direct | Creative Agency is a Rollinsford, New Hampshire-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Stockbridge, GA
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Web design agency Pipeline Social Media is headquartered in Stockbridge, Georgia. The team offers Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Advertising company Provado Marketing Solutions, inc. Is headquartered in Portsmouth, New Hampshire. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Martinez, GA
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Launched in 1989, Hall Marketing, Inc is a small Martinez, Georgia-based web design company. Their services include Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Manchester, NH
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LMC Group is a small Advertising company in Manchester, New Hampshire. The team specializes in Advertising and Business Consulting.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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Four States Marketing is an Advertising company. The small Kansas City, Missouri-based team focuses on Advertising and Branding. The firm was launched in 2002.
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UndisclosedUndisclosed10 - 49Anchorage, AK
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In Anchorage, Alaska, Spark The Creative Agency is an Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Salem, MA
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Great Island Design, an Advertising company, is located in Salem, Massachusetts. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Alexandria, VA
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Schmidt Public Affairs LLC, a PR company, was founded in 2004. In Alexandria, Virginia, the team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Yuma, AZ
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Limelight Creative Group is an Advertising company launched in 2011. The small team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Costa Mesa, CA
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Web design agency Simplifi Technologies was launched in 2014. The firm specializes in Web Design and Advertising.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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Texas MediaLink is a small Advertising company launched in 2011. Their team offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Stamford, CT
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Cyber Cerebs LLP is an Advertising company. The small Stamford, Connecticut-based team specializes in Advertising and Branding. The company was established in 2011.
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UndisclosedUndisclosed10 - 49Torrance, CA
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Pacific Communications Group is a public relations company. Their small team is in Torrance, California. Their services include Public Relations and Print Design.
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UndisclosedUndisclosed10 - 49Manasquan, NJ
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Graphic design agency Design 446 is located in Manasquan, New Jersey. They specialize in Graphic Design and Public Relations and were established in 1974.
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UndisclosedUndisclosed10 - 49Timnath, CO
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BluePrint Media is an Advertising company. Established in 2005, the agency focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Denver, CO
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Progressive Media Inc. Is a small Advertising company based in Denver, Colorado. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Louisville, KY
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QtheAgency is a small Advertising company. Founded in 1994, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Harrison, NY
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Headquartered in Harrison, New York, ON A DIME Marketing is an Advertising company. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Flint, MI
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Advertising company Click Control Marketing LLC is headquartered in Flint, Michigan. Established in 2010, the team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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GB65 is a New York, New York-based Advertising company. They provide Advertising and Branding and were launched in 2001.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.