Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an advertising agency specializing in paid marketing, branding, and social media management. They have received a mix of feedback, with around 67% positive reviews highlighting improved lead quality, efficient ad spend, and strong project management. However, 33% of the reviews indicate issues with campaign execution and communication. Ninja Promo is noted for aligning closely with client goals and delivering comprehensive advertising solutions.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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UndisclosedUndisclosed2 - 9Farmington Hills, MI
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Strategic Communication Group (SCG) is an Advertising company. They are headquartered in Farmington Hills, Michigan and have small team. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Boise, ID
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NETCLIX MARKETING is a small Boise, Idaho-based SEO company. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Huntsville, AL
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Gabriel Standard is an Advertising company. They were founded in 2008, and their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Plainfield, IN
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Scott Flood Writing is an Advertising company. They are headquartered in Plainfield, Indiana and have small team. They specialize in Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Santa Rosa, CA
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Advertising Identity is an Advertising company founded in 1998. Based in Santa Rosa, California, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Hilo, HI
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Founded in 2014, ATEK Digital Marketing is a small Hilo, Hawaii-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santa Maria, CA
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Emerald Wave Media is a small Advertising company headquartered in Santa Maria, California. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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$5,000+$50 - $99 / hr2 - 9Savannah, GA
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Fiction Films GmbH, a video production agency, was established in 2002. The firm focuses on Video Production and Broadcast Video.
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$1,000+UndisclosedFreelancerBel Air, MD
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Your Own Marketing Department is an Advertising company located in Bel Air, Maryland. They offer Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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Undisclosed$100 - $149 / hr2 - 9Los Angeles, CA
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Located in Los Angeles, California, Workprint is a video production agency. Their services include Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Palmetto Bay, FL
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RK Answers, an Advertising company, is headquartered in Palmetto Bay, Florida. The team focuses on Advertising and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency offering services in brand development, online digital marketing, PR, and social media management. The reviews highlight their strong project management skills and results-driven approach, with 100% positive feedback emphasizing their ability to meet KPIs and deliver high-quality work, such as achieving nearly 50 press clips against a KPI of 30.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a prominent Advertising Agency specializing in digital marketing, advertising services, and paid media. With an impressive 100% positive feedback rate, clients commend their effective project management, responsiveness, and ability to increase sales and leads. Approximately 70% of reviewers highlight their expertise in SEO and PPC, while others appreciate their collaborative and personalized approach.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Saggio Alaska is an Advertising company founded in 2015. The small team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Concord, NH
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V12 MARKETING is a small Advertising company established in 2017. Their team provides Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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X10 Marketing Agency is an Advertising company. Based in Albuquerque, New Mexico, the team specializes in Advertising and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Myrtle Beach, SC
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963 Film Group is a video production company. They are based in Myrtle Beach, South Carolina, and their services include Video Production and Advertising.
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$1,000+$25 - $49 / hr10 - 49Alafaya, FL
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Shopify Digital Agency LLC is an Advertising company. The Alafaya, Florida-based company was established in 2019. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49San Mateo, CA
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WishYoo is a Demand Generation Marketing company. They were established in 2017, and their services include Demand Generation Marketing and Advertising.
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$1,000+$100 - $149 / hrFreelancerAstoria, NY
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Design by Jorge Nieves is an Advertising company based in Astoria, New York. They focus on Advertising and Branding.
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$1,000+$25 - $49 / hrFreelancerHollywood, FL
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South florida lead seo is a small Hollywood, Florida-based Advertising company. Their services include Advertising and Direct Marketing.
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$1,000+UndisclosedFreelancerCharleston, SC
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Republic Media Group, a Marketing Strategy company, offers Marketing Strategy and Advertising. The firm is located in Charleston, South Carolina.
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$1,000+$50 - $99 / hrFreelancerFort Lauderdale, FL
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Founded in 2020, IAMedia is a small video production agency. Their team offers Video Production and Social Media Marketing.
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UndisclosedUndisclosedFreelancerSt. Louis, MO
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Headquartered in St. Louis, Missouri, Street Genius is a small Advertising company. The team provides Advertising and Branding.
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$1,000+< $25 / hrFreelancerAnchorage, AK
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White Wolf Marketing, an Advertising company, is headquartered in Anchorage, Alaska. The team focuses on Advertising and Branding.
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Undisclosed$50 - $99 / hrFreelancerSanta Rosa, CA
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Volume Branding, a small Marketing Strategy company, is based in Santa Rosa, California. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerMount Pleasant, SC
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Seo Latte is a SEO services firm. The Mount Pleasant, South Carolina-based company was established in 2023. Their services include Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hrFreelancerLansing, MI
Services provided
Trumpet Marketing Technologies Inc is an Advertising company. Their small team of employees is headquartered in Lansing, Michigan. Their team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hrFreelancerVallejo, CA
Services provided
Lamb Consulting - Small Biz Marketing is an Advertising company headquartered in Vallejo, California. The team focuses on Advertising and Graphic Design.
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$5,000+$100 - $149 / hrFreelancerSchaumburg, IL
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Nathan Wiens Consulting, LLC is a SEO agency established in 2015. The firm provides Search Engine Optimization and Digital Strategy.
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$25,000+Undisclosed10 - 49Wyckoff, NJ
Services provided
Performance Marketing company Umbrella Digital provides Performance Marketing and Digital Strategy. They are based in Wyckoff, New Jersey.
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$1,000+Undisclosed10 - 49Naples, FL
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Small Advertising company Freedom Flow Marketing, is in Naples, Florida. Their services include Advertising and Performance Marketing.
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$1,000+$100 - $149 / hr2 - 9Colorado Springs, CO
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Launched in 1996, Incognito Marketing is a small web design agency. Their team provides Web Design and Graphic Design.
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UndisclosedUndisclosedFreelancerAnchorage, AK
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Jenna! Fleur Designs, an Advertising company, was founded in 2020. The team focuses on Advertising and Branding.
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Undisclosed$25 - $49 / hrFreelancerBillings, MT
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Summit Design Solutions is a graphic design agency. They are headquartered in Billings, Montana and have small team of experts. Their services include Graphic Design and Print Design.
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$1,000+$50 - $99 / hrFreelancerAnderson, SC
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Upstate SC Web Design is a web design company. The agency is headquartered in Anderson, South Carolina. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9West Covina, CA
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Founded in 2016, Lucky Frank Studios Digital Marketing, a small Advertising company, is based in West Covina, California. Their team provides Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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UN-BASIC is an Advertising company. Located in Fort Lauderdale, Florida, their team specializes in Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9Austin, TX
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Motion Graphic Warehouse LLC, an Advertising company, was founded in 2023. The agency offers Advertising and Branding, and is small.
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$1,000+$150 - $199 / hr2 - 9Dover, DE
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Based in Dover, Delaware, restauWant is an Advertising company. Founded in 2023, the team specializes in Advertising and Market Research.
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$1,000+$50 - $99 / hr2 - 9Roseville, CA
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Website development company castells.agency specializes in Web Development and Advertising. They were established in 2017.
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Undisclosed$100 - $149 / hr2 - 9Nashville, TN
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Leapyn, an Advertising company, focuses on Advertising and Branding. The company is located in Nashville, Tennessee.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Bughouse, a branding company, was founded in 2025. The company focuses on Branding and Advertising, and is small.
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$1,000+$50 - $99 / hrFreelancerJamestown, CA
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Purposeful Marketing - Web Design, SEO, Social Media Advertising, San Francisco, Sacramento, Modesto, Central Valley Company is a SEO company. Their team focuses on Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Milwaukie, OR
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Portland Event Films is a Milwaukie, Oregon-based video production company. Founded in 2018, the team focuses on Video Production and Direct Marketing.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
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Kingpin Communications, a media planning & buying company, was launched in 1997. In London , England and San Francisco, California, the team offers Media Planning & Buying and Advertising.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
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The Hucksters, a small Advertising company, is in Los Angeles, California. The team focuses on Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Advertising company Hess Connect provides Advertising and Branding. They are based in San Diego, California.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Circle Marketing and Advertising is an Advertising company founded in 2010. The small team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Fresno, CA
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Octane Advertising & Design, a small branding firm, is in Fresno, California. The team offers Branding and Advertising.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
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Established in 2001, Holdsworth & Nicholas is a small branding company. Their team offers Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Bloomington, MN
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Miller Time Sites is a small Advertising company. Launched in 2006, the team offers Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.