Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
17,569 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
Reviews mention Innovative
Overall, client feedback reflects a strong sentiment of innovation regarding Taillight's services. The Owner of Speck Fitness praised Jaclyn's 'fresh and dynamic approach' that transformed their marketing efforts, highlighting her ability to introduce 'cool new ways' to communicate their brand. The successful implementation of innovative strategies led to a 25% increase in website traffic and a 15% rise in leads, demonstrating the effectiveness of Taillight's creative solutions in enhancing customer engagement.-
Brand Positioning & Digital Mktg Strategy for Fitness Co
5.0 Apr 10, 2024Jaclyn's work stands out for its exceptional blend of strategic vision and hands-on execution, setting her apart as a unique force in the marketing world. Her ability to not only craft but also implement comprehensive marketing strategies is remarkable. She dives deep into the nuances of each project, ensuring that every aspect, from overarching goals to minute details, is aligned and optimized for success. Her commitment to excellence, combined with her innovative approach to marketing and customer relations, not only achieves goals but sets new benchmarks in success.
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4 of 4 reviews are 5 stars3 new reviews for Branding services$10,000 – $49,000 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
Recent reviews for Taillight highlight a consistent theme of exceptional service and impactful results. Clients from DG Matrix noted a significant increase in brand visibility and engagement, citing impressive project management and a collaborative approach. Lumelight's feedback emphasized Taillight's strategic depth and personal commitment, leading to a 2,709% increase in social media followers post-rebrand. Overall, sentiment is overwhelmingly positive, with clients appreciating Taillight's ability to exceed expectations and deliver tailored solutions.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Taillight for their exceptional value for money, often highlighting their competitive pricing and high-quality deliverables. One client noted that Taillight's pricing 'fit our budget' while another remarked on receiving 'top-notch expertise for a fraction of the cost.' Overall sentiment indicates satisfaction with the cost-effectiveness of their services, as multiple reviews emphasize the strong alignment between the investment made and the substantial results achieved, reinforcing Taillight's reputation for providing good value.Was this helpful?
More responsive than most other service providers
Get in TouchTaillight is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
3 of 3 reviews are 5 stars$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the past six months, clients have praised The Bureau Of Small Projects for their exceptional communication, reliability, and project management. Notable feedback includes their proactive status reporting and quick resolution of issues, which enhanced overall project visibility. Clients highlighted successful project outcomes, such as the launch of complex websites with extensive features and effective brand strategies. However, some suggested improvements in data-driven marketing insights and upfront scoping for complex builds. Overall, sentiment is highly positive, reflecting a strong partnership ethos.Was this helpful?
Industry Experience
The Bureau of Small Projects has garnered positive feedback across various industries, including eCommerce, media, legal, and education. Clients commend their expertise in web design, branding, and user experience, highlighting their responsiveness and strong project management. The sentiment is particularly favorable in eCommerce and media sectors, where their branding and marketing strategies effectively enhance visibility and engagement. Overall, the company is recognized for its collaborative approach, creativity, and adaptability, making them a suitable partner for organizations seeking impactful web solutions.
Read All ReviewsSelect Industry to see insights
Environmental Services Food & Beverage Gambling Non-profit Education Retail Medical Software Energy & natural resources IT Services Engineering Manufacturing Nonprofit Business services Food & Beverages Healthcare Financial services Chemicals & Biotechnology Human Resources Hospitality & leisure Consumer Products Information technology Design Advertising & marketing Arts, entertainment & music Legal Other Industry Media eCommerce UtilitiesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise The Bureau of Small Projects for delivering good value for money, with many noting that their pricing fits within budget constraints. Reviewers highlighted the agency's commitment to understanding client needs and providing tailored solutions. For instance, one client mentioned they received 'good value for cost' and appreciated the team's responsiveness and creativity. Overall, the sentiment reflects satisfaction with the balance of cost and quality, making them a suitable partner for various projects.Was this helpful?
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
Reviews mention Knowledgeable
Clients consistently commend Savage Creative Agency for their extensive knowledge, particularly in the foodservice sector. One client highlighted the agency's 'accurate market research and foodservice knowledge,' which significantly contributed to an exceptional brand refresh. Their team's responsiveness and ability to exceed expectations further reinforce the sentiment of being knowledgeable. Overall, feedback reflects a strong confidence in their expertise, with no noted areas for improvement.-
Branding & Web Dev for Food Service Distributor
5.0 Jul 17, 2023The work they produced went above and beyond our vision and what we expected. They accomplished this by their accurate market research and foodservice knowledge. Their extensive foodservice knowledge went a long way in crafting a premier look and feel of our brand.
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2 of 2 reviews are 5 stars1 new review for Branding servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, client feedback for Savage Creative has been overwhelmingly positive. Clients praised their responsiveness, timely delivery, and high-quality work, particularly in creating unique branding and effective tourism campaigns. One client highlighted the team's understanding of their community, resulting in an impactful branding pitch. Another noted the agency's exceptional creativity and adaptability to shifting timelines. Suggestions for improvement included encouraging deeper client engagement to enhance project outcomes.Was this helpful?
Industry Experience
Savage Creative has garnered positive feedback across various industries, including Government, Food & Beverage, Financial Services, Education, and Non-Profit. Clients commend their creativity, responsiveness, and tailored branding strategies. Notable strengths include effective campaign development in Government, innovative rebranding in Food & Beverage, and impactful marketing strategies in Education and Non-Profit sectors. Overall, Savage Creative is well-suited for organizations seeking to enhance their brand identity and market presence, especially in sectors focused on community engagement and consumer products.
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Financial services Consumer Products Construction Non-profit Food & Beverages Nonprofit Food & Beverage Other industries Education GovernmentWas this helpful?
More responsive than most other service providers
Get in TouchSavage Creative is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Branding25% Advertising15% Web Design +2 services10% Content Marketing10% Graphic DesignSee all 49 projectsStarfish is a versatile branding and marketing agency specializing in brand strategy, identity development, and visual identity design. Across their reviews, 100% of clients praised their strategic expertise and capacity to deliver timely, high-quality branding solutions. Clients consistently highlighted their exceptional project management and collaborative nature, with 70% of reviews noting their ability to adapt and respond to client needs effectively.
32 of 36 Branding reviews are 5 stars$1,000,000 – $9,999,999 avg. project costRead 36 ReviewsBranding PROJECT HIGHLIGHT
Branding & Pitch Deck Design for Digital Health Company
5.0 — Starfish provided branding services for a digital health company. The team helped the client develop their brand identity and design their pre-seed and Series A pitch decks. Read moreWas this helpful?
Industry Experience
Starfish has demonstrated expertise across various sectors, including Automotive, Energy & Natural Resources, Government, Real Estate, Non-Profit, Financial Services, and Education. Clients consistently commend their strategic insight, creativity, and responsiveness. The overall sentiment reflects high satisfaction, particularly in branding, rebranding, and digital marketing efforts. Notable strengths include tailored approaches and effective project management, making them a strong candidate for businesses in these industries seeking impactful marketing solutions.
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Automotive Government Transportation Non-profit Healthcare Real estate Financial services Advertising & marketing Pharmaceuticals Consumer Products Manufacturing Education Telecommunications Food & Beverages Business services Legal Wellness & Fitness Nonprofit Retail Consulting Chemicals & Biotechnology Information technology Other industries Energy & natural resources Hospitality & leisureWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Starfish's value for money, noting that their pricing fits within budgets while delivering high-quality outputs. Feedback from a VP of Marketing at Holman emphasized their 'good value for cost' and strategic expertise. A government agency noted that Starfish's pricing aligned well with their budget, leading to successful campaign outcomes. Overall, the sentiment reflects satisfaction with the return on investment, as many clients reported achieving significant results within agreed timelines and budgets.Was this helpful?
More responsive than most other service providers
Get in TouchStarfish is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$1,000+$100 - $149 / hrFreelancerCranston, RI
Services provided
10% Branding15% Other Digital Marketing15% Social Media Marketing +6 services10% Advertising10% Audio Production10% Business Consulting10% Digital Strategy10% Marketing Strategy10% Other MarketingCrystal Clear Marketing is a social media marketing firm. The Cranston, Rhode Island-based firm was established in 2023. Their services include Social Media Marketing and Other Digital Marketing.
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Undisclosed$100 - $149 / hr2 - 9Norman, OK
Services provided
10% Branding10% Content Marketing10% Conversion Optimization +7 services10% Digital Strategy10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignFounded in 2014, Cherry is a small Norman, Oklahoma-based UX company. Their team focuses on UX/UI Design and Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
2 of 3 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In recent reviews, clients have praised Takt for their exceptional project management, efficiency, and communication. A manager from CRAFT Beer Market highlighted the improved website UX and timely delivery of services, while SSA Marine commended Takt's attention to detail and adaptability to complex stakeholder needs. Additionally, Crebrid's executive noted the successful development of their corporate brand and fair pricing. Overall, sentiment reflects high satisfaction with Takt's capabilities and service quality, with no significant areas for improvement identified.Was this helpful?
14 of 16 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently expressed satisfaction with the company's pricing, noting it as a key factor in their selection. Feedback highlighted that the pricing fit their budgets and represented good value for the services provided. For instance, one client mentioned that Takt's pricing was 'extremely fair' and another emphasized that it was a 'great culture fit' alongside competitive costs. Overall, the sentiment reflects a positive perception of cost-effectiveness without compromising quality.Was this helpful?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
Industry Experience
Qream has demonstrated expertise across diverse industries, including Media, Financial Services, Manufacturing, Education, and Non-Profit. Positive feedback highlights their creativity, strong project management, and ability to enhance brand identities. In the Media sector, they excelled in creating engaging visual identities for events, while in Financial Services, they streamlined branding and collateral for effective marketing. The Manufacturing and Education sectors noted their robust digital solutions, increasing engagement and visibility. Overall, they are well-suited for clients seeking innovative design and strong communication across various fields.
Read All ReviewsSelect Industry to see insights
Manufacturing Gambling Education IT Services Software Other Industry Government Information technology Arts, entertainment & music Design Gaming Business services Recreation Non-profit Advertising & marketing Financial services MediaWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently note that Qream offers excellent value for money, with many stating that their pricing fits within budget while delivering high-quality results. For instance, a Project Manager from Spotify highlighted the 'good value for cost' and a strong culture fit. Similarly, a Head of Marketing from Brightspark Ventures appreciated the 'great portfolio' and 'good value for cost.' Overall, the sentiment across reviews reflects satisfaction with the cost-effectiveness of Qream's services.Was this helpful?
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$20,000 Brand identity $30,000 Brand identity, brand strategy, promo video $40,000 Brand identity, brand strategy, ads campaignView PackagesBranding & Logo Design
Want to make a splash from day one? We offer you more than just a logo, but a powerful brand story implemented into emotive visual communications. What are the gains? - Get relevance & attention to your product from day 1 - Make your brand measurable & data-driven - Full-stack branding production to save your time & money - Strengthen your USPWas this helpful?
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
35% Branding25% Graphic Design25% Web Design +1 service15% Generative AISee all 29 projectsXhilarate is a branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With an impressive 100% positive feedback from reviewers, Xhilarate is praised for its innovative brand strategy and exceptional project management. Clients often highlight their creative approach and ability to align with client needs, making them a trusted partner in brand development and strategy.
2 of 2 reviews are 5 stars1 new review for Branding services$10,000 – $49,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews for Xhilarate highlight their exceptional customer service and effective project management. Clients praised their responsiveness and ability to deliver high-quality designs on time. For instance, a nonprofit noted improved engagement from their fundraising materials, while a financial advisory firm appreciated Xhilarate's innovative approach during their website renovation. Overall, sentiment is overwhelmingly positive, with clients feeling valued and satisfied, although suggestions for further creative exploration were made.Was this helpful?
13 of 16 Branding reviews are 5 stars1 new review for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev for Senior Living Services Co
5.0 — A senior living services company has hired Xhilarate for WordPress design and development. The service provider has also been providing branding services and creating content for social media. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently praised Xhilarate for delivering high-quality work that offers excellent value for money. Multiple reviews highlighted that their pricing is competitive and aligns well with project budgets. For example, one client noted that their investment of $40,000 resulted in exceptional branding and web design, while another emphasized that Xhilarate's services exceeded their expectations despite a budget of $15,000. Overall, the sentiment reflects strong satisfaction with the cost-to-value ratio of Xhilarate's offerings.Was this helpful?
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Philadelphia, Pennsylvania (6) West Chester, Pennsylvania (1) Kansas City, Missouri (1) Dallas, Texas (1) Houston, Texas (1) Albany, New York (1) Los Angeles, California (1) National City, California (1) Boulder, Colorado (1) Washington, District of Columbia (1) Baltimore, Maryland (1) Wayne, Pennsylvania (1) Lansdale, Pennsylvania (1) Bensalem, Pennsylvania (1) Hammonton, New Jersey (1) Blue Bell, Pennsylvania (1) Collegeville, Pennsylvania (1) Fort Washington, Pennsylvania (1) Villanova, Pennsylvania (1) New Hope, Pennsylvania (1) West Newton, Pennsylvania (1)Was this helpful?
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$1,000+$25 - $49 / hr2 - 9San Diego, CA
Services provided
10% Branding10% E-Commerce Development10% IT Strategy Consulting +7 services10% Logo10% Mobile App Development10% Packaging Design10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentGREEN BIRD MEDIA is a small branding firm established in 2005. Their team provides Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Bellaire, TX
Services provided
10% Branding20% Digital Strategy20% Search Engine Optimization +4 services20% Web Design10% Advertising10% Event Marketing10% Public RelationsBernstein & Associates is a Digital Strategy company. The small Bellaire, Texas-based team provides Digital Strategy and Search Engine Optimization. The agency was established in 1983.
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Undisclosed$100 - $149 / hr2 - 9Washington, DC
Services provided
10% Branding30% Logo20% Graphic Design +4 services10% Print Design10% Product Design10% Web Design10% Web DevelopmentGroup T Design is a Logo company. They specialize in Logo and Graphic Design and were launched in 2001.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
10% Branding10% Content Marketing10% Digital Strategy +7 services10% Email Marketing10% Graphic Design10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web DesignBranding firm CRAFTED. Was launched in 1993. The small team provides Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Royal Oak, MI
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Email Marketing10% Print Design10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentVisual Impact Systems is an Advertising company. They are located in Royal Oak, Michigan and have small team. They offer Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Reston, VA
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Public Relations10% Social Media Marketing10% UX/UI DesignValens Point, a SEO company, offers Search Engine Optimization and Web Design. The firm is located in Reston, Virginia.
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$1,000+$50 - $99 / hr2 - 9Charlottesville, VA
Services provided
10% Branding20% Advertising20% Direct Marketing +5 services20% Market Research20% Public Relations5% Marketing Strategy3% Media Planning & Buying2% Other MarketingAdvertising company Logical SEO was established in 2016. The firm specializes in Advertising and Market Research, and is small.
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$1,000+$100 - $149 / hr2 - 9Bentonville, AR
Services provided
10% Branding50% Search Engine Optimization15% Pay Per Click +3 services10% Marketing Strategy10% Public Relations5% Web DesignSmall SEO agency Elite Results Marketing, is located in Bentonville, Arkansas. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Asheville, NC
Services provided
10% Branding20% Advertising20% Marketing Strategy +4 services20% Public Relations10% Event Marketing10% Graphic Design10% Web DesignMarket Connections is an Advertising company. Their small team is in Asheville, North Carolina. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Matthews, NC
Services provided
10% Branding20% Graphic Design20% Marketing Strategy +5 services10% Digital Strategy10% Public Relations10% Video Production10% Web Design10% Web DevelopmentEstablished in 1998, aro Marketing, a small graphic design agency, is located in Matthews, North Carolina. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
10% Branding20% Graphic Design20% Marketing Strategy +5 services10% Advertising10% Logo10% Print Design10% Video Production10% Web DesignLocated in Albuquerque, New Mexico, OneCreative is a graphic design company. They focus on Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Daly City, CA
Services provided
10% Branding50% Public Relations30% Content Marketing +1 service10% Social Media MarketingIgnite X is a small Daly City, California-based public relations company. The team offers Public Relations and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9Miami Beach, FL
Services provided
10% Branding10% Business Consulting10% Graphic Design +9 services10% Marketing Strategy10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web Design5% Email Marketing5% Pay Per Click5% Video Marketing5% Video ProductionOurGig.com is a small PR agency in Miami Beach, Florida. Their services include Public Relations and Social Media Marketing.
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$1,000+$300+ / hrFreelancerJacksonville, FL
Services provided
20% Branding80% Corporate PhotographyHeadsUp Headshots is a Corporate Photography company. Established in 2025, the agency is headquartered in Jacksonville, Florida. Their services include Corporate Photography and Branding.
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UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
15% Branding30% Conversion Optimization20% Digital Strategy +3 services15% Content Marketing15% Market Research5% Other Digital MarketingLaunched in 2020, Timu Marketing Agency, LLC, a small Conversion Optimization company, is in Seattle, Washington. Their services include Conversion Optimization and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Burbank, CA
Services provided
15% Branding60% Video Production15% Broadcast Video +1 service10% Video MarketingVideo production company The Williams Creative is based in Burbank, California. Their services include Video Production and Branding.
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$5,000+$50 - $99 / hr2 - 9Virginia Beach, VA
Services provided
15% Branding15% Architectural Design15% E-Commerce Development +4 services15% Graphic Design15% UX/UI Design15% Web Development10% AR/VR DevelopmentSwell Interactive, a branding agency, is located in Virginia Beach, Virginia. Launched in 2017, the team specializes in Branding and UX/UI Design.
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Undisclosed$100 - $149 / hr2 - 9Great Neck, NY
Services provided
15% Branding15% IT Strategy Consulting15% Marketing Strategy +5 services15% UX/UI Design10% Cloud Consulting & SI10% IT Managed Services10% Mobile App Development10% Web DevelopmentLaunched in 2018, Westway Digital is a small Great Neck, New York-based branding firm. Their services include Branding and Marketing Strategy.
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$1,000+Undisclosed2 - 9Council Bluffs, IA
Services provided
15% Branding15% Direct Marketing15% Email Marketing +4 services15% Search Engine Optimization15% Social Media Marketing15% Web Development10% Public RelationsSprout Marketing Solutions LLC is a branding company established in 2024. The small team focuses on Branding and Direct Marketing.
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$5,000+$150 - $199 / hr2 - 9Delray Beach, FL
Services provided
15% Branding35% Business Consulting25% Marketing Strategy +2 services15% Digital Strategy10% Other Digital MarketingStrategic Lever LLC is a Business Consulting company. They were established in 2017, and their services include Business Consulting and Marketing Strategy.
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$10,000+$300+ / hr2 - 9Miami Beach, FL
Services provided
15% Branding30% Marketing Strategy25% Event Management +2 services20% Event Marketing10% Product MarketingLoni Paige Consulting is a Marketing Strategy company launched in 2006. Their services include Marketing Strategy and Event Management.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
Services provided
20% Branding10% AI Development10% Advertising +6 services10% CRM Consulting and SI10% Content Marketing10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% Video ProductionKlick, a branding company, was established in 1997. The team offers Branding and Advertising and is based in Toronto, Canada and New York, New York.
Read moreSee All Locations (2)New York, NY
240 W 40th Street 12th Floor
New York, NY 10018151 - 200
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$5,000+$100 - $149 / hr2 - 9Stillwater, OK
Services provided
14% Branding15% Web Design15% Web Development +4 services14% E-Commerce Development14% Graphic Design14% Mobile App Development14% Search Engine OptimizationJuvo Web, a web design company, was founded in 2008. They focuses on Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Overland Park, KS
Services provided
14% Branding15% Marketing Strategy15% Social Media Marketing +4 services14% Content Marketing14% Email Marketing14% Search Engine Optimization14% Video ProductionJennings Social Media Marketing is a Marketing Strategy company. They were founded in 2003, and their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Wichita, KS
Services provided
14% Branding15% Advertising15% Marketing Strategy +4 services14% Media Planning & Buying14% Print Design14% Public Relations14% Web DesignCohlmia Marketing, an Advertising company, offers Advertising and Marketing Strategy. The company is headquartered in Wichita, Kansas.
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$5,000+$100 - $149 / hr10 - 49Charleston, SC
Services provided
12% Branding13% Custom Software Development13% E-Commerce Development +5 services13% Graphic Design13% Mobile App Development13% Web Design13% Web Development10% Media Planning & BuyingSouth Digital Agency is a web design agency established in 2011. The team provides Web Design and Graphic Design.
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UndisclosedUndisclosed10 - 49Tampa, FL
Services provided
40% Branding20% Advertising20% Email Marketing +1 service20% Web DesignBBI Marketing, a branding firm, was founded in 2009. They specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Norwich, CT
Services provided
40% Branding40% Advertising20% Graphic DesignEstablished in 1988, Miranda Creative, Inc. Is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
40% Branding60% Business ConsultingBusiness Consulting company Bespoke Group specializes in Business Consulting and Branding. They were founded in 2015.
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UndisclosedUndisclosed10 - 49Westport, CT
Services provided
40% Branding60% Marketing StrategyBiz Mark, a small Marketing Strategy company, is headquartered in Westport, Connecticut. The team specializes in Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Cromwell, CT
Services provided
40% Branding40% Marketing Strategy20% Content MarketingSmall branding agency Kroha Direct develops Marketing, is in Cromwell, Connecticut. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Biloxi, MS
Services provided
40% Branding30% Social Media Marketing20% Public Relations +1 service10% Event ManagementBranding agency The Focus Group was founded in 2009. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Little Rock, AR
Services provided
40% Branding20% Business Consulting20% Market Research +1 service20% Other Digital MarketingArkansas SBTDC is a small branding firm headquartered in Little Rock, Arkansas. Their services include Branding and Business Consulting.
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UndisclosedUndisclosed10 - 49Westport, CT
Services provided
40% Branding30% Advertising30% Media Planning & BuyingThe CauseWay Agency is a branding firm. The team is headquartered in Westport, Connecticut, and their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Coral Gables, FL
Services provided
40% Branding40% Mobile App Development20% Other DesignElf LLC, a branding company, is in Coral Gables, Florida. They provide Branding and Mobile App Development.
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
40% Branding60% Marketing StrategyFounded in 2017, VUE Health is a Marketing Strategy company. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Covington, KY
Services provided
40% Branding30% Product Design15% Content Marketing +1 service15% Content Writing ServicesBLDG Brands, a branding company, is based in Covington, Kentucky. Their services include Branding and Product Design.
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UndisclosedUndisclosed10 - 49Tunkhannock, PA
Services provided
40% Branding30% Market Research30% Marketing StrategyFounded in 2020, Basc Partners, LLC is a small Tunkhannock, Pennsylvania-based branding company. Their services include Branding and Market Research.
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$10,000+$150 - $199 / hr50 - 249Miami, FL
Services provided
10% Branding10% Affiliate Marketing10% Content Marketing +7 services10% Digital Strategy10% Ecommerce Marketing10% Marketing Strategy10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web DesignSee all 15 projectsAvenue Z is a comprehensive digital marketing agency providing services such as SEO optimization, content strategy, digital PR, email and SMS marketing, and media buying. Across their diverse client portfolio, Avenue Z has garnered overwhelmingly positive feedback, with approximately 90% of reviews praising their proactive approach and seamless integration with clients' internal teams. Clients consistently highlight their strategic insights, punctual project management, and ability to adapt to evolving digital trends, especially in AI and fintech sectors.
Reviews mention Well-organized projects
Clients have consistently praised Avenue Z for their well-organized project management and proactive communication. One client noted, 'Their project management was great...we communicated through weekly meetings, Slack, phone calls, and texts.' Another highlighted their reliability, stating, 'Avenue Z has been reliable and consistent with deadlines...communication has been smooth.' Overall, the sentiment reflects a high level of satisfaction with Avenue Z's structured approach and responsiveness, contributing positively to project outcomes.-
PR Services for Venture Capital Firm
5.0 Nov 13, 2024Their project management was great. We had a good working relationship, and there was a lot of good follow-up. They were easy to work with, and we communicated through weekly meetings, Slack, phone calls, and texts. We used Google Documents to track weekly agendas and action items. Avenue Z sent those out to us via email so we followed up with them easily.
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SEO Services for Financial Services Company
5.0 Oct 31, 2025Avenue Z has been reliable and consistent with deadlines, and their project management is organized and proactive. We have a recurring cadence of check-ins, clear bi-weekly and monthly reporting, and timely delivery of recommendations, briefs, and outreach updates. They’re responsive when questions come up and quick to adjust priorities based on shifting business needs.
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Industry Experience
Avenue Z has demonstrated expertise across diverse sectors, including Medical, Hospitality & Leisure, Real Estate, Financial Services, Retail, Manufacturing, and Education. Clients praised their ability to enhance marketing strategies, drive engagement, and improve brand visibility. Overall sentiment is positive, highlighting strengths in communication, project management, and adaptability. Industries like Medical and Financial Services noted impactful growth from tailored strategies, while Hospitality and Retail emphasized effective campaign execution. This provider is particularly well-suited for clients seeking innovative marketing solutions in these industries.
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Legal Financial services Retail Transportation Education Arts, entertainment & music Other Industry Real estate Manufacturing Hospitality & leisure MedicalWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Avenue Z's competitive pricing and excellent value for money. One client noted that Avenue Z's pricing fit their budget while delivering good value, while another emphasized a significant ROI, stating the money spent yielded threefold returns. Overall sentiment reflects satisfaction with the cost-effectiveness of services, with clients appreciating the agency's proactive communication and commitment to delivering measurable results.Was this helpful?
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$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
10% Branding35% Search Engine Optimization15% Web Development +4 services10% E-Commerce Development10% Pay Per Click10% Social Media Marketing10% Web DesignSee all 17 projectsWebsite Depot Inc. is a comprehensive digital marketing and web development agency offering services such as SEO, website design, and social media management. According to client reviews, the company excels in communication and project management, with 90% of reviewers highlighting their professionalism and effective results. Clients frequently praise their ability to deliver projects on time and within budget, although some note potential cost increases with expanded project scopes.
Reviews mention Timely
Website Depot Inc. has received positive feedback regarding their timeliness in project management. Clients noted that the team, particularly Ezekial, communicated effectively and responded quickly to inquiries, ensuring tasks were completed on time. One client emphasized that their deadlines were met consistently, while another remarked on the professional and timely responses from the team. Overall, clients expressed satisfaction with the promptness of service, contributing to a favorable perception of the company's reliability.-
Facebook Ads Support for Vases Retailer
5.0 Aug 20, 2023I spoke with Ezekial over the phone a few times until we got the issue resolved. He responded quickly and communicated well about his availability. They got the job done quickly, easily, and inexpensively.
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SEO & PPC for Planning & Organization Online Store
5.0 Nov 6, 2020They meet goals set and all timelines. They are capable and understand my needs.
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SEO & Online Marketing for Dental Practice
5.0 Nov 20, 2017Their staff is very professional and take the time to answer phone calls and emails in a timely manner. Working with them is one of the best business decisions I've ever made.
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Industry Experience
Website Depot Inc. has demonstrated expertise across various industries, including retail, transportation, consumer products, construction, legal, healthcare, and advertising. Clients praise their strong communication, timely project management, and ability to drive traffic and improve online presence. Overall, feedback is highly positive, particularly in retail and legal sectors, highlighting their skill in SEO and website development, making them a suitable partner for businesses seeking digital marketing solutions.
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Retail Transportation Consumer Products Construction Manufacturing Legal Real estate Business services Advertising & marketing HealthcareWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive Website Depot Inc. as providing excellent value for money, often highlighting their reasonable pricing and effective results. One client noted their services were 'inexpensive' while another mentioned the 'reasonable' initial costs, although some found additional scope changes led to higher unexpected costs. Overall, feedback indicates satisfaction with the company's ability to deliver quality work efficiently, making them a reliable choice for budget-conscious businesses.Was this helpful?
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$5,000+$50 - $99 / hr50 - 249Culver City, CA
Services provided
10% Branding20% Content Marketing20% Social Media Marketing +5 services10% Advertising10% Business Consulting10% Marketing Strategy10% Media Planning & Buying10% Print DesignZambezi, a social media marketing company, is headquartered in Culver City, California. Established in 2006, the team offers Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr50 - 249Boston, MA
Services provided
10% Branding15% Out of Home Design15% Social Media Marketing +6 services10% Advertising10% Digital Strategy10% Direct Marketing10% Media Planning & Buying10% Pay Per Click10% Video ProductionPGR Media is a social media marketing firm. In Boston, Massachusetts and , their team focuses on Social Media Marketing and Out of Home Design.
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$10,000+$150 - $199 / hr50 - 249Duluth, GA
Services provided
10% Branding10% Advertising10% Corporate Photography +7 services10% Digital Strategy10% Event Marketing10% Graphic Design10% Packaging Design10% Public Relations10% Social Media Marketing10% Video ProductionShepherd is a midsize Duluth, Georgia-based Advertising company. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Austin, TX
Services provided
10% Branding10% AI Development10% Cloud Consulting & SI +7 services10% Custom Software Development10% Cybersecurity10% E-Commerce Development10% IT Managed Services10% IT Strategy Consulting10% Marketing Strategy10% UX/UI DesignIn Austin, Texas and London, England, Clearhead: The Digital Optimization Company is a branding agency. They provide Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Arlington, VA
Services provided
10% Branding15% Marketing Strategy15% Public Relations +7 services10% Advertising10% Content Marketing10% Media Planning & Buying10% Print Design10% Social Media Marketing5% Pay Per Click5% Search Engine OptimizationLMO is a public relations company launched in 1995. Their services include Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Reston, VA
Services provided
10% Branding10% Advertising10% Digital Strategy +7 services10% Direct Marketing10% E-Commerce Development10% Ecommerce Marketing10% Marketing Strategy10% Print Design10% Web Design10% Web DevelopmentFounded in 1989, WebbMason Marketing is a midsize Reston, Virginia-based Advertising company. Their team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
Services provided
10% Branding15% Product Design15% Public Relations +6 services10% Advertising10% Content Marketing10% Marketing Strategy10% Media Planning & Buying10% Web Design10% Web DevelopmentFounded in 1985, Allen & Gerritsen is a PR company. The firm provides Public Relations and Product Design, and is midsize.
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$5,000+$50 - $99 / hr50 - 249Los Angeles, CA
Services provided
10% Branding50% Advertising20% Digital Strategy +1 service20% Video Production180LA is an Advertising company founded in 2007. The agency offers Advertising and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.2/40.018.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.017/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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