BrandTuitive

PROTECTING INDIVIDUAL PRIVACY WITH BLOCKCHAIN TECHNOLOGY

CHALLENGE:

Formerly ZenCash, this fast-growing blockchain technology project is much more than a cryptocurrency. They needed a new name and brand messaging to reflect their forward-thinking vision.

CORE INSIGHTS:

Including “Cash” in the project’s name was confusing because their vision is to be not only a cryptocurrency, but also a full platform of useful, real-life applications. Their vision includes providing users with complete privacy and control of their digital footprint. 

WHY WE'RE PROUD:

With a new name and tagline “Bringing privacy to life,” Horizen’s new brand now communicates how it delivers blockchain privacy in a unique way and how their technology will work to offer a platform of products and services that will improve lives. 

COLLABORATING WITH COMMUNITIES TO CREATE LASTING CHANGE

CHALLENGE:

Episcopal Relief & Development facilitates healthier, more fulfilling lives in communities worldwide. Having established their program priorities as Women, Children and Climate, they needed to better message their new focus and life-changing work.  

CORE INSIGHTS:

Constituents see the work of Episcopal Relief & Development as highly sophisticated and uniquely effective in its approach. They want to be sure their contributions lead to lasting change in communities around the world that are struggling with hunger, poverty, disaster and disease. 

WHY WE'RE PROUD:

The new positioning, logo, tagline and messaging platform clearly communicate the organization’s collaborative approach in creating truly life-changing and lasting results. Since launching the new brand, Episcopal Relief &...

CHALLENGE:

The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States, subscription growth for the publication had slowed. They needed a new, bold and on-brand approach to jumpstart subscriptions.

CORE INSIGHTS:

Current and potential readers of The Economist see themselves as just a bit smarter and wittier truth seekers whose thirst for the latest take on world events is nearly unquenchable. They are smart and always seek more knowledge.

WHY WE'RE PROUD:

For this campaign, BrandTuitive coined the term INFOLECTUAL to appeal to the smart and motivated crowd that favors the Economist Magazine. This 16-page direct mail piece attracted the highest response rate of any mailing over the previous four years.

CHALLENGE:

Formerly The Food Bank of Monmouth and Ocean Counties, the agency's name and messaging did not adequately communicate the high quality and variety of services they offer to their clients. Their look and feel was dated and had to better reflect their industry-changing work.

CORE INSIGHTS:

Calling Fulfill a “Food Bank” did not communicate that they do much more than simply distribute food. They also offer food stamp assistance, affordable health care and more. Fulfill’s constituents want an organization that helps the local community and shares their results.

WHY WE'RE PROUD:

The new name, Fulfill, communicates the work they do fulfilling ALL the needs of the hungry. Immediately following the rebrand, more media than ever have asked to feature Fulfill in broadcast, print and digital PSAs.

MASTERS OF HIGHLY COMPLEX FOUNDATIONAL ENGINEERING

CHALLENGE:

MRCE employs some of the most brilliant engineering minds and has solved some of the world’s most complex underground challenges. However, they were not communicating this extraordinary sophistication in their brand look or messaging.

CORE INSIGHTS:

Clients trust MRCE's innovative solutions to complex engineering problems. MRCE work kept lower Manhattan from flooding after 9/11 due to the foundations they designed beneath the Twin Towers. They also possess unique engineering resources that, when combined, provide an asset that no other engineering firm can match.

WHY WE'RE PROUD:

BrandTuitive transformed the brand messaging and tagline of MRCE to reflect their masterful foundational engineering, communicating highly complex services in a meaningful and understandable way.

CHALLENGE:

Simply Wine needed a brand messaging platform and visual identity that would convey their unique brand spirit among a growing group of competitive home wine delivery mobile apps.

CORE INSIGHTS:

Simply Wine’s customers want things simple. They don’t want to overthink wine buying or become wine experts themselves, but they DO want to make sure they are getting amazing quality wines. Simply Wine makes the often complicated wine selection process easy and friendly with a limited selection of great hand-selected wines, all under $25.

WHY WE'RE PROUD:

BrandTuitive developed a brand position, messaging platform, visual identity and logo reflecting the fun personality of the brand. Consumers are assured that their life will be simplified in a friendly, easy to understand and approachable way.

HELPING RETAILERS MAKE SMARTER BUSINESS DECISIONS

CHALLENGE:

ShopKeep, a cloud-based point-of-sale startup was jockeying for position in a very competitive and well-funded marketplace. ShopKeep needed to differentiate itself and attract venture capital so they could scale quickly.

CORE INSIGHTS:

ShopKeep’s core customers are small retailers such as bakeries and coffee shops. BrandTuitive learned that these shop owners were afraid of making bad business decisions that could put them out of business. For them though, ShopKeep is the technology created by a merchant like them and is designed to help them make smart business decisions.

WHY WE'RE PROUD:

BrandTuitive created messaging for ShopKeep based on the smarter business decision insights. ShopKeep has grown to over 22,000 customers and has received venture capital totaling nearly $100 million.