BrandTuitive is a branding agency based in New York City. As branding experts, we say that we don't create brands, but rather, we reveal them. Creativity that is deeply rooted in powerful strategic thinking and our passion for results set us apart.
Nespresso, Economist Magazine, Simply Wine, ShopKeep, Eva Fehren Jewelry, MRCE Foundational Engineering, Fulfill (formerly FoodBank of Monmouth and Ocean Counties), Axioma, MRCE, Episcopal Relief & Development
CHALLENGE:
Nespresso needed to make a really BIG spash in Boston when they opened their new boutique and needed to GRAB the attention of housewares buyers in Chicago when they introduced Vertuoline at the IHA Show in McCormick Center.
CORE INSIGHTS:
Key transportation routes for our target audiences in both markets in and around our target venues involved local city buses. BrandTuitive designed a multi-layer strategy that demanded awareness and drove foot traffic directly to our target venues.
WHY WE'RE PROUD:
BrandTuitive turned heads when we transformed bus shelters into larger-than-life Nespresso coffee machines. From creative concept and design to interactive digital displays and in-market activation, we ensured Nespresso dominated the streets of Chicago and Boston.
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CHALLENGE:
The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States, subscription growth for the publication had slowed. They needed a new, bold and on-brand approach to jumpstart subscriptions.
CORE INSIGHTS:
Current and potential readers of The Economist see themselves as just a bit smarter and wittier truth seekers whose thirst for the latest take on world events is nearly unquenchable. They are smart and always seek more knowledge.
WHY WE'RE PROUD:
For this campaign, BrandTuitive coined the term INFOLECTUAL to appeal to the smart and motivated crowd that favors the Economist Magazine. This 16-page direct mail piece attracted the highest response rate of any mailing over the previous four years.
CHALLENGE:
Formerly The Food Bank of Monmouth and Ocean Counties, the agency's name and messaging did not adequately communicate the high quality and variety of services they offer to their clients. Their look and feel was dated and had to better reflect their industry-changing work.
CORE INSIGHTS:
Calling Fulfill a “Food Bank” did not communicate that they do much more than simply distribute food. They also offer food stamp assistance, affordable health care and more. Fulfill’s constituents want an organization that helps the local community and shares their results.
WHY WE'RE PROUD:
The new name, Fulfill, communicates the work they do fulfilling ALL the needs of the hungry. Immediately following the rebrand, more media than ever have asked to feature Fulfill in broadcast, print and digital PSAs.
MASTERS OF HIGHLY COMPLEX FOUNDATIONAL ENGINEERING
CHALLENGE:
MRCE employs some of the most brilliant engineering minds and has solved some of the world’s most complex underground challenges. However, they were not communicating this extraordinary sophistication in their brand look or messaging.
CORE INSIGHTS:
Clients trust MRCE's innovative solutions to complex engineering problems. MRCE work kept lower Manhattan from flooding after 9/11 due to the foundations they designed beneath the Twin Towers. They also possess unique engineering resources that, when combined, provide an asset that no other engineering firm can match.
WHY WE'RE PROUD:
BrandTuitive transformed the brand messaging and tagline of MRCE to reflect their masterful foundational engineering, communicating highly complex services in a meaningful and understandable way.
CHALLENGE:
Simply Wine needed a brand messaging platform and visual identity that would convey their unique brand spirit among a growing group of competitive home wine delivery mobile apps.
CORE INSIGHTS:
Simply Wine’s customers want things simple. They don’t want to overthink wine buying or become wine experts themselves, but they DO want to make sure they are getting amazing quality wines. Simply Wine makes the often complicated wine selection process easy and friendly with a limited selection of great hand-selected wines, all under $25.
WHY WE'RE PROUD:
BrandTuitive developed a brand position, messaging platform, visual identity and logo reflecting the fun personality of the brand. Consumers are assured that their life will be simplified in a friendly, easy to understand and approachable way.
HELPING RETAILERS MAKE SMARTER BUSINESS DECISIONS
CHALLENGE:
ShopKeep, a cloud-based point-of-sale startup was jockeying for position in a very competitive and well-funded marketplace. ShopKeep needed to differentiate itself and attract venture capital so they could scale quickly.
CORE INSIGHTS:
ShopKeep’s core customers are small retailers such as bakeries and coffee shops. BrandTuitive learned that these shop owners were afraid of making bad business decisions that could put them out of business. For them though, ShopKeep is the technology created by a merchant like them and is designed to help them make smart business decisions.
WHY WE'RE PROUD:
BrandTuitive created messaging for ShopKeep based on the smarter business decision insights. ShopKeep has grown to over 22,000 customers and has received venture capital totaling nearly $100 million.
The client praises BrandTuitive for their flexibility. They are able to accommodate large corporations despite being a smaller agency.