Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
15 Leaders 15 Contenders
17,666 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
29 of 29 Branding reviews are 5 stars3 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 29 ReviewsBranding PROJECT HIGHLIGHT
Branding Services for Multi-Port Transformer Developer
5.0 — Taillight provided branding services for a multi-port transformer developer. The team helped with brand architecture, positioning, product naming, visual identity, and website content and design. Read moreWas this helpful?
Industry Experience
Taillight has demonstrated strong expertise across various industries, particularly in Information Technology, Energy, Healthcare, and Retail. Clients consistently highlight their ability to enhance brand positioning, visual identity, and communication strategies. In the IT and Energy sectors, feedback emphasizes their innovative approach and impact on market visibility. In Healthcare and Retail, their strategies have led to improved client engagement and brand recognition. Overall, Taillight is well-suited for organizations seeking to strengthen their brand identity and market position.
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Other industries Arts, entertainment & music Consulting Software Chemicals & Biotechnology Sports Manufacturing Real estate Hospitality & leisure Retail Wellness & Fitness Financial services Advertising & marketing Beauty & Cosmetics Engineering Food & Beverage Legal Energy & natural resources Information technology InsuranceWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Taillight for their exceptional value for money, often highlighting their competitive pricing and high-quality deliverables. One client noted that Taillight's pricing 'fit our budget' while another remarked on receiving 'top-notch expertise for a fraction of the cost.' Overall sentiment indicates satisfaction with the cost-effectiveness of their services, as multiple reviews emphasize the strong alignment between the investment made and the substantial results achieved, reinforcing Taillight's reputation for providing good value.Was this helpful?
$22,000 Name Development (Two Rounds) $36,000 Name Development & Visual Identity (logo) $65,000 Brand Positioning, Naming & Visual IdentityView PackagesStrategic Brand Creation & Evolution for SMBs
Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
Reviews mention Team players
The client feedback indicates that The Bureau Of Small Projects (BSP) excels in teamwork and collaboration. Clients noted the team's courtesy, professionalism, and enthusiasm, highlighting their genuine investment in project success. Specific mentions include effective communication despite challenges like time zone differences and COVID-19, as well as the seamless integration of BSP team members into the clients' workflows. Overall, the sentiment is overwhelmingly positive, with clients appreciating BSP's supportive approach and commitment to their projects.-
Web Development for Dermatological Content Platform
5.0 Sep 24, 2019Everyone on the team is incredibly kind and genuine. They seemed to be just as invested in the success of our website as we were and were truly a partner and an extension of our team while we were working together. They were also incredibly willing to work within our budget.
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Branding & Website Development for Salsa Brand
5.0 Jun 2, 2025The team was awesome. Always super responsive and great at keeping me on track and answering my questions. I really valued their input/opinions.
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11 of 11 Branding reviews are 5 starsLess than $10,000 avg. project costRead 11 ReviewsBranding PROJECT HIGHLIGHT
Branding & Website Development for Salsa Brand
5.0 — The Bureau Of Small Projects developed the branding for a salsa brand, including designing their logo. The team also built a website for the client. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchThe Bureau Of Small Projects is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
Reviews mention Accessible
Clients have expressed a positive sentiment regarding the accessibility of Savage Creative Agency, noting their team's consistent availability and responsiveness. For instance, one client highlighted that the account and creative team was always accessible via email or phone and effectively addressed issues promptly. Overall, the feedback indicates that Savage Creative Agency maintains open lines of communication, contributing to a smooth collaboration process.-
Branding & Web Dev for Food Service Distributor
5.0 Jul 17, 2023The account and creative team at Savage is always available via email or phone and is extremely responsive when working through issues with us. They were consistently on time and did a great job setting expectations.
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11 of 12 Branding reviews are 5 stars1 new review for Branding in past 6 months$50,000 – $199,999 avg. project costRead 12 ReviewsBranding PROJECT HIGHLIGHT
Branding & Site Dev for Architecture & Interior Design Firm
5.0 — Savage Creative Agency has provided an architecture and interior design firm with branding and website development services. They've created the client's new logo, brand book, and brand guidelines. Read moreWas this helpful?
Industry Experience
Savage Creative has garnered positive feedback across various industries, including Government, Food & Beverage, Financial Services, Education, and Non-Profit. Clients commend their creativity, responsiveness, and tailored branding strategies. Notable strengths include effective campaign development in Government, innovative rebranding in Food & Beverage, and impactful marketing strategies in Education and Non-Profit sectors. Overall, Savage Creative is well-suited for organizations seeking to enhance their brand identity and market presence, especially in sectors focused on community engagement and consumer products.
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Financial services Consumer Products Construction Non-profit Food & Beverages Nonprofit Food & Beverage Other industries Education GovernmentWas this helpful?
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$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
Reviews mention Results-oriented
Clients have expressed a strong sentiment of satisfaction regarding Massive Media's results-oriented approach. One client noted that the team 'absolutely listened to what we wanted' and delivered a website that 'nailed the look and feel,' effectively capturing the desired audience. Additionally, their proactive communication and ability to manage project timelines were praised, with the client stating, 'They did a great job of keeping on top of us in a very warm way,' reflecting a commitment to achieving client goals.-
Branding for Hotel Consulting Company
5.0 Oct 25, 2018Massive Media effectively articulated what we wanted to say into a compelling brand statement. They took the time to understand our market and needs through an extremely helpful analytical process. They've been great about staying in constant communication with us and delivering ahead of schedule.
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2 of 3 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the past six months, Takt has received positive feedback for their comprehensive project management and design capabilities. Clients praised their efficiency and responsiveness, particularly highlighting the successful redesign of websites and brand strategies. Specific instances include a restaurant chain's website relaunch that garnered positive user feedback and a marine company's anniversary video that was well-received at a major event. Overall, the sentiment reflects strong satisfaction with Takt's deliverables and communication, with no significant areas for improvement identified.Was this helpful?
14 of 16 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently expressed satisfaction with the company's pricing, noting it as a key factor in their selection. Feedback highlighted that the pricing fit their budgets and represented good value for the services provided. For instance, one client mentioned that Takt's pricing was 'extremely fair' and another emphasized that it was a 'great culture fit' alongside competitive costs. Overall, the sentiment reflects a positive perception of cost-effectiveness without compromising quality.Was this helpful?
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Undisclosed$25 - $49 / hr10 - 49Whitesburg, KY
Services provided
20% Branding20% Graphic Design20% Mobile App Development +2 services20% Search Engine Optimization20% Web DevelopmentPost Grip Web, a branding agency, is in Whitesburg, Kentucky. They specialize in Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
20% Branding20% Content Marketing20% Search Engine Optimization +2 services20% UX/UI Design20% Web DevelopmentKodescape LLC is a small branding agency in Sheridan, Wyoming. The team offers Branding and Content Marketing.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
19 of 19 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 19 ReviewsBranding PROJECT HIGHLIGHT
Web Design, Development & Branding for Software Company
5.0 — Qream developed a software company's visual identity and branding. The team also designed and developed a website and created sales collateral and animations. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently note that Qream offers excellent value for money, with many stating that their pricing fits within budget while delivering high-quality results. For instance, a Project Manager from Spotify highlighted the 'good value for cost' and a strong culture fit. Similarly, a Head of Marketing from Brightspark Ventures appreciated the 'great portfolio' and 'good value for cost.' Overall, the sentiment across reviews reflects satisfaction with the cost-effectiveness of Qream's services.Was this helpful?
More responsive than most other service providers
Get in TouchQream is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$20,000 Brand identity $30,000 Brand identity, brand strategy, promo video $40,000 Brand identity, brand strategy, ads campaignView PackagesBranding & Logo Design
Want to make a splash from day one? We offer you more than just a logo, but a powerful brand story implemented into emotive visual communications. What are the gains? - Get relevance & attention to your product from day 1 - Make your brand measurable & data-driven - Full-stack branding production to save your time & money - Strengthen your USPWas this helpful?
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
35% Branding25% Graphic Design25% Web Design +1 service15% Generative AISee all 29 projectsXhilarate is a branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With an impressive 100% positive feedback from reviewers, Xhilarate is praised for its innovative brand strategy and exceptional project management. Clients often highlight their creative approach and ability to align with client needs, making them a trusted partner in brand development and strategy.
Reviews mention Helpful
Clients express high satisfaction with Xhilarate's professionalism, creativity, and responsiveness. The COO of Axon Collective highlighted the team's genuine desire for their success and the effective collaboration throughout the project. Regular meetings and proactive communication were praised, with particular mention of Maura's contributions in real-time copy editing. While minor technical glitches were noted, they were deemed manageable and did not detract from the overall positive experience, reflecting a strong sentiment of helpfulness.-
Website Design & Branding for Software Consultancy
5.0 Jul 19, 2022We met with the team at least once a week, and they were (and are) extremely responsive with email. Maura also joined our Notion workspace and helped edit web copy in real time, above and beyond her contract. The development team was also prompt on email and calls.
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13 of 16 Branding reviews are 5 stars1 new review for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev for Senior Living Services Co
5.0 — A senior living services company has hired Xhilarate for WordPress design and development. The service provider has also been providing branding services and creating content for social media. Read moreWas this helpful?
Industry Experience
Xhilarate has received positive feedback across various industries, including non-profit, financial services, automotive, education, and healthcare. Clients appreciate their expertise in branding, graphic design, and web development, noting strengths in creativity, communication, and project management. Non-profits highlighted improved engagement, while financial services clients valued their innovative branding strategies. Overall, Xhilarate is well-regarded for its collaborative approach and ability to deliver tailored solutions, making them a strong fit for organizations seeking impactful design and branding services.
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Financial services Non-profit Real estate Automotive Nonprofit Other industries Manufacturing Consulting Arts, entertainment & music Legal Chemicals & Biotechnology Software Design Construction Education Information technology Consumer Products Advertising & marketing Pharmaceuticals Food & BeveragesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Feedback from clients highlights Xhilarate's strong value for money, with many noting that their pricing fits within budget constraints while delivering exceptional quality. Clients praised the company for its excellent customer service and responsiveness, which contributed to a seamless project experience. For instance, a client noted that Xhilarate provided 'good value for cost' and consistently met deadlines. Overall, sentiment regarding cost-effectiveness and value is overwhelmingly positive, with clients feeling they received more than what they paid for.Was this helpful?
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$100,000+Undisclosed10 - 49Denver, CO
Services provided
20% Branding20% Advertising20% Marketing Strategy +2 services20% Media Planning & Buying20% Social Media MarketingHeadquartered in Denver, Colorado, Pathfinder Media Group is an Advertising company. They provide Advertising and Branding and were launched in 2025.
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$5,000+Undisclosed10 - 49New York, NY
Services provided
20% Branding20% Content Marketing20% Event Marketing +2 services20% Performance Marketing20% Public RelationsAxis PR Network is a New York, New York-based branding firm. Founded in 2003, the team provides Branding and Public Relations.
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$1,000+< $25 / hr10 - 49Kent, WA
Services provided
20% Branding20% Mobile App Development20% Search Engine Optimization +2 services20% Web Design20% Web DevelopmentLaunched in 2021, Techz Tron, a small branding company, is headquartered in Kent, Washington. Their services include Branding and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
20% Branding20% Content Marketing20% Performance Marketing +2 services20% Recruiting20% Sales OutsourcingCrafted Consulting, a branding agency, was founded in 2019. Based in Denver, Colorado, the team provides Branding and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49St. Petersburg, FL
Services provided
20% Branding20% Graphic Design20% Product Design +2 services20% UX/UI Design20% Web DevelopmentHeli Studio is a branding agency. Launched in 2016, the firm is based in St. Petersburg, Florida. Their services include Branding and UX/UI Design.
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$25,000+$200 - $300 / hr10 - 49Huntingdon Valley, PA
Services provided
20% Branding20% Product Design20% UX/UI Design +2 services20% Web Design20% Web DevelopmentAmerican Webs Studio is a web design company. The Huntingdon Valley, Pennsylvania-based agency specializes in Web Design and Product Design.
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UndisclosedUndisclosed10 - 49Austin, TX
Services provided
20% Branding40% Market Research20% Marketing Strategy +1 service20% Public RelationsMarket Research company Khaaman was launched in 2021. The agency provides Market Research and Branding, and is small.
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$5,000+$50 - $99 / hr10 - 49Dallas, TX
Services provided
20% Branding40% Other Design40% Social Media MarketingHeadquartered in Dallas, Texas, Publishing Valley is a social media marketing firm. Established in 2025, the team provides Social Media Marketing and Other Design.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
Services provided
20% Branding20% Logo20% Social Media Marketing +2 services20% Web Design20% Web DevelopmentEon Digitals is a web design agency established in 2015. The team focuses on Web Design and Web Development and is located in San Francisco, California.
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$5,000+$50 - $99 / hr10 - 49Temecula, CA
Services provided
20% Branding20% Advertising15% Marketing Strategy +7 services10% Custom Software Development10% Media Planning & Buying5% Direct Marketing5% E-Commerce Development5% Mobile App Development5% Product Marketing5% Public RelationsAdvertising company Erostn focuses on Advertising and Branding. They were founded in 2021.
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$5,000+$25 - $49 / hr10 - 49Austin, TX
Services provided
20% Branding55% Pay Per Click15% Conversion Optimization +1 service10% Performance MarketingWizvend is a PPC company. They were founded in 2024 and focus on Pay Per Click and Branding.
Read moreSee All Locations (2)Austin, TX
Balcones Drive
Austin, TX 787316 - 9
+1 512 890 7487
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
20% Branding80% AdvertisingOOH Media International is an Advertising company founded in 2014. The company specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
12% Branding11% Corporate Photography11% Graphic Design +6 services11% Public Relations11% Search Engine Optimization11% Social Media Marketing11% Video Production11% Web Design11% Web DevelopmentThink Tank St. Louis is a branding company. The firm is headquartered in St. Louis, Missouri. Their services include Branding and Public Relations.
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$10,000+$150 - $199 / hr50 - 249San Francisco, CA
Services provided
10% Branding30% Social Media Marketing25% Advertising +2 services20% Video Production15% Content MarketingM/H VCCP is a social media marketing company headquartered in San Francisco, California and New York, New York. They focus on Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr50 - 249Oklahoma City, OK
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Public Relations10% Social Media Marketing10% UX/UI DesignStaplegun, a SEO company, provides Search Engine Optimization and Web Design. The firm is located in Oklahoma City, Oklahoma and Dallas, Texas.
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$10,000+$200 - $300 / hr50 - 249Indianapolis, IN
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Conversion Optimization10% Pay Per Click10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignLaunched in 2006, Found Search Marketing is an Advertising company. The midsize team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Columbia, MD
Services provided
10% Branding10% Content Marketing10% E-Commerce Development +7 services10% Media Planning & Buying10% Public Relations10% Search Engine Optimization10% UX/UI Design10% Video Production10% Web Design10% Web DevelopmentLMD is a branding agency. Headquartered in Columbia, Maryland, their team offers Branding and Public Relations.
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$10,000+$25 - $49 / hr50 - 249Addison, TX
Services provided
10% Branding25% Sales Outsourcing15% Email Marketing +5 services10% Conversion Optimization10% Direct Marketing10% Market Research10% Marketing Strategy10% Social Media MarketingLaunched in 2014, Real Estate IQ is a Sales Outsourcing company. The team provides Sales Outsourcing and Email Marketing and is in Addison, Texas.
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UndisclosedUndisclosed50 - 249Dallas, TX
Services provided
10% Branding10% Graphic Design10% Logo +8 services10% Marketing Strategy10% Mobile App Development10% Product Design10% UX/UI Design10% Video Production10% Web Development5% Advertising5% Social Media MarketingRange is a branding company launched in 2000. Located in Dallas, Texas, the team offers Branding and Marketing Strategy.
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$1,000+< $25 / hr50 - 249Mission Viejo, CA
Services provided
10% Branding10% BI & Big Data Consulting & SI10% Business Consulting +7 services10% Cloud Consulting & SI10% Custom Software Development10% Cybersecurity10% Digital Strategy10% IT Managed Services10% IT Strategy Consulting10% Web DesignLaunched in 2006, Infoshare Systems, Inc is a branding company. The team specializes in Branding and Digital Strategy.
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$25,000+Undisclosed50 - 249Chicago, IL
Services provided
10% Branding30% Web Design20% Advertising +3 services20% Social Media Marketing10% Content Marketing10% Marketing StrategyAisle Rocket is a web design company. They focus on Web Design and Advertising and were launched in 2010.
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UndisclosedUndisclosed50 - 249San Jose, CA
Services provided
10% Branding30% Content Marketing20% Digital Strategy +3 services20% Video Production15% AR/VR Development5% Media Planning & BuyingEthosh Digital, a Content Marketing company, is in San Jose, California. Launched in 2011, the team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249Bensalem, PA
Services provided
10% Branding50% E-Commerce Development10% Advertising +3 services10% Content Marketing10% Logistics & Supply Chain Consulting10% Pay Per ClickBigFly, an e-commerce development firm, was launched in 2005. The team focuses on E-Commerce Development and Advertising and is based in Bensalem, Pennsylvania.
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$1,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
20% Branding20% Custom Software Development20% Graphic Design +2 services20% Web Design20% Web DevelopmentSee all 4 projectsPiwot is a branding agency specializing in brand development, corporate branding, and brand strategy. The reviews indicate a 100% positive feedback rate, highlighting their ability to enhance brand positioning and deliver impressive creative solutions. Clients commend Piwot for their quick response times and clear creative thinking, noting their positive impact on lead generation and investor understanding.
1 of 1 Branding reviews are 5 stars1 new review for Branding in past 6 monthsUnknown avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Rebranding, Logo & Web Design for Crypto Investment Fund
5.0 — Piwot provided rebranding services for a crypto investment fund. The team updated the client's positioning, including copy, logo, website, and fundraising materials. Read moreWas this helpful?
Industry Experience
Piwot has demonstrated expertise across various industries, including Software, Information Technology, and Financial Services. Clients praised their ability to deliver high-converting websites and effective branding solutions, highlighting strengths in project management and communication. The overall sentiment is highly positive, with feedback indicating significant impacts such as increased conversions, enhanced clarity in branding, and improved lead generation. Piwot is particularly well-suited for clients in tech-driven sectors seeking professional growth and brand refinement.
Read All ReviewsSelect Industry to see insights
Software Information technology Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Piwot's competitive pricing and strong value for money. One client noted that Piwot's pricing fit their budget while delivering an impressive brand overhaul, leading to positive investor feedback and improved lead generation. Another client emphasized the company's quick delivery and responsiveness, which further justified their investment. Overall, feedback reflects a strong sentiment of satisfaction regarding the cost-effectiveness and quality of services provided by Piwot.Was this helpful?
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$1,000+$150 - $199 / hr10 - 49New York, NY
Services provided
15% Branding20% Digital Strategy15% Advertising +5 services15% Marketing Strategy10% Business Consulting10% Content Marketing10% Search Engine Optimization5% Social Media MarketingVirtual Experts Limited is a Digital Strategy company. The New York, New York-based firm was founded in 2014. Their services include Digital Strategy and Advertising.
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$1,000+$25 - $49 / hr2 - 9San Diego, CA
Services provided
10% Branding30% Pay Per Click20% Search Engine Optimization +4 services10% Logo10% Marketing Strategy10% UX/UI Design10% Web DevelopmentInteractiv Digital Agency, a pay per click company, was established in 2016. The firm offers Pay Per Click and Search Engine Optimization.
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$10,000+$200 - $300 / hr2 - 9Bethesda, MD
Services provided
25% Branding25% Marketing Strategy20% Digital Strategy +2 services20% Web Design10% Email MarketingSee all 3 projectsCommonal is a branding and marketing agency specializing in brand identity development, corporate branding, and visual identity design. They consistently receive positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and ability to deliver comprehensive branding solutions on time. Clients often commend Commonal for their strategic expertise and seamless collaboration, making them an ideal partner for brand development and marketing projects.
Reviews mention Easy to work with
Clients have consistently highlighted Commonal's exceptional ease of collaboration. One reviewer noted the team's 'polite, efficient, and easy to work with' nature, emphasizing their effective communication and responsiveness. Another client appreciated their down-to-earth approach despite their extensive experience with notable brands. Overall, the sentiment reflects a strong agreement that Commonal fosters a positive working relationship, which significantly contributes to project success.-
Branding, Web Design & Development for Media Company
5.0 Sep 4, 2025The Commonal team brought excellent time management, accurate forecasting, and effective problem-solving methodology during every stage of the project. Everything was delivered on time. Commonal was very responsive and fulfilled my every expectation. The team had a wealth of relevant, enterprise-level experience, communicated extremely well, were polite, efficient and easy to work with. Despite the members' pedigree and wealth of experience with internationally-recognizable brands, the team was down-to-earth and extremely easy to work with. The outcome was well worth the investment.
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1 of 1 reviews is 5 stars1 new review for Branding services$10,000 – $49,000 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent reviews of Commonal highlight strong client satisfaction, particularly regarding their rebranding and marketing strategies. A CEO noted the successful on-time delivery of a new logo and website, as well as a professional marketing plan that enhanced engagement. Clients praised Eric's expertise and responsiveness, describing him as a valuable partner. Overall, feedback indicates a positive experience with no significant areas for improvement identified.Was this helpful?
3 of 3 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 3 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Development for Media Company
5.0 — Commonal provided branding, web development, and design services for a media company. The team was responsible for building and launching a new website and brand for the client's new TV network. Read moreWas this helpful?
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$1,000+$50 - $99 / hr2 - 9Meads, KY
Services provided
25% Branding25% Mobile App Development25% UX/UI Design +1 service25% Web DevelopmentSee all 1 projectsUserflot is a web development company specializing in website design, content management, and SEO services. Most reviewers highlight their excellent project management and attention to detail, contributing to improved brand visibility. The feedback is overwhelmingly positive, with no areas for improvement mentioned by clients.
1 of 1 reviews is 5 starsUnknown avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
In the past six months, Userflot has received positive feedback highlighting their excellent project management and attention to detail. A client noted a significant improvement in brand visibility due to Userflot's efforts in website design, content management, and SEO. The client expressed satisfaction with communication and reported no areas for improvement, indicating a strong overall sentiment towards Userflot's services.Was this helpful?
Industry Experience
Userflot has demonstrated strong expertise in the Advertising & Marketing industry by successfully designing websites and enhancing SEO for clients. Feedback highlights their attention to detail, effective communication, and project management capabilities, resulting in improved brand visibility. The overall sentiment indicates a high level of satisfaction, making them a suitable partner for companies seeking impactful digital solutions in this sector.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Userflot is perceived as offering strong value for money, with clients noting exceptional attention to detail and effective project management. One client highlighted improved brand visibility as a direct outcome of their services, indicating satisfaction with the overall investment. Feedback suggests that the costs associated with Userflot's services are justified by the quality of work delivered, with no reported areas for improvement, reinforcing a positive sentiment regarding their pricing structure.Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Dayton, OH
Services provided
10% Branding10% Advertising10% Audio Production +8 services10% Content Marketing10% Graphic Design10% Search Engine Optimization10% UX/UI Design10% Web Design10% Web Development5% Public Relations5% Social Media MarketingSee all 1 projectsT&R Solutions/T&R Recordings offers comprehensive online marketing services, including social media marketing and online development. Reviews highlight their effective and quickly implemented marketing plans, resulting in significant business growth and an excellent return on investment. Clients praise their detailed planning, efficient execution, and excellent communication.
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$5,000+$25 - $49 / hr2 - 9Baltimore, MD
Services provided
25% Branding25% Business Consulting15% Digital Strategy +4 services15% Marketing Strategy10% Graphic Design5% Event Marketing5% UX/UI DesignSee all 1 projectsHenderson-West & Company is a web development firm specializing in WordPress website overhauls. Reviewers consistently praise their professionalism, responsiveness, and creative design capabilities, with 100% expressing satisfaction with the deliverables. Clients were particularly impressed with their adaptability and the comprehensive guide provided for post-project website management.
Industry Experience
Henderson-West & Company has demonstrated expertise in the politics industry, particularly in website design and digital strategy for nonprofit organizations. Clients commend their creative design skills, professionalism, and responsiveness, resulting in successful project outcomes. The overall sentiment is positive, highlighting their ability to meet expectations and deliver tailored solutions. This makes them a strong fit for political nonprofits seeking impactful digital transformations.
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PoliticsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have expressed satisfaction with Henderson-West & Company's pricing, describing it as reasonable and offering good value for money. A notable review highlighted their responsiveness and professionalism, stating that the deliverables met all expectations. The client appreciated the comprehensive support provided, including a guide for navigating the new website. Overall, feedback indicates that clients feel they receive quality service relative to the costs incurred.Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Tukwila, WA
Services provided
25% Branding25% Graphic Design25% Web Design +1 service25% Web DevelopmentSee all 2 projectsSwatch Junkie Creative is a branding agency specializing in brand identity development and visual identity design. They excel in delivering comprehensive brand strategies with a personal approach, as evidenced by 100% positive feedback. Clients appreciate their thorough research, on-time delivery, and effective communication.
1 of 1 Branding reviews are 5 stars1 new review for Branding in past 6 monthsLess than $10,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Branding & Graphic Design for Nonprofit Organization
5.0 — Swatch Junkie Creative worked with a nonprofit organization to refresh their branding, visual identity, messaging, and market perception. This involved performing a brand audit and leading a Read moreWas this helpful?
Industry Experience
Swatch Junkie Creative has demonstrated expertise primarily within the non-profit sector, providing comprehensive branding and marketing services. Clients have praised their strategic approach, thorough research, and personal engagement, leading to successful rebranding efforts that align with organizational values. Overall sentiment reflects strong satisfaction and confidence in their ability to enhance brand identity and messaging for non-profit initiatives, making them a suitable partner for similar projects.
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Non-profitWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally find Swatch Junkie Creative to provide excellent value for money, citing 'good value for cost' and alignment with their budget as key reasons for selection. The Co-Director of GeekGirlCon noted that the company delivered comprehensive branding services effectively and on time, reinforcing the sentiment that their pricing is justified by the quality of work received. Overall, feedback highlights a strong correlation between cost and the quality of service provided.Was this helpful?
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$1,000+< $25 / hr10 - 49Kingston, NY
Services provided
10% Branding15% Graphic Design15% Mobile App Development +5 services15% UX/UI Design15% Web Development10% Blockchain10% Cloud Consulting & SI10% Search Engine OptimizationCodistal Technologies is an user experience agency. The team specializes in UX/UI Design and Graphic Design and is located in Kingston, New York.
Read more -
$1,000+$100 - $149 / hr2 - 9Norcross, GA
Services provided
15% Branding20% Graphic Design15% Print Design +7 services10% Logo10% UX/UI Design10% Web Design5% Advertising5% Market Research5% Marketing Strategy5% Packaging DesignGraphic design company The Visualab specializes in Graphic Design and Branding. They are headquartered in Norcross, Georgia and.
Read more -
$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
15% Branding30% Web Design30% Web Development +2 services20% Social Media Marketing5% Marketing StrategyBased in Los Angeles, California, Giraffe Builder is a social media marketing agency. They offer Social Media Marketing and Web Design and were established in 2012.
Read more -
$5,000+$100 - $149 / hr2 - 9Lincoln, NE
Services provided
15% Branding25% Video Production25% Web Design +2 services20% Graphic Design15% Print DesignPixel Bakery is a small video production company. They provide Video Production and Web Design and were launched in 2015.
Read more -
$5,000+$100 - $149 / hr2 - 9Champaign, IL
Services provided
15% Branding55% Web Design15% Graphic Design +1 service15% Print DesignThirdSide is a web design company established in 2011. The team specializes in Web Design and Branding and is headquartered in Champaign, Illinois.
Read more -
UndisclosedUndisclosed2 - 9Detroit, MI
Services provided
15% Branding15% Advertising15% Logo +4 services15% Media Planning & Buying15% Public Relations15% Web Design10% Search Engine OptimizationAdvertising company McConnell Communications was established in 2004. The team offers Advertising and Branding and is in Detroit, Michigan.
Read more -
$1,000+< $25 / hr2 - 9Hampton, VA
Services provided
15% Branding15% Advertising15% Marketing Strategy +9 services15% Public Relations5% Business Consulting5% Content Marketing5% Digital Strategy5% Event Marketing5% Graphic Design5% Market Research5% Social Media Marketing5% Web DesignThe Modern Marketer is a small Advertising company headquartered in Hampton, Virginia. The team offers Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Houston, TX
Services provided
15% Branding20% Graphic Design15% Marketing Strategy +6 services15% Video Production10% Logo10% Web Design5% Email Marketing5% Media Planning & Buying5% Search Engine OptimizationRMH Marketing & Media is a graphic design agency established in 2005. The team provides Graphic Design and Branding.
Read more -
UndisclosedUndisclosed2 - 9Shelby, MI
Services provided
15% Branding15% E-Commerce Development15% Logo +4 services15% Print Design15% Web Design15% Web Development10% Marketing StrategyLocated in Shelby, Michigan, Envigor is a small branding firm. The team focuses on Branding and E-Commerce Development.
Read more -
$1,000+$50 - $99 / hr2 - 9Waterbury, CT
Services provided
15% Branding15% Advertising15% Graphic Design +5 services15% Web Design10% Email Marketing10% Packaging Design10% Social Media Marketing10% Web DevelopmentEdgeworks Creative LLC is an Advertising company established in 2011. Their team offers Advertising and Branding.
Read more -
$1,000+$150 - $199 / hr2 - 9Wilton, CT
Services provided
15% Branding20% Web Design15% Advertising +6 services10% Graphic Design10% Logo10% Marketing Strategy10% Video Production5% Digital Strategy5% Print DesignWeb design agency ECHO BRAND GROUP was established in 2012. The agency specializes in Web Design and Advertising, and is small.
Read more -
UndisclosedUndisclosed2 - 9Roswell, GA
Services provided
15% Branding15% Marketing Strategy15% Public Relations +6 services10% Business Consulting10% Content Marketing10% Digital Strategy10% Market Research10% Social Media Marketing5% Web DesignBranding company Full Tilt Consulting is headquartered in Roswell, Georgia. They specialize in Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Coral Gables, FL
Services provided
15% Branding40% Digital Strategy15% Market Research +2 services15% Marketing Strategy15% Search Engine OptimizationFounded in 2016, MKTDIRECTOR is a Digital Strategy company. The small team provides Digital Strategy and Branding.
Read more -
UndisclosedUndisclosed2 - 9Norfolk, VA
Services provided
15% Branding20% Search Engine Optimization15% Email Marketing +4 services15% Graphic Design15% Social Media Marketing10% Logo10% Web DesignCreate/Captivate Digital Marketing, a SEO company, is headquartered in Norfolk, Virginia. They provide Search Engine Optimization and Branding.
Read more -
UndisclosedUndisclosed2 - 9Redondo Beach, CA
Services provided
15% Branding15% Digital Strategy15% Graphic Design +4 services15% Marketing Strategy15% UX/UI Design15% Web Design10% Web DevelopmentSightbox is an UX design company. Established in 2011, the team offers UX/UI Design and Branding.
Read more -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
15% Branding15% Advertising15% Graphic Design +6 services10% Logo10% Mobile & App Marketing10% Social Media Marketing10% Video Production10% Web Design5% Content MarketingRIVAL LA is an Advertising company established in 2014. The team specializes in Advertising and Branding.
Read more -
$1,000+$100 - $149 / hr2 - 9Arlington, TN
Services provided
15% Branding10% Public Relations10% Web Design +13 services5% Business Consulting5% Content Marketing5% Corporate Photography5% Corporate Training & Coaching5% Digital Strategy5% Event Marketing5% Graphic Design5% Logo5% Marketing Strategy5% Print Design5% Social Media Marketing5% UX/UI Design5% Video ProductionDR and Associates is a branding company. Their team is headquartered in Arlington, Tennessee and Nashville, Tennessee. The company offers Branding and Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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