Piwot

BACKGROUND

Introduce your business and what you do there.

I'm the senior marketing and brand manager at TAHO. We're a software solution that dramatically reduces cloud spend.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Piwot?

We needed a high-converting website. Our previous website wasn't doing a good enough job of converting the traffic we sent to it.

SOLUTION

What was the scope of their involvement?

Piwot handled a start-to-finish project for our new website. The process included locking in strategy and personas, creating a sitemap, mood board, wireframes, and UI design, all the way to the finished product. There were some additional feature requests for the site, including a complex-built ROI calculator experience and a blog.

What is the team composition?

We worked directly with two teammates, but a couple more were assisting behind the scenes.

How did you come to work with Piwot?

Piwot found me through cold email outreach. I ignore over 99% of those types of emails. However, I found Piwot's email to be so well-crafted that I thought they were the right team for me to work with. I connected 1:1 with Kerim (Founder & CEO). I told him all of our needs and got a sense of him and his team. I was able to determine they were the right partners to move forward with.

What is the status of this engagement?

We worked together from June to July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Piwot's job was to ensure we had a high-converting website that let people know what our product does and got people interested. The most important measurable outcome was their delivery of our high-converting website, complete with a blog and custom-built ROI calculator. They delivered all of this.

It's too early to test and gather data. However, it's easy to understand how superior this website is to our previous versions. Anecdotal evidence supports this based on initial feedback from our internal team and a few other early visitors to the new site. People are blown away by the quality of it.

How did Piwot perform from a project management standpoint?

Piwot's project management was good. They delivered on time. We primarily communicated through Slack, though they were always down to hop on a video call, which was crucial for times when Slack didn't cut it.

What did you find most impressive about them?

Piwot advertised that they would be an extension of our team, and they delivered on this promise. By embedding them within our Slack environment, they were able to communicate with our team, share updates, and connect with whoever they needed to connect with from our side, and vice versa.

The communication flow and willingness to move fast with us (working weekends when needed, etc.) was crucial for a startup like ours, with goals and timelines like ours.

Are there any areas they could improve?

Of course, there is always room for improvement from any team or any project, but any constructive criticism would be very minor fine-tuning type of notes. Overall, it was a fantastic partnership. We would work with Piwot again in the future as opposed to going to market to find a new partner.

BACKGROUND

Please describe your company and position.

I am the Partner of IVBF

Describe what your company does in a single sentence.

Crypto-oriented market-neutral investemnt fund 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piwot to accomplish?

• Rebranding
• better positioning
• Clarity

SOLUTION

How did you find Piwot?

Referral

Why did you select Piwot over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Piwot was tasked with doing a complete brand overhaul and updating our positioning (including Copy, Logo, Web, and how we present), as well as fundraising materials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Investors' feedback is positive, with a clear and better understanding of our products. We have also noticed a better lead generation flow from the website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Piwot delivers everything according to our expectations, and they manage to squeeze in additional work that we haven't discussed beforehand, so they could have declined it. 

What was your primary form of communication with Piwot?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their quick loops and clear creative thinking were most impressive.

Are there any areas for improvement or something Piwot could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Growth of an AI tool

Describe what your company does in a single sentence.

We do AI roleplaying tool for sales professionals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piwot to accomplish?

• Look proffesional

SOLUTION

How did you find Piwot?

Referral

Why did you select Piwot over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Message market fit and web development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

more conversions on contact us form and  smaller bounce rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time. Always receptive. 

What was your primary form of communication with Piwot?

Virtual Meeting

What did you find most impressive or unique about this company?

It was impressive how fast they delivered. 

Are there any areas for improvement or something Piwot could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Operations Manager of UNIT9

Describe what your company does in a single sentence.

Production Services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piwot to accomplish?

• Website Redesign

SOLUTION

How did you find Piwot?

Referral

Why did you select Piwot over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Piwot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Piwot served as the full-stack partner on a comprehensive website redesign and brand refresh project. They led the entire engagement end-to-end — from brand and messaging strategy to UX, copywriting, design, and Webflow development.

They began with a thoughtful discovery phase, helping define the brand’s positioning, tone of voice, and core messaging. They handled all of the website copy, making sure it communicated clearly and felt aligned with the brand’s personality and goals.

Piwot then took the lead on UX and visual design, restructuring the site architecture and delivering clean, modern, responsive designs that were both user-friendly and conversion-focused. Once designs were approved, they built the site in Webflow, handling all development, CMS setup, and QA in-house.

What really stood out was how they operated — they didn’t feel like a vendor at all, but like an extension of the internal team. They were proactive, collaborative, and deeply invested in getting the details right at every stage of the project.

Key deliverables included:

-Brand and messaging strategy
-Full website copywriting
-Site map and UX wireframes
-High-fidelity UI designs
-Full Webflow development
-CMS setup and training
-QA and launch support
-Style guide and documentation

Piwot brought together strategic thinking, strong creative, and technical execution all under one roof — and the results reflected that. They made the process seamless and elevated every part of the final product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new site was faster, easier to use, and clearly communicated the brand. It led to more people staying on the site longer, lower bounce rates, and more high-quality inquiries. The feedback from both users and the team was really positive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Piwot managed the project really well. They stayed on schedule and delivered everything on time without surprises. Whenever we had questions or needed changes, they were quick to respond and easy to work with. It felt like they really cared about getting things right and keeping everything moving smoothly.

What was your primary form of communication with Piwot?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Piwot was how they didn’t just act like an outside vendor — they truly felt like part of the team. They handled everything from strategy to design to development seamlessly, which made the whole process easier. Their ability to combine creativity with technical skills and clear communication was really impressive.

Are there any areas for improvement or something Piwot could have done differently?

There really aren’t any areas for improvement. Piwot handled everything professionally and smoothly from start to finish. Their communication, quality of work, and timeliness were all spot on.