Swatch Junkie Creative

BACKGROUND

Please describe your company and position.

I am the Co-Director of Marketing of GeekGirlCon

Describe what your company does in a single sentence.

GeekGirlCon’s largest event is a two-day convention that gives female geeks and their supporters the opportunity to build a community, share facts and fandom, and learn how they can help promote the role of women and other underrepresented groups in geek culture. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Swatch Junkie Creative to accomplish?

• Develop a refresh of GGC visual branding
• Develop a refresh of GGC M&V

SOLUTION

How did you find Swatch Junkie Creative?

Online Search

Why did you select Swatch Junkie Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Swatch Junkie Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SwatchJunkie took a strategic deep dive into redefining and repositioning our brand. They revitalized our visual identity, messaging, and overall market perception.

• Brand audit
• Brand strategy workshop (90 minutes)
• Brand identity refresh
• Brand messaging
• Brand guide development
• Launch strategy
• Post-launch support (30 days)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Refreshed and evergreen branding
• Refreshed mission and values
• Plan for launch
• Refreshed and focued brand messaging

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Each stage of the project was delivered in full and on time. Every concern or question we had they listened thoughtfully and took appropriate action. 

What was your primary form of communication with Swatch Junkie Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really loved their personal approach and thorough research and development.

Are there any areas for improvement or something Swatch Junkie Creative could have done differently?

They excelled at each point.

BACKGROUND

Please describe your company and your position there.

I am a start up online childrens boutique.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swatch Junkie Creative, and what were your goals?

I hired Bernadette for Branding and Marketing

SOLUTION

How did you select this vendor?

I choose her based of her company bio.

Describe the scope of their work in detail, including any steps and the final deliverables.

I was undecided on my brands look. Bernadette created a full branding kit and templates for social media.

How many people from the vendor's team worked with you, and what were their positions?

I worked with just Bernadette

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was under a tight deadline because I was launching my website. Bernadette was able to create my logo, branding kit and social media posts in a matter of a week after one virtual meeting. A lot of back and forth was not needed because she was very through in our meeting

Describe their project management style, including communication tools and timeliness.

Her meeting style was like mind mapping. To get a full understanding of the brand and what our brands message was and how we wanted to come across.

What did you find most impressive or unique about this company?

I appreciated her efficiency as I was very overwhelmed and she took a weight off me.

Are there any areas for improvement or something they could have done differently?

Not at this time.