Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 54 projectsLevelUp Leads is a distinguished sales outsourcing solutions provider excelling in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Development Agency services. With an impressive 100% positive feedback rate, clients highlighted their expertise in generating leads, improving sales processes, and enhancing communication. Notably, 75% of reviews emphasized their responsiveness and project management excellence, while 60% praised their ability to tailor strategies to specific business needs.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 13 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in Sales Outsourcing Solutions and lead generation. Reviews indicate a strong emphasis on professionalism, with 100% of reviewers noting timely delivery and responsiveness. Approximately 75% of reviewers highlighted impressive results, such as increased meeting bookings and sales process improvements, underscoring their expertise in Sales Support Services and Sales Performance Enhancement.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$5,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
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HeresMe is a branding firm. Their small team is headquartered in Ottawa, Canada and offers Branding and Public Relations. The firm was launched in 2024.
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UndisclosedUndisclosed2 - 9Panipat, India
Services provided
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Headquartered in Panipat, India, DiziGo Digital Marketing & E-commerce Solutions Agency is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 125 projectsSalesAR is a Sales Outsourcing Solutions provider specializing in lead generation, sales talent acquisition, and sales team outsourcing. The reviews highlight their strong project management, effective communication, and tailored outreach strategies. Approximately 80% of feedback is positive, with many clients noting their professionalism and commitment to delivering high-quality results, although some suggest improvements in personalization and qualifying leads more effectively.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 15 projectsVirtual Sales Limited is a distinguished sales outsourcing solutions provider specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Support Services. The company garners positive feedback, with over 95% of reviews highlighting their impressive project management, effective lead generation, and strong communication skills. Clients appreciate their ability to quickly deliver results and adapt to various market demands, emphasizing their value for cost and culture fit.
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$1,000+< $25 / hr10 - 49Toronto, Canada
Services provided
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York Consulting is a phone answering service and Sales Outsourcing company based in Toronto, Canada. They provide Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Toronto, Canada
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Tracey Plant + Associates is a call center and Sales Outsourcing company. Their small team is in Toronto, Canada. Their services include Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Beograd, Serbia
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Call Center 8 is a small Beograd, Serbia-based call center and Sales Outsourcing company. The team specializes in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Launched in 2003, Lease A Sales Rep is a call center service and Sales Outsourcing company. The firm specializes in Call Center Services and Sales Outsourcing, and is small.
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UndisclosedUndisclosed10 - 49Dover, NH
Services provided
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Chameleon Group, LLC, a telephone answering service and Sales Outsourcing company, was established in 2002. The firm specializes in Call Center Services and Sales Outsourcing.
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Featured
What are Featured Providers?
$10,000+< $25 / hr50 - 249Denver, COServices provided
Focus Areas
See all 230 projectsBelkins is a sales outsourcing agency specializing in lead generation and sales development. The company is highly praised for its ability to deliver consistent results and exceed expectations, with 100% of reviews highlighting their effective project management and communication. Approximately 90% of reviewers commend their expertise in handling outbound processes independently, emphasizing their role in sales performance enhancement and sales growth consulting.
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UndisclosedUndisclosed10 - 49München, Germany
Services provided
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PBS Sales is a Sales Outsourcing company. In München, Germany, the company was founded in 1993. Their team focuses on Sales Outsourcing.
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$1,000+< $25 / hrFreelancer
Services provided
Focus Areas
Established in 2019, Majestic Plumbing Services is a Business Consulting company. Their team offers Business Consulting and Commercial Financing.
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UndisclosedUndisclosed10 - 49San Jose, CA
Services provided
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VirtuSol is a telephone answering service founded in 2010. Headquartered in San Jose, California and Hyderabad, India, the team offers Call Center Services and Branding.
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$1,000+< $25 / hr10 - 49
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Lead Topper is an Advertising company. The agency is in Natore, Bangladesh. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49
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The Virtual Professionals is a small Geelong, Australia-based social media marketing agency. The team focuses on Social Media Marketing and Email Marketing.
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$5,000+$150 - $199 / hrFreelancerFrisco, TX
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Focus Areas
Clearview Marketing & Consulting Group is a branding company founded in 2011. The team specializes in Branding and Marketing Strategy and is in Frisco, Texas.
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UndisclosedUndisclosed50 - 249Wrocław, Poland
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Call Center Dynamic Sales is a Customer Service Outsourcing company. They are located in Wrocław, Poland. Their team provides Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed50 - 249
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Colligo srl, a midsize Customer Service Outsourcing company, is in Collegno, Italy. Their services include Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed50 - 249Torino, Italy
Services provided
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ONE the srl is a Customer Service Outsourcing company. They are headquartered in Torino, Italy, and their services include Customer Service Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Waltham, MA
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Business.com is a Content Marketing company established in 1992. Their team focuses on Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Chicago, IL
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The Office of Experience is an UX agency. Located in Chicago, Illinois, the firm was established in 2014. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed50 - 249Tijuana, Mexico
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Smart-Connect Outsourcing solutions, a Back Office Outsourcing company, is headquartered in Tijuana, Mexico. Their services include Back Office Outsourcing and Call Center Services.
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$1,000+$25 - $49 / hr2 - 9
Services provided
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Headquartered in Los Angeles, California, HFA Digital is a social media marketing company. The team provides Social Media Marketing and Marketing Strategy.
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$5,000+$200 - $300 / hr2 - 9
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Located in Fort Worth, Texas, Coach Ryan Consulting is a small Business Consulting company. Their services include Business Consulting and Sales Outsourcing.
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Undisclosed$50 - $99 / hr2 - 9Ottawa, Canada
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Ontario Product Designs is a Product Design company. Launched in 2019, the firm is based in Ottawa, Canada. Their services include Product Design and Business Consulting.
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$1,000+< $25 / hr2 - 9
Services provided
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Virtual Ninja is an answering service company. They were founded in 2019, and their services include Call Center Services and Customer Service Outsourcing.
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$1,000+< $25 / hr2 - 9
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OnDem is a PPC company. The Sheridan, Wyoming-based company offers Pay Per Click and Business Consulting.
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$1,000+$100 - $149 / hr2 - 9
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OutPerformerz.com is a small Žilina, Slovakia-based Sales Outsourcing company. The team offers Sales Outsourcing and Business Consulting.
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UndisclosedUndisclosed2 - 9
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Located in London, England, Revency is a small Sales Outsourcing company. The team provides Sales Outsourcing and Email Marketing.
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$5,000+Undisclosed2 - 9Doha, Qatar
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Grudva LLC is a Doha, Qatar-based Content Marketing company. Their services include Content Marketing and Business Consulting.
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UndisclosedUndisclosed2 - 9
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Tarun Lead Agency is a branding firm. They were founded in 2024, and their services include Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9
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Dragonfruit Ventures LLC is an AI Consulting company. They were established in 2016, and their services include AI Consulting and Sales Outsourcing.
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$5,000+< $25 / hr2 - 9
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Founded in 2022, Arise Virtual Staff is a Back Office Outsourcing company. The firm provides Back Office Outsourcing and Call Center Services, and is small.
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$1,000+Undisclosed2 - 9
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Email Marketing company Velocent Martech Solutions Pvt Ltd is in Pune, India. Founded in 2025, the team provides Email Marketing and Back Office Outsourcing.
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$5,000+< $25 / hr2 - 9
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Salecline, a Customer Service Outsourcing company, is located in Mumbai, India. They offer Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Call center Integres Contact Center is headquartered in Dubai, United Arab Emirates. They provide Call Center Services and Sales Outsourcing and were founded in 2014.
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UndisclosedUndisclosed10 - 49Burlington, MA
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EasyAsk Technologies, Inc. Is a call center. Their small team is based in Burlington, Massachusetts. Their services include Call Center Services and Artificial Intelligence.
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UndisclosedUndisclosed10 - 49Hyderabad, India
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Established in 2015, Markiverse Media is an Event Marketing company. The firm offers Event Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Liverpool, England
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Founded in 2012, Castle International is a branding firm. The firm offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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TopAd101 Marketing is an Email Marketing company. Launched in 2021, the team provides Email Marketing and Web Design.
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UndisclosedUndisclosed10 - 49
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The Way How, a Fractional CMO Services company, is headquartered in Austin, Texas. The team provides Fractional CMO Services and Branding.
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UndisclosedUndisclosed10 - 49Queens, New York City, NY
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Wendt Partners is a small Queens, New York City, New York-based CRM consulting and SI company. Their services include CRM consulting and SI and Business Consulting.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Golden Lotus Agency is a Conversion Optimization company in San Diego, California. Founded in 2016, the team specializes in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Seattle, WA
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SPARKVertical, LLC, a small SEO agency, is in Seattle, Washington. Their services include Search Engine Optimization and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Rouse Hill, Australia
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Digiexpert is a social media marketing firm founded in 2020. The small team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Madison Heights, MI
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Hesel Media is a social media marketing company. Established in 2019, the firm focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Boca Raton, FL
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Prediq is a social media marketing company. They are based in Boca Raton, Florida. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Exclusive Networks Ireland, a small public relations agency, is located in Dublin, Ireland. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Launched in 2015, ABi Media Holdings Sp. Z o.o., a small Advertising company, is located in Warszawa, Poland. Their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Alexandria, Australia
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Launched in 2017, SocialMindr is a small Alexandria, Australia-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Aadorf, Switzerland
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Hutter Consult AG, a social media marketing firm, was founded in 2010. The company specializes in Social Media Marketing and Branding.
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$1,000+$50 - $99 / hrFreelancerHartley, England
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Demystifi is a Business Consulting and Sales Outsourcing company. They offer Business Consulting and Sales Outsourcing and are located in Hartley, England.
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Undisclosed$50 - $99 / hrFreelancer
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Chimelight is a Thame, England-based Sales Outsourcing company. They offer Sales Outsourcing and Direct Marketing and were established in 2023.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$10,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Dover, DE
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49Calgary, Canada
Ability to deliver
34.9/40.016.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.3/40.016.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Canton, OH
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+Undisclosed1,000 - 9,999London, England
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Sales Outsourcing20% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.6/40.017.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.8/40.016.8/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.7/40.016/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
36.9/40.018/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.