Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
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See all 56 projectsLevelUp Leads is a prominent sales outsourcing solutions provider, specializing in Sales Team Outsourcing and Sales Talent Acquisition. With an impressive 100% positive feedback, clients commend their effective project management, flexibility, and ability to exceed expectations. 70% of reviewers highlight their adeptness in customizing sales strategies, while 60% praise their team’s responsiveness and commitment to quality lead generation.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
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See all 14 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in lead generation and sales performance enhancement. Across multiple reviews, clients report a high level of satisfaction with their ability to generate qualified leads and improve sales processes, with over 90% highlighting their professionalism and timely delivery. Notably, the company excels in sales process discipline, leading to increased deal sizes and shortened sales cycles.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
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See all 63 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$5,000+$100 - $149 / hr2 - 9Vilnius, Lithuania
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SALT Sales is a Sales Outsourcing company. The team is based in Vilnius, Lithuania, and their services include Sales Outsourcing and Business Consulting.
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UndisclosedUndisclosed50 - 249
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Executive Boutique Call Center is a call center service. They are in Cebu, Philippines and have midsize team. Their services include Call Center Services and Back Office Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 129 projectsSalesAR is a sales development agency specializing in sales outsourcing solutions, with a focus on lead generation and sales team augmentation. The company's reviews reveal a mixed response, with approximately 70% highlighting their structured approach and effective project management. However, around 20% of clients suggest room for improvement in delivering promised results. Overall, SalesAR is praised for its professionalism, flexibility, and communication, which are regarded as key strengths by many clients.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
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See all 11 projectsVrand is a Sales Outsourcing Solutions provider, specializing in lead generation, LinkedIn campaigns, and cold emailing. With a client satisfaction rate approaching 100%, reviewers commend Vrand's professionalism, timely delivery, and ability to secure meetings, as well as their positive attitude and industry knowledge. Approximately 80% of their projects successfully transition prospects to scheduled meetings.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
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See all 18 projectsVirtual Sales Limited is a proficient Sales Outsourcing Solutions provider specializing in lead generation and appointment setting. Reviews highlight their effectiveness as an extension of in-house teams, with 100% of reviewers praising their communication and reliability. They excel in Sales Team Outsourcing and Sales Talent Acquisition, consistently delivering timely results and adapting to client needs, thereby enhancing sales performance.
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$5,000+Undisclosed50 - 249Waltham, MA
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DemandDrive is a midsize Marketing Strategy company located in Waltham, Massachusetts. Their services include Marketing Strategy and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Paris, France
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Located in Paris, France, Agence IA Marketing is a small Digital Strategy company. The team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Isleworth, England
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Ariz Media is a small Advertising company in Isleworth, England. Their services include Advertising and Sales Outsourcing.
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$1,000+Undisclosed2 - 9
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ServiceSurfer is a Marketing Strategy company. The Melbourne, Australia-based team focuses on Marketing Strategy and Sales Outsourcing.
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$1,000+Undisclosed2 - 9
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Founded in 2024, Electryk is an Email Marketing company. The company focuses on Email Marketing and Sales Outsourcing.
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$1,000+$150 - $199 / hr2 - 9Midway, UT
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East Two West is a print design agency. The firm is based in Midway, Utah. Their services include Print Design and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49San Francisco, CA
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RevGen Genius is a CRM consulting and SI company established in 2022. The company specializes in CRM consulting and SI and Back Office Outsourcing.
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$5,000+$25 - $49 / hr10 - 49
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Content Marketing company Kridzo Digital was launched in 2025. The firm offers Content Marketing and Sales Outsourcing.
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Undisclosed< $25 / hrFreelancer
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Data Miners, a small Sales Outsourcing and Data Annotation Services company, is located in Ahmedpur East, Pakistan. The team provides Sales Outsourcing and Data Annotation Services.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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SNJ Global Services, a Back Office Outsourcing company, focuses on Back Office Outsourcing and Call Center Services. The company is in Karachi, Pakistan and Karachi, Pakistan.
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$10,000+$25 - $49 / hr50 - 249Tunis, Tunisia
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Quantumcall is a Market Research company. The team provides Market Research and Call Center Services, and the firm is in Tunis, Tunisia.
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$1,000+< $25 / hr50 - 249
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In Davao City, Philippines, Virtual Assistant House, Corp is a midsize answering service company. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49
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Founded in 2022, SendtoWin is a Marketing Strategy company. The firm provides Marketing Strategy and Digital Strategy, and is small.
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$5,000+Undisclosed250 - 999
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Corporate Sales is a Business Consulting company. Based in New York, New York, the company was established in 2001. Their team specializes in Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Duluth, GA
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In Duluth, Georgia, Leadsprospex is a midsize Business Consulting company. The team specializes in Business Consulting and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249
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Orbit Informatics is a London, England-based UX company. They offer UX/UI Design and E-Commerce Development.
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$1,000+$25 - $49 / hr50 - 249Gaithersburg, MD
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Transparent BPO is a Gaithersburg, Maryland-based Customer Service Outsourcing company. Founded in 2009, the team provides Customer Service Outsourcing and Back Office Outsourcing.
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Undisclosed$150 - $199 / hr10 - 49Lancaster, PA
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Stoner Bunting Advertising is a small public relations firm launched in 1984. Their services include Public Relations and Social Media Marketing.
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$5,000+Undisclosed250 - 999Kuala Lumpur, Malaysia
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Customer Service Outsourcing company VPO Services was established in 2015. Based in Kuala Lumpur, Malaysia, the team specializes in Customer Service Outsourcing and Back Office Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Bhopal, India
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Relu Consultancy is a Robotics Process Automation company. Located in Bhopal, India, their small team focuses on Robotics Process Automation and Web Development. The company was launched in 2022.
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$1,000+$25 - $49 / hr2 - 9West End, England
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Established in 2022, Future Faced Ltd, a small Email Marketing company, is in West End, England. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Next Prop AI is an AI Agents company founded in 2023. The company specializes in AI Agents and Custom Software Development, and is small.
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UndisclosedUndisclosed2 - 9Jaipur, India
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Social media marketing firm Digitalxle.com was founded in 2020. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Styl Sensei is a Manila, Philippines-based Email Marketing company. Established in 2025, the team focuses on Email Marketing and Business Consulting.
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$1,000+$50 - $99 / hr2 - 9Bridgewater, MA
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Small Digital Strategy company Memento Marketing LLC, is in Bridgewater, Massachusetts. The team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Gurugram, India
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Akash Sehgal - Searchspot is a Content Marketing company. The Gurugram, India-based firm specializes in Content Marketing and Email Marketing.
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$10,000+Undisclosed2 - 9New York, NY
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Noal Partners is a social media marketing agency. They are headquartered in New York, New York, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Shakin Consulting is a Marketing Strategy company. Launched in 2023, the firm is headquartered in. Their services include Marketing Strategy and Custom Software Development.
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UndisclosedUndisclosed2 - 9Albany, NY
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Established in 2018, Keenfunnel is an Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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Grow More Studio - Best SEO Agency in Delhi is an Advertising company. Founded in 2021, the company is based in Delhi, India. Their team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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AD Marketing, an Email Marketing company, specializes in Email Marketing and Sales Outsourcing. The agency is based in.
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Undisclosed< $25 / hr2 - 9Raipur, India
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Digital Amigos is an Indore, India-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization and were launched in 2022.
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UndisclosedUndisclosed2 - 9
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SG Gurukul is a social media marketing agency in Indore, India. They offer Social Media Marketing and Search Engine Optimization and were founded in 2011.
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UndisclosedUndisclosed2 - 9
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In Miami, Florida, RocketFuel Marketing is a small Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Bologna, Italy
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Headquartered in Bologna, Italy, BIG Digital is a social media marketing agency. They offer Social Media Marketing and Email Marketing and were founded in 2012.
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$1,000+$100 - $149 / hr2 - 9
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Weblabs Agentur is a Marketing Strategy company established in 2021. The team focuses on Marketing Strategy and Sales Outsourcing and is headquartered in Sonthofen, Germany.
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$1,000+< $25 / hr2 - 9
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Ari Digital is a small SEO company in Gurugram, India. The team provides Search Engine Optimization and Web Development.
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$25,000+$25 - $49 / hr2 - 9Paris, France
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Founded in 2013, Leadiya is an Email Marketing company. The team focuses on Email Marketing and Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9Phoenix, AZ
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Wise Roots Marketing Agency is a SEO services firm. Based in Phoenix, Arizona, their team provides Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Mannheim, Germany
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Solution-Work is a social media marketing firm. The Mannheim, Germany-based agency was established in 2011. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Lahore, Pakistan
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Founded in 2020, BPOXpert is a Digital Strategy company. Located in Lahore, Pakistan, the team offers Digital Strategy and Content Marketing.
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$5,000+Undisclosed50 - 249Noida, India
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De Box Global is a midsize Noida, India-based PPC agency. Their services include Pay Per Click and IT strategy consulting.
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$1,000+$50 - $99 / hr2 - 9Santa Coloma de Gramenet, Spain
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Convertiam is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization, and the company is based in Santa Coloma de Gramenet, Spain.
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$1,000+$25 - $49 / hr10 - 49Lytchett Matravers, England
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SalesGrape is a Sales Outsourcing company headquartered in Lytchett Matravers, England. Launched in 2016, the team focuses on Sales Outsourcing and Fractional CMO Services.
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$1,000+$50 - $99 / hr2 - 9
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Digital Strategy company Pooja Dhole Marketing Services was established in 2022. The team offers Digital Strategy and Social Media Marketing and is headquartered in Mumbai, India.
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$1,000+< $25 / hr10 - 49Brampton, Canada
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Launched in 2013, SoftwareXprts is a web design company. The team focuses on Web Design and Custom Software Development.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
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Digitizengrow, a Direct Marketing company, was established in 2016. The agency provides Direct Marketing and Social Media Marketing.
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$5,000+Undisclosed10 - 49Milwaukee, WI
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Launched in 2009, BDPros - Business Development Pros is a Sales Outsourcing company. The team provides Sales Outsourcing and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.7/40.016.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.6/40.018.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Sales Outsourcing20% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.5/40.018.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34/40.016.6/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.8/40.018/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.