Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Outsourcing Solutions company that specializes in lead generation and sales process enhancement. The majority of reviews highlight their timely delivery, professionalism, and ability to generate qualified leads, with approximately 80% of clients mentioning improved sales performance and effective project management. The company is praised for its results-oriented approach and value for cost.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a Sales Development Agency specializing in Sales Outsourcing Solutions, offering services like lead generation, appointment setting, and market analysis. The company is praised for its effective communication and ability to deliver results, such as a 300% increase in appointment generation. Over 90% of reviews highlight their high ratings and value for cost, while one negative review cites unprofessional conduct.
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UndisclosedUndisclosed2 - 9
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AD Marketing, an Email Marketing company, specializes in Email Marketing and Sales Outsourcing. The agency is based in.
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Undisclosed< $25 / hr2 - 9Raipur, India
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Digital Amigos is an Indore, India-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization and were launched in 2022.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation and outreach campaigns across multiple channels. The majority of reviewers commend their prompt communication, structured project management, and ability to deliver high-quality leads, with over 90% praising their professionalism and adaptability. While there was one report of underperformance, most reviews emphasize SalesAR's effectiveness in Sales Team Augmentation and Sales Performance Enhancement.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
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See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr50 - 249Horsham , EnglandServices provided
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See all 20 projectsVirtual Sales Limited is a sales outsourcing solutions company specializing in sales team augmentation, sales performance enhancement, and lead generation. Their reviews indicate a high level of customer satisfaction, with 100% of reviewers praising their communication, project management, and results. Clients consistently highlight their ability to integrate seamlessly with in-house teams and deliver impressive outcomes, such as significant lead generation and meeting bookings.
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UndisclosedUndisclosed2 - 9
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SG Gurukul is a social media marketing agency in Indore, India. They offer Social Media Marketing and Search Engine Optimization and were founded in 2011.
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UndisclosedUndisclosed2 - 9
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In Miami, Florida, RocketFuel Marketing is a small Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Bologna, Italy
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Headquartered in Bologna, Italy, BIG Digital is a social media marketing agency. They offer Social Media Marketing and Email Marketing and were founded in 2012.
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$1,000+$100 - $149 / hr2 - 9
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Weblabs Agentur is a Marketing Strategy company established in 2021. The team focuses on Marketing Strategy and Sales Outsourcing and is headquartered in Sonthofen, Germany.
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$1,000+< $25 / hr2 - 9
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Ari Digital is a small SEO company in Gurugram, India. The team provides Search Engine Optimization and Web Development.
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$25,000+$25 - $49 / hr2 - 9Paris, France
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Founded in 2013, Leadiya is an Email Marketing company. The team focuses on Email Marketing and Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9Phoenix, AZ
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Wise Roots Marketing Agency is a SEO services firm. Based in Phoenix, Arizona, their team provides Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Mannheim, Germany
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Solution-Work is a social media marketing firm. The Mannheim, Germany-based agency was established in 2011. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Lahore, Pakistan
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Founded in 2020, BPOXpert is a Digital Strategy company. Located in Lahore, Pakistan, the team offers Digital Strategy and Content Marketing.
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$5,000+Undisclosed50 - 249Noida, India
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De Box Global is a midsize Noida, India-based PPC agency. Their services include Pay Per Click and IT strategy consulting.
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$1,000+$50 - $99 / hr2 - 9Santa Coloma de Gramenet, Spain
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Convertiam is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization, and the company is based in Santa Coloma de Gramenet, Spain.
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$1,000+$25 - $49 / hr10 - 49Lytchett Matravers, England
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SalesGrape is a Sales Outsourcing company headquartered in Lytchett Matravers, England. Launched in 2016, the team focuses on Sales Outsourcing and Fractional CMO Services.
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$1,000+$50 - $99 / hr2 - 9
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Digital Strategy company Pooja Dhole Marketing Services was established in 2022. The team offers Digital Strategy and Social Media Marketing and is headquartered in Mumbai, India.
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$1,000+< $25 / hr10 - 49Brampton, Canada
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Launched in 2013, SoftwareXprts is a web design company. The team focuses on Web Design and Custom Software Development.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
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Digitizengrow, a Direct Marketing company, was established in 2016. The agency provides Direct Marketing and Social Media Marketing.
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$5,000+Undisclosed10 - 49Milwaukee, WI
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Launched in 2009, BDPros - Business Development Pros is a Sales Outsourcing company. The team provides Sales Outsourcing and Email Marketing.
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$25,000+Undisclosed50 - 249Pune, India
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See all 1 projectsThe SalesBridge offers services in Sales Team Augmentation, Sales Staffing, and Sales Performance Enhancement, focusing on appointment setting and lead generation. Client feedback highlights The SalesBridge's exceptional ability to deliver high-quality leads within budget and timeframes, their seamless integration of strategies, and their responsive and accommodating partnership.
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$5,000+Undisclosed2 - 9
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Imperium Impact is a Business Consulting company. Based in London, England, the agency specializes in Business Consulting and Sales Outsourcing.
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$10,000+$50 - $99 / hr10 - 49
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Closergod is an Email Marketing company. They were launched in 2020, and their services include Email Marketing and Demand Generation Marketing.
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$1,000+$25 - $49 / hr10 - 49Haarlem, Netherlands
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Localheroes.world is an answering service company. The team is based in Haarlem, Netherlands, and their services include Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Chișinău, Moldova
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Lislex is a Marketing Strategy company. Headquartered in Chișinău, Moldova, their small team provides Marketing Strategy and Email Marketing. The company was launched in 2017.
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UndisclosedUndisclosed10 - 49Gurugram, India
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Content Marketing company Fotoplane Social is located in Gurugram, India. Established in 2019, the team offers Content Marketing and Web Development.
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UndisclosedUndisclosed10 - 49Chennai, India
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Thrivius Digital Marketing Agency, a small social media marketing company, is based in Chennai, India and Chennai, India. The team specializes in Social Media Marketing and Search Engine
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UndisclosedUndisclosed10 - 49Shrewsbury, NJ
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Marketing esq is a social media marketing firm. Their team is in Shrewsbury, New Jersey and specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Established in 2017, Digital Brandlance is a social media marketing firm. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49
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Based in Kolkata, India, Custobridge Pvt. Ltd. Is a small pay per click agency. The team offers Pay Per Click and CRM consulting and SI.
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$1,000+< $25 / hr10 - 49Kolkata, India
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Smartlinkr Kolkata is a branding agency. They are located in Kolkata, India. Their team specializes in Branding and Web Design.
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$1,000+< $25 / hr10 - 49
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Social media marketing firm Softech Web Services is based in gurugram, India. Launched in 2023, the team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Herzliya, Israel
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Traffic Icons is a PR firm. They are based in Herzliya, Israel and have small team. They focus on Public Relations and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49
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ThePod.fm is a Direct Marketing company founded in 2025. The team provides Direct Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Lead Harbor is a Market Research company. The small Mumbai, India-based team focuses on Market Research and Content Marketing. The agency was established in 2021.
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$1,000+Undisclosed10 - 49
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See all 1 projectsLeadingly offers email marketing services with a focus on helping companies find new prospects and improve sales outcomes. The overall feedback highlights their excellent communication and effective service, though there is a noted limitation regarding their AI's language support.
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$1,000+Undisclosed2 - 9
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Wyspur, a Sales Outsourcing company, is in Middletown, Delaware. They provide Sales Outsourcing and Business Consulting.
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$1,000+$100 - $149 / hr2 - 9Sacramento, CA
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Golden Goose Marketing is a SEO services firm based in Sacramento, California. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Delhi, India
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Web design company Ace Genesis Digital was launched in 1999. The team provides Web Design and Web Development and is based in Delhi, India.
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$5,000+Undisclosed10 - 49Melbourne, Australia
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LeadCallers is an answering service. Their team is located in Melbourne, Australia and focuses on Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
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Phone answering service Navigant Technologies Pvt. Ltd. Is in Gurugram, India. Launched in 2003, the team focuses on Call Center Services and Accounting.
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$1,000+$200 - $300 / hr2 - 9
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HypeClients is a CRM consulting and SI and Sales Outsourcing company launched in 2022. The company specializes in CRM consulting and SI and Sales Outsourcing, and is small.
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$75,000+$150 - $199 / hr250 - 999
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Launched in 2024, Ready Mailing Team is an Advertising company. Headquartered in Bogura, Bangladesh, the team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Sofia, Bulgaria
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Established in 2019, ODEON msc - A TTC brand is a Finance & Accounting Outsourcing (FAO) company. The team offers Finance & Accounting Outsourcing (FAO) and HR Consulting.
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$1,000+< $25 / hr10 - 49Oxford, MS
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Founded in 2019, USA Calling Solutions, a small Sales Outsourcing company, is in Oxford, Mississippi. Their team offers Sales Outsourcing.
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Undisclosed< $25 / hr10 - 49Bengaluru, India
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Scatalyst is a Sales Outsourcing company. Their small team is based in Bengaluru, India. Their services include Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Bhairab, Bangladesh
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Established in 2020, iLeadsGlobal is a Sales Outsourcing company. The firm offers Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Conveyancer Plus is a Sales Outsourcing company. In Ilford, England, the firm provides Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Ha Noi, Vietnam
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Greswin, a Sales Outsourcing company, provide Sales Outsourcing and Social Media Marketing. They were launched in 2023.
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UndisclosedUndisclosed10 - 49Oakland, CA
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Launched in 2009, WHM Creative is a small Advertising company based in Oakland, California. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Pune, India
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Sazinga Digital Services is a social media marketing company launched in 2013. The small team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Vanguard Online Marketing, a Content Marketing company, was launched in 2012. The firm specializes in Content Marketing and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr50 - 249Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.9/40.019/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
34.2/40.017.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.