Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+Undisclosed10 - 49
Services provided
Windfors is an Advertising company. Their small team of employees is headquartered in. Their team provides Advertising and Branding.
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$50,000+Undisclosed50 - 249San Francisco, CA
Services provided
Retina is a branding firm. Launched in 2012, their team focuses on Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$100 - $149 / hr2 - 9Services provided
See all 10 projectsDigital Natives is a proficient Advertising Agency specializing in paid media, media buying, and digital marketing services. The company consistently receives high praise for its responsiveness, efficiency, and expertise, with 100% of reviewers highlighting their organized project management and rapid adaptability. Clients appreciate their ability to drive measurable outcomes and strategic execution in advertising services.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is a multifaceted advertising agency offering services in marketing, media buying, and branding, tailored to enhance brand visibility and generate leads. The reviews present a 75% positive feedback rate, highlighting their strategic approach and strong project management. Notably, 60% of reviewers commend their responsiveness and adaptability, which are crucial in fast-paced advertising services. However, some concerns, such as communication lapses, were noted in negative reviews.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
See all 2 projectsTarbell Media is a web development company offering services including website creation and optimization. The feedback on their performance is mixed; 50% of reviewers highlight their professionalism and empathic approach, while the other 50% report dissatisfaction, citing poor communication and significant project errors. The company's charismatic CEO is both praised and critiqued for his impact on client trust.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Advertising company Holland Mark is located in Boston, Massachusetts. The team offers Advertising and Direct Marketing.
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$5,000+Undisclosed10 - 49London, England
Services provided
Azam Marketing, an Advertising company, was launched in 1997. The small team focuses on Advertising and Marketing Strategy.
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$1,000+$300+ / hr10 - 49Southend-on-Sea, England
Services provided
Advertising company PropertyHeads was launched in 2018. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Kochi, India
Services provided
Teknoppy is an Advertising company. They are based in Kochi, India and Kochi, India. Their team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 50 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$5,000+$100 - $149 / hr50 - 249Malvern, PA
Services provided
Stream Companies is a midsize Malvern, Pennsylvania-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed1,000 - 9,999Washington, DC
Services provided
Business Consulting company Avalere Health was founded in 2001. In Washington, District of Columbia and London, England, the team specializes in Business Consulting and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$5,000+$100 - $149 / hr1,000 - 9,999Minato City, Japan
Services provided
Vector, Inc., a PR agency, is located in Minato City, Japan. They focus on Public Relations and Advertising and were established in 1993.
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$1,000+Undisclosed50 - 249New York, NY
Services provided
Net Natives is an Advertising company founded in 2008. The team provides Advertising and Branding and is in New York, New York.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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$5,000+$300+ / hr10 - 49Manila, Philippines
Services provided
IMARK International is an Advertising company launched in 2008. The team provides Advertising and Content Marketing and is in Manila, Philippines.
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$1,000+< $25 / hr10 - 49London, England
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Established in 2015, bant.io is a small Email Marketing company. Their team offers Email Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Codebold IT Solutions is a web design company. The firm is in Hyderabad, India. Their team specializes in Web Design and Web Development.
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$1,000+Undisclosed2 - 9Larnaka, Cyprus
Services provided
VIRALNATION LTD. Is an Advertising company. The team provides Advertising and Branding and is based in Larnaka, Cyprus.
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$5,000+$25 - $49 / hr10 - 49Lviv, Ukraine
Services provided
Social media marketing company Linked Promo is located in Lviv, Ukraine. They focus on Social Media Marketing and Advertising and were founded in 2017.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
HIGHJAM is a branding agency. They were established in 2009 and focus on Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Goeteborg, Sweden
Services provided
See all 1 projectsThe bond is a UX design and marketing company known for creating user-friendly app designs. With a 100% positive feedback rate from clients, they are praised for simplifying complex user requirements and aligning designs with marketing strategies. However, some clients noted challenges with the readability of designs for developers.
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UndisclosedUndisclosed2 - 9București, Romania
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Based in București, Romania, Tokinomo is an Advertising company. They offer Advertising and Other Marketing.
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$10,000+$50 - $99 / hr50 - 249Hyderabad, India
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BCC UNITED is a branding firm. The firm is headquartered in Hyderabad, India. Their services include Branding and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Villa Park, IL
Services provided
See all 1 projectsMineral Media is a video production company known for its comprehensive services including location scouting, interview filming, and post-production. They received overwhelmingly positive feedback, with clients praising their communication clarity, flexibility, and the ability to deliver high-quality content on time. Notably, 100% of reviewers highlighted their seamless integration as partners, rather than just as vendors.
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$50,000+$200 - $300 / hr10 - 49New York, NY
Services provided
Advertising company Ayni Brigade is based in New York, New York. They provide Advertising and Marketing Strategy.
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$5,000+Undisclosed10 - 49
Services provided
Brand Buddy is a PPC company launched in 2014. Their team focuses on Pay Per Click and Branding.
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$1,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
In Miami, Florida, Click Lead Close is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Marketing Digital Gravataí, an Advertising company, is headquartered in Gravataí, Brazil. They provide Advertising and Direct Marketing.
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$5,000+$50 - $99 / hr2 - 9Bogotá, Colombia
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Comarca Marketing Advertising is an Advertising company. Their small team of employees is headquartered in Bogotá, Colombia and Orlando, Florida. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Brooklyn, NY
Services provided
Headquartered in Brooklyn, New York and Boulder, Colorado, Madwell is an Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
ID Public Relations is a midsize branding agency headquartered in Los Angeles, California and New York, New York. The team offers Branding and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
Services provided
MP&F Public Relations is a public relations firm. The Nashville, Tennessee-based team focuses on Public Relations and Advertising.
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$10,000+$150 - $199 / hr50 - 249Boise, ID
Services provided
Drake Cooper is an Advertising company. Launched in 1978, their team focuses on Advertising and Branding.
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$50,000+$150 - $199 / hr50 - 249Portland, OR
Services provided
Established in 1978, CMD is an Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Birmingham, AL
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Launched in 1953, Luckie & Company is an Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Costock, England
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Launched in 2003, Champions (UK) plc is a midsize Costock, England-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr1,000 - 9,999London , England
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Essence is a London , England-based SEO company. Established in 2005, the team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Nottingham, England
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Adtrak, an Advertising company, was launched in 1997. Based in Nottingham, England, the team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Edinburgh, Scotland
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Established in 1999, Bloxx is a midsize Edinburgh, Scotland-based Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$50 - $99 / hr50 - 249Saonara, Italy
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Studio Cappello / Digital Marketing is a PPC company. The team specializes in Pay Per Click and Advertising and is in Saonara, Italy and Milano, Italy.
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UndisclosedUndisclosed50 - 249Cleveland, OH
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Dix & Eaton is an Advertising company. They provide Advertising and Branding and are based in Cleveland, Ohio.
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$1,000+$100 - $149 / hr50 - 249Omaha, NE
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Hurrdat is an Advertising company. Their midsize team is based in Omaha, Nebraska and Salt Lake City, Utah and offers Advertising and Content Marketing. The firm was launched in 2010.
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UndisclosedUndisclosed2 - 9Ridgefield, CT
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Outdoor Media Buyers, an Advertising and media planning and buying agency, is located in Ridgefield, Connecticut. They specialize in Advertising and Media Planning & Buying and were launched in
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UndisclosedUndisclosed2 - 9
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Founded in 2019, Greedy Growth, a small Advertising and branding company, is located in. Their team provides Advertising and Branding.
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$1,000+< $25 / hr50 - 249Bengaluru, India
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Located in Bengaluru, India, GreedyGame is a Mobile & App Marketing company. Launched in 2013, the team specializes in Mobile & App Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9Kraków, Poland
Services provided
Oxide Digital Agency is an Advertising company. In Kraków, Poland and Warszawa, Poland, the agency offers Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Auckland, New Zealand
Services provided
Topnotch SEO is a SEO company launched in 2019. The firm offers Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr2 - 9Docklands, Australia
Services provided
Look At Me, an Advertising company, was established in 2006. They focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49St. Louis, MO
Services provided
SLAM Agency is a small Advertising company located in St. Louis, Missouri. The team specializes in Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Appleton, WI
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Writing by Design, LLC – Out of Business is a Content Marketing company. Founded in 2006, the team offers Content Marketing and Marketing Strategy.
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$1,000+$150 - $199 / hr2 - 9Midwest City, OK
Services provided
See all 1 projectsOKC Digital Marketing Agency specializes in generating leads through platforms like Craigslist and HomeAdvisor and offers services such as social media profile management. Their clients, such as Jimmy the Plumber, report receiving significantly more business and praise the agency's smooth workflow and effective results, although they note the overwhelming volume of leads generated.
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Undisclosed$50 - $99 / hr2 - 9
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Stormachtig, a small SEO services firm, is headquartered in Dirksland, Netherlands. The team provides Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Missoula, MT
Services provided
TOMIS is an Advertising company. In Missoula, Montana, their team offers Advertising and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$50 - $99 / hr50 - 249New York, NY
Ability to deliver
36.8/40.019.6/20 Reviews9/10 Clients & Experience8.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$50,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.