Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+$50 - $99 / hr2 - 9Veľký Krtíš, Slovakia
Services provided
See all 1 projectsRyvenia is a web development company known for creating modern WordPress websites, logos, and e-commerce platforms. The overall feedback is overwhelmingly positive, with clients reporting a 60% increase in customers post-launch. Approximately 100% of reviewers highlight their professionalism, creativity, and flexibility, noting their ongoing support and effective communication throughout the project.
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$1,000+$100 - $149 / hr50 - 249New York, NY
Services provided
See all 1 projectsAdvyn offers a comprehensive suite of marketing services, including Ads, Promotions, and Branding, as well as Media Buying and website development. Their reviews highlight their strong project management skills and dedication to delivering high-quality results, which have generated increased website traffic, engagement, and effective advertising campaigns. Clients express satisfaction with their professionalism and timely delivery.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$25 - $49 / hr10 - 49Dallas, TX
Services provided
See all 3 projectsNext Gen Technologies company
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Undisclosed$50 - $99 / hr2 - 9Sleman, Indonesia
Services provided
Inavoice is a Sleman, Indonesia-based Advertising company. They offer Advertising and Other Marketing.
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UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
KGBTexas Communications, a PR agency, is in San Antonio, Texas and Houston, Texas. They specialize in Public Relations and Advertising.
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$10,000+$200 - $300 / hr10 - 49Bristol, England
Services provided
Navigate is an Advertising company. The team specializes in Advertising and Marketing Strategy, and the company is based in Bristol, England.
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Undisclosed$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
Promoshop, an Advertising company, was established in 1998. The firm specializes in Advertising and Branding, and is midsize.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
Services provided
Acento Advertising is an Advertising company headquartered in Los Angeles, California. Their services include Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Quinn is a public relations firm. The New York, New York-based team specializes in Public Relations and Advertising.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$100,000+$150 - $199 / hr50 - 249Denver, CO
Services provided
Vladimir Jones is an Advertising company. They offer Advertising and Branding and were established in 1970.
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$50,000+$150 - $199 / hr50 - 249Charlotte, NC
Services provided
TATTOO Projects is an Advertising company. Their midsize team of employees is in Charlotte, North Carolina. Their team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$5,000+$100 - $149 / hr50 - 249Louisville, KY
Services provided
PriceWeber is an Advertising company. The team provides Advertising and Media Planning & Buying and is in Louisville, Kentucky.
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UndisclosedUndisclosed50 - 249Auckland, New Zealand
Services provided
Strategy Creative, an Advertising company, is based in Auckland, New Zealand. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Velenje, Slovenia
Services provided
AV studio d.o.o. Is a midsize Velenje, Slovenia-based Advertising company. The team specializes in Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Vancouver, Canada
Services provided
Periphery Digital is a Vancouver, Canada-based media planning and buying company. They specialize in Media Planning & Buying and Advertising.
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$5,000+$25 - $49 / hr10 - 49Lungsod Quezon, Philippines
Services provided
XS Multimedia, an Advertising company, is based in Lungsod Quezon, Philippines. They specialize in Advertising and Branding and were founded in 2012.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
ES Dubai is a small Advertising company located in Dubai, United Arab Emirates and Dubai, United Arab Emirates. The team offers Advertising and Branding.
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$1,000+< $25 / hr250 - 999
Services provided
Advertising company Elite Designs Official is headquartered in Rawalpindi, Pakistan. They provide Advertising and Content Marketing.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
Yantraksh Logistics is a Direct Marketing company. Located in Gurugram, India and India, the agency specializes in Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
The Skills Valley is a SEO agency based in Noida, India. They focus on Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
Services provided
The Many is a social media marketing agency founded in 2010. The company provides Social Media Marketing and Media Planning & Buying, and is midsize.
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$25,000+$100 - $149 / hr10 - 49Milano, Italy
Services provided
Krein is a Digital Strategy company. Headquartered in Milano, Italy and Firenze, Italy, the company was launched in 2020. Their team specializes in Digital Strategy and CRM consulting and SI.
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Undisclosed< $25 / hr2 - 9Bengaluru, India
Services provided
See all 3 projectsAlityart OPC Private Limited is a digital marketing and website development company known for delivering comprehensive solutions, including SEO, lead generation, and Google Ads. With 100% positive feedback, clients commend their professional approach, timely delivery, and effective communication. Notably, 100% of reviewers highlight their impressive implementation of project features.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Established in 1999, StrawberryFrog is a midsize New York, New York-based Advertising company. Their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9Irvine, CA
Services provided
Evolution Media Group is an Advertising and media planning and buying company. The Irvine, California-based team offers Advertising and Media Planning & Buying.
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$10,000+< $25 / hr10 - 49Hyderabad, India
Services provided
MakeMyFilm is an Advertising company. Located in Hyderabad, India, the firm was founded in 2017. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Chojnice, Poland
Services provided
Gregor Media is a web design agency. They focus on Web Design and Advertising and were launched in 2018. The agency is based in Chojnice, Poland.
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UndisclosedUndisclosed10 - 49Council Bluffs, IA
Services provided
Established in 1999, Right Idea Media & Creative is a small Advertising company located in Council Bluffs, Iowa. Their team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
See all 1 projectsIM Solutions is a leading Advertising Agency located in Bangalore, India. We are an advertising firm working for prominent brands globally. Our team of professionals provide complete services in
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$10,000+$150 - $199 / hr10 - 49Montclair, NJ
Services provided
Looney Advertising is an Advertising company. Based in Montclair, New Jersey, the agency was founded in 2002. Their team offers Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Founded in 2015, Skydeo, Inc. Is an Advertising company. The team offers Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Columbus, OH
Services provided
Weber Associates is a Marketing Strategy company. Located in Columbus, Ohio and , the firm provides Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr10 - 49Cremorne, Australia
Services provided
Traffic Brand Agency, an Advertising company, was launched in 2001. They specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Great White Ark GmbH is a Content Marketing company. The team provides Content Marketing and Social Media Marketing, and the agency is based in München, Germany.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Qode Social is an Advertising company. They offer Advertising and Social Media Marketing and were founded in 2016.
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$5,000+$100 - $149 / hr10 - 49Chattanooga, TN
Services provided
Crash Creative is a Chattanooga, Tennessee-based Advertising company. Founded in 2010, the team focuses on Advertising and Marketing Strategy.
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$10,000+$200 - $300 / hr10 - 49Walnut Creek, CA
Services provided
Established in 2017, MediaJel is an Advertising company. The team focuses on Advertising and Mobile & App Marketing.
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$10,000+Undisclosed10 - 49Milano, Italy
Services provided
AdKaora is a Mobile & App Marketing company established in 2013. Their services include Mobile & App Marketing and Advertising.
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$1,000+$50 - $99 / hr50 - 249Tallinn, Estonia
Services provided
Nobel Digital is an Advertising company. Their midsize team is based in Tallinn, Estonia. Their services include Advertising and Content Marketing.
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$100,000+$150 - $199 / hr50 - 249Austin, TX
Services provided
Proof Advertising is an Advertising company in Austin, Texas. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Miami, FL
Services provided
Advertising company BizzClick is in Miami, Florida. They provide Advertising and Market Research.
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UndisclosedUndisclosed50 - 249Bengaluru, India
Services provided
Breakout® Escape Room, a Direct Marketing company, is located in Bengaluru, India. Their services include Direct Marketing and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Nashville, TN
Services provided
Launched in 1978, GS&F is a branding firm. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsBLK INK is a social media marketing company. Based on feedback, 100% of reviews are negative, highlighting issues such as delayed posts, lack of marketing skills, and high costs. Despite good communication with the project manager and quality photoshoots, the overall experience was deemed unsatisfactory by clients.
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$1,000+$200 - $300 / hr10 - 49South Toowoomba, Australia
Services provided
Founded in 2015, Digital Darts is an Email Marketing company. In South Toowoomba, Australia, the team specializes in Email Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Durban, South Africa
Services provided
ACMP Creative is an Advertising company founded in 2011. Their services include Advertising and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49Warszawa, Poland
Services provided
Advertising company BEMedia offers Advertising and Branding. They were founded in 2011.
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$1,000+Undisclosed10 - 49New York, NY
Services provided
Founded in 2016, Opensponsorship is an Other Marketing company. Located in New York, New York, the team specializes in Other Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9Kraków, Poland
Services provided
VELAR Agency, a PPC agency, provide Pay Per Click and Social Media Marketing. They were launched in 2023.
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$1,000+$200 - $300 / hr10 - 49
Services provided
IHealth Marketing is a SEO agency. Launched in 2019, their team focuses on Search Engine Optimization and Pay Per Click.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.