Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
Services provided
Established in 2009, Finch Creative Group is an Advertising company. The small team provides Advertising and Web Design.
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$5,000+$100 - $149 / hr2 - 9Apex, NC
Services provided
Headquartered in Apex, North Carolina, Creativisibility is a small Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$10,000+$150 - $199 / hr2 - 9Edinburgh , Scotland
Services provided
Tanami is a social media marketing agency. The agency is in Edinburgh , Scotland. Their services include Social Media Marketing and Video Production.
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$10,000+$150 - $199 / hr2 - 9Mobberley, England
Services provided
Founded in 1998, Evolve Design Consultants is a branding company. The agency provides Branding and Advertising, and is small.
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$5,000+$100 - $149 / hr2 - 9Wyandotte, MI
Services provided
Social media marketing firm 3V Business Solutions was founded in 2012. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
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The Creative Edge is an Email Marketing company launched in 1995. The firm focuses on Email Marketing and Graphic Design, and is small.
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$10,000+$100 - $149 / hr2 - 9Roma, Italy
Services provided
Founded in 2016, Branding Addicted is a branding company. The company specializes in Branding and Advertising, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr2 - 9Stuttgart, Germany
Services provided
Wohlgemuth U. Company, a small Advertising company, is in Stuttgart, Germany. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Asunción, Paraguay
Services provided
Social PY - Marketing Digital is a small branding firm in Asunción, Paraguay. Their services include Branding and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Headquartered in Ciudad de México, Mexico, Hunt Publicidad is an Advertising company. Their services include Advertising and Mobile App Development.
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UndisclosedUndisclosed2 - 9Hermanus, South Africa
Services provided
SEO agency South Africa SEO provides Search Engine Optimization and Web Development. They are in Hermanus, South Africa.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed2 - 9Bozeman, MT
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Mammoth Marketing, an Advertising company, was established in 2013. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Team AMC is a small Advertising company headquartered in Las Vegas, Nevada. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Elgin, IL
Services provided
Gilmore Marketing Concepts, Inc. Is an Advertising company. Their team is headquartered in Elgin, Illinois. The agency focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Wake Forest, NC
Services provided
Dutchess Marketing, an Email Marketing company, was launched in 2009. The team focuses on Email Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
Services provided
THINK Webstore is a SEO services firm. Located in Ridgeland, Mississippi, the agency was established in 2007. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Mobile, AL
Services provided
Small Advertising company SPIRE, LLC. (AL), is based in Mobile, Alabama. The team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Arlington Heights, IL
Services provided
Logo company Orange Propeller was founded in 1997. The team specializes in Logo and Branding and is in Arlington Heights, Illinois.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
Voom Creative is an Advertising company. Launched in 2014, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Staples, MN
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Graphic design company J&J Solutions, LLC - Minnesota was established in 2013. Headquartered in Staples, Minnesota, the team focuses on Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New Brighton, MN
Services provided
Small Advertising company Footeprint Marketing & Advertising, is headquartered in New Brighton, Minnesota. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Waterloo, IA
Services provided
Brownstone Marketing is an Advertising company. Headquartered in Waterloo, Iowa, the team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9West Covina, CA
Services provided
Local Loop Marketing is an Advertising company. Established in 2011, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Mishawaka, IN
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Hagan Advertising is an Advertising company. Founded in 2010, the team focuses on Advertising and Graphic Design. The agency is in Mishawaka, Indiana.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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The Troika Group is an Advertising company located in West Palm Beach, Florida. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Yakima, WA
Services provided
Smith Phillips DiPietro & Gasseling Advertising is an Advertising company. Headquartered in Yakima, Washington, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Largo, FL
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Your Ad Market is an Advertising company. Their team is headquartered in Largo, Florida and provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Robinson, TX
Services provided
Founded in 2003, Creative Man Studio is a small web design company. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Andrea k. Strigl is a small Event Marketing company based in München, Germany. Their services include Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9
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Based in Madrid, Spain, Octavo Circulo is an Advertising company. They specialize in Advertising and Graphic Design and were launched in 2011.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Small branding company Mi Socio Digital, is located in Ciudad de México, Mexico. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Brand Inc. Consultores en Estrategias de Comunicación is an Advertising company in Ciudad de México, Mexico. They offer Advertising and Branding and were launched in 2006.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Bishop, an Advertising company, was established in 2011. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
Services provided
Nuance Agency is an Advertising company. Their small team is located in Tallahassee, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Based in Ciudad de México, Mexico, Koala Fingerprint Branding is a small Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
Services provided
A&D Diseño SAS, an Advertising company, was launched in 2008. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
Services provided
Founded in 2010, Núcleo Produz is an Advertising company. In São Paulo, Brazil, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
Services provided
V8 Propaganda is a small Advertising company headquartered in São Paulo, Brazil. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Milano, Italy
Services provided
Launched in 1998, Golab Agency is an Advertising company. The team specializes in Advertising and Branding and is located in Milano, Italy.
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UndisclosedUndisclosed2 - 9Pfafftown, NC
Services provided
Established in 1995, Web Design Carolinas is an UX design agency. Their services include UX/UI Design and Email Marketing.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
Services provided
Onze Vinteum is an Advertising company. Their small team is in Rio de Janeiro, Brazil. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Troy, MI
Services provided
Branding firm Merit Marketing & Communications was launched in 2003. Headquartered in Troy, Michigan, the team provides Branding and Logo.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
The O'Kelly Consulting Group is an Advertising company based in Atlanta, Georgia. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tyler, TX
Services provided
Twenty East Agency LLC is an Advertising company launched in 2002. The small team specializes in Advertising and Logo.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
Founded in 1993, My House of Design is an Advertising company. Their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ponce, Puerto Rico
Services provided
INVISION CORPORATION, an Advertising company, was established in 2010. The company offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
Services provided
Blaize Events & Media, Inc. Is a Virginia Beach, Virginia-based media planning & buying company. The team provides Media Planning & Buying and Event Marketing.
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UndisclosedUndisclosed2 - 9Buenos Aires, Argentina
Services provided
Havas Argentina is an Advertising company founded in 2013. The company specializes in Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2011, DIGINOVA DESIGN is a small Mexico-based Advertising company. Their team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Sociprints Digital Services Inc is an Advertising company. They are based in Maysville, Kentucky and have small team of experts. Their services include Advertising and Ecommerce Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.