Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$1,000+$25 - $49 / hrFreelancerGurugram, India
Services provided
Digital Anki is an Advertising company. Established in 2019, their team specializes in Advertising and Social Media Marketing.
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$1,000+$150 - $199 / hrFreelancer
Services provided
Farm 6 Media, a branding agency, focus on Branding and Content Marketing. They were established in 2020.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed2 - 9St. Louis, MO
Services provided
501creative, inc. Is a graphic design company. The small St. Louis, Missouri-based team focuses on Graphic Design and Branding. The agency was launched in 1995.
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UndisclosedUndisclosed2 - 9Lewes, DE
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Located in Lewes, Delaware, Techno Goober is a Digital Strategy company. They specialize in Digital Strategy and Web Design.
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$1,000+$50 - $99 / hr2 - 9Southend-on-Sea, England
Services provided
Author Studios is an Advertising company. The team provides Advertising and UX/UI Design, and the firm is based in Southend-on-Sea, England.
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$1,000+Undisclosed2 - 9
Services provided
Nsa, a Sports Marketing company, was established in 2025. The firm offers Sports Marketing and Advertising.
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$5,000+$100 - $149 / hrFreelancerWest Hollywood, CA
Services provided
Dean Russell Productions LLC, a small video production company, is headquartered in West Hollywood, California. Their services include Video Production and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$25,000+$100 - $149 / hr10 - 49Milano, Italy
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Boraso, an UX agency, was launched in 1995. The team offers UX/UI Design and E-Commerce Development.
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$250,000+$300+ / hrFreelancerQuébec, Canada
Services provided
Founded in 2013, David Fournier Laforest | Courtier immobilier à Québec is a Digital Strategy company. Their team provides Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$10,000+Undisclosed2 - 9Raleigh, NC
Services provided
In Raleigh, North Carolina, Ravie.co is a small Video Marketing company. The team specializes in Video Marketing and Advertising.
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$1,000+$25 - $49 / hrFreelancerLagos, Nigeria
Services provided
See all 1 projectsRhinox Media offers website design and development, branding, graphic design, and video content creation. The reviews highlight their professionalism, responsiveness, and creative capabilities, with clients expressing satisfaction with their timely delivery and ability to align with client visions. Rhinox Media consistently receives positive feedback for their adaptability and high-quality outputs.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in setting up and managing paid media campaigns on platforms like Facebook and TikTok. Reviewers highlight their excellent project management skills and effective guidance on data tracking, with 100% positive feedback emphasizing timely delivery and impactful results.
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UndisclosedUndisclosed2 - 9Knoxville, TN
Services provided
See all 1 projectsConway Marketing is a web development company that appears to have challenges in delivering on their commitments, as reflected in the reviews. The feedback indicates dissatisfaction with their communication and project execution, with 100% of reviewers expressing disappointment and noting a lack of adherence to agreements and poor internal coordination.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
See all 1 projectsClutch Studios provides comprehensive IT system solutions, including full system rebuilds, server capacity enhancements, software integration, and UI improvements. The reviews highlight their exceptional knowledge, effective workflow, and significant impact on client capacity and capabilities, demonstrating their expertise and professionalism. Clients have consistently praised their deep understanding and impressive project execution.
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UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
See all 1 projectsBTYcreative specializes in enhancing sales and visibility for businesses through social media management, website development, and lead generation. Clients commend their creativity and effective follow-through, reflected in increased website traffic and successful lead generation. Communication with BTYcreative is efficient, utilizing virtual meetings, phone calls, and messaging.
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$1,000+$50 - $99 / hr10 - 49West Hollywood, CA
Services provided
Founded in 1999,...and company is an Advertising company. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Established in 2006, Love and War, a small Advertising company, is headquartered in New York, New York. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
The SuperGroup Creative Omnimedia, Inc. Is a Digital Strategy company. They were founded in 2002, and their services include Digital Strategy and Advertising.
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$10,000+$100 - $149 / hr10 - 49Nashville, TN
Services provided
Visualink Creative is a print design agency. The team is headquartered in Nashville, Tennessee, and their services include Print Design and Branding.
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$5,000+$50 - $99 / hr10 - 49Ann Arbor, MI
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Ingenex Digital Marketing is an Advertising company. The team focuses on Advertising and Digital Strategy and is headquartered in Ann Arbor, Michigan.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
Services provided
Communicus, Inc., an Advertising company, was established in 1987. The agency specializes in Advertising and Business Consulting, and is small.
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$5,000+$100 - $149 / hr10 - 49Scottsdale, AZ
Services provided
WebMO is an Advertising company. The Scottsdale, Arizona-based firm was founded in 2011. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Green Dot is a Digital Strategy company. Headquartered in Miami, Florida, the firm was launched in 1995. Their team specializes in Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Founded in 2010, VMG Creative is a Market Research company. The team specializes in Market Research and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Located in London, England, WePlay is a Digital Strategy company. They focus on Digital Strategy and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Based in Washington, District of Columbia, Washington Media Group is a small Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Glendale, CA
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Advertising company Pin Agency was founded in 2011. The agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49West Bridgford, England
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Video production agency The Media Group UK is based in West Bridgford, England. They focus on Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49Gloucestershire , England
Services provided
Factor 3 Communications Ltd is a web design agency. The team specializes in Web Design and Advertising, and the agency is based in Gloucestershire , England.
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$10,000+$150 - $199 / hr10 - 49Modena, Italy
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Intersezione srl is a web design agency launched in 2006. Located in Modena, Italy, the team provides Web Design and Advertising.
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$10,000+$150 - $199 / hr10 - 49East Sussex , England
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Sans Frontiere Marketing is a video production company. The agency is headquartered in East Sussex , England. Their services include Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49Bletchley, England
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Walters Snowdon Advertising Ltd. Is a small Bletchley, England-based Advertising company. The team provides Advertising and Web Design.
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$10,000+$150 - $199 / hr10 - 49Lymm, England
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Advertising company Bugler Smith is headquartered in Lymm, England. Their services include Advertising and Business Consulting.
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$10,000+$150 - $199 / hr10 - 49Ribchester, England
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Advertising company Workhouse Marketing was launched in 1992. In Ribchester, England and Blackburn, England, the team focuses on Advertising and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Blackburn, England
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Brickweb, an e-commerce development company, is based in Blackburn, England. They focus on E-Commerce Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
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Willow Marketing is an Indianapolis, Indiana-based Digital Strategy company. They focus on Digital Strategy and Web Design.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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Small social media marketing agency Sociality Squared, is located in New York, New York. The team provides Social Media Marketing and Advertising.
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$10,000+$150 - $199 / hr10 - 49
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Altaire is an Advertising company. They are based in Eastleigh, England and have small team. They provide Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
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Internet LAVA LLC is an Advertising company. In Houston, Texas, their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
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Headquartered in Brooklyn, New York, Ajax Union is a social media marketing agency. They focus on Social Media Marketing and Web Development.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
Services provided
ABZ Creative Partners is an Advertising company. The Charlotte, North Carolina-based firm was founded in 1982. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Des Moines, IA
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Flying hippo is an Advertising company. They offer Advertising and Branding and were established in 2003. The firm is located in Des Moines, Iowa.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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WebTegrity, an UX design agency, was established in 1999. The agency specializes in UX/UI Design and Search Engine Optimization, and is small.
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$5,000+$100 - $149 / hr10 - 49Broken Arrow, OK
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EXpect3 is an Advertising company. Their team is in Broken Arrow, Oklahoma and offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Memphis, TN
Services provided
RocketFuel is a website development firm in Memphis, Tennessee. The team focuses on Web Development and Advertising.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Launched in 1993, Sherry Design Studios is a branding agency. Their services include Branding and Print Design.
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$10,000+$150 - $199 / hr10 - 49Bishop’s Stortford, England
Services provided
Douglas. Is a branding agency. They offer Branding and Graphic Design and were launched in 1994.
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$10,000+$150 - $199 / hr10 - 49
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Segaris Ltd is a SEO agency. They were launched in 2005, and their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Tesser is a graphic design company. They provide Graphic Design and Advertising and were founded in 1993. The company is located in San Francisco, California.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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Established in 2014, The Brand Advocates, Inc, a small Advertising company, is headquartered in Miami, Florida. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
D-mars.com is a Houston, Texas-based print design company. Established in 1999, the team offers Print Design and Public Relations.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
38.2/40.019/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing
Latest Advertising Articles
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How to Measure Advertising Effectiveness
Learn how to measure advertising effectiveness using recall, brand lift, purchase intent, and engagement, and choose the metric that best supports your goals.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.