Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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Undisclosed< $25 / hr2 - 9Islamabad, Pakistan
Services provided
Crudics is a small Advertising company founded in 2019. Their services include Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Georgetown, TX
Services provided
Precious Gems Marketing is a Demand Generation Marketing company. Located in Georgetown, Texas, the agency specializes in Demand Generation Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Digital Monks 4 You is an Advertising company. Located in Varanasi, India, their team focuses on Advertising and AI Consulting.
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UndisclosedUndisclosed2 - 9
Services provided
Located in New Delhi, India, harnium is a small graphic design company. Their services include Graphic Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9Phoenix, AZ
Services provided
Founded in 2025, Agency AIX is a small Ecommerce Marketing company. Their team specializes in Ecommerce Marketing and Advertising.
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$1,000+$150 - $199 / hr2 - 9Birmingham, England
Services provided
Kingel, a branding company, was founded in 2015. The firm offers Branding and Graphic Design.
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$1,000+Undisclosed2 - 9London, England
Services provided
Sprat is a video production agency. They are headquartered in London, England and have small team. Their team provides Video Production and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+Undisclosed2 - 9Las Palmas de Gran Canaria, Spain
Services provided
Launched in 2008, MyM Regalos Promocioanles is a small Las Palmas de Gran Canaria, Spain-based Product Marketing company. Their services include Product Marketing and Branding.
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$5,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Drift2 Solutions is an Advertising company in Pittsburgh, Pennsylvania. They specialize in Advertising and Custom Software Development.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
Dovetail is an Advertising company established in 1979. The company offers Advertising and Branding, and is small.
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$5,000+$100 - $149 / hr10 - 49Sarleinsbach, Austria
Services provided
Combeenation, an UX company, specializes in UX/UI Design and Digital Strategy. The firm is in Sarleinsbach, Austria.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$10,000+$200 - $300 / hr10 - 49North Melbourne, Australia
Services provided
Seesaw, a branding agency, provides Branding and Graphic Design. The company is in North Melbourne, Australia.
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UndisclosedUndisclosed10 - 49Batesville, AR
Services provided
In Batesville, Arkansas and Jonesboro, Arkansas, Pleth, LLC is a small web development firm. The team focuses on Web Development and Advertising.
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UndisclosedUndisclosed10 - 49Plymouth, NH
Services provided
FullFunnel is an Advertising company. The Plymouth, New Hampshire-based company provides Advertising and Sales Outsourcing.
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$10,000+$200 - $300 / hr10 - 49Miami, FL
Services provided
Launched in 2019, Wheelhouse is a branding company. The agency specializes in Branding and Web Design.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
GiftAFeeling Inc is a graphic design company. Located in Toronto, Canada, the agency was established in 2020. Their team specializes in Graphic Design and Logo.
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UndisclosedUndisclosed10 - 49
Services provided
Superior Promos INC, a small graphic design agency, is headquartered in Fair Lawn, New Jersey. The team focuses on Graphic Design and Advertising.
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$1,000+Undisclosed10 - 49
Services provided
The Box Printers is a Packaging Design company established in 2020. The team offers Packaging Design and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Adaki is a Digital Strategy company in Ezkio-Itsaso, Eritrea. They specialize in Digital Strategy and Social Media Marketing and were launched in 2004.
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UndisclosedUndisclosed10 - 49Kubwa, Nigeria
Services provided
Bootflare Digital is a web design company established in 2024. Their team specializes in Web Design and Advertising.
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$1,000+$50 - $99 / hrFreelancerDelph, England
Services provided
Launched in 2015, Motion Videos UK is a video production company. Their team specializes in Video Production and Advertising.
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UndisclosedUndisclosed50 - 249
Services provided
Falkirk Estate and Country Club is a midsize Event Marketing company. They provide Event Marketing and Marketing Strategy and were founded in 2010.
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$10,000+$150 - $199 / hr250 - 999Sheffield, England
Services provided
In Sheffield, England and London, England, Uber is a Digital Strategy company. They offer Digital Strategy and Advertising and were established in 2003.
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UndisclosedUndisclosed250 - 999
Services provided
Mobile app development firm WHITE LABEL AR is located in Los Angeles, California. Launched in 2018, the team provides Mobile App Development and AR/VR development.
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UndisclosedUndisclosed250 - 999New York, NY
Services provided
Professional Sports Publications is a midsize New York, New York-based Sports Marketing company. The team offers Sports Marketing and Advertising.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Sahko Bd, an Advertising company, is headquartered in Dhaka, Bangladesh and Dhaka, Bangladesh. Founded in 2012, the team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
BHV Consultoria is an Advertising company. The Belo Horizonte, Brazil-based team provides Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Brunswick, Australia
Services provided
Studio Steps, a video production company, was established in 2019. The small team provides Video Production and Broadcast Video.
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$10,000+$100 - $149 / hr10 - 49Boulder, CO
Services provided
See all 1 projectsMoxie Sozo is a creative branding and packaging design agency. The feedback indicates significant dissatisfaction, with issues noted in project management, quality of design, and communication, as 100% of reviewers express these concerns. Despite high initial expectations due to their portfolio, the execution was deemed subpar, leading to the project's termination.
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UndisclosedUndisclosed250 - 999Riyadh, Saudi Arabia
Services provided
Video production agency DESIGN MATTERS PRODUCTIONS provides Video Production and Advertising. They are based in Riyadh, Saudi Arabia.
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$1,000+$50 - $99 / hr2 - 9Kolkata, India
Services provided
Tikii is an Advertising company. The team is headquartered in Kolkata, India, and their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Ghaziabad, India
Services provided
ElementSofts is a Ghaziabad, India-based web development firm. Founded in 2015, the team offers Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Sethi enterprises, a Contract Manufacturing company, provide Contract Manufacturing and Advertising. They were founded in 2015.
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$1,000+Undisclosed2 - 9Burbank, CA
Services provided
Based in Burbank, California and Binasco, Italy, BGM Film is a video production company. They focus on Video Production and Broadcast Video and were founded in 2025.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Blend Media Pro is a graphic design agency. The firm is located in Gurugram, India. Their team focuses on Graphic Design and Packaging Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Sound + Fury is a video production agency. Launched in 2014, the team offers Video Production and Broadcast Video.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
360 Degree Creative Pvt Ltd, a Logo company, is based in Mumbai, India. The team specializes in Logo and Print Design.
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$1,000+< $25 / hr2 - 9Rajkot, India
Services provided
Advertising company Digivyer Inc was launched in 2023. The team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
Kaleidoscope Consulting Group, a small web development firm, is located in Los Angeles, California and. The team provides Web Development and Advertising.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
5AM Global, an Advertising company, is based in Las Vegas, Nevada. The team provides Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9München, Germany
Services provided
Web design company wh4 Design GmbH specializes in Web Design and Advertising. They were launched in 2012.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Vlanderon Art&Tech, a video production company, is headquartered in Muratpaşa, Türkiye. They specialize in Video Production and Corporate Photography.
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$5,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Popel Agency is a small app development company. Founded in 2009, the team provides Mobile App Development and Wearable App Development.
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$50,000+Undisclosed10 - 49Lausanne, Switzerland
Services provided
CREAM is a small Market Research company. They focus on Market Research and Digital Strategy and were launched in 2011.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
In New York, New York, LNC Productions is a video production company. They provide Video Production and Advertising.
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$1,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
Oxford Pierpont, a Business Consulting company, is headquartered in Atlanta, Georgia and. The team focuses on Business Consulting and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
Michael Patrick Partners is a branding firm. Their small team is based in San Francisco, California and offers Branding and Graphic Design. The firm was established in 1979.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Barbour Design, an Advertising company, was launched in 1992. Based in New York, New York and Rochester, New York, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
Big Vision is a branding company established in 2014. The firm focuses on Branding and Advertising, and is small.
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UndisclosedUndisclosed10 - 49
Services provided
Advertising company 3CS is located in Nugegoda, Sri Lanka. The team specializes in Advertising and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.