Leave a Review For Providers 0 0
  • Post a Project
The Wayward Co. Logo

The Wayward Co.

Not yet reviewed

Contact The Wayward Co.

Get a custom proposal

Building marketing systems that actually work.

The Wayward Co. is a technical marketing and go-to-market (GTM) systems partner based in London. We help CMOs, growth leaders, and ambitious founders eliminate marketing friction, automate revenue pipelines, and scale without growing operational bloat.

We aren't slide-deck consultants or traditional creative agencies. We are technical practitioners who build, integrate, and ship functional marketing engines that drive measurable growth.

Core Capabilities & Services:

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Jimmy McLellan
FCMO & Co-founder About the Team

Service Lines
Account-Based Marketing
10%
Advertising
10%
Demand Generation Marketing
10%
Email Marketing
10%
Fractional CMO Services
10%
Other Digital Marketing
10%
Other Marketing
10%
Performance Marketing
10%
Product Marketing
10%
Search Engine Optimization
10%

No Focus Areas have been added yet…

Industries

No Industries have been added yet…

Clients

No Clients have been added yet…

Highly Rated Similar Providers

Have you worked with The Wayward Co.?

Share your experience working with The Wayward Co. on a past project by leaving a review for buyers around the world

Submit a Review

Our Story

We are The Wayward Co., a small London‑based crew of senior full‑stack marketers and vetted contractors who bridge the gap between strategy and execution. With a 100% senior bench, ~12 years median operator experience and a 40+ tool stack, we own GTM engineering, CRM, analytics, web conversion and marketing AI. We prioritise transparency, outcome ownership, curiosity and lean delivery, delivering measurable inbound lifts for global clients.

Meet the Team

Jimmy McLellan

Jimmy McLellanFCMO & Co-founder

Co-Founder at The Wayward Co. Full-stack technical marketer & GTM engineer specialiding in CRM automation, AI workflows, Webflow development, and marketing ops. Helping CMOs and founders build automated revenue engines that actually scale.

What Sets Us Apart

Technical Execution Over Consulting Fluff

We aren't slide-deck consultants or a bloated agency tier. We are full-stack technical practitioners who write the code, connect the APIs, build the automations, and ship live marketing systems.

Speed to Market Without Dev Queues

We bypass traditional agency bottlenecks. Whether it's deploying AI workflows, launching high-converting Webflow builds, or setting up complex CRM automation, we deploy functional systems in days, not months.

Complete Systems Ownership & Handover

We believe that momentum beats perfection every time. We don't believe in endless workshops; we believe in getting campaigns live. Our "Momentum Sessions" and subscription models are designed to remove friction at speed, moving projects from "someday" to "results" in days, not months.

Tools and Technology

HubSpot
Zapier
Make
Salesforce
ActiveCampaign
Airtable
Typeform
SurveyMonkey
Zoho CRM
Figma
Canva
GitHub

Commonly Asked Questions

We are full-stack technical practitioners, not slide-deck consultants or a bloated agency tier. We write the code, connect the APIs, build the automations, and ship live marketing systems. Working directly with the people doing the work, you get transparent, direct communication without slow account-manager layers.

We offer three main ways to plug into your business: - Fractional Marketing Ops: An embedded month-to-month technical partnership where we integrate into your stack and ship alongside your internal team. - One-Off Projects: Scope-defined builds (such as a full Webflow site rebuild, CRM architecture, or AI integration) delivered with complete training and handover. - Tech Consulting: On-demand technical expertise to help you map, audit, and optimize your marketing stack.

For our Fractional Partnership, we ask for an initial 2-month runway to build real momentum, after which it rolls month-to-month with 30 days’ notice to cancel or pause. For One-Off Projects, our engagements typically start around £5,000.

No. Our principle is to build systems your team can actually own. Everything we build—from n8n workflows and CRM pipeline rules to Webflow code and tracking setup—includes full documentation and handover training so you can manage it independently.

Because we bypass traditional slow development queues, we deploy functional Webflow pages, automated GTM workflows (via tools like Clay, n8n, and HubSpot), and AI integrations in days or weeks, rather than months.

Contact The Wayward Co.

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from The Wayward Co. like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.