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Reverse Agency

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Network, Execution, Performance, Transparency

Reverse — Web3 KOL & UGC Marketing Agency

Reverse is a performance-driven agency built for Web3 protocols and DeFi platforms that demand real results. We run two complementary distribution models: high-authority KOL campaigns that build credibility and narrative validation, and creator-led UGC distribution that creates total feed saturation across Twitter, Telegram, TikTok, YouTube, and Discord.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Locations
    Genève, Switzerland
  • Year founded
    Founded 2023

1 Locations

  • Genève , Switzerland

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    Our Story

    Before building Reverse, we spent over a year managing KOLs as freelancers, working closely with both influencers and projects on a daily basis. That experience made one thing very clear: the system was broken. Projects were consistently overpaying for exposure that didn’t deliver. Budgets were going to KOLs with inflated numbers, botted audiences, and little to no real reach. On paper, campaigns looked strong. In reality, they generated weak engagement and almost no meaningful conversions

    What Sets Us Apart

    Built by Operators

    We’ve managed KOLs and run campaigns ourselves. We understand what works because we’ve been in the trenches, not just managing from the outside.

    On-Chain First

    We actively use the products we promote. From DeFi to user flows, we design campaigns based on real experience, not assumptions.

    Performance Over Hype

    No inflated metrics or empty reach. We focus on campaigns that drive real users, real liquidity, and measurable results.

    Quick Facts

    3 years in business

    Tools and Technology

    Slack
    Google Meet
    Discord

    Commonly Asked Questions

    We work closely with each project to understand the product, target users, and goals. From there, we design and execute campaigns end-to-end, with a strong focus on performance, tracking, and iteration.

    We keep a limited number of active clients to maintain quality. This allows us to stay hands-on, move fast, and ensure every campaign gets the attention it needs.

    Our onboarding is structured but fast. We start with a deep dive into the project: product, positioning, target users, and current traction. From there, we audit past campaigns and identify what worked, what didn’t, and where the gaps are. We then define a clear strategy with KPIs tied to real outcomes, not just visibility. This includes KOL selection, content angles, and distribution planning. Once aligned, we move quickly into execution with full tracking in place from day one. Campaigns are monitored closely and continuously optimized based on performance. The goal is simple: get from onboarding to impact as fast as possible, without losing precision.

    We keep communication direct, fast, and transparent. Clients have a clear point of contact and access to ongoing updates throughout the campaign. No delays, no information gaps. On the reporting side, we focus on what actually matters. Instead of vanity metrics, we track performance tied to real outcomes: reach quality, engagement, conversions, and on-chain impact when relevant. You get clear, structured reports with actionable insights, not just data. What worked, what didn’t, and what we’re adjusting next. The goal is simple: full visibility and constant improvement.

    We focus on projects that are building for real usage, not just narrative. Typically, that means early to growth-stage teams in DeFi, infrastructure, or on-chain applications with a working product or clear path to launch. We look for teams that care about distribution, understand the importance of users and liquidity, and are ready to execute. We’re especially interested in projects that want more than just exposure, those looking for long-term partners to drive growth, refine positioning, and scale efficiently. If the goal is real traction, not just attention, that’s where we bring the most value.

    Locations (1)

    17 Route du mandement Genève, Switzerland 1201

    1

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