Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$5,000+$100 - $149 / hr2 - 9Evere, Belgium
Services provided
Creativeroom is a Marketing Strategy company. The team is located in Evere, Belgium, and their services include Marketing Strategy and Web Development.
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$5,000+$100 - $149 / hr2 - 9Clontarf, Australia
Services provided
Established in 1994, John Cochrane Advertising, a small Advertising company, is based in Clontarf, Australia. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$100 - $149 / hr2 - 9South Melbourne, Australia
Services provided
Founded in 1998, Creswick Creative is a small video production agency. Their team specializes in Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Makati, Philippines
Services provided
Skyrocket Studios is an Advertising company. They are headquartered in Makati, Philippines and have small team. They provide Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9دبي, United Arab Emirates
Services provided
Sketches is an Advertising company. The دبي, United Arab Emirates-based company was established in 2011. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
Services provided
A2dd Digital Marketing Agency is a branding agency. Located in Saint Petersburg, Florida, their team focuses on Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Wilson, WY
Services provided
New Thought Digital Agency is an Advertising company. The Wilson, Wyoming-based agency focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
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UndisclosedUndisclosed2 - 9Bend, OR
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Astir Agency is a branding firm. Founded in 2015, the team provides Branding and Print Design. The company is in Bend, Oregon.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Cygnet Midwest is a web design company. The company is in Naperville, Illinois. Their services include Web Design and Web Development.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
Three(i) Creative Communications is a Memphis, Tennessee-based graphic design agency. They provide Graphic Design and Advertising and were launched in 2016.
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$1,000+$50 - $99 / hr2 - 9Waterbury, CT
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Edgeworks Creative LLC is an Advertising company established in 2011. Their team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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UndisclosedUndisclosed2 - 9
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Barrel Marketing is a video production company headquartered in Calgary, Canada. Their services include Video Production and Content Marketing.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Launched in 2015, Lluvia Digital is an Advertising company. The team offers Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Kanpur, India
Services provided
Dharmishi Technologies is an Advertising company. Established in 2012, the team focuses on Advertising and Custom Software Development. The agency is based in Kanpur, India.
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$5,000+$100 - $149 / hr2 - 9Little Rock, AR
Services provided
Culturally Connected Communications is a public relations company founded in 2014. Their services include Public Relations and Graphic Design.
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UndisclosedUndisclosed2 - 9London, England
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CMPTL, a small web design agency, is located in London, England. Their services include Web Design and Branding.
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$5,000+$150 - $199 / hr2 - 9North Vancouver, Canada
Services provided
If Communications is a small Advertising company. Established in 2001, the team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Halifax, Canada
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InTouch Communications is a small Halifax, Canada-based Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Innisfil, Canada
Services provided
Small video production company Corex Creative, is located in Innisfil, Canada. The team focuses on Video Production and Advertising.
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$1,000+$25 - $49 / hr2 - 9Durban North, South Africa
Services provided
Dutch Ink Digital Advertising Agency is a small web design company established in 2012. Their team focuses on Web Design and Web Development.
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$1,000+$100 - $149 / hr2 - 9Locust, NC
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The Biz Spa is a small Advertising company based in Locust, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Inspire Rank Dgital Marketing agnency India is a SMS Marketing company. Headquartered in Charkhari, India, the agency was established in 2023. Their services include SMS Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Culver City, CA
Services provided
Native Foreign is a Content Marketing company. The team is in Culver City, California, and their services include Content Marketing and Graphic Design.
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$5,000+$150 - $199 / hr2 - 9Byron Bay, Australia
Services provided
Established in 2010, Bravefolk is a branding agency. The agency focuses on Branding and Web Design, and is small.
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$1,000+Undisclosed2 - 9
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Established in 2019, Beanstalk Consulting is an Email Marketing company. Headquartered in St. Petersburg, Florida, the team focuses on Email Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Ottawa, Canada
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Established in 1984, COHM Inc. Is a small Ottawa, Canada-based Advertising company. Their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Edmonton, Canada
Services provided
Schif And The City is an Advertising company. Their team is located in Edmonton, Canada and focuses on Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9London, England
Services provided
Agency S/R is an Advertising company. They were founded in 2000, and their services include Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9
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Off Season is a small Sports Marketing company. They provide Sports Marketing and Advertising and were launched in 2023.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2013, SIMS Marketing Agency is an Advertising company. In Prishtina, Albania, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
CONFIDENT COMMUNICATIONS is a public relations agency. They were established in 2011 and specialize in Public Relations and Advertising.
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$1,000+$50 - $99 / hr2 - 9Fort Worth, TX
Services provided
Macro Minds is a small Advertising company established in 2023. Their team specializes in Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Henderson, KY
Services provided
CINESTYLE MEDIA is a video production company launched in 2022. Their services include Video Production and Advertising.
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$1,000+< $25 / hr50 - 249
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See all 2 projects2N Consulting Group specializes in developing mobile applications and websites, offering value-driven services with a commitment to on-time project delivery. Client feedback consistently highlights their strong project management capabilities but notes that pricing could be more competitive. Overall, they are recognized for their professional approach and effective communication throughout projects.
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UndisclosedUndisclosedFreelancer
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See all 1 projectsAt Frameleads, we believe in a simple formula: data + creativity = growth. Our values are rooted in transparency, performance, and partnership. We treat every client’s brand like our own,
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Factory 360, a midsize Advertising company, is based in San Francisco, California and Los Angeles, California. Their services include Advertising and Direct Marketing.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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Mazarine is an Advertising company. The team offers Advertising and E-Commerce Development and is located in Paris, France and Xuhui District, China.
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$1,000+< $25 / hrFreelancerTiranë, Albania
Services provided
Izocode-solution is a branding agency. They are in Tiranë, Albania and Tiranë, Albania and have small team. Their services include Branding and Advertising.
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UndisclosedUndisclosed50 - 249Springfield, IL
Services provided
Headquartered in Springfield, Illinois, Disrupting Ads is a Business Consulting company. The team specializes in Business Consulting and Advertising.
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$1,000+$25 - $49 / hrFreelancerMary Esther, FL
Services provided
Over Java Branding & Design, an Advertising company, is located in Mary Esther, Florida. The team focuses on Advertising and Branding.
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$50,000+$100 - $149 / hr50 - 249London, England
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Freedman International is a midsize Advertising company. They specialize in Advertising and Broadcast Video and were established in 1990.
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UndisclosedUndisclosedFreelancerSt. Charles, IL
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Located in St. Charles, Illinois, Parker Lee Creative is a small branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerMedford, OR
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Advertising company Boundaryless Marketing was established in 2018. The company provides Advertising and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerHaywards Heath, England
Services provided
Prozack is a Digital Strategy company. In Haywards Heath, England, the agency was established in 2017. Their services include Digital Strategy and Advertising.
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$1,000+$50 - $99 / hrFreelancerAuckland, New Zealand
Services provided
Really Good Marketing is a Content Marketing company. Established in 2021, the agency is in Auckland, New Zealand. Their services include Content Marketing and Advertising.
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$1,000+$50 - $99 / hrFreelancerMadison, WI
Services provided
Thrive Social Solution is a SEO agency. They are in Madison, Wisconsin. Their team provides Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Branding firm VirtuaLBud was established in 2022. The team provides Branding and Graphic Design and is based in Buenavista, Philippines.
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UndisclosedUndisclosedFreelancerAmb, India
Services provided
Based in Amb, India, Bindra Solutions Pvt Ltd is a social media marketing company. They offer Social Media Marketing and Email Marketing and were founded in 2021.
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$1,000+UndisclosedFreelancer
Services provided
Globex System , an Advertising company, provide Advertising and Branding. They were launched in 2021.
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Undisclosed$50 - $99 / hrFreelancerDetroit, MI
Services provided
Red Bison Consulting Group, a Market Research company, specialize in Market Research and Marketing Strategy. They were founded in 2021.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.