Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49
Services provided
Reez Media, a small Advertising company, is based in Denver, Colorado. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Nashville, TN
Services provided
Founded in 2015, Biz Marketing Pros is an Advertising company. Their team focuses on Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
Services provided
Launched in 2012, emedia.pl is an Advertising company. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Small Advertising company bigblueroad, is based in Scottsdale, Arizona. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49George Town, Malaysia
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Founded in 1986, Ken Ray Communications Sdn Bhd is a small George Town, Malaysia-based Advertising company. Their services include Advertising and Branding.
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Undisclosed< $25 / hr10 - 49Derby, England
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Advertising company Dastan Traders is based in Derby, England. They focus on Advertising and Search Engine Optimization and were established in 2022.
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UndisclosedUndisclosed10 - 49
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Located in Port Orange, Florida, Higher Standards Tree Care Inc is an Advertising company. Launched in 2018, the team provides Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr2 - 9Penkridge, England
Services provided
Humanoid, a video production company, was established in 2009. Based in Penkridge, England and Birmingham, England, the team offers Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Valparaiso, IN
Services provided
WeCreate is an Advertising company. Established in 2002, the agency is in Valparaiso, Indiana. Their team offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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Undisclosed$25 - $49 / hr10 - 49Doncaster, England
Services provided
Launched in 2020, Be My Social is an Advertising company. The company focuses on Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Boston, MA
Services provided
Launched in 2006, Full Contact Advertising is a branding company. The agency specializes in Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$10,000+$150 - $199 / hr10 - 49Watertown, MA
Services provided
More Advertising is a branding agency. They specialize in Branding and Marketing Strategy and are headquartered in Watertown, Massachusetts.
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$10,000+$150 - $199 / hr10 - 49Westwood, MA
Services provided
Wilde Agency, a Content Marketing company, offers Content Marketing and Digital Strategy. The agency is located in Westwood, Massachusetts.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Branding firm Jayne was established in 2009. The team specializes in Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Carol Stream, IL
Services provided
Branding company MAN Marketing focuses on Branding and Media Planning & Buying. They are headquartered in Carol Stream, Illinois.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Branding firm Michael Walters Advertising was established in 1988. The team focuses on Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Branding firm Fearless Agency was founded in 2010. The team focuses on Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
Services provided
Red The Agency is a small branding agency founded in 2001. Their team focuses on Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Regina, Canada
Services provided
Look Agency is a branding company. They were established in 2004 and specialize in Branding and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Edmonton, Canada
Services provided
Calder Bateman Communications is a branding firm. They provide Branding and Public Relations and were founded in 1990. The agency is in Edmonton, Canada.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Branding company ORYX Agency was established in 2009. The company offers Branding and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Context Creative is a branding agency. The team is in Toronto, Canada, and their services include Branding and Email Marketing.
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$10,000+$150 - $199 / hr10 - 49Richmond Hill, Canada
Services provided
Prime Advertising is a branding company. They are headquartered in Richmond Hill, Canada, and their services include Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
Services provided
The Lane Agency is a branding agency founded in 2008. The team focuses on Branding and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Covent Garden, England
Services provided
Branding company Curious London is located in Covent Garden, England. They specialize in Branding and Social Media Marketing and were established in 2002.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Hometown London is a branding firm. They are based in London, England. Their team provides Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Small branding firm 206Agency, is based in Seattle, Washington. The team offers Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Next Steps Marketing is an Email Marketing company. The firm is headquartered in San Francisco, California. Their services include Email Marketing and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Nottingham, England
Services provided
Branding firm Spitfire Studio Ltd specializes in Branding and Search Engine Optimization. They are based in Nottingham, England.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
Public relations firm Clareville Communications was established in 1989. The team focuses on Public Relations and Social Media Marketing and is headquartered in London , England.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Launched in 1975, Media Campaign Ltd is a media planning and buying agency. The team focuses on Media Planning & Buying and Digital Strategy and is in London, England.
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$10,000+$150 - $199 / hr10 - 49Poulton, England
Services provided
We Love 9am is a Poulton, England-based Advertising company. They offer Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
James Harris Associates is a social media marketing agency. They focus on Social Media Marketing and Advertising and are based in Leeds, England.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Amigo Partnership is a Digital Strategy company founded in 2012. The team focuses on Digital Strategy and Marketing Strategy and is headquartered in London, England.
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$5,000+$100 - $149 / hr10 - 49Binghamton, NY
Services provided
Riger Marketing Communications is an Advertising company. They specialize in Advertising and Market Research and were launched in 1950.
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$5,000+$100 - $149 / hr10 - 49Westborough, MA
Services provided
PENTA Communications, Inc is an Advertising company. Launched in 1988, their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Portas is a branding company. Launched in 1997, their team offers Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Milton, England
Services provided
Stanton Shallcross is an Advertising company established in 2008. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Smithfield Agency is a media planning and buying company based in London, England and Manchester, England. Launched in 2010, the team focuses on Media Planning & Buying and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Woodley, England
Services provided
Theme Group, a branding company, is in Woodley, England. They focus on Branding and Web Design and were established in 1995.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
Services provided
Cleriti is an Advertising company. Established in 2011, the company offers Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
Services provided
Ideopia is an Advertising company. They are headquartered in Cincinnati, Ohio and have small team of experts. Their services include Advertising and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Port Huron, MI
Services provided
Online-Access, an Advertising company, offers Advertising and Branding. The agency is located in Port Huron, Michigan.
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$10,000+$100 - $149 / hr10 - 49Pyrmont, Australia
Services provided
The Hallway is an Advertising company headquartered in Pyrmont, Australia and Melbourne, Australia. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49New Orleans, LA
Services provided
TEGNA Local Louisiana is a Content Marketing company established in 2016. The small team provides Content Marketing and Branding.
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$10,000+$100 - $149 / hr10 - 49
Services provided
ManifestoIletisim is a PR company established in 2009. The small team provides Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49Kalamaria, Greece
Services provided
Founded in 2014, Vitamin Media, a small social media marketing firm, is in Kalamaria, Greece. Their team focuses on Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Jeddah, Saudi Arabia
Services provided
ThinkDirect is a Direct Marketing company launched in 2014. Based in Jeddah, Saudi Arabia, the team provides Direct Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Dar es Salaam, Tanzania
Services provided
361 DEGREES AFRICA, a PR agency, was founded in 2010. The small team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Sloane & Company is a public relations company. Located in New York, New York, the firm provides Public Relations and Social Media Marketing.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.