Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$50 - $99 / hr2 - 9Pembroke Pines, FL
Services provided
Dessus Media is an Advertising company established in 2022. Their team offers Advertising and Ecommerce Marketing.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Build Upon is a media planning & buying company. Founded in 2020, the team focuses on Media Planning & Buying and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Click AD is a small Advertising company launched in 2023. Their team focuses on Advertising and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9Altrincham, England
Services provided
How About Henry, an Advertising company, was founded in 2022. In Altrincham, England, the team specializes in Advertising and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9Șcheia, Romania
Services provided
Refresh is a branding company established in 2022. The team specializes in Branding and Social Media Marketing and is headquartered in Șcheia, Romania and Cluj-Napoca, Romania.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Mimico Marketing is a social media marketing agency. Founded in 2023, the team provides Social Media Marketing and Content Marketing.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Kwaik growth is a small Marketing Strategy company based in Delligsen, Germany and Delligsen, Germany. The team offers Marketing Strategy and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+< $25 / hr2 - 9Crows Nest, Australia
Services provided
Launched in 2023, Marketing Oreil is a small Product Marketing company. Their team provides Product Marketing and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Vila Nova de Gaia, Portugal
Services provided
Established in 2021, Inedit Content is a social media marketing agency. The team offers Social Media Marketing and Content Marketing and is headquartered in Vila Nova de Gaia, Portugal.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
AGENCODER is a Bhiria Road, Pakistan-based Advertising company. They provide Advertising and Digital Strategy and were established in 2019.
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UndisclosedUndisclosed2 - 9
Services provided
OMNI SERVICES AE, a small Advertising company, is headquartered in دبي, United Arab Emirates. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
Creat is an Advertising company. They are headquartered in Chennai, India and have small team. They specialize in Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Menlo Park, CA
Services provided
Us Agency is a small Advertising company based in Menlo Park, California. The team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Established in 2023, Media Secret Inc. Is a small Toronto, Canada-based web design company. Their team provides Web Design and Advertising.
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$100,000+$150 - $199 / hr2 - 9Greenville, SC
Services provided
Headquartered in Greenville, South Carolina, The Basement Agency is an Advertising company. They provide Advertising and Pay Per Click and were founded in 2022.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
THE MBN AGENCY, an Advertising company, offers Advertising and Pay Per Click. The company is located in Lahore, Pakistan.
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$1,000+$25 - $49 / hr2 - 9
Services provided
The Techie Media is an Advertising company. The Vapi, India-based agency was established in 2021. Their services include Advertising and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Launched in 2021, Codinga inc is an Advertising company. The firm focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Abbotsford, Canada
Services provided
Tmpl is an Abbotsford, Canada-based Advertising company. The team focuses on Advertising and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Small Digital Strategy company Vord Digital, is headquartered in Pune, India and San Francisco, California. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Founded in 2023, Next LVL Marketing is a small pay per click agency. Their team provides Pay Per Click and Web Design.
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$1,000+Undisclosed2 - 9Fallbrook, CA
Services provided
First Door Marketing is an Advertising company established in 2019. The small team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
KOR Media is an Advertising company. Their team is located in Dravograd, Slovenia and focuses on Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Flydeas is a branding firm. They are in Dubai, United Arab Emirates and Islamabad, Pakistan and have small team of experts. Their services include Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Vancouver, WA
Services provided
Established in 2023, Core Digital Consulting, a small Advertising company, is located in Vancouver, Washington. Their team focuses on Advertising and Email Marketing.
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Undisclosed< $25 / hr2 - 9Delta, Canada
Services provided
Connect the Clinics Marketing, a social media marketing firm, is based in Delta, Canada. Founded in 2020, the team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Warszawa, Poland
Services provided
Grow Place Media is a social media marketing company founded in 2023. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
In Ternopil, Ukraine and Ternopil, Ukraine, Ubermensch Agency is an Advertising company. They focus on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
The Dental Marketing Company, a Digital Strategy company, is in Fernie, Canada. They provide Digital Strategy and Advertising and were founded in 2024.
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$1,000+$100 - $149 / hr2 - 9Alpedrete, Spain
Services provided
KOMMIE Agency is an Advertising company. Their small team of employees is located in Alpedrete, Spain. Their team offers Advertising and Public Relations.
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$1,000+$200 - $300 / hr2 - 9Seattle, WA
Services provided
Reflection Marketing is an Advertising company. They offer Advertising and Branding and were established in 2024. The company is based in Seattle, Washington.
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UndisclosedUndisclosed2 - 9Stilwell, KS
Services provided
Established in 2021, Purple Mind is a Marketing Strategy company. Their team provides Marketing Strategy and Advertising.
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$1,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Services provided
PPC agency Willmore was founded in 2023. The firm focuses on Pay Per Click and Ecommerce Marketing, and is small.
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$1,000+Undisclosed2 - 9Minneapolis, MN
Services provided
EC Media is a social media marketing firm launched in 2022. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Anagha Media is an Advertising company. They are headquartered in New Delhi, India and have small team. They specialize in Advertising and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9Delhi, India
Services provided
Established in 2024, Plutinos Media is an Advertising company. The firm focuses on Advertising and Branding, and is small.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Prevail Agency is a branding company. Their small team of employees is located in Meath, Ireland. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Łódź, Poland
Services provided
Headquartered in Łódź, Poland, Rhino Group is an Advertising company. They specialize in Advertising and Social Media Marketing and were launched in 2023.
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UndisclosedUndisclosed2 - 9Gillingham, England
Services provided
Roofers Reach, an Advertising company, is located in Gillingham, England. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Cloudleys is an Advertising company founded in 2022. The small team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fairfield, PA
Services provided
SEO company Soliday Digital was launched in 2020. The agency focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Vista, CA
Services provided
Mariner Marketing is a small Vista, California-based Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2019, Zaacy is a small social media marketing company based in Chennai, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Ecommerce Marketing company Maven Marketing was established in 2023. The firm offers Ecommerce Marketing and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Duende Wide Frames Pvt Ltd is a media planning and buying agency. The team focuses on Media Planning & Buying and Event Management, and the company is in Mumbai, India.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2024, Kimyon Team, a small Advertising company, is headquartered in Rīga, Latvia. Their team offers Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Get Edu Leads, a small Advertising company, is located in Coimbatore, India. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2019, Karpava is a pay per click agency. The team offers Pay Per Click and Advertising and is in Brașov, Romania.
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Undisclosed< $25 / hr2 - 9
Services provided
Next Step Solutions is an Advertising company located in Regina, Canada. Established in 2024, the team specializes in Advertising and Branding.
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Undisclosed$200 - $300 / hr2 - 9South Burlington, VT
Services provided
Established in 2025, Neural Partners is an Advertising company. The team offers Advertising and Marketing Strategy.
Read more
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.