Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+$50 - $99 / hr2 - 9Rabat, Morocco
Services provided
BuildalittleBiz, a Marketing Strategy company, is in Rabat, Morocco. They focus on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Everett, MA
Services provided
Advertising company Next on Scene specializes in Advertising and Public Relations. They were launched in 2017.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$100 - $149 / hr2 - 9
Services provided
JSH Marketing | Ads & SEO Agentur is an Advertising company. Their team is located in München, Germany and focuses on Advertising and Content Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
Seofreelancerbangalore, an Advertising company, is headquartered in Bengaluru, India. Their services include Advertising and Branding.
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$10,000+< $25 / hr50 - 249Hà Nội, Vietnam
Services provided
Vietstarmax Production House - TVC is a video production agency. They are headquartered in Hà Nội, Vietnam and have midsize team. They focus on Video Production and Advertising.
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UndisclosedUndisclosedFreelancerLublin, Poland
Services provided
BL, an Advertising company, was launched in 2022. The team specializes in Advertising and Market Research.
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UndisclosedUndisclosedFreelancer
Services provided
Hasna Ussain is an Advertising company. Their small team is located in and provides Advertising and Marketing Strategy. The company was established in 2024.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
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$1,000+$25 - $49 / hr50 - 249Cleveland, OH
Services provided
World Publishing Company, a Digital Strategy company, was launched in 1940. They focuses on Digital Strategy and Public Relations.
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$1,000+Undisclosed10 - 49
Services provided
Dc&Co Management is a small Advertising company. Founded in 2021, the team offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Alfa Creators, an Advertising company, is based in London, England. Launched in 2019, the team focuses on Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Chennai, India
Services provided
Clever Fox Publishing is a print design agency founded in 2015. The team focuses on Print Design and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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$5,000+$50 - $99 / hr10 - 49Mission Viejo, CA
Services provided
Momentum Marketing- At the Shelf is an Event Marketing company. The team focuses on Event Marketing and Direct Marketing, and the company is located in Mission Viejo, California.
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$1,000+$25 - $49 / hr2 - 9
Services provided
365digitalstudio is an Advertising company headquartered in Mumbai, India. They specialize in Advertising and Branding and were launched in 2015.
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$10,000+$100 - $149 / hr2 - 9Clisson, France
Services provided
Launched in 2020, Wild&Slow is a branding company. The small team focuses on Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Providence, RI
Services provided
The Mega Agency, an Advertising company, was founded in 2019. The firm focuses on Advertising and Media Planning & Buying.
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$10,000+$300+ / hr10 - 49Mountain View, CA
Services provided
See all 1 projectsHumanize Designs® offers exceptional UI/UX design and mobile app design services, characterized by creativity, attention to detail, and a collaborative approach. Reviews highlight their expertise in crafting user-friendly and visually appealing mobile apps, resulting in increased user engagement and improved brand perception. Clients commend Humanize Designs® for their strong customer service and effective communication throughout project development.
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$5,000+$100 - $149 / hr50 - 249Sydney, Australia
Services provided
Web design company Web Design City was established in 2006. The firm focuses on Web Design and Advertising, and is midsize.
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$5,000+Undisclosed2 - 9Cincinnati, OH
Services provided
The Leading Word LLC is a social media marketing firm. They are located in Cincinnati, Ohio and have small team of experts. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Fargo, ND
Services provided
Pioneer Promo is a branding company. The Fargo, North Dakota-based team focuses on Branding and Advertising.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Nish Itniorwings Pvt Ltd is an Advertising company. Founded in 2017, the agency is based in Noida, India. Their team focuses on Advertising and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49Greater London, England
Services provided
Launched in 2015, Video Symmetry Global is an Advertising company. The team provides Advertising and Branding and is based in Greater London, England.
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$5,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Look Twice Design Agency is a branding firm. The team is located in Vancouver, Canada, and their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Budget Direct Ads is an Advertising company established in 2022. Their services include Advertising and Web Design.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Launched in 2000, Studio Science, a small Advertising company, is in Indianapolis, Indiana. Their team specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49New Orleans, LA
Services provided
Deep Fried Advertising is a branding agency. Founded in 2004, the company focuses on Branding and Advertising.
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$5,000+$100 - $149 / hr10 - 49Salt Lake City, UT
Services provided
Super Top Secret is a branding firm founded in 2009. The firm offers Branding and Marketing Strategy, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Univest Creative is an Advertising company. Their team is located in Kiev, Ukraine and focuses on Advertising and Packaging Design.
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$1,000+$50 - $99 / hr10 - 49Palestine, TX
Services provided
Quick Strike Media is a web design company. They are located in Palestine, Texas and Cabot, Arkansas, and their services include Web Design and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Vaughan, Canada
Services provided
In Social Incorporated is an Advertising company. They specialize in Advertising and Social Media Marketing and are based in Vaughan, Canada.
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$1,000+Undisclosed2 - 9
Services provided
Webptdesign is a web design company. Their small team of employees is in Faro, Portugal. Their team specializes in Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
Services provided
Established in 2019, Web Graphica, a small web design company, is located in Sofia, Bulgaria. Their team offers Web Design and Web Development.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Ecomm Design Lab is a website development firm. The team focuses on Web Development and Advertising, and the agency is headquartered in Amman, Jordan and Amman, Jordan.
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Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Services provided
Saint Loupe, an Advertising company, was launched in 2014. The agency specializes in Advertising and UX/UI Design.
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$10,000+$50 - $99 / hr2 - 9Lagos, Nigeria
Services provided
DOINGSOON - Experiential Marketing, a small Event Marketing company, is located in Lagos, Nigeria and Accra, Ghana. The team offers Event Marketing and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
ADIV, a PPC agency, was founded in 2023. In delhi, India, the team focuses on Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
Services provided
See all 1 projectsJantrah Tech is dynamic one place solution marketing firm with clients across Pakistan and abroad. We work with businesses from a variety of industries but we yieldasimilar approach to every
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UndisclosedUndisclosed10 - 49
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See all 1 projectsclinica multimedia is a leading branding and marketing agency. We partner with healthcare and science companies to elevate brands, launch products, drive sales, and connect with audiences.
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UndisclosedUndisclosed10 - 49عمّان, Jordan
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Direct Marketing company FOCUS Marketing & Advertising is in عمّان, Jordan. They specialize in Direct Marketing and Social Media Marketing and were founded in 1998.
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UndisclosedUndisclosed10 - 49AGT, Argentina
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Champe is a small AGT, Argentina-based graphic design agency. Their services include Graphic Design and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Jeddah, Saudi Arabia
Services provided
Creative Arrow Productions is a Jeddah, Saudi Arabia-based video production agency. Founded in 2015, the team provides Video Production and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
In Chennai, India, Sv International Technologies is a branding agency. The team focuses on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Parañaque, Philippines
Services provided
Founded in 2019, CULT: Marketing and Communications is a small Parañaque, Philippines-based Advertising company. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Hyderabad, India
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Cangrowit is an Advertising company headquartered in Hyderabad, India and Hyderabad, India. Launched in 2020, the team provides Advertising and Digital Strategy.
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Undisclosed$25 - $49 / hr10 - 49Reading, England
Services provided
Instaconnect Digital Services is a Reading, England-based social media marketing company. They provide Social Media Marketing and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Headquartered in Pristina, Kosovo, Digipow is a branding agency. They specialize in Branding and Social Media Marketing and were founded in 2018.
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UndisclosedUndisclosed10 - 49Muscat, Oman
Services provided
Founded in 2024, Sira International LLC is an Advertising company. The agency offers Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Shanghai, China
Services provided
ISens is a branding agency established in 2009. The team offers Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Advertising company iSwadesh was launched in 2015. The company provides Advertising and Digital Strategy, and is small.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2017, Digicides Marketing Services is a small Product Marketing company. Their services include Product Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Cliffside Park, NJ
Services provided
Brandleap USA is a SEO company established in 2020. The team provides Search Engine Optimization and Web Development and is located in Cliffside Park, New Jersey.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.