Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed250 - 999London, England
Services provided
Launched in 2011, Two Circles is a midsize Marketing Strategy company. Their services include Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed250 - 999San Mateo, CA
Services provided
Social media marketing agency Rakuten Advertising was launched in 1996. Based in San Mateo, California and City of London, England, the team offers Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed250 - 999Navi Mumbai, India
Services provided
LS Digital Group is a Navi Mumbai, India-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Warszawa, Poland
Services provided
Advertising company Polsat Media focuses on Advertising and Branding. They are in Warszawa, Poland.
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UndisclosedUndisclosed250 - 999Chicago, IL
Services provided
Launched in 2001, Basis Technologies is an Advertising company. The team focuses on Advertising and Direct Marketing and is headquartered in Chicago, Illinois.
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UndisclosedUndisclosed250 - 999Portland, OR
Services provided
Oregonian Media Group is an Event Marketing company located in Portland, Oregon. They focus on Event Marketing and Social Media Marketing and were launched in 1850.
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$1,000+< $25 / hr2 - 9Thành phố Hạ Long, Vietnam
Services provided
Advertising company Dọn nhà Hạ Long | Dịch vụ Phương Đông provides Advertising and Commercial Property Management. They were founded in 2018.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+< $25 / hr2 - 9Santander, Spain
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Axolot Agencia is a web design agency. They were founded in 2017, and their services include Web Design and Advertising.
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$1,000+Undisclosed10 - 49Tecumseh, Canada
Services provided
Infineca, Inc. - Windsor Digital Marketing is an Advertising company. The Tecumseh, Canada-based firm was established in 2017. Their services include Advertising and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Flow Creative Agency is an Advertising company. They focus on Advertising and Branding and were founded in 2019. The company is headquartered in Bateau Bay, Australia.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
See all 3 projectsFocus Group Digital Marketing Agency offers a comprehensive range of services, including web design, Google Ads, SEO, and social media marketing. Reviews consistently highlight the agency's effective project management, responsiveness, and ability to deliver measurable outcomes, such as increased revenues, making them a highly recommended choice for advertising and promotions.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$5,000+< $25 / hr2 - 9
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See all 1 projectsAt SEO SurgeX, we help businesses amplify their online presence, drive organic traffic, and secure top rankings on search engines like Google and Bing. Based in India and trusted by 50+ active
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UndisclosedUndisclosed2 - 9
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See all 1 projectsAt Adversify Digital Marketing, we don’t just offer services—we deliver measurable results. Recognized as one of the We help businesses grow through proven, ethical, and data-driven strategies.
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$1,000+Undisclosed2 - 9
Services provided
See all 1 projectsStrykora is a Louisiana-based SEO and web design agency helping small businesses get found on Google and grow their revenue online. We specialize in local SEO, Google Business Profile optimization,
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsWe fill the calendars of New Zealand's service-based SMEs with a reliable flow of booked appointments, eliminating the stress of lead generation so they can focus on what they do best.
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$5,000+$25 - $49 / hr2 - 9BHR, Argentina
Services provided
Cuko is an Advertising company. They are based in BHR, Argentina and have small team. They offer Advertising and Branding.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Tres Sesenta Comunicaciones, an Advertising company, is headquartered in Quito, Ecuador. They focus on Advertising and Branding and were founded in 2007.
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$1,000+< $25 / hr2 - 9Johannesburg, South Africa
Services provided
Launched in 2017, Think Trends is a social media marketing firm. The team specializes in Social Media Marketing and Web Development and is located in Johannesburg, South Africa.
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$1,000+$100 - $149 / hr2 - 9
Services provided
TREVORS | CONSULTING is a small St. Louis, Missouri-based Advertising company. The team offers Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Established in 1999, JRM Advertising, Inc. Patient Recruitment Specialists is a media planning and buying agency. In Miami, Florida, the team provides Media Planning & Buying and Advertising.
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$5,000+$100 - $149 / hr2 - 9Amman, Jordan
Services provided
Carving Jo is a branding firm. The Amman, Jordan-based agency provides Branding and Interior Design.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2010, NEXS MEDIA, a small Advertising company, is located in Chicago, Illinois. Their team specializes in Advertising and Branding.
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Undisclosed< $25 / hr2 - 9
Services provided
Founded in 2018, Boozt is an Advertising company. The team specializes in Advertising and Branding and is located in Maracaibo, Venezuela.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
BLCK MAGZN Productions is a video production company. The team is located in Montréal, Canada, and their services include Video Production and Advertising.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Headquartered in Tijuana, Mexico and Chula Vista, California, HC Marketing Global is a Digital Strategy company. Founded in 2017, the team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Clemmons, NC
Services provided
Triad Multimedia, a social media marketing firm, was launched in 2013. They focuses on Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Cupola Creative is an Advertising company founded in 2019. Their team focuses on Advertising and Branding.
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$5,000+Undisclosed2 - 9Tallinn, Estonia
Services provided
U Conquer is an Advertising company. The team is located in Tallinn, Estonia, and their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Plovdiv, Bulgaria
Services provided
IntelSmart LLC, an Advertising company, was established in 2020. The team specializes in Advertising and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Mission Viejo, CA
Services provided
Social media marketing agency donutmilk digital creative agency ltd was established in 2020. The company specializes in Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9Navsari, India
Services provided
Perfect Analytica is an Advertising company. Located in Navsari, India, the company was launched in 2017. Their services include Advertising and Conversion Optimization.
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$1,000+< $25 / hr2 - 9Pune, India
Services provided
Established in 2020, Kainos Analytics is a small Pune, India-based Advertising company. Their team focuses on Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Carlsbad, CA
Services provided
AFMKTG, a Marketing Strategy company, is headquartered in Carlsbad, California. Launched in 2018, the team focuses on Marketing Strategy and Advertising.
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$1,000+$25 - $49 / hr2 - 9Myrtle Beach, SC
Services provided
New Horizon SEO is a small web design company located in Myrtle Beach, South Carolina. Their services include Web Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9Melbourne, Australia
Services provided
Long Dog Agency is a branding agency based in Melbourne, Australia. Founded in 2020, the team provides Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9Casablanca, Morocco
Services provided
Founded in 2021, Quick Agency is an Advertising company. Their team provides Advertising and Digital Strategy.
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$1,000+Undisclosed2 - 9
Services provided
Founded in 2020, Parallel Creative Co. Is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9New York, NY
Services provided
Poly Media is a small branding agency. Established in 2020, the team focuses on Branding and Web Design.
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$1,000+Undisclosed2 - 9
Services provided
Cottonwood Advertising is an Advertising company. They were established in 2019 and offer Advertising and Branding.
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$1,000+< $25 / hr2 - 9Colombo, Sri Lanka
Services provided
Eight Digitz (MediaBox) is a Digital Strategy company established in 2020. The small team offers Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Sarasota, FL
Services provided
Webink Solutions LLC is an Advertising company. Their small team is located in Sarasota, Florida and provides Advertising and Social Media Marketing. The firm was launched in 2017.
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Undisclosed$100 - $149 / hr2 - 9Sapele, Nigeria
Services provided
Leading Growth Concept is an Advertising company established in 2021. The team specializes in Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Pixel Cookie Digital is a small Advertising company located in London, Canada. Their services include Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Sherman, TX
Services provided
Launched in 2021, Texoma Marketing Solutions is a small social media marketing agency. Their team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Tipsea Media, an Advertising company, is headquartered in SUMMeRLaND KEY, Florida. Launched in 2018, the team offers Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Haifa, Israel
Services provided
GuruCore is an Advertising company launched in 2022. The team focuses on Advertising and Conversion Optimization and is headquartered in Haifa, Israel.
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$1,000+$100 - $149 / hr2 - 9Visalia, CA
Services provided
Red Chair Digital Marketing, a graphic design company, is headquartered in Visalia, California. The team focuses on Graphic Design and Advertising.
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$10,000+$150 - $199 / hr2 - 9Warminster, PA
Services provided
MakersMage, LLC, an Advertising company, was founded in 2019. The company provides Advertising and Branding, and is small.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Fill My Funnel is an Advertising company. The team is in London, England, and their services include Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Bishop's Stortford, England
Services provided
Black Diamond Marketing is a pay per click agency based in Bishop's Stortford, England. They focus on Pay Per Click and Web Design.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.