Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49London, England
Services provided
DemandMore is a social media marketing firm. The firm is in London, England. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Kraków, Poland
Services provided
DevaGroup Certified SEM Experts is a SEO agency. Founded in 1999, the team specializes in Search Engine Optimization and Advertising. The company is located in Kraków, Poland.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49Łódź, Poland
Services provided
Unique SEO, a small SEO company, is located in Łódź, Poland. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Groweb srl is a small Milano, Italy-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Paris, France
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BRIEF, an Advertising company, was founded in 1990. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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J. Wade Public Relations is a small Advertising company located in San Francisco, California. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Affiliate Marketing company Jumbleberry was established in 2009. The small team offers Affiliate Marketing and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Drive, England
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TIDAL Digital is an Advertising company. Headquartered in Drive, England and Dubai, United Arab Emirates, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2014, Stealth Venture Labs is an Advertising company. Their services include Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49Chattanooga, TN
Services provided
Advertising company Local Fare Marketing Group is based in Chattanooga, Tennessee. They focus on Advertising and Direct Marketing and were established in 2003.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
SaaSseo is an Advertising company. The Raleigh, North Carolina-based firm was launched in 2008. Their services include Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Panda Bear Creative is an Advertising company. The Scottsdale, Arizona-based company provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Launched in 2015, ABi Media Holdings Sp. Z o.o., a small Advertising company, is located in Warszawa, Poland. Their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
Services provided
Marketing Online is an Advertising company. Founded in 2001, the team provides Advertising and Social Media Marketing. The agency is located in Warszawa, Poland.
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UndisclosedUndisclosed10 - 49Kiel, Germany
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Advertising company MOVESELL is in Kiel, Germany. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Sao Joao del Rei, Brazil
Services provided
Tráfego Com Manel (Corab Performance Digital) is an Advertising company. The company is in Sao Joao del Rei, Brazil. Their team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Abu Dhabi, United Arab Emirates
Services provided
ERA Solution is a small Advertising company. They focus on Advertising and Direct Marketing and were launched in 2021.
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UndisclosedUndisclosed10 - 49København, Denmark
Services provided
Headquartered in København, Denmark, RelationsPeople is an Advertising company. Launched in 2000, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Zürich, Switzerland
Services provided
HELP Media AG is a Direct Marketing company. Based in Zürich, Switzerland, their small team provides Direct Marketing and Advertising. The firm was established in 1996.
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UndisclosedUndisclosed10 - 49Flensburg, Germany
Services provided
AMZ Advertise GmbH is a small Advertising company based in Flensburg, Germany. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Surrey, Canada
Services provided
JM MEDIA is a small Advertising company. Founded in 2016, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
49 Red, an Advertising company, is headquartered in Cambridgeshire, England. They focus on Advertising and Public Relations and were launched in 2020.
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UndisclosedUndisclosed10 - 49Mysuru, India
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Adtriox Media is an Advertising company. The Mysuru, India-based agency was launched in 2020. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49England , England
Services provided
Atravela is an Advertising company launched in 2011. The team specializes in Advertising and Social Media Marketing and is headquartered in England , England.
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UndisclosedUndisclosed10 - 49Bangkok, Thailand
Services provided
AP Digital Consultancy is an Advertising company founded in 2017. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Treviso, Italy
Services provided
ATK+LAB is an Advertising company. The team is in Treviso, Italy, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
Advertising company DDS Web Solutions was launched in 2020. The team provides Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49
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Digital Media, an Advertising company, is based in Nashville, Tennessee. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Saint-Sauveur, Canada
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EROD Creative Agency is an Advertising company. Founded in 2003, the company is located in Saint-Sauveur, Canada. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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PR firm EvolveMKD was established in 2014. The small team offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Advertising company Glyphix Advertising is headquartered in Los Angeles, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Small Advertising company GrowthGirls, is in London, England. The team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Niš, Serbia
Services provided
Joombooz is an Advertising company. The team focuses on Advertising and Social Media Marketing, and the firm is based in Niš, Serbia.
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UndisclosedUndisclosed10 - 49Gloucester, England
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The Lines Group is an Advertising company. The Gloucester, England-based team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Croydon, England
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In Croydon, England and City of London, England, Mirabelle Communications Ltd is an Advertising company. They provide Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
The PR Professionals is an Advertising company in Dubai, United Arab Emirates. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Santee, SC
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Based in Santee, South Carolina, Stryker-Munley Group is an Advertising company. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Riyadh, Saudi Arabia
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Founded in 2012, TOLD is a branding firm. The team provides Branding and Advertising.
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UndisclosedUndisclosed10 - 49Devon , England
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Treat Marketing is an Advertising company based in Devon , England. They provide Advertising and Public Relations and were launched in 2018.
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UndisclosedUndisclosed10 - 49Birmingham, England
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UM Central, an Advertising company, is based in Birmingham, England. They specialize in Advertising and Market Research.
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$5,000+$100 - $149 / hr10 - 49Shibuya City, Japan
Services provided
ImageMILL, a video production company, is located in Shibuya City, Japan. The team provides Video Production and Branding.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Diamond Networx is a Hot Springs, Arkansas-based social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Matera, Italy
Services provided
Media Sales Company is an Advertising company. The Matera, Italy-based agency was established in 2020. Their team focuses on Advertising and Social Media Marketing.
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$1,000+Undisclosed10 - 49Waltham, MA
Services provided
See all 1 projectsInfynnite specializes in company brand development, including logo design and web design. The overall feedback highlights their ability to deliver projects swiftly and meet client needs effectively. Clients were particularly impressed with the seamless workflow and highly recommend Infynnite to other businesses.
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Undisclosed$25 - $49 / hr10 - 49
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The Real Social Company is a web design company. Launched in 2002, the team focuses on Web Design and Advertising. The agency is in Columbus, Ohio.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
Services provided
See all 1 projectseBrand Works specializes in brand building, marketing, and providing qualified resources for graphic design needs, notably in Adobe Illustrator and Adobe Photoshop. The overall feedback highlights their effective workflow and impressive working atmosphere, with clients noting successful outcomes and high satisfaction without any significant areas for improvement.
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$1,000+$50 - $99 / hr10 - 49Westlake Village, CA
Services provided
Overly Social is a Marketing Strategy company. Their team is headquartered in Westlake Village, California. The company offers Marketing Strategy and Advertising.
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$5,000+Undisclosed10 - 49Ikeja, Nigeria
Services provided
Digisplash is a Marketing Strategy company. The Ikeja, Nigeria-based team focuses on Marketing Strategy and Media Planning & Buying.
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$1,000+< $25 / hr10 - 49Doha, Qatar
Services provided
Founded in 2024, Royal Orbit Innovations is an Advertising company. The company specializes in Advertising and Branding, and is small.
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$5,000+$50 - $99 / hr2 - 9Indianola, IA
Services provided
In Indianola, Iowa, Gradient9 Studios is a small Advertising company. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.