Strausberg Group

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a hospitality & leisure company 

Describe what your company does in a single sentence.

Since 1971, JC Resorts has been a proven leader in the management and operation of premium golf and resort properties where diverse entities are united by the same authentic vision - MAKING MEMORIES. EVERY GUEST. EVERY TIME.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strausberg Group to accomplish?

• Create seasonal collateral to promote our on-property events, activities, and happenings.
• Create digital assets (email marketing templates, social media graphics, et.c) to further promote our brand online.
• Create collateral pieces utilized by guests on property.

SOLUTION

How did you find Strausberg Group?

Other

Why did you select Strausberg Group over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Strausberg Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strausberg Group serves as the exclusive creative agency for JC Resorts, catering to all our creative needs with unparalleled expertise. Under a monthly retainer agreement, Strausberg Group collaborates closely with us, extending support across a spectrum of creative endeavors spanning our entire resort portfolio. From crafting construction banners to designing email templates and posters displayed at our resorts, every aspect of our creative vision is brought to life by the Strausberg Group.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In particular, the attendance at our food and beverage events has been a huge success based on the work provided by Strausberg Group. By utilizing QR codes with UTM tracking on our collateral pieces, we are able to see that our printed collateral at our resorts has a measurable impact on attendance at our ticketed events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strausberg Group always provides items on time, and works with our team to keep projects on schedule. They are very responsive with us when we have changes to our projects. Overall, they serve as a vital extension of our team.

What was your primary form of communication with Strausberg Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Strausberg Group is unique in that they truly act as an extension of our team, and seamlessly help us with our collateral needs. They are a partner that has worked with us for a while and they have contributed not only to our creative successes, but also to our process management and revenue goals.

Are there any areas for improvement or something Strausberg Group could have done differently?

We continue to work with Strausberg Group on process improvements including thoroughly proofing drafts and making projects as efficient as possible.