Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed50 - 249Harbiye, Türkiye
Services provided
Marjinal Porter Novelli is an Advertising company. Launched in 1993, the team focuses on Advertising and Public Relations. The firm is based in Harbiye, Türkiye.
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UndisclosedUndisclosed10 - 49
Services provided
Kramas, Inc. Is an Advertising company. They were launched in 2004 and offer Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
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UndisclosedUndisclosed50 - 249CAROLINA, NC
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TapLocal Marketing PR is a social media marketing firm. They are located in CAROLINA, North Carolina and have midsize team. They offer Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49
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MonsterAds is an Advertising company. They were established in 2011 and focus on Advertising and Email Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
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Founded in 2012, Sequential Brands Group is an Advertising and branding firm. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Manhattan Beach, CA
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LookSmart is an Advertising company launched in 1997. The agency offers Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Effort Studio is an Advertising company headquartered in Bari, Italy. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 87 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Luxury Marketing Agency is an Advertising company. They specialize in Advertising and Marketing Strategy and were established in 1999.
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UndisclosedUndisclosed10 - 49
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Peak Marketing Service, LLC is an Advertising and Market Research company. The CHESAPEAKE, Virginia-based agency was established in 2011. Their services include Advertising and Market Research.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed10 - 49Bari, Italy
Services provided
Shiftzero is an Advertising company. In Bari, Italy, the firm was launched in 1996. Their team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Oak Brook, IL
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Based in Oak Brook, Illinois, Core-Rx Communications is an Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed10 - 49Katy, TX
Services provided
The Voice Society, an Advertising and Marketing Strategy company, was established in 2015. The team provides Advertising and Marketing Strategy and is in Katy, Texas.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Jooja! Advertising is a Singapore, Singapore-based Advertising and Marketing Strategy company. They focus on Advertising and Marketing Strategy and were established in 2004.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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The Media Shop Group Pte Ltd, an Advertising and media planning and buying agency, is in Singapore, Singapore. They specialize in Advertising and Media Planning & Buying and were established in
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UndisclosedUndisclosed10 - 49Houston, TX
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Advertising and social media marketing agency Poetic Digital was founded in 2007. The agency offers Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49New York, NY
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Advertising and Marketing Strategy company Depirro/Garrone LLC is located in New York, New York. They provide Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Gravitas Ltd is an Advertising and Direct Marketing company. They are headquartered in Sydney, Australia and have small team. They specialize in Advertising and Direct Marketing.
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UndisclosedUndisclosed250 - 999Xi'an, China
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Located in Xi'an, China, Xian Diangao Net Tech Co., Ltd. Is an Advertising and Other Marketing company. They specialize in Advertising and Other Marketing and were launched in 2015.
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UndisclosedUndisclosed50 - 249
Services provided
Established in 2006, Enmedio Comunicación Digital is a midsize Bogota, Colombia-based Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Newark, DE
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Zero1 Agency is an Advertising and Direct Marketing company located in Newark, Delaware. The team offers Advertising and Direct Marketing.
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UndisclosedUndisclosed250 - 999Shanghai, China
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Based in Shanghai, China, Meetsocial Co., Ltd. Is an Advertising company. Established in 2013, the team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed1,000 - 9,999
Services provided
Large Advertising company EG+ Worldwide, is located in Beijing, China. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Caracas, Venezuela
Services provided
ARS Publicidad is an Advertising company. Their midsize team of employees is based in Caracas, Venezuela and Miami, Florida. Their team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Vilnius, Lithuania
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SOMA agency (Havas) is an Advertising company. Their small team of employees is located in Vilnius, Lithuania. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999London, England
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Hall & Partners is a branding company. Launched in 2009, the agency is headquartered in London, England. Their team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49London, England
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Founded in 2012, WeAre8 is a small London, England-based Advertising and branding company. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Guang Zhou Shi, China
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Located in Guang Zhou Shi, China, Matterkind is a midsize Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
Channel Key LLC is an Advertising and Marketing Strategy company. Launched in 2017, the team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Chatswood, Australia
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PermissionCorp is an Email Marketing company. They are headquartered in Chatswood, Australia and Taipei, Taiwan. Their team focuses on Email Marketing and Advertising.
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UndisclosedUndisclosed50 - 249Paris, France
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MarcoPolis, a SEO agency, was launched in 2007. They specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49
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Lagoon International, a PR company, was established in 2015. In Riyadh, Saudi Arabia, the team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed250 - 999Bruxelles, Belgium
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Publicis Groupe Belgium is an Advertising company. Their midsize team is headquartered in Bruxelles, Belgium. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed250 - 999Stuttgart, Germany
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Hurra.com™ is an Advertising company. Headquartered in Stuttgart, Germany, the company offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Almere, Netherlands
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Daisycon is an Advertising company founded in 2000. The team offers Advertising and Branding.
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UndisclosedUndisclosed250 - 999New York, NY
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Integral Ad Science is an Advertising company. They provide Advertising and Branding and were launched in 2009.
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UndisclosedUndisclosed10 - 49Hamburg, Germany
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VIVALU is an Advertising company established in 2013. The firm focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Wrocław, Poland
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MEDIAPOL Media House is an Advertising company. They were launched in 1997, and their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249
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FAC Marketing is an Advertising company. They are headquartered in Burlington, Iowa. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Giant Media is an Advertising company headquartered in Kansas City, Missouri. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Elite Maryland Marketing is an Advertising company. Launched in 2019, the company is based in Baltimore, Maryland. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
Las Vegas Premier Marketing, a small Advertising company, is headquartered in Las Vegas, Nevada. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999
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Carmichael Lynch is an Advertising company. Their midsize team is based in Minneapolis, Minnesota. Their team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Minnetonka, MN
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Media planning & buying agency Mediaspace Solutions is headquartered in Minnetonka, Minnesota and New York, New York. The team offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed250 - 999New York, NY
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Big Village is a midsize Advertising company in New York, New York and Beverly Hills, California. The team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999Charlotte, NC
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Advertising company Bahakel Digital is based in Charlotte, North Carolina and Columbia, South Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed1,000 - 9,999
Services provided
Launched in 2000, AffinityX is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oslo, Norway
Services provided
NORD DDB Oslo, a small Advertising and social media marketing company, is headquartered in Oslo, Norway. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Oslo, Norway
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TRY Reklame is an Advertising company founded in 1998. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Manchester, England
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TBWA\MCR is an Advertising and branding agency. The Manchester, England-based agency was launched in 1964. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Helsinki, Finland
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Launched in 2012, Suomen Digimarkkinointi Oy is a midsize Helsinki, Finland-based Advertising company. Their team specializes in Advertising and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.