Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Morgan Creative Group LLC, a small Advertising and Direct Marketing company, is located in Phoenix, Arizona. Their services include Advertising and Direct Marketing.
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UndisclosedUndisclosed50 - 249Duluth, GA
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Formetco Incorporated is an Advertising and Marketing Strategy company launched in 1969. The company focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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StarlinesUSA Promotions is an Advertising and Direct Marketing company founded in 1986. Their team offers Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49New Rochelle, NY
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Harquin, an Advertising and branding company, was founded in 1992. The firm focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Blairsville, GA
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Visual Outdoor Advertising is an Advertising and Marketing Strategy company. They were established in 2001 and specialize in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Carson City, NV
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Swift Local Solutions is an Advertising company established in 1975. The company focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Founded in 2000, Advantage Communication Inc is an Advertising company. The team specializes in Advertising and Other Digital Marketing and is in Little Rock, Arkansas.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed10 - 49Fayetteville, AR
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Creative Promo, an Advertising and branding firm, provides Advertising and Branding. The company is in Fayetteville, Arkansas.
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UndisclosedUndisclosed10 - 49Glastonbury, CT
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Launched in 1992, CashmanKatz is an Advertising and Marketing Strategy company. The agency provides Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed10 - 49Cumming, GA
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Headquartered in Cumming, Georgia, AdWatch Media Inc. Is a small Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Located in , Raise Response is a small Advertising and Direct Marketing company. Their services include Advertising and Direct Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Havas Chicago is an Advertising company launched in 1942. The team focuses on Advertising and Branding and is in Chicago, Illinois.
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UndisclosedUndisclosed10 - 49Southington, CT
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Keep Up Marketing Agency is an Advertising company. Founded in 2017, the company provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Davenport, IA
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TapOnIt is an Advertising company. Their small team of employees is in Davenport, Iowa. Their team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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American Advertising Federation, an Advertising and Other Marketing company, specialize in Advertising and Other Marketing. They were launched in 1905.
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UndisclosedUndisclosed10 - 49Springfield, MO
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JumpSIX Digital Marketing, LLC, an Advertising and branding firm, was founded in 2014. The team provides Advertising and Branding and is based in Springfield, Missouri.
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UndisclosedUndisclosed10 - 49St. Louis, MO
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Input Technology, Inc. Is an Advertising and Direct Marketing company. In St. Louis, Missouri, the firm specializes in Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Guilford, CT
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Gaskell Media Management is a small Guilford, Connecticut-based Advertising and media planning and buying agency. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Lambertville, NJ
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Oxford Communications is a small Lambertville, New Jersey-based Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49McDonough, GA
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Billboard Connection of Connecticut is a McDonough, Georgia-based Advertising and media planning and buying agency. Founded in 1997, the team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Norwalk, CT
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Media Storm is a media planning & buying company located in Norwalk, Connecticut. They focus on Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Omaha, NE
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Established in 2008, National Data Group is an Advertising and Email Marketing company. Their team provides Advertising and Email Marketing.
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UndisclosedUndisclosed50 - 249Kansas City, MO
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AdFarm, an Advertising and Other Marketing company, specializes in Advertising and Other Marketing. The firm is headquartered in Kansas City, Missouri.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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DWA Media is a media planning & buying agency. Their midsize team is based in San Francisco, California. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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Rivet is an Advertising and branding company. The team specializes in Advertising and Branding and is headquartered in Kansas City, Missouri.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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Duff Dynamic Marketing, a small Advertising and Other Marketing company, is headquartered in Kansas City, Missouri. Their services include Advertising and Other Marketing.
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UndisclosedUndisclosed50 - 249Charlotte, NC
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AMP Marketing is an Advertising company. The Charlotte, North Carolina-based company was founded in 2011. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Paramus, NJ
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RITTA is an Advertising and branding company in Paramus, New Jersey. They focus on Advertising and Branding and were launched in 1978.
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UndisclosedUndisclosed10 - 49Clinton, NJ
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Mint Advertising is an Advertising company based in Clinton, New Jersey. They specialize in Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Morris Plains, NJ
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Vision Creative Group is an Advertising and branding firm founded in 1987. Located in Morris Plains, New Jersey, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Piehead Productions LLC is an Advertising and Direct Marketing company in Portsmouth, New Hampshire. The team provides Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Manchester, NH
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Spectrum Monthly, a small Advertising and Direct Marketing company, is headquartered in Manchester, New Hampshire. The team specializes in Advertising and Direct Marketing.
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UndisclosedUndisclosed250 - 999Portland, OR
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Direct Marketing Solutions is a Portland, Oregon-based Advertising company. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed50 - 249Portland, OR
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Henry V, an Advertising and Marketing Strategy company, was established in 1978. They focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Portland, OR
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Founded in 2005, Ricochet Partners is an Advertising company. The company offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Nashville, TN
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Imagination Branding, a branding firm, was established in 1989. The agency provides Branding and Marketing Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249New York, NY
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Established in 2008, Varick is an Advertising company. Headquartered in New York, New York, the team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Irving, TX
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Based in Irving, Texas and Greensboro, North Carolina, Targetbase is an Advertising company. They provide Advertising and Branding and were launched in 1979.
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UndisclosedUndisclosed250 - 999Brooklyn Park, MN
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GLS Companies is an Advertising company. The firm is based in Brooklyn Park, Minnesota. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Cornerstone Media Group - Minnesota, a media planning and buying agency, was established in 1995. The firm offers Media Planning & Buying and Advertising, and is small.
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UndisclosedUndisclosed250 - 999Manchester, England
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Havas Lynx Group is a midsize Manchester, England-based Marketing Strategy company. The team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Pleasant Grove, UT
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Based in Pleasant Grove, Utah, Pure Fruit Technologies is a small Advertising and Direct Marketing company. Their services include Advertising and Direct Marketing.
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UndisclosedUndisclosed50 - 249Santo Domingo, Dominican Republic
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Capital DBG is an Advertising company launched in 2006. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49North Salt Lake, UT
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Located in North Salt Lake, Utah, CityGro is a small Advertising and Email Marketing company. The team provides Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Palatine, IL
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Chicago Marketing Northwest is an Advertising and Market Research company. They are based in Palatine, Illinois. Their team offers Advertising and Market Research.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Midsize Advertising and branding agency Signarama Salt Lake City, is headquartered in Salt Lake City, Utah. The team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Panamá, Panama
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Advertising company El Queso Publicidad specializes in Advertising and Marketing Strategy. They were established in 2007.
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UndisclosedUndisclosed250 - 999Manchester, NH
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New Hampshire Union Leader is an Advertising company. They are based in Manchester, New Hampshire and have midsize team. Their services include Advertising and Web Design.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Advertising company Traction Factory is located in Milwaukee, Wisconsin. They offer Advertising and Branding and were established in 2010.
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UndisclosedUndisclosed250 - 999New Castle, DE
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The News Journal Media Group is a midsize New Castle, Delaware-based Advertising company. Their services include Advertising and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.