Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an advertising agency specializing in paid marketing, branding, and social media management. They have received a mix of feedback, with around 67% positive reviews highlighting improved lead quality, efficient ad spend, and strong project management. However, 33% of the reviews indicate issues with campaign execution and communication. Ninja Promo is noted for aligning closely with client goals and delivering comprehensive advertising solutions.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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UndisclosedUndisclosed10 - 49Montevideo, Uruguay
Services provided
Mediciones y Mercado is an Advertising and Market Research company. Launched in 1988, the firm is based in Montevideo, Uruguay. Their team provides Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Sacramento, CA
Services provided
Bonneville Sacramento, an Advertising and Marketing Strategy company, is located in Sacramento, California. The team specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed50 - 249Milano, Italy
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FCB Milan is a midsize Advertising company based in Milano, Italy. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Milano, Italy
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TBWA \ Italy Group is a branding firm. Located in Milano, Italy, the team focuses on Branding and Advertising.
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UndisclosedUndisclosed50 - 249Dublin 2,, Ireland
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Ogilvy Dublin is an Advertising and branding firm. Their midsize team is headquartered in Dublin 2,, Ireland. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Milano, Italy
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M&C SAATCHI S.p.a is an Advertising and branding company. The Milano, Italy-based firm offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Durham, NC
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Established in 1951, Adcart is an Advertising and branding firm. The team offers Advertising and Branding and is located in Durham, North Carolina.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Small Advertising company Meloria, is located in Milano, Italy. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed250 - 999Springfield, MO
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Midsize Advertising and Marketing Strategy company News-Leader Media Group, is located in Springfield, Missouri. The team provides Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Launched in 1992, Effetti srl is an Advertising company. The firm offers Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Small Advertising company Mercurio GP, is in Milano, Italy. The team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency offering services in brand development, online digital marketing, PR, and social media management. The reviews highlight their strong project management skills and results-driven approach, with 100% positive feedback emphasizing their ability to meet KPIs and deliver high-quality work, such as achieving nearly 50 press clips against a KPI of 30.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 448 projectsWebFX is a prominent Advertising Agency specializing in digital marketing, advertising services, and paid media. With an impressive 100% positive feedback rate, clients commend their effective project management, responsiveness, and ability to increase sales and leads. Approximately 70% of reviewers highlight their expertise in SEO and PPC, while others appreciate their collaborative and personalized approach.
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UndisclosedUndisclosed50 - 249Milano, Italy
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Canali & C. Srl, a midsize Advertising company, is in Milano, Italy. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Milano, Italy
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Red Cell is an Advertising and branding company. Their midsize team is headquartered in Milano, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Alton, IL
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Big Z Digital is an Advertising company. Their small team is located in Alton, Illinois. Their team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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FCB Amsterdam is an Advertising company. Their team is in Amsterdam, Netherlands and offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Founded in 1989, TBWA\NEBOKO is an Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed250 - 999Scottsdale, AZ
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Digital Air Strike is an Advertising and social media marketing agency located in Scottsdale, Arizona. Established in 2007, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Boomerang Agency is an Advertising company. Their midsize team of employees is in Amsterdam, Netherlands. Their team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Platform161, an Advertising company, is based in Amsterdam, Netherlands. The team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Advertising company Ogilvy was established in 1948. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Montevideo, Uruguay
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Advertising company Agencia Larsen was launched in 2008. The company focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Goiânia, Brazil
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Acelera Digital is a small Advertising company located in Goiânia, Brazil. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Bari, Italy
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AD Company is an Advertising company. They specialize in Advertising and Branding and were established in 1987.
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UndisclosedUndisclosed50 - 249Bari, Italy
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Promostudio 360 is an Advertising company. The team specializes in Advertising and Branding and is headquartered in Bari, Italy.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Gambalunga is an Advertising company. The Bari, Italy-based team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Bari, Italy
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The Brand Identity is a Bari, Italy-based branding agency. Established in 2016, the team provides Branding and Advertising.
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UndisclosedUndisclosed50 - 249Bari, Italy
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Cube Comunicazione, a midsize Advertising company, is located in Bari, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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Dama Comunication is an Advertising company. Founded in 2018, the company focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Harbiye, Türkiye
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Marjinal Porter Novelli is an Advertising company. Launched in 1993, the team focuses on Advertising and Public Relations. The firm is based in Harbiye, Türkiye.
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UndisclosedUndisclosed10 - 49
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Kramas, Inc. Is an Advertising company. They were launched in 2004 and offer Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249CAROLINA, NC
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TapLocal Marketing PR is a social media marketing firm. They are located in CAROLINA, North Carolina and have midsize team. They offer Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49
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MonsterAds is an Advertising company. They were established in 2011 and focus on Advertising and Email Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
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Founded in 2012, Sequential Brands Group is an Advertising and branding firm. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Manhattan Beach, CA
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LookSmart is an Advertising company launched in 1997. The agency offers Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Effort Studio is an Advertising company headquartered in Bari, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Luxury Marketing Agency is an Advertising company. They specialize in Advertising and Marketing Strategy and were established in 1999.
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UndisclosedUndisclosed10 - 49
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Peak Marketing Service, LLC is an Advertising and Market Research company. The CHESAPEAKE, Virginia-based agency was established in 2011. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Shiftzero is an Advertising company. In Bari, Italy, the firm was launched in 1996. Their team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Oak Brook, IL
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Based in Oak Brook, Illinois, Core-Rx Communications is an Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Katy, TX
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The Voice Society, an Advertising and Marketing Strategy company, was established in 2015. The team provides Advertising and Marketing Strategy and is in Katy, Texas.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Jooja! Advertising is a Singapore, Singapore-based Advertising and Marketing Strategy company. They focus on Advertising and Marketing Strategy and were established in 2004.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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The Media Shop Group Pte Ltd, an Advertising and media planning and buying agency, is in Singapore, Singapore. They specialize in Advertising and Media Planning & Buying and were established in
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UndisclosedUndisclosed10 - 49Houston, TX
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Advertising and social media marketing agency Poetic Digital was founded in 2007. The agency offers Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49New York, NY
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Advertising and Marketing Strategy company Depirro/Garrone LLC is located in New York, New York. They provide Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Gravitas Ltd is an Advertising and Direct Marketing company. They are headquartered in Sydney, Australia and have small team. They specialize in Advertising and Direct Marketing.
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UndisclosedUndisclosed250 - 999Xi'an, China
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Located in Xi'an, China, Xian Diangao Net Tech Co., Ltd. Is an Advertising and Other Marketing company. They specialize in Advertising and Other Marketing and were launched in 2015.
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UndisclosedUndisclosed50 - 249
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Established in 2006, Enmedio Comunicación Digital is a midsize Bogota, Colombia-based Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Newark, DE
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Zero1 Agency is an Advertising and Direct Marketing company located in Newark, Delaware. The team offers Advertising and Direct Marketing.
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UndisclosedUndisclosed250 - 999Shanghai, China
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Based in Shanghai, China, Meetsocial Co., Ltd. Is an Advertising company. Established in 2013, the team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed1,000 - 9,999
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Large Advertising company EG+ Worldwide, is located in Beijing, China. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
39.4/40.019.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.