Rockit Science Agency

Rockit Science, serving as advertising agency of record, helped save thousands of lives increasing seat belt usage in multiple states using traditional, non-traditional and experiential advertising campaigns funded by the National Highway Traffic Safety Administration (NHTSA). The agency was engaged to develop, deploy, and research pilot programs focused on reaching teen segments across multiple states. Through qualitative research models and discovery huddles with teen focus groups, a new advertising campaign and brand messaging platform position model was developed to ensure successful engagement and consumption of the core Click It or Ticket message. Teens viewed previous advertising and communications campaigns as pure scare tactics. Through non-traditional experiential strategies via digital, social media content creation, the Agency was able to engage the target groups. These tactics included street posters, reverse graffiti, and in-theater standees that provided social media sharing opportunities. Additional toolkits for Urban and Hispanic teens were developed for rollout to high schools. The Agency commissioned local artists to illustrate community posters in the style of popular street art to reach young teen drivers. The graphics were designed to be more playful and less stern than materials used in past Click It or Ticket campaigns in order to connect with teens. The posters were hung at popular teen hangouts and were used on other collateral handouts such as t-shirts and stickers. The Agency designed whimsical fliers that engaged users to "take one" and call a 1-800 number to learn more about each particular flier. Each of the flier lessons delivered the Click It or Ticket message in a comical manner. The agency power washed campaign messages and powerful stencil visuals on sidewalks in high traffic areas. The stencils displayed the actual lengths that drivers, who were not wearing their seatbelts, were thrown from cars.

Established in 1923, the school is one of the oldest Franciscan universities in the country and one of the oldest nursing schools in the Southeast region. The University engaged Rockit Science as Agency of Record to rebrand and relaunch the organization. The Agency created fully integrated advertising and recruitment campaigns supported by a new interactive website experience. The Agency continues to work on branding, advertising, digital, website development, and public relations annually. As the University's advertising agency of record, Rockit Science works closely with leadership throughout the year to ensure admissions and institutional advancement is reaching and moving their intended segmented audiences.

Rockit Science created a re-imagined brand identity for NASA’s Space Radiation Analysis Group, at Johnson Space Center outside of Houston, Texas. The unique rebrand of this group involved research exploration of NASA’s mission brands and icons from the 1960s to present. Rockit Science also had access to NASA facilities, not accessible to the general public, to better understand this group’s core functions within the NASA organization. The final execution is a brand identity that stays true to the original founding spirit behind NASA while modernizing the overall visual and color-way. 

The leading online movie ticketer in the world asked Rockit Science to come up with new ways to dynamically engage moviegoers with non-traditional, in-person, and digital strategies and tactics. The agency developed multiple creative and digital campaigns MovieTickets.com. The agency developed traditional OOH display billboards for the coop marketing activities between Sony, Marvel, and MovieTickets.com Experiential ticket giveaways were placed around NYC, L.A., Chicago, and Dallas in places fans could find Spidey webs with free tickets inside. The advertising agency's interactive team developed digital and website driven tactics to further integrate the brand and targets movie audience segments. The only requirement: that this engagement fit in the palm of a consumer’s hand. The trick to accomplish this task was a little sleight of hand and a bit of mobile know-how. The Agency created “pop imagination,” small pop-out puppet action cards for children to enjoy imagery adventures. Each card set was inspired by iconic genre stories. From aliens and space cowboys to princesses and knights, the world of imagination unfolded and popped into each child’s hand. With the excitement surrounding the multi-theater "Pop Imagination" rollout, the client asked the Agency to create a "Spiderman Homecoming" movie card. The Spidey cards featured the web slinger popping out and allowed consumers the ability to simulate him hanging on the side of buildings or walls. Consumers snapped pics and shared across their social channels. The Agency created co-op experiential out-of-home take-overs for MovieTickets.com and Sony. Social scavenger hunts were created for deployment in major metros for consumers to search for Spidey prizes and ticket giveaways. To add a dynamic mobile aspect to the campaign, the Agency created geo-fenced Snapchat filters at select theaters which allowed consumers to swing into the action and share their Spidey selfies across social channels.